VSS Machinebouw

What VSS Machinebouw does

VSS Machinebouw B.V. is a privately held Dutch agricultural machinery manufacturer founded in 2005 and headquartered in Oudelande, Zeeland (Netherlands). The company designs, fabricates, welds, paints, and assembles all of its machines in-house at a 3,600 m² factory, selling more than 4,250 units cumulatively across six continents through a dealer network of more than 80 partners. It operates two sub-brands: VSS Agro for soil cultivation, pressure distribution, crop care, plough cutting, autumn tillage, and storage; and VSS AMAC for harvesting equipment covering onions, potatoes, and special crops (including a dedicated sweet-potato harvester).

The product portfolio spans more than 30 machines, ranging from seedbed cultivators, front preparers, pressure rollers, furrow presses, subsoilers, and disc harrows, through onion haulm toppers, stock harvesters, front harvesters, swath conveyors, and onion loaders, to potato haulm toppers, supply and stock harvesters, the multipurpose SX, and the reintroduced ZM2 self-propelled two-row harvester (275HP Cat C7.1 Tier 5 engine, 4WD, rear-wheel steering with portal, Vario axial roller set with 18 rollers). VSS AMAC also manufactures bar belts (spijlenbanden), sieve webs, and accessories in-house — including for legacy AMAC machines and other harvester brands — which functions as both a finished-goods and aftermarket-spares business. All machines carry CE marking under European Machinery Directive 2006/42/EC.

Revenue is generated through one-time hardware sales of agricultural machinery, distributed exclusively through authorized dealers worldwide (with selective OEM integration, e.g., AMAZONE ploughs paired with the VSS Agro Furrow Press from January 2025, and Dutch distribution via Kamps de Wild). Pricing is quoted on request in Euro ex-factory, with Metaalunie terms and conditions applying; no public price list exists. End customers are professional arable farmers and agricultural contractors growing onions, potatoes, beets, and sweet potatoes, sold primarily as SMB/individual buyers through local dealer relationships, with the company itself employing more than 30 permanent staff across engineering, welding, machining, assembly, painting, sales, marketing, and parts. Marketing is multilingual (Dutch, English, French, German) across the corporate website, social channels (Facebook, LinkedIn, YouTube, Instagram), email, and industry events such as Agritechnica.

Name

VSS Machinebouw

Legal name

VSS Machinebouw B.V.

Website

https://vssmachinebouw.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

VSS Machinebouw is a privately held Dutch agricultural machinery manufacturer (founded 2005, Oudelande, Netherlands) that designs, fabricates, and assembles more than 30 tillage and harvesting machines under the VSS Agro and VSS AMAC brands, selling through 80+ dealers across six continents to arable farmers and contractors.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

akta.pro secondary industries

Agricultural Processing Equipment (On-farm) (IMAHACAL), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Agricultural machinery manufacturing
• Tillage equipment
• Harvesting machines
• Soil cultivation equipment
• Root crop harvesters

Headquarters

HQ city

Oudelande

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: VSS Machinebouw generates revenue through the sale of agricultural machinery under VSS Agro and VSS AMAC brands. The company designs, fabricates, and assembles all machines in their own factory in Oudelande, Netherlands. Products include tillage equipment, harvesting machines, pressure distribution systems, crop care machines, and storage/preservation equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VSS Machinebouw designs, manufactures, and assembles agricultural machines for soil cultivation and harvesting under two brands: VSS Agro (tillage, pressure distribution, crop care, plough cutting, autumn tillage, storage) and VSS AMAC (onion, potato and special crops harvesting). All machines are designed, welded, painted and assembled in-house at the 3,600 m² factory in Oudelande, Zeeland, Netherlands, with a portfolio of more than 30 different machines.

Product overview

VSS Machinebouw is a Dutch manufacturer of agricultural machinery founded in 2005, producing machines under two main brands: VSS AGRO (tillage, crop care, and storage) and VSS AMAC (harvesting). The product portfolio includes more than 30 different machines covering applications including spring tillage (seedbed cultivators, front preparers, front levellers), pressure distribution (pressure rollers, farmflex rolls), crop care (hoeing technology, sprayers, selection carts), plough cutting (furrow press, furrow cutter, furrow disc), autumn tillage (subsoilers, disc harrows, spore subsoilers), and storage (retaining walls, pre-sprouting racks, aeration duct cleaners). VSS AMAC specializes in onion harvesting (haulm toppers, stock harvesters, front harvesters, loaders), potato harvesting (haulm toppers, supply harvesters, stock harvesters), and special crops. All machines are designed, fabricated, and assembled in-house at their factory in Oudelande, Zeeland.

