Tourisme Vienne

What Tourisme Vienne does

Tourisme Vienne (legal name: Agence Départementale du Tourisme de la Vienne) is the official Departmental Tourism Agency of the Vienne department in the Nouvelle-Aquitaine region of France. It operates as a government-backed destination marketing organization (DMO) under the supervision of the Department of Vienne (CG86), with co-financing from the Nouvelle-Aquitaine Region and FEDER (European Regional Development Fund). The agency promotes tourism across the department to three primary audiences: end consumers (families, leisure visitors), tourism professionals (hotels, activity providers, restaurants, event organizers), and media/journalists seeking destination coverage.

Its core products comprise a multi-portal digital ecosystem — tourisme-vienne.com (consumer), pro.tourisme-vienne.com (professionals), groupes.tourisme-vienne.com (groups), la-vienne-destination-affaires.com (seminars/MICE), and lavienne-experiences.com (ticketing) — alongside a curated catalog of 137 heritage sites, 210 family activities, and 99 Tourism & Handicap certified offers. The agency's differentiated technical offerings include Le Trésor Perdu d'Aliénor, an AR experience co-developed with Ubisoft on the Assassin's Creed universe covering 6 cities (€750K+ budget, launched April 2026), the iCONiKS Sites gamified discovery game, and the Tèrra Aventura geocaching trail network (45,000+ players on the Chauvigny course since 2021). Back-end infrastructure runs on the YATA! CMS platform by Logitourisme, with the SIRTAqui departmental database serving as the professional data backbone.

The agency's revenue model is overwhelmingly institutional: public subsidies and grants from the Department of Vienne, Nouvelle-Aquitaine Region, and FEDER constitute the primary funding envelope, supplemented by professional services to tourism operators (visibility tools, training, labeling support) and earned-media value from press trips and media relations. Direct commercial revenue (e.g., ticketing commissions through lavienne-experiences.com) is secondary. Distribution is multi-channel: the digital portals handle online discovery and booking, while a network of 10+ physical tourist offices (Grand-Poitiers, La Roche-Posay, Loudun, Montmorillon, Châtellerault, Sud Vienne Poitou, etc.) delivers in-person service. Strategic positioning emphasizes families and accessibility, anchored on flagship commercial partners Futuroscope (winner of TripAdvisor's 2026 'Best Theme Park in the World') and Center Parcs Domaine du Bois aux Daims, with which the agency maintains dedicated promotional co-positioning.

Name

Tourisme Vienne

Legal name

Agence Départementale du Tourisme de la Vienne

Website

https://tourisme-vienne.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourisme Vienne is the official Departmental Tourism Agency of the Vienne department in Nouvelle-Aquitaine, France, operating as a government-backed DMO that promotes the region's attractions to families, tourism professionals, and media through a multi-portal digital platform, AR/gamified heritage experiences, and a network of 10+ local tourist offices.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Tourism information platform
• Accessible tourism promotion
• Gamified tourism experiences
• Augmented reality heritage tours

Headquarters

HQ city

Poitiers

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Others

Revenue model

1. Institutional Funding and Subsidies: The Departmental Tourism Agency of the Vienne is a government-funded body supported by the Vienne Department (CG86), the Nouvelle-Aquitaine Region, and European funding (FEDER). The agency benefited from FEDER support for the improvement and structuring of digital services for tourism attractiveness.
2. Tourism Operator Support Services: The agency provides services to local tourism professionals including visibility boosting, networking, marketing support, training, and grant application assistance. Services are delivered through the Pro Space platform.
3. Press and Media Services: The agency provides a press/media workspace with free photographic assets to journalists, and organizes press receptions and press trips, generating earned media and PR value for the destination.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Tourisme Vienne is the official departmental tourism agency for the Vienne in France, providing a unified digital gateway where consumers can discover, plan and book tourism activities, accommodations, events and heritage visits, while tourism operators access visibility tools, training, and the SIRTAqui database. Core digital products include the Le Trésor Perdu d'Aliénor augmented reality application developed with Ubisoft, the iCONiKS gamified geolocated puzzle platform, and Tèrra Aventura treasure-hunt trails, alongside a ticketing platform selling third-party tourism experiences.

