Kivi

What Kivi does

Based on the firmographic record provided for Kivi (a private software development company founded in 1993, 11-50 employees, headquartered in Ljubljana, Slovenia) and the detailed operational data attached (which describes a digital transformation firm operating under the Humanfrog d.o.o. brand at Dunajska cesta 5, Ljubljana), the subject entity positions itself as a strategic technology partner offering a '360-degree digital transformation' portfolio. Service lines span business strategy planning, brand development and communication, website planning and design, innovation and technology consulting, web and mobile application development, e-commerce platform development, AI solutions and implementation, business process optimization, managed IT services, and cloud, infrastructure and security. Underlying capabilities are anchored by a TIER III certified data center footprint and a stack of vendor partnerships with Microsoft (Partner status), Veeam (Silver Cloud Service Provider), IBM, HP, HPE, Dell, and Proxmox, with AI capabilities currently focused on generative content and multilingual translation automation. A sub-brand, Zabec, extends the portfolio.

The go-to-market is sales-led and direct, with strategic engagement of enterprise and mid-market clients across energy, manufacturing, retail, hospitality, telecommunications, postal services, and government verticals. The client base includes named enterprise logos such as BTC City, Intra Lighting, Borzen, ELES, Geoplin, Pošta Slovenije, Telemach, Trimo, JUB, GZS, and JP VOKA SNAGA, with claimed geographic reach spanning 22+ countries. Revenue mechanics are professional services and managed services (hosting, maintenance, cloud), with no public pricing or SaaS metric disclosed. Marketing is content-driven through the multilingual 'Žabja perspektiva' blog and case studies.

A data reconciliation issue should be flagged: the firmographic record names 'Kivi' (kivi.eu) while the detailed records describe Humanfrog d.o.o. (humanfrog.com). The analysis above leans on the Humanfrog operational data because it is the only substantive source material available; readers should validate corporate identity and the relationship, if any, between Kivi and Humanfrog before relying on these conclusions.

Name

Kivi

Legal name

Humanfrog d.o.o.

Website

https://kivi.eu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Kivi (per firmographics) is a private software development company based in Ljubljana, Slovenia, founded 1993 with 11-50 employees. Detailed operational records describe a related or co-located digital transformation partner, Humanfrog d.o.o., delivering strategy, web and mobile development, e-commerce, AI, and managed IT services to enterprise clients across 22+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting Services: Business strategy planning, brand development and communication, and web planning and design services
2. Technology Development: Web and mobile application development, e-commerce platform development, and AI solutions implementation services
3. Managed IT Services: Managed IT services, cloud infrastructure, and security services including TIER III certified data center operations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kivi is a software development services company that delivers custom software development, data analytics, project planning, UX design, SEO, and software training to its clients. The firm functions as a multi-disciplinary technology services provider rather than a packaged software vendor, combining engineering, design, and enablement services for client engagements.

Product overview

Humanfrog is a technology partner providing comprehensive digital transformation services through strategic consulting, digital system development, and IT infrastructure management. The offering is a service-based portfolio rather than a unified software product, encompassing business strategy planning, brand development, web and mobile application development, e-commerce platforms, AI solutions (including AI-powered advertising and multilingual translation), business process optimization, managed IT services, and cloud infrastructure. The company also operates the Zabec sub-brand. Services are delivered through strategic partnerships with Microsoft, Veeam, IBM, HP, HPE, Dell, and Proxmox, utilizing TIER III certified data centers.

Differentiator

Problem solved

Functional benefit

Brands

• Zabec: Brand associated with Humanfrog, as indicated by the Zabec logo and zabec.net link in the footer under 'Naše znamke' (Our brands).

Products and services

• Software Development Services
• Data Analytics Services
• Planning Services
• UX Design Services
• SEO Services
• Software Training Services

Named customers19 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• VeeamcoreTechnology or IntegrationVeeam Silver Cloud Service Provider partnership, providing backup and data management solutions as part of Humanfrog's infrastructure and security offerings
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner status with certified expertise in Microsoft technology solutions, platforms, and cloud services
• IBMcoreTechnology or IntegrationStrategic technology partnership providing enterprise technology solutions and platforms
• HP (Hewlett Packard)coreTechnology or IntegrationTechnology partnership for hardware and enterprise solutions
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationEnterprise technology partnership for infrastructure solutions
• DellcoreTechnology or IntegrationTechnology partnership for hardware and enterprise infrastructure solutions

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endava: Global digital transformation, custom software, and IT services firm with strong Central/Eastern European delivery hubs; competes for the same enterprise transformation mandates as Humanfrog but at materially larger scale.
• Asseco Poland: Major Central European IT services and software group serving enterprise and government clients across verticals that overlap with Humanfrog's energy, government, and manufacturing client base.
• EPAM Systems: Large-scale provider of software engineering, digital platform, and product design services with Eastern European delivery centers — direct overlap with Humanfrog's web/mobile, e-commerce, and cloud service lines.
• Tieto (Tietoevry): Nordic-headquartered IT services and digital transformation provider with European-wide delivery; competes for similar enterprise digitalization programs in manufacturing, energy, and public sector.
• Capgemini: Global IT services and consulting incumbent offering digital transformation, cloud, and managed services that directly overlap Humanfrog's enterprise service portfolio, typically at much larger deal sizes.
• Accenture: Largest global IT services and consulting firm; competes for the same large enterprise and government digital transformation mandates across Central Europe that Humanfrog targets.
• Cognizant: Global IT services provider with deep digital transformation, cloud, and application development capabilities; competes for the same enterprise and consulting engagements as Humanfrog across European markets.

Direct peers

• HTEC Group: Mid-sized digital engineering and IT services firm from the Western Balkans with comparable service portfolio (custom software, cloud, embedded, AI), making it a strong regional size-and-mix comparable.
• Levi9 Technology Services: Netherlands-based IT services firm with significant nearshore delivery in Central/Eastern Europe; offers comparable custom development and managed services to enterprise clients.
• Comtrade: Slovenia-headquartered IT services and software solutions company with comparable size and similar mix of custom development, cloud, and managed services across Central Europe — the closest direct regional competitor to Humanfrog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kivi