Differentiator

Problem solved

Functional benefit

Brands

• VSS Agro: Brand name for soil cultivation and tillage machines including seedbed cultivators, pressure rollers, subsoilers, and plough accessories.
• VSS AMAC

Products and services

• VSS Agro Tillage Machines Tillage equipment line including seedbed cultivators, front soil preparers, front levellers, pressure rollers, farmflex rolls, subsoilers, disc harrows, furrow presses, furrow cutters, furrow discs, retaining walls and aeration duct cleaners for arable farmers and contractors.
• VSS AMAC Harvesting Machines Harvesting equipment including onion haulm toppers, onion stock harvesters, front onion harvesters, swath conveyors, onion loaders, potato haulm toppers, potato supply harvesters, stock potato harvesters, multipurpose SX harvesters, and sweet potato harvesters.
• VSS AMAC Uien Voorraadrooier (Onion Stock Harvester VRU)

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AMAZONEN-WERKE (AMAZONE)coreChannel Partner/ Reseller/ Distributor · 31 January 2025German agricultural machinery manufacturer AMAZONEN-WERKE entered into a sales partnership with VSS Machinebouw. VSS Agro Furrow Press is now integrated with AMAZONE ploughs (Teres 300, Teres 300 V, and Cayros XMS). This allows AMAZONE's sales partners and customers to access VSS Machinebouw's furrow press technology for targeted soil reconsolidation after tillage. The integrated system is available through AMAZONE network and in the Netherlands through Kamps de Wild.
• De Kruyf Mechanisatie BVminorChannel Partner/ Reseller/ Distributor · 24 April 2023De Kruyf Mechanisatie BV became the official VSS Agro and VSS AMAC dealer for the province of Gelderland, Netherlands. The mechanisation company has branches in Aalten and Nijkerk and sells both VSS brands with immediate effect. This expanded VSS Machinebouw's dealer network in a previously underserved region.
• Joppe Pregerm (voorkiemen.nl)minorChannel Partner/ Reseller/ DistributorVSS Machinebouw manufactures germination racks for the Joppe Pre-Germination System, a well-known system among potato growers worldwide. Sales of the complete pre-germination system, germination racks, and pre-germination bags are handled by Joppe Pregerm, while VSS Machinebouw acts only as the manufacturer for the racks.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lemken: German family-owned manufacturer of tillage, sowing, and crop care equipment. Overlaps with VSS Agro in plough accessories, furrow presses, and seedbed preparation implements across the European dealer network.
• Simon (part of Ploeger Group): French manufacturer of carrot, onion, and leek harvesters. Direct peer in the special-crops harvesting segment where VSS AMAC offers its harvesting machines for special crops, including the ZM2 self-propelled platform.
• AVR (part of CNH Industrial): Belgian manufacturer specializing in potato and root crop machinery, including trailed and self-propelled harvesters. Overlaps directly with VSS AMAC's potato harvester portfolio, particularly the VRA and VR stock harvesters.
• Grimme: German family-owned manufacturer of potato, sugar beet, and vegetable harvesting equipment. Closest direct peer to VSS AMAC, competing head-to-head in the two-row stock potato harvester and onion harvesting segments across Europe.
• Kverneland (Kubota Group): Norwegian-origin, Kubota-owned manufacturer of tillage implements (ploughs, cultivators, presses). Direct peer to VSS Agro for furrow presses, seedbed cultivators, and plough accessories, and the most likely competitor to the VSS Agro Furrow Press.
• Standen (part of Ploeger Group): UK-based manufacturer of potato and root crop harvesting equipment, now part of the Ploeger group. Directly competes in the two-row stock harvester category with similar towed and trailed configurations to VSS AMAC.
• Dewulf: Belgian/Dutch manufacturer of root crop harvesting machinery (potatoes, carrots, onions). Directly comparable to VSS AMAC's two-row stock harvesters and self-propelled harvesters in the same Benelux customer base.

Emerging players

• ASA-Lift: Danish manufacturer of specialty crop harvesters (carrots, leeks, onions, cabbage). Niche peer to VSS AMAC's special-crops harvesting line, focused on the same European vegetable growers and offering a similar customer-built, product-friendly harvesting approach.

Broad incumbents

• AMAZONEN-WERKE (Amazone): German manufacturer of tillage, seeding, fertilizing, and crop protection equipment. Strategic partner rather than direct competitor for the VSS Agro Furrow Press, and broader incumbent in the same European arable equipment market where VSS operates.
• Pöttinger: Austrian family-owned manufacturer of tillage, seeding, and harvesting machinery. Overlaps with VSS Agro in tillage implements and with VSS AMAC in loader wagons, serving the same European arable and grassland farmers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSS Machinebouw