Skies Are Blue

What Skies Are Blue does

Skies Are Blue is a US-based wholesale women's fashion apparel brand operated by Steps Apparel Group, Inc., a privately held California corporation. The company designs and distributes a focused portfolio of women's clothing — dresses (mini, midi, maxi), tops (sleeveless, short sleeve, long sleeve), outerwear (sweaters, cardigans and kimonos, vests, jackets and blazers), and bottoms (skirts, shorts, pants, rompers and jumpsuits) — positioned as stylish, easy-to-wear pieces for the everyday woman, with standard XS-L sizing and an extended XL line.

The business is built around a B2B wholesale model rather than direct retail: registered retailers with valid business licenses and tax IDs purchase through a Magento-based wholesale e-commerce website, at four major US trade shows (Atlanta Apparel Market, Magic Las Vegas, Dallas Apparel Market, Magic New York), and at a Los Angeles showroom located in the Fashion District at 1100 S San Pedro Street. The company also operates a parallel direct-to-consumer site at shopskiesareblue.com and is listed on the Faire wholesale marketplace, giving it both owned and third-party digital channels alongside its physical wholesale infrastructure.

The revenue model is straightforward wholesale apparel distribution: brands/designs are produced, pre-order and in-stock collections are sold to independent fashion retailers and boutiques at undisclosed wholesale prices, and sale promotions (e.g., 50% off events, $9.99 items, end-of-season clearance) are used to clear inventory. Marketing is conducted through trade shows, seasonal lookbooks, an email newsletter, and organic social media. No external investment, institutional backing, or quantitative scale data is disclosed in the available sources.

Name

Skies Are Blue

Legal name

Steps Apparel Group, Inc. DBA Skies Are Blue

Website

https://skiesareblueclothing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Skies Are Blue is a US wholesale women's fashion apparel brand selling dresses, tops, outerwear, and bottoms to independent fashion retailers through a Magento wholesale site, four major US trade shows, a Los Angeles showroom, and the Faire marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Clothing Sales: B2B wholesale fashion sales to retail businesses. Retailers purchase through the wholesale website or at trade shows, then resell to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Skies Are Blue designs, sources, and distributes contemporary women's fashion apparel — including dresses, tops, outerwear, and bottoms — directly to retail buyers through a wholesale channel. The company operates a wholesale website, shows collections at trade events, hosts a Los Angeles showroom, and lists inventory on the Faire marketplace to reach independent boutiques and specialty retailers.

Product overview

Skies Are Blue is a wholesale women's fashion brand offering a unified clothing portfolio. The company sells Dresses (Mini, Midi, Maxi), Tops (Sleeveless, Short Sleeve, Long Sleeve), Outerwear (Sweaters, Cardigans & Kimonos, Vests, Jackets & Blazers), and Bottoms (Skirts, Shorts, Pants, Rompers & Jumpsuits) exclusively through wholesale channels. The product lineup includes seasonal Pre-Order Collections for upcoming styles, New Arrivals in standard (XS-L) and extended (XL) sizing, and Sale Items featuring end-of-season discounts and clearance merchandise. The company attends major U.S. tradeshows to showcase collections to retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses Wholesale women's dress collection offered by Skies Are Blue to independent retailers and boutiques for resale to end consumers.
• Tops Wholesale women's tops collection offered by Skies Are Blue to retail buyers for resale through boutiques and online stores.
• Outerwear Wholesale women's outerwear collection offered by Skies Are Blue to retail buyers for resale to consumers.
• Bottoms Wholesale women's bottoms collection offered by Skies Are Blue to retail buyers for resale.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FaireminorChannel Partner/ Reseller/ DistributorSkies Are Blue is listed on Faire, a wholesale marketplace that connects brands with retailers. Retailers can discover and purchase Skies Are Blue products through the Faire platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Entro: Wholesale women's fashion brand focused on trendy, easy-to-wear pieces distributed through trade shows and a wholesale website. Closely matches Skies Are Blue's contemporary positioning and B2B model.
• J.O.A. Apparel: Wholesale contemporary women's apparel brand selling dresses, tops, and bottoms to boutiques via trade shows and showroom. Directly comparable in channel model, price point, and aesthetic positioning to Skies Are Blue.
• Show Me Your Mumu: Wholesale women's contemporary brand known for dresses and casual event wear, distributed through boutiques and trade shows. Directly comparable in aesthetic and channel mix.
• Adelyn Rae: Wholesale women's contemporary clothing brand selling dresses, rompers, and tops to specialty retailers via shows and e-commerce. Matches Skies Are Blue's product breadth and buyer base.
• Blu Pepper: Wholesale women's contemporary brand offering dresses and casual wear to boutiques via trade shows and online. Matches Skies Are Blue in channel mix and price point.
• ASTR the Label: Contemporary women's wholesale apparel brand offering dresses, tops, and event wear through boutiques and online wholesale. Directly comparable target customer, product mix, and channel strategy.
• Sanctuary Clothing: Wholesale women's contemporary brand featuring dresses, tops, and outerwear sold via boutique channels and trade shows. Comparable pricing and customer demographic.
• BB Dakota: Wholesale contemporary women's apparel brand with dresses, tops, jackets, and outerwear sold through boutiques. Closely comparable in multi-category wardrobe approach.

Broad incumbents

• Vince Camuto: Established women's footwear and apparel brand with wholesale distribution through department stores and boutiques. Broader portfolio but overlapping contemporary women's customer base.
• Lulus: Larger-scale contemporary women's brand with a strong DTC presence and growing wholesale program. Comparable in aesthetic and customer demographic but materially larger and digitally native.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/skiesareblue_la
• Facebookfacebook.com/skiesareblueclothing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skies Are Blue