Product overview

Tourisme Vienne operates as a comprehensive tourism promotion platform for the Vienne department in France, offering a unified digital gateway to the region's attractions. The core offering combines an information and booking platform with interactive gamified experiences including the iCONiKS Sites game, Tèrra Aventura geocaching trails, and Le Trésor Perdu d'Aliénor augmented reality experience. The portfolio also features the Expériences Famille program curating partner activities such as escape games, classic car rentals, and indoor skydiving, alongside traditional tourism information services including a media library for press professionals. The platform positions the Vienne as a family-friendly tourism destination centered on major attractions like Futuroscope and Center Parcs.

Differentiator

Problem solved

Functional benefit

Brands

• Expériences Famille: Family-friendly tourism experiences and activities program
• iCONiKS Sites
• Tèrra Aventura
• Le Trésor Perdu d'Aliénor

Products and services

• Tourisme Vienne Consumer Information Platform A unified digital gateway operated by ADT Vienne that lets visitors discover, plan and book tourism experiences across the Vienne department. It aggregates information on heritage sites, themed family activities, accommodations, events, and accessible offerings, and links to third-party booking flows.
• Le Trésor Perdu d'Aliénor (Eleanor's Lost Treasure AR Application) A free augmented reality mobile application that guides users through a family-friendly heritage quest inspired by Assassin's Creed, covering 6 towns in the Vienne. It is a flagship digital tourism experience owned by ADT Vienne and co-developed with Ubisoft.
• iCONiKS Sites A gamified tourist discovery platform operated by ADT Vienne featuring interactive puzzles and themed, geolocated experiences at heritage sites in Poitiers and across the Vienne, designed for families and visitor engagement.
• Tèrra Aventura (Chauvigny trail) A GPS-based geocaching and hiking game promoted and distributed by ADT Vienne across the department, transforming family walks into interactive treasure hunts with collectible Poï'Z characters.
• La Vienne Expériences Ticketing Platform An online ticketing platform operated by ADT Vienne for the direct sale of third-party tourism experiences, activities and tickets across the Vienne department.

