SFMTA

Name

SFMTA

Legal name

San Francisco Municipal Transportation Agency

Website

https://sfmta.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Other Urban Transit Systems (485119), Taxi and Ridesharing Services (485310), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Urban Rail Transit Authorities & Public Transport Agencies (THAIABAD)

akta.pro secondary industries

Urban Rail & Metro/Subway Operators (TLAFAAAG), Active Transportation & Micromobility Infrastructure (Bike/Ped Networks, Shared Mobility Programs) (BPAIALAI), Special Needs & Senior Transportation Services (TLAFAKAI)

Keywords

• Public transit services
• Municipal transportation
• Transit fare collection
• Parking management
• Taxi regulation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Transit Fares: Revenue from passenger fares for Muni transit services including buses, light rail, and cable cars.
2. Taxi Services: Taxi upfront fare program generating fare revenue; 969 drivers completed over 500,000 trips generating more than $9.6 million in fare revenue during the pilot period.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SFMTA operates San Francisco's unified municipal transportation system, delivering Muni transit services (buses, light rail/Metro, historic streetcars, and iconic cable cars) across the city. The agency also regulates taxi services, manages on-street parking and curb assets, and provides fare payment, trip planning, and permit services to residents, workers, and visitors.

Product overview

SFMTA operates San Francisco's unified transportation system consisting of Muni transit services (bus, metro, historic streetcar, cable car), taxi regulation, parking and curb management, and infrastructure programs. Key digital offerings include a Fare Payment Mobile App (partnered with Hacon and Bytemark), Trip Planner for route planning, and various permit and citation services. Strategic initiatives include Muni Forward for service expansion, Vision Zero for traffic safety, and Clean Air Initiatives for fleet sustainability. The agency reported 158 million passenger trips in 2024 with a goal of returning to pre-pandemic ridership levels.

Differentiator

Problem solved

Functional benefit

Brands

• Muni Forward: Program for delivering historic service improvements to transit riders
• Vision Zero
• MuniMobile

Products and services

• Muni Transit San Francisco's public transit system providing bus, Metro light rail, historic