ASA-LIFT
ASA-LIFT is a Danish manufacturer of specialized vegetable harvesting equipment for carrots, onions, leeks, and other crops. Founded in 1936 and wholly owned by GRIMME Group since 2020, it serves professional vegetable growers globally through the GRIMME Premium Partner dealer network.
- Company typePrivate
- Founded1936
- HeadquartersSorø, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASA-LIFT does
ASA-LIFT is a Danish manufacturer of specialized vegetable harvesting equipment, founded in 1936 in Dianalund as Karsholte Maskinfabrik and rebranded under its current name in 1983 in anticipation of international expansion. The company relocated to Sorø in 2001 and now operates from a 52,000 m² production campus, including a 12,653 m² expansion completed in 2019. Core products include the SP-260 self-propelled two-row top lifter, the T-260 trailed two-row top lifter, the PO-335A mounted single-row top lifter with automatic crate filling, and the WR-3165 windrower for two-phase onion harvesting, alongside broader product lines covering soil cultivation, harvest preparation, grading, and storage. Engineering differentiation centers on proprietary features such as automatic depth control, side-shift mechanisms, rubber-tracked mobility for difficult terrain, and crop-friendly harvesting architectures, with equipment designed for more than 14 vegetable varieties including carrots, onions, cabbage, green beans, leek, parsnips, sweet potatoes, and celery.
ASA-LIFT became a majority-owned subsidiary of German agricultural-machinery manufacturer GRIMME in 2012 when GRIMME acquired a 70% stake; GRIMME completed full ownership by acquiring the remaining 30% in 2020. Following the 2020 transaction, ASA-LIFT transitioned to a production-focused operating model and no longer handles product sales directly, with all commercial activity routed through the GRIMME Premium Partner dealer network and the GRIMME customer-care center. The rebranding of ASA-LIFT's machinery to GRIMME's signature red color scheme in 2018 visually cemented the group integration. As of April 2025, ASA-LIFT operates under dual leadership comprising Managing Director Bo Priiskorn and Operations Director Josef Wilhelms.
Revenue is generated almost entirely through B2B hardware sales of agricultural machinery to professional vegetable growers globally, supplemented by service and parts revenue delivered through GRIMME's dealer and customer-care infrastructure. Pricing is not publicly disclosed and is negotiated through local dealers based on configuration and specifications. End customers are commercial-scale vegetable producers with harvesting operations in geographies including Denmark, Australia, and Brazil, served via a distributed dealer channel rather than direct sales. The company employs more than 120 people and markets itself as a rapidly growing contributor to sustainable nutrition through mechanized vegetable production.
ASA-LIFT firmographics
Firmographics- Name
- ASA-LIFT
- Legal name
- ASA-LIFT
- Website
- https://asa-lift.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ASA-LIFT is a Danish manufacturer of specialized vegetable harvesting equipment for carrots, onions, leeks, and other crops. Founded in 1936 and wholly owned by GRIMME Group since 2020, it serves professional vegetable growers globally through the GRIMME Premium Partner dealer network.
- Ownership category
- akta.pro rank
ASA-LIFT industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Harvesting & Forage Equipment (IMAHACAD)
- akta.pro secondary industries
- Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Tillage, Seeding & Planting Equipment (IMAHACAB)
Keywords
Where ASA-LIFT is headquartered
LocationHeadquarters
- HQ city
- Sorø
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
ASA-LIFT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Agricultural machinery sales: ASA-LIFT designs and manufactures high-quality vegetable harvesting equipment including carrot harvesters, top lifters, windrowers, and specialized machines. Revenue is generated through the sale of agricultural machinery to vegetable growers.
- Service and parts: The company provides service support, maintenance, and parts through its service department with experienced service engineers and customer support. Service is delivered through GRIMME Premium Partners and the GRIMME customer care center.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ASA-LIFT product offering
Product offeringCore offering
ASA-LIFT develops, produces, and manufactures specialized vegetable harvesting machinery for professional vegetable growers worldwide. The portfolio includes self-propelled and trailed top lifters, windrowers, crate-filling equipment, and complementary machinery for soil cultivation, harvest preparation, grading, and storage across crops such as carrots, onions, garlic, leeks, cabbage, green beans, parsnips, sweet potatoes, and celery.
Product overview
ASA-LIFT, a subsidiary of GRIMME Group, operates as a manufacturer of specialized vegetable harvesting equipment, offering a comprehensive portfolio of products across the vegetable technology value chain. The core product lineup includes the SP-260 and T-260 top lifters (self-propelled and trailed respectively, both with 11 m³ bunker capacity), the PO-335A single-row top lifter for automatic crate filling, and the WR-3165 windrower for onion harvesting. These products are complemented by dedicated product lines for carrot technology, soil cultivation, harvest preparation, grading, and storage. The portfolio serves vegetable growers cultivating more than 14 variations of vegetables including carrots, onions, cabbage, green beans, leek, parsnips, and sweet potatoes. ASA-LIFT focuses exclusively on manufacturing, with product sales handled through the GRIMME Premium Partner network.
Differentiator
Problem solved
Functional benefit
Products and services
- SP-260 Carrot Harvester A two-row, self-propelled top lifter with an 11 m³ bunker capacity, designed for carrot harvesting on difficult terrain with rubber tracks for increased mobility and stability.
- T-260 Top Lifter A trailed, two-row top lifter with an 11 m³ bunker capacity, developed for garlic harvesting applications.