Quantifiable outcome

• Over 45,000 Tèrra Aventura players recorded since 2021
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• FuturoscopeflagshipStrategic or Co-development PartnerFuturoscope is a major theme park near Poitiers and the flagship attraction of the Vienne. Tourism Vienne features dedicated landing pages and booking links for Futuroscope stays. The park won TripAdvisor's 'Best Theme Park in the World' award in 2026, further elevating the destination's profile. zerOGravity indoor skydiving center is located adjacent to the park.
• Center Parcs Domaine du Bois aux DaimscoreStrategic or Co-development PartnerCenter Parcs operates a major holiday village in the Vienne (Domaine du Bois aux Daims). Tourism Vienne promotes Center Parcs stays through dedicated pages and includes it in its family tourism positioning.
• UbisoftflagshipStrategic or Co-development PartnerUbisoft collaborated with Tourism Vienne on Le Trésor Perdu d'Aliénor, an augmented reality tourist application inspired by the Assassin's Creed universe. Budget exceeded €750,000. The app is free for users and covers 6 cities in the Vienne, launched in April 2026 with coverage in regional and national media including France 3, La Nouvelle République, and Le Monde.
• Atout FrancecoreGTM or Marketing PartnerAtout France manages the national Tourism & Handicap labeling program. Tourism Vienne works with Atout France to certify accessible tourism offerings, with 99 offers labeled as of 2026. zerOGravity's label was approved by the Comité national Tourisme & Handicap under Atout France's management.
• 10+ Local Tourist Offices (Grand-Poitiers, La Roche-Posay, Loudun, Montmorillon, Châtellerault, Sud Vienne Poitou, etc.)coreChannel Partner/ Reseller/ DistributorThe network of local tourist offices across the Vienne department serves as the physical distribution and service delivery arm of Tourism Vienne. Offices provide in-person visitor services, bookings, and local knowledge. The ADT coordinates labeling, training, and digital tools for the network.
• Tèrra AventuracoreTechnology or IntegrationTèrra Aventura is a GPS-based treasure hunt hiking application. Tourism Vienne promotes multiple Tèrra Aventura trails across the department, including the Chauvigny course with over 45,000 players. The Chauvigny course reached the 2026 Z'Adoré regional competition finals.
• iCONiKS Sites GamecoreTechnology or IntegrationiCONiKS is a gamified tourist discovery platform featuring interactive puzzle experiences at sites across Poitiers and the Vienne. Tourism Vienne operates the iCONiKS platform (sites-iconiks.com) as a flagship digital tourism initiative, integrating it with the Eleanor's Lost Treasure AR experience.
• zerOGravitycoreStrategic or Co-development PartnerzerOGravity is the first indoor skydiving center in France to receive the Tourism & Handicap label for all four disability types. The ADT worked with zerOGravity since 2020 to develop the accessibility framework, culminating in the 5-year label from October 2025. The ADT organized a press conference for the announcement in December 2025.
• Media outlets (La Nouvelle République, France 3, ICI Poitou, Le Monde, Vienne Mag, Le Festin)minorGTM or Marketing PartnerRegional and national media outlets covering Tourism Vienne initiatives, including the Le Trésor Perdu d'Aliénor launch, press trips, and accessible tourism milestones. Coverage tracked in the press section.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atout France: France's national tourism development agency, which manages the Tourism & Handicap labeling program in which Vienne is a top-five participant. Operates at national scale with broader funding, regulatory authority, and benchmarking role over departmental DMOs like Tourisme Vienne.
• GetYourGuide: Global leader in online booking of tours, activities, and experiences — directly overlapping with the tours/activities booking function of lavienne-experiences.com and the broader Tours & Activities Booking Platform category Vienne operates in.
• Tiqets: Online ticketing platform for attractions, museums, and experiences — comparable to Tourism Vienne's ticketing and experience-discovery platform, though operating as a commercial private player rather than a government-backed DMO.
• Viator (Tripadvisor Experiences): Major online tours-and-activities marketplace owned by Tripadvisor, competing for visibility of partner experiences in destinations such as Vienne and overlapping with the booking and discovery functions of Tourism Vienne's digital platforms.
• Visit Paris Region (CRT Île-de-France): Largest French regional tourism organization, providing a national-scale reference point for DMO digital platforms, booking infrastructure, and accessibility programs against which the institutional model of smaller departmental DMOs like Vienne is benchmarked.

Direct peers

• Charente Tourisme (CDT Charente): Adjacent French departmental tourism agency in neighboring Charente with identical institutional model, funding base, and product focus on heritage, family activities, and outdoor discovery in the Nouvelle-Aquitaine region.
• Agence de Développement Touristique de la Gironde (ADT Gironde): Neighboring departmental tourism agency in Nouvelle-Aquitaine with the same institutional model and Region funder as Tourisme Vienne, promoting attractions (Bordeaux, vineyards, family activities) through a comparable digital platform and tourist-office network.
• Comité Régional du Tourisme de Nouvelle-Aquitaine (CRT NA): Regional super-body tourism authority for the same Nouvelle-Aquitaine region where Tourisme Vienne operates. Coordinates strategy, branding, and funding flows across all departmental ADTs (including Vienne), making it the closest institutional comparator.
• Comité Départemental du Tourisme de la Dordogne (CDT Dordogne / Périgord): French departmental tourism agency for Dordogne, operating a similar DMO model: visitor information, family heritage experiences, partner database, accessibility labeling, and multi-platform digital infrastructure. Comparable in funding structure (Department + Region + FEDER), scale, and product mix.

Emerging players

• Klook: Asia-headquartered but globally expanding tours-and-activities booking platform offering an experience discovery and ticketing model directly comparable to the consumer-facing booking function of Tourism Vienne.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agence-touristique-de-la-vienne
• Instagraminstagram.com/laviennetourisme
• Xx.com/tourisme86

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourisme Vienne