What White Ink Printing does

White Ink Printing is a family-owned, full-service commercial printing company headquartered in Powell, Wyoming. Founded in 1992 under the predecessor brand KP Graphics and later rebranded to White Ink Printing, the company operates from a single physical location with a headcount band of 11–50 employees and serves a local/regional customer base. End customers span small and medium-sized businesses, individual consumers, families, and wedding clients, with promotional product buyers added as a growing segment. The company markets itself as a one-stop print and branded merchandise provider rather than a narrow-format specialist.

The company produces a broad catalog across multiple production technologies. Offset printing is run on Heidelberg presses, digital printing on Xerox equipment, and large format printing covers signage and banners. Beyond core print, the offering has expanded into custom apparel, promotional products, in-house graphic design services, and drop-ship shipping/fulfillment. The company runs web-to-print ordering channels alongside the storefront and has introduced subscription-based corporate ordering portals aimed at repeat SMB clients, indicating a deliberate move beyond pure transactional print work.

Revenue is generated from four streams: one-time product sales (business cards, brochures, postcards, banners, apparel, promotional items), recurring revenue from corporate portal subscriptions, per-project graphic design fees, and shipping/fulfillment service charges. Go-to-market is primarily local and website-driven inbound, supplemented by referral partnerships such as the one with Emily White Designs for complementary web design services. The customer mix is highly diversified across SMB transactional work, personal/family jobs, weddings, and promotional product buyers, with no single named account appearing to drive a disproportionate share of revenue.

Name

White Ink Printing

Legal name

White Ink LLC

Website

https://whiteinkprinting.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

White Ink Printing is a family-owned commercial print shop in Powell, Wyoming, offering offset, digital, and large format printing, custom apparel, graphic design, shipping, and subscription ordering portals to local SMBs, individuals, and wedding clients.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323)

SIC

Commercial Printing (2750)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industry

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

• Commercial printing services
• Offset and digital printing
• Web-to-print storefronts
• Custom business printing
• Large format printing

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Printing Products: One-time sale of custom printed materials including business cards, brochures, postcards, banners, signs, and other marketing materials. Customers select product specifications, upload artwork, and pay per order. Pricing varies by product type, quantity, paper stock, and printing options.
2. Corporate Portal / Subscription Services: Branded web-to-print storefronts for corporate clients, enabling centralized ordering and brand management. This generates recurring business from business customers who need consistent print collateral for their organizations.
3. Design Services: In-house design services for logo design, ad layout, identity packages, form layout, and business papers to help customers develop their business identity or event materials.
4. Packaging and Shipping Services: Packing and shipping services for completed print orders and other items, providing additional revenue from fulfillment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

White Ink Printing operates a full-service commercial printing business producing custom printed materials including business cards, brochures, catalogs, postcards, banners, signage, NCR forms, menus, letterheads, and personal/social stationery using Heidelberg offset and Xerox digital presses. The company bundles in-house graphic design, laminating/finishing, packaging, and shipping services around every order. For business customers it deploys branded web-to-print storefronts that let authorized employees order company print collateral while preserving brand consistency and enabling manager approvals.

Product overview

White Ink Printing is a family-owned full-service printing company established in 1992, offering a comprehensive portfolio of print products and services. The company provides offset and digital printing technologies, large format printing, and laminating services. Its product lineup includes traditional print materials such as business cards (in standard, premium, specialty, and UV-coated variants), brochures, catalogs, flyers, postcards, posters, newsletters, notepads, menus, letterheads, NCR forms, presentation folders, rack cards, raffle tickets, greeting cards, hang tags, banners, and outdoor signage. The company also offers professional design services, packaging and shipping fulfillment, wedding/social printing, personal/family printing, promotional products, and web-to-print branded corporate portals for enterprise customers. Printing technologies include Heidelberg offset presses and Xerox digital equipment, with Adobe Creative Suite used for design work.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Cards Custom printed business cards offered across multiple paper stocks including 80# Bright White, premium linen/satin/matte/gloss stocks, specialty cover stocks, economy stocks, and UV coating on C1S/C2S substrates, available in full color one or both sides with optional rounded corners. Targeted at businesses and professionals needing branded stationery.
• Custom Banners Custom printed banners available in various sizes for outdoor and indoor advertising purposes.
• Brochures Full-color printed brochures on 80# gloss text paper, available in flat, bi-fold, or tri-fold formats with edge-to-edge printing.
• Catalogs Full-service catalog printing for multi-page product or service publications.
• Custom Flyers Custom printed flyers on 20# copy paper, available in black or full color, one or both sides, with an expedited rush service offering for urgent advertising needs.
• Greeting Cards Custom printed greeting cards for various occasions including holidays, celebrations, and personal correspondence.
• Hang Tags Door hangers and hang tags for marketing, advertising, and information distribution purposes.
• Letterheads Professional letterhead printing in 8.5"x11" trim size with full bleed capability, available in full color on one side.
• Menus Custom printed menus for restaurants, cafes, and other food service establishments.
• NCR Forms Carbonless (NCR) forms available in 2-5 part configurations with various color combinations for invoice, quote, and data collection purposes.
• Newsletters Newsletter printing service for regular communications, updates, and publications.
• Notepads Custom printed notepads for office, personal, or promotional use.
• Postcards Custom and standard postcards for mass mail marketing campaigns, door-to-door sales, and promotional distribution, with full color one or both sides printing on multiple stocks.
• Posters Poster printing in 8.5" x 11" size on 20# copy paper, available in color one side or both sides printing.
• Presentation Folders Professional presentation folders for business meetings, proposals, and corporate materials.
• Rack Cards Eye-catching rack cards designed for placement in waiting rooms and information displays to reach customers.
• Raffle Tickets Raffle tickets in 2.75" x 5.5" size on 80# matte, gloss, or satin cover stocks with optional perforation.
• Outdoor Signage Outdoor signage and coroplast signs for exterior advertising and directional purposes.
• Laminating Laminating service available in small sheet sizes (8.5x11, 8.5x14, 11x17, 12x18) or roll format for document protection.
• Digital Printing Service Short-run printing and copying using Xerox equipment for quick turnaround on smaller quantity jobs.
• Offset Printing Service High-volume offset printing using Heidelberg press for professional quality commercial jobs including business stationery, brochures, leaflets, forms, cards, book covers, and labels.
• Large Format Printing Large format printing ranging from 12x18 posters to extended-length banners, including signs, displays, vinyl graphics, vehicle decals, and trade show materials.
• Design Services Professional design services including logo design, ad layout, identity package layout, form layout, business papers layout, and product consultation using Adobe Creative Suite.
• Packaging and Shipping Services Packaging and shipping services including gift wrapping and freight arrangements; provides fulfillment for completed print orders and third-party freight services.
• Wedding and Social Printing Wedding and social event printing including announcements, photographs, and accessories from Carlson Craft wedding books.
• Personal and Family Printing Personal and family printing services including genealogy books, greeting cards, holiday cards, newsletters, photo restoration, scrapbooks, thank you cards, and trading cards.
• Promotional Products Branded promotional products including awards, plaques, badges, name tags, certificates, cups, mugs, pens, pencils, t-shirts, bumper stickers, and self-inking stamps.
• Branded Corporate Portals (Web-to-Print) Custom web-to-print storefronts for businesses enabling employees to order business cards and print materials while maintaining brand consistency, with optional manager approval workflows and admin employee account management.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Emily White DesignsminorGTM or Marketing PartnerEmily White Designs is recommended by White Ink Printing for all website and blog design projects. White Ink refers customers seeking website or blog design services to Emily White Designs, creating a complementary service partnership for customers with both web and print design needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PrintingForLess: Online commercial printing company offering offset and digital printing, custom products, and design services to SMBs. Closely comparable business model to White Ink with similar e-commerce ordering flow and product mix.
• PsPrint: Online commercial printing company providing offset and digital printing for business marketing materials. Similar product mix and e-commerce ordering model serving SMB customers.
• PrintPlace: Online commercial printing company providing offset and digital printing products (business cards, brochures, postcards, flyers) with self-service e-commerce ordering. Directly comparable in product catalog and SMB target market.
• 4over: Trade printing platform offering offset, digital, and large-format printing with online ordering and trade pricing. Comparable commercial printing mix targeting SMBs and print brokers.
• Overnight Prints: Online commercial printing company focused on fast-turnaround business cards, postcards, flyers, and brochures. Directly comparable product mix with e-commerce ordering targeting SMB customers.
• Smartpress: Online commercial printing company offering offset and digital printing products with custom quote and online ordering. Comparable product range and SMB customer focus.

Broad incumbents

• Moo: Premium online printing brand specializing in business cards, marketing materials, and design-forward print products. Competes in the higher-end SMB and consumer segments White Ink targets with premium business card offerings.
• AlphaGraphics: Franchise commercial printing and marketing services network with local centers offering offset/digital printing, design, and signage. Comparable full-service positioning but with multi-location franchise scale.
• Cimpress (VistaPrint): Largest online printing platform (VistaPrint, etc.) with massive scale advantages in offset and digital printing, dominating the SMB business card and marketing materials segment that White Ink also serves.
• FedEx Office: National retail printing chain offering digital printing, copying, and basic commercial print products. Competes for walk-in SMB and consumer print demand similar to White Ink's in-person Powell storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/White-Ink-Printing-Shipping-100034951972770

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Ink Printing