- PO-335A Top Lifter A mounted single-row top lifter designed for automatic filling of crates, optimized for harvesting leeks and filling crates with efficiency and user-friendliness.
- WR-3165 Windrower Windrower used in two-phase delayed harvesting for shell-resistance and robust onions, capable of windrowing three beds in a single passage.
- Carrot Technology Equipment Line Equipment line including vegetable toppers, top lifters, unloading systems, and self-propelled machines with automatic depth control, side-shift, and crop-friendly systems for carrot harvesting operations.
- ASA-LIFT Service and Parts Support Service department with experienced service engineers and customer support providing maintenance, parts, and uptime assurance for ASA-LIFT equipment, delivered through GRIMME Premium Partners and the GRIMME customer care center.
Quantifiable outcome
- Bunker capacity of 11 m³ on SP-260 and T-260 models for high-volume harvesting operations
Companies that use ASA-LIFT
Customer profileSegments1 record
Ideal customer profiles1 record
ASA-LIFT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ASA-LIFT partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
ASA-LIFT competitors and assessment
Company assessmentDirect peers
- Thyregod: Danish-based manufacturer of vegetable and root crop handling and processing equipment, including receiving hoppers, cleaners, and polishers. Comparable to ASA-LIFT in serving the Danish and Northern European vegetable growing market with specialized equipment.
- Ploeger Machines: Dutch manufacturer of self-propelled harvesters for potatoes, carrots, onions, and other crops. Direct competitor in the self-propelled carrot and onion harvester category where ASA-LIFT's SP-260 competes.
- Standen Pearson: UK-based manufacturer of root crop and vegetable harvesting equipment, including harvesters, windrowers, and handling equipment. Comparable to ASA-LIFT in targeting professional vegetable growers with specialized harvesting machinery.
- AVR (Geert-Jan de Koning): Belgian manufacturer of potato and vegetable harvesting equipment, including bunker harvesters and windrowers. Overlaps with ASA-LIFT in root crop and vegetable harvesting machinery, serving similar commercial vegetable growers.
- Dewulf: Belgian-based manufacturer of agricultural machinery for the cultivation of potatoes, carrots, and other root crops. Directly competes with ASA-LIFT in self-propelled and trailed carrot top lifters and root crop harvesters across European and global markets.
- Miedema (MSD): Dutch manufacturer of potato and vegetable handling, planting, and harvesting equipment. Overlaps with ASA-LIFT in vegetable harvesting and grading technology, serving similar commercial vegetable operations in Europe and globally.
- Simon (Carrot harvesters): French manufacturer specializing in carrot and onion harvesting equipment, including self-propelled harvesters and top lifters. Direct competitor to ASA-LIFT in carrot and onion harvesting machinery across European and export markets.
Regional players
- SPUDNIK: US-based sister company under GRIMME Group manufacturing potato and root crop equipment. Operates in the same product family as ASA-LIFT but focuses on North American markets and potato-dominant crop systems, making it a regional rather than direct competitor.
Broad incumbents
- GRIMME Landmaschinenfabrik: German parent company of ASA-LIFT and a major broad-line manufacturer of potato, beet, and vegetable equipment. Comparable as the broader agricultural machinery ecosystem within which ASA-LIFT operates, sharing distribution and service infrastructure.
- Pöttinger: Austrian manufacturer of broad-line agricultural machinery including tillage, seeding, harvesting, and grassland equipment. Broader incumbent in the agricultural machinery space whose vegetable and root crop adjacencies partially overlap with ASA-LIFT's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ASA-LIFT social profiles
Digital presenceASA-LIFT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASA-LIFT leadership team
Management profileNumber of profiles
Profiles2 records
ASA-LIFT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASA-LIFT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASA-LIFT
What does ASA-LIFT do?
ASA-LIFT develops, produces, and manufactures specialized vegetable harvesting machinery for professional vegetable growers worldwide. The portfolio includes self-propelled and trailed top lifters, windrowers, crate-filling equipment, and complementary machinery for soil cultivation, harvest preparation, grading, and storage across crops such as carrots, onions, garlic, leeks, cabbage, green beans, parsnips, sweet potatoes, and celery.
Is ASA-LIFT a public or private company?
ASA-LIFT is a private company. It is classified as corporate owned and is currently operating.
When was ASA-LIFT founded?
ASA-LIFT was founded in 1936. It employs 51 to 100 people.
Where is ASA-LIFT based?
ASA-LIFT is headquartered in Sorø, Denmark, in the Europe region.
How does ASA-LIFT make money?
Two revenue lines are on record. Agricultural machinery sales are the primary driver. The others are service and parts.
Who are ASA-LIFT's main competitors?
Direct peers on record are Thyregod, Ploeger Machines, Standen Pearson, AVR (Geert-Jan de Koning), Dewulf, Miedema (MSD) and Simon (Carrot harvesters). SPUDNIK is listed as a regional player. Broad incumbents are GRIMME Landmaschinenfabrik and Pöttinger.
Does ASA-LIFT have an API?
No public API is recorded for ASA-LIFT.
What industry is ASA-LIFT in?
ASA-LIFT's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAD, Harvesting & Forage Equipment, with a secondary code of IMAHACAI, Farm Material Handling & Attachments (Loaders/Implements). Its NAICS code is 333111 and its SIC code is 3523.