SalesX

What SalesX does

SalesX is a Tokyo-based professional services company, founded on October 28, 2020, that supports Japanese companies — primarily SaaS firms and large enterprises — in accelerating sales growth and digital transformation. It operates four service lines: Business Growth Support (sales outsourcing covering marketing through customer success), Consulting (DX and operational efficiency advisory), Lead Marketing (prospect list data for HR, retail, real estate, and lifestyle verticals), and Talent Agency (executive and professional recruitment, recruitment PR, and recruitment process outsourcing). The company's value proposition rests on a dedicated sales-team delivery model with a results-based compensation option for SDR/BDR engagements, and a broad case-study record with marquee Japanese clients including Sumitomo Mitsui Banking Corporation, Mitsubishi Estate, SmartHR, HRBrain, Money Forward, freee, and Bengo4.com.

The underlying business is human-capital intensive rather than technology-platform based: there is no proprietary software product, no disclosed AI capabilities, and no SDK/API surface. Differentiation is built on consultant expertise (including the current CEO's prior IPO-experience at parent Career Index Group), repeat engagements with SaaS clients, and integrated multi-service delivery. The go-to-market is sales-led and direct, supported by case-study content marketing on the corporate website and lead generation via the Lead Marketing service line.

On October 1, 2023, SalesX became a wholly-owned subsidiary of Career Index Group, gaining access to the parent's accumulated sales prospect database and DX distribution channels. The company is private, has approximately 150 staff including contractors, and reports revenue only through consolidated parent financials; its own revenue is not publicly disclosed.

Name

SalesX

Legal name

株式会社SalesX

Website

https://salesx.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

SalesX is a Tokyo-based DX and sales-support professional services firm that provides sales outsourcing, consulting, lead marketing, and talent agency services to Japanese SaaS companies and large enterprises, operating as a wholly-owned subsidiary of Career Index Group since October 2023.

Ownership category

akta.pro rank

Product category

Sales Outsourcing and DX Consulting Services

NAICS

Marketing Consulting Services (541613), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Management Consulting Services (8742), Services-Help Supply Services (7363)

akta.pro industry

PRIMARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPACAFAD

Sales, Marketing & Customer Success Direct Hire

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

Keywords

• Sales outsourcing services
• DX consulting services
• Lead generation data
• Talent agency recruiting
• Inside sales support

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ビジネスグロース支援事業 (Business Growth Support): Sales outsourcing services covering marketing to customer success processes. Provides dedicated sales representatives and teams to support client business growth.
2. コンサルティング事業 (Consulting): DX consulting and operational consulting services including tool selection, optimization, and business efficiency improvements.
3. タレントエージェンシー事業 (Talent Agency): Talent placement services for management and professional-level candidates, recruitment PR support, and recruitment process outsourcing (RPO). Services include hiring support, recruitment strategy planning and execution.
4. リードマーケティング事業 (Lead Marketing): Lead generation and list data provision services targeting HR industry, restaurants, beauty stores, real estate, career change prospects, and life needs segments.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

SalesX provides outsourced sales, consulting, lead marketing, and talent placement services to Japanese companies, particularly SaaS firms and large enterprises undergoing digital transformation. The company acts as an extension of clients' teams, supplying dedicated sales representatives, SDRs/BDRs, and customer success staff who execute go-to-market activities from marketing through customer success. It also operates a talent agency placing management-level candidates and offers DX and operational consulting plus prospect list data for targeted industries.

Product overview

SalesX operates as a DX support company offering four core service lines: Business Growth Services (including sales outsourcing), Consulting Services (business and DX consulting), Lead Marketing Services (prospect data provision), and Talent Agency Services (recruitment, recruitment PR, and RPO). The company functions as a unified service platform rather than a software product, providing human-capital and consulting-driven solutions to accelerate client business growth, particularly serving SaaS companies and enterprises undergoing digital transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Growth Support Services (ビジネスグロース支援事業) End-to-end outsourced sales and customer success service covering the full business growth lifecycle from marketing through customer success. SalesX places dedicated sales representatives, SDRs/BDRs, and customer success staff as part of the client's team to deliver resources, skills, and know-how for achieving business goals. Targets Japanese SaaS companies and large enterprises needing rapid sales scaling.
• Consulting Services (コンサルティング事業) Business process and digital transformation (DX) consulting covering tool selection, optimization, and workflow efficiency improvements tailored to each client's business phase. Includes operational efficiency and business expansion advisory, applied to enterprise and mid-market clients seeking structured improvement of their go-to-market and operations.
• Lead Marketing Services (リードマーケティング事業)

Quantifiable outcome

• SmartHR achieved 130% of 2023 target business meeting acquisition numbers with SalesX's support
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Members Inc: Established Japanese digital marketing and consulting firm providing integrated digital marketing and customer support services. Comparable as a broader incumbent offering adjacent consulting and outsourced marketing capabilities to Japanese enterprises.
• Transcosmos Inc: Major Japanese BPO offering contact center, sales support, digital marketing, and customer success services. Comparable to SalesX's outsourced sales and customer success offerings, but at a much larger traditional-BPO scale.
• Recruit Holdings Co., Ltd. Japan's largest HR/media services conglomerate operating Indeed, HR marketing, and recruitment services. Comparable as parent of Career Index, the acquirer of SalesX, and operates in overlapping talent agency and lead generation markets.
• Bell System 24 Holdings: Large Japanese BPO and contact center operator providing outsourced customer service, telemarketing, and sales support. Comparable as a broad incumbent in the outsourced sales/telemarketing space, though at much larger scale and broader industry scope.
• Indeed Japan (Indeed K.K.): Major Japanese job board and recruitment platform. Comparable to SalesX's talent agency business for mid-market placements, though primarily a self-serve platform rather than high-touch agency model.
• Persol Career Co., Ltd. Major Japanese recruitment and HR services firm (part of Persol Group). Comparable to SalesX's Talent Agency business for executive and professional-level placements, but operates at significantly larger scale.

Direct peers

• Material Group Inc. Japanese sales-focused consulting firm providing sales training, consulting, and sales deployment services. Comparable to SalesX's sales process consulting and SDR/BDR outsourcing offerings.
• Belong Inc: Japanese firm specializing in sales outsourcing and consulting support for SaaS companies. Operates a similar inside-sales/field-sales model for Japanese SaaS clients, making it the closest direct competitor to SalesX's business growth support line.
• Active Consulting Corporation: Japanese sales consulting firm providing sales process improvement and organizational consulting. Comparable to SalesX's consulting services line for sales strategy and organizational development.

Emerging players

• Macbee Plaid Corporation: Japanese data-driven marketing firm specializing in influencer marketing and lead generation analytics. Comparable as an emerging data-focused marketing/lead generation player with overlapping analytics-driven marketing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInwantedly.com/companies/company_2591036

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesX