Woz ED

What Woz ED does

Woz ED is a privately held K-12 STEM education company founded in 2017 (corporate timeline indicates 2019 formalization) by Apple co-founder Steve Wozniak. The company designs, develops, and sells hands-on STEM career pathway curriculum and Science Kits covering Pre-K through grade 12, organized into 11+ pathways including Coding, Robotics, Drones, Cybersecurity, Artificial Intelligence, AR/VR, Data Science, Animation, Mobile Development, Engineering Design Process, STEM in Agriculture, and Career Exploration, plus standards-aligned Science Kits for NGSS, Florida, and Tennessee. The core technology stack combines physical kits (curated hardware and consumables) with a digital curriculum delivered as PDF teacher guides and, since 2024, the Woz Studio Space online platform integrated with SAM Labs Bluetooth sensors and compatible with existing school sign-on systems.

The business model is primarily one-time kit sales priced around $7,500 per pathway kit, with no recurring subscription fee, sold directly to K-12 schools and districts via enterprise field sales and a three-tier regional implementation partner network (STEM2Hub, PowerUP EDU, TechEd2Go). Distribution is national across 21+ states with selective expansion into out-of-school-time segments through Boys & Girls Clubs, Boy Scout councils, and home-learning pods. The company reports penetration in 3,000+ schools with an elite recognition tier (Pathway Status) personally inducted by Wozniak at an annual conference in Scottsdale.

Customer outcomes are anchored in a third-party data-validation partnership with the PEAR Institute, which has published statistically significant student growth across 1,615 students at six research sites (effect sizes d=0.86 Perseverance, d=0.90 Critical Thinking). Differentiators include the Wozniak brand association, the absence of subscription fees relative to subscription edtech peers, the turnkey kit system designed for minimal teacher training, and the comprehensive Pre-K-12 progression. Compliance posture emphasizes COPPA, FERPA, and 1EdTech data privacy standards. Revenue is not publicly disclosed, headcount is reported at 11-50, and the company is funded primarily by founder and foundation commitments rather than institutional venture capital.

Name

Woz ED

Legal name

Woz ED

Website

https://wozed.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Woz ED designs and sells Pre-K-12 STEM career pathway curriculum and Science Kits to K-12 schools and districts across 21+ US states, reaching 3,000+ schools through one-time kit purchases, regional implementation partners, and the Woz Studio Space digital platform. Founded by Apple co-founder Steve Wozniak.

Ownership category

akta.pro rank

Product category

K-12 STEM Curriculum and Kits

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

Keywords

• STEM curriculum kits
• K-12 education programs
• Career pathway curriculum
• Hands-on learning kits
• Science education materials

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. STEM Kit Sales: Physical STEM kits sold to schools and districts containing equipment, materials, and curriculum. One-time purchase model with no ongoing subscription fee. Kits available for multiple pathways including Coding, Robotics, Drones, Cybersecurity, AI, AR/VR, Data Science, Animation, and Mobile Development.
2. Science Kit Sales: Standards-based science kits aligned to NGSS, Florida, and Tennessee state standards for grades K-8. Sold as complete turnkey solutions covering 95% of standards in reduced instructional time.
3. Digital Curriculum Downloads: Digital teacher guides delivered as PDF files, accessed upon purchase order or download commencement. Digital products provided after successful payment or purchase order receipt.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Woz ED designs and sells hands-on STEM career pathway kits and standards-aligned science kits for Pre-K through 12th grade classrooms, supported by the Woz Studio Space online learning platform and PEAR-validated outcome measurement. Each kit combines physical equipment, consumables, curriculum, and cloud-based teacher guides so schools can implement multi-pathway programs with minimal teacher training.

Product overview

Woz ED is an educational technology company founded by Steve Wozniak that provides Pre-K-12 STEM and Science curriculum through a platform-plus-modules architecture. The core offering consists of hands-on STEM Career Pathways (10 pathways: Coding, Robotics, Drone, Cybersecurity, AI, Engineering, Animation, AR/VR, Data Science, Mobile Development, plus STEM in Agriculture and Career Exploration) and Standards-Based Science Kits aligned to NGSS, Florida, and Tennessee standards. These are complemented by Woz Studio Space (an online learning platform powered by SAM Labs), Home Learning options (At Home Academy and Learning Pods), and the Pathway Status accreditation program. The curriculum is delivered through physical kits with cloud-based teacher guides (PDF format). The company explicitly states its services do not use artificial intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Woz Studio Space: An online platform for science and STEM learning that works with existing school sign-on solutions, providing pre-written lesson plans and project design capabilities for students and teachers.

Products and services

• Woz ED STEM Curriculum Pre-K-12 STEM career pathway program organized into 10 pathways with four progressive levels (Pre-K/K-2, 3-5, 6-8, 9-12). Each pathway is sold as a complete hands-on kit with equipment, consumables, and standards-aligned curriculum for K-12 schools and districts.
• Woz ED Science Kits Standards-based K-8 science kits covering NGSS, Florida, and Tennessee state standards. Turnkey kits include equipment, consumables, and cloud-based lessons for Earth Science, Life Science, and Physical Science.
• Woz Studio Space Online learning platform integrated with Woz ED kits and powered by SAM Labs sensors. Provides pre-written lesson plans, student project design and storage, and works with existing school single sign-on solutions.
• At Home Academy Individual STEM kits and curriculum plans for home use. All-in-one kits include equipment and curriculum for hands-on, project-based learning for individual families and home learners.
• Learning Pods and Microschools Group learning resources for co-ops, pods, and microschools with bulk purchasing options and group curriculum for community-based learning settings.
• PEAR Data Services Educational outcome measurement and third-party validated data services delivered in partnership with the PEAR Institute, providing statistically significant outcome reports on student STEM attitudes and skills growth.

