Actic Group
Actic Group AB is a Swedish-listed fitness chain operating ~100 owned gym and bath facilities across Sweden and Norway, serving roughly 150,000 members with subscription-based memberships, group training, swimming access, and digital home-training via the Actic App.
- Company typePublic
- Founded1981
- HeadquartersSolna, Sweden
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Actic Group does
Actic Group AB is a Swedish public company (Nasdaq Stockholm: ACTIC) founded in 1981 that operates one of the leading Nordic fitness chains, with approximately 100 owned facilities across Sweden and Norway serving roughly 150,000 members. Its core offering combines traditional gym access, group training (including Les Mills and HYROX formats), and — unusually for a fitness operator — municipal-style bath and swimming facilities at approximately half of its locations, augmented by a digital ecosystem (Actic App and Actic Anywhere) for home training, PT-online, pre-selected programs, and training statistics tracking. Roughly ten multi-arena sites combine fitness with adventure baths, café, and retail for family-oriented use.
The company's business model is subscription-based and predominantly recurring, with members paying monthly fees for access to facilities, classes, and digital content; ancillary revenue comes from personal training, courses (e.g., swimming lessons), and on-site retail/café. Actic sells directly to consumers via its websites and facility locations, with a smaller corporate/B2B channel for group memberships. Its technology stack is conventional — no proprietary AI/ML is disclosed — and consists of the in-house Actic App (member communication, workouts, PT-online, statistics) and Actic Anywhere (digital home training launched at end of 2020), supplemented by outdoor training via Actic Outdoor Box. Following the 2023 divestiture of German/Austrian operations to INJOY and the 2025 sale of twelve Norwegian facilities to Mova Group, Actic has refocused on its Sweden-Norway core and is now expanding again through the pending acquisition of Ego Hålsostudio (eight facilities in Sundsvall) and the Gustavsvik bath contract in Örebro.
Actic Group firmographics
Firmographics- Name
- Actic Group
- Legal name
- Actic Group AB
- Website
- https://acticgroup.se
- Company type
- Public
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Actic Group AB is a Swedish-listed fitness chain operating ~100 owned gym and bath facilities across Sweden and Norway, serving roughly 150,000 members with subscription-based memberships, group training, swimming access, and digital home-training via the Actic App.
- Ownership category
- akta.pro rank
Actic Group industry classification
Industry- Product category
- Fitness Centers and Health Club Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Small-Group Personal Training (Semi-Private) (HSADAAAN), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where Actic Group is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Actic Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fitness Membership Subscriptions: Actic generates the majority of its revenue from recurring membership subscriptions. Members pay for access to gyms, baths, group training, outdoor facilities, and digital content. The business model is characterized by largely recurring revenues, with membership fees representing the primary revenue stream. Additional revenue comes from personal training, course offerings (swimming lessons, group classes), and retail/café sales at multi-arena facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership tiers with varying scope of services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Actic Group product offering
Product offeringCore offering
Actic Group operates approximately 100 fitness, bath, and multi-arena facilities across Sweden and Norway, serving roughly 150,000 members with gym access, group training, swimming/bath facilities, outdoor training, and personal training. The offering is supplemented by a digital fitness platform comprising the Actic App and Actic Anywhere for home training, PT-online services, and training program management, creating an omnichannel fitness experience targeting medium-sized and smaller cities in the Nordics.
Product overview
Actic Group operates a fitness and wellness platform consisting of physical gym facilities combined with digital offerings. The core portfolio includes approximately 100+ gym facilities (with about half offering swimming/bath facilities), group training classes, and digital platforms (Actic App and Actic Anywhere). The Actic App serves as the primary digital hub for member communication, PT-online services, and training program management, while Actic Anywhere provides dedicated home training capabilities. Physical offerings include traditional gym facilities, swimming pools with courses, outdoor training (Actic Outdoor Box), group classes, and specialty offerings like Aqua Float. The company positions itself as offering 'Training for Life' with accessible and inspiring fitness across Sweden and Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- Gym Facilities Membership
Quantifiable outcome
- 6.7% revenue growth on comparable facilities in Q1 2026
- +4 more outcomes
Companies that use Actic Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Actic Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Actic Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Ego Hälsostudio AktiebolagcoreActic Group AB, through its wholly-owned subsidiary Actic AB, acquired all shares in Ego Hälsostudio Aktiebolag — a family-run gym chain with 8 facilities in Sundsvall. Ego had revenue of approximately 35 MSEK in 2025 with a 22% operating margin. The acquisition price was 35 MSEK (20 MSEK cash + 15 MSEK in newly issued Actic shares + up to 25 MSEK earnout over 3 years). Niklas Berndt remains in the business as Regional Manager. The acquisition provides immediate scale and a strong platform for continued regional expansion in Sundsvall. Closing expected September 1, 2026.
- En Svensk KlassikercoreActic became the main partner (huvudpartner) to En Svensk Klassiker, a Swedish fitness challenge series covering Engelbrektsloppet, Vasaloppet, Vätternrundan, Vansbrosimningen, and Lidingöloppet with approximately 180,000 annual participants. The partnership aims to inspire more people to train year-round, with Actic providing training support for participants across all challenge levels (Original, Tjejklassikern, Halvklassikern, Kortklassikern). The partnership includes training events, inspiration, and activities at Actic facilities and digitally. Effective May 15, 2026.