Quantifiable outcome

• 25%+ reduction in student absenteeism through purpose-driven engagement
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• STEM2 HubcoreStrategic or Co-development PartnerSTEM2 Hub serves as an active aggregator for diverse educators, corporations, policymakers, and community organizations in Northeast Florida STEM learning. They provide training, resources, and implementation support for Woz ED curriculum across Baker, Clay, Duval, Flagler, Nassau, Putnam, and St. Johns counties. STEM2 Hub was named 2022 Partner of the Year by Woz ED.
• PowerUP EDUcoreStrategic or Co-development PartnerPowerUP EDU assists schools in implementing Woz ED STEM programs, providing guidance on kit selection and curriculum development. Partnered with Vermilion Charter Academy and was named 2023 Partner of the Year by Woz ED.
• TechEd2GocoreChannel Partner/ Reseller/ DistributorTechEd2Go was named 2024 Partner of the Year by Woz ED. They distribute and support Woz ED curriculum and kits to schools and organizations.
• PEAR InstitutecoreStrategic or Co-development PartnerThe PEAR Institute provides data collection and validation services for Woz ED programs. They conduct Future-Ready Durable Skills Assessments and publish research on STEM program outcomes using Common Instrument Suite-Student Survey.
• Boys & Girls Club of Northeast FloridacoreImplementation/ SI/ Consulting PartnerThe Boys & Girls Club of Northeast Florida operates 56 clubs serving approximately 5,000 students. They implemented Woz ED curriculum with support from STEM2Hub, creating a STEM-Tastic model program at their Citi Teen Center and expanding to 13 locations.
• Pathway to Adventure Council (Boy Scouts of America)minorImplementation/ SI/ Consulting PartnerPTAC spans two states serving 21,000 youth members with nearly 8,000 adult volunteers. Woz ED and PTAC created career pathway implementation models that fit scout meeting schedules, resulting in increased enrollment, retention, and diversity.
• Girls Inc MemphisminorImplementation/ SI/ Consulting PartnerGirls Inc of Memphis serves more than 1,500 girls each year in Memphis, TN. The organization was inducted as a 2024 Data Validated STEM Woz ED Pathway Organization, showcasing measurable outcomes for girls in STEM education.
• Urban League of Eastern MassachusettsminorImplementation/ SI/ Consulting PartnerThe Urban League of Eastern Massachusetts, based in Roxbury, MA, was inducted as a Woz ED Pathway Organization. They provide STEM education to youth in Boston's historic Roxbury neighborhood.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LEGO Education: LEGO Education sells hands-on K-12 STEM kits (including LEGO Robotics) and curriculum, directly overlapping with Woz ED's Robotics and Engineering pathways. Both target school districts with physical kits, lesson plans, and educator training, and LEGO Robotics is even integrated into Woz ED's own curriculum.
• Sphero: Sphero produces programmable educational robots (Sphero Mini, BOLT) used in K-12 STEM classrooms. Woz ED integrates Sphero devices across its Coding, Engineering, and Robotics pathways, making Sphero both a supplier and a direct competitor in the broader classroom STEM robotics category.
• SAM Labs: SAM Labs provides Bluetooth sensor kits and a learning platform used in K-12 STEM classrooms, and powers Woz ED's WozStudio.Space online platform. The two companies share product categories (sensor-based STEAM kits) and buyer profiles (K-12 STEM teachers and district curriculum leads).
• Tynker: Tynker is a K-12 coding and computer-science curriculum platform serving schools and districts. It competes directly with Woz ED's Coding and Mobile Development pathways, and both target the same K-12 STEM buyer with online, classroom-ready curriculum.
• Ozobot: Ozobot sells K-12 STEM robots and color-coding-based curriculum for elementary classrooms. Ozobot is integrated into Woz ED's Coding Level II pathway while also selling competing kits and curriculum directly to schools.

Emerging players

• Code.org: Code.org provides free K-12 computer science curriculum, including App Lab which Woz ED integrates into its Mobile Development pathway. While nonprofit and free, it sets pricing expectations for K-12 coding curriculum and competes for the same instructional minutes and district attention.
• Makeblock (mBot / STEAM Kits): Makeblock sells mBot and STEAM classroom kits (robotics, coding, electronics) to K-12 schools globally. It overlaps with Woz ED's Robotics, Coding, and Engineering pathways and competes for the same hands-on STEM kit budget at the district and after-school level.
• iRobot Education: iRobot Education offers K-12 STEM resources built around programmable Root robots. It targets the same robotics-and-coding-in-classroom use cases as Woz ED's Robotics pathway and competes for elementary and middle school STEM budgets.

Broad incumbents

• Discovery Education: Discovery Education is a large, established K-12 digital content and curriculum provider with broad STEM/science offerings aligned to NGSS. It competes with Woz ED's Science Kits and digital curriculum for district-wide content contracts, but at much broader scope and scale.
• Carnegie Learning: Carnegie Learning is a larger K-12 EdTech incumbent offering math, STEM, and computational thinking curriculum. It competes with Woz ED's STEM pathways at the district procurement level and benefits from broader content portfolios and longer sales track records.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wozedk12
• Facebookfacebook.com/WozEDK12
• LinkedInlinkedin.com/company/wozed
• Instagraminstagram.com/wozedk12

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woz ED