- Gustavsvik (Örebro Municipality)coreActic won the contract to operate Gustavsvik in Örebro, one of Sweden's largest adventure bath facilities with Lost City, a 50-meter pool with diving tower, and indoor/outdoor gyms. The contract would run 7+3 years and represent over 10% revenue growth. The award was being challenged legally as of Q4 2025, with resolution expected by summer 2026. Takeover planned for January 1, 2027.
- Mova Group AScoreActic's Norwegian subsidiary Actic Norge AS completed the sale of 12 fitness/wellness facilities in Norway to Mova Group AS. This divestment freed up financial and administrative resources to focus on core markets Sweden and Norway, strengthening existing clusters and improving profitability.
- HYROXminorActic entered a partnership with HYROX, a global fitness race format. Actic has launched HYROX training at multiple facilities as part of its group training expansion. HYROX events combine running and functional fitness workouts.
- Les MillsminorActic expanded its partnership with Les Mills, a global group fitness brand, with plans for further rollouts of Les Mills group training classes across its facility network.
- INJOY Quality GmbH (ACISO group)minorActic sold its 100%-owned German subsidiary Actic Fitness GmbH (21 clubs in Germany + 1 in Austria) to INJOY Quality GmbH, a company within the ACISO group operating approximately 130 INJOY franchise clubs in Germany and Austria. The transaction freed up resources to focus on Sweden and Norway. Purchase price: EUR 3.3 million (EUR 2.6M cash + EUR 0.5M debentures + EUR 0.2M earnout). Estimated capital gain of EUR 2.2 million.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Actic Group competitors and assessment
Company assessmentBroad incumbents
- PureGym: PureGym is a major European low-cost fitness chain with extensive presence across the UK, Europe, and the Middle East. As a broad incumbent, it represents the global low-cost gym competitive benchmark relevant to Actic's value-tier members.
- Basic-Fit: Basic-Fit is Europe's largest low-cost fitness operator with over 1,300 clubs. It is a broad incumbent that applies pricing pressure across European fitness markets including the Nordics, influencing competitive dynamics that affect Actic.
- Life Time Fitness: Life Time is a US-based premium fitness operator offering gym, group training, spa, and family amenities. While geographically distant, it serves as a benchmark for premium multi-arena positioning that Actic's multi-arena facilities emulate in the Nordic context.
Direct peers
- Fitness24Seven: Fitness24Seven is a 24/7 budget fitness chain with significant Nordic and European presence. It competes directly with Actic on price-sensitive gym members, especially in urban and suburban Swedish and Norwegian markets.
- Friskis&Svettis: Friskis&Svettis is a major Swedish nonprofit fitness organization with group training, gym, and swimming offerings. It is a direct peer in group fitness and accessible wellness, with broad Swedish membership overlapping Actic's customer base.
- SATS Group: SATS is the largest fitness chain in the Nordics with premium positioning across Norway, Sweden, Denmark, and Finland. It directly competes with Actic in gym, group training, and swimming-based facilities, with overlapping corporate wellness offerings and similar subscription-based revenue models.
- Nordic Wellness: Nordic Wellness is one of Sweden's largest fitness chains with broad gym access and PT services. It competes directly with Actic in the Swedish mid-sized and larger city markets, particularly on value-tier memberships.
- Mova Group: Mova Group is a Norwegian fitness chain that acquired 12 Actic facilities in 2025. It is a direct peer in the Norwegian gym market, offering competing fitness and wellness memberships in similar Norwegian geographies.
- Wellness Hub (ELIXIA / SATS): Elixia-branded premium fitness centers operate under SATS in Sweden, providing direct overlap with Actic on premium gym, spa, and swimming memberships in larger Swedish cities. Elixia's premium positioning and swimming facilities are direct competitive analogues.
Regional players
- INJOY: INJOY is a German franchise fitness chain that acquired Actic's German and Austrian operations in 2023. It is a comparable gym operator from a regional perspective, formerly a sister-company under common ownership and now a competitor in German-speaking markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Actic Group social profiles
Digital presenceActic Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actic Group leadership team
Management profileNumber of profiles
Profiles5 records
Actic Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Actic Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actic Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actic Group
What does Actic Group do?
Actic Group operates approximately 100 fitness, bath, and multi-arena facilities across Sweden and Norway, serving roughly 150,000 members with gym access, group training, swimming/bath facilities, outdoor training, and personal training. The offering is supplemented by a digital fitness platform comprising the Actic App and Actic Anywhere for home training, PT-online services, and training program management, creating an omnichannel fitness experience targeting medium-sized and smaller cities in the Nordics.
Is Actic Group a public or private company?
Actic Group is a public company. It is classified as public and is currently operating.
When was Actic Group founded?
Actic Group was founded in 1981. It employs 1,001 to 5,000 people.
Where is Actic Group based?
Actic Group is headquartered in Solna, Sweden, in the Europe region.
How does Actic Group make money?
One revenue line is on record: fitness Membership Subscriptions.
Who are Actic Group's main competitors?
Broad incumbents on record are PureGym, Basic-Fit and Life Time Fitness. Direct peers are Fitness24Seven, Friskis&Svettis, SATS Group, Nordic Wellness, Mova Group and Wellness Hub (ELIXIA / SATS). INJOY is listed as a regional player.
Does Actic Group have an API?
No public API is recorded for Actic Group.
What industry is Actic Group in?
Actic Group's product category is Fitness Centers and Health Club Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 713940 and its SIC code is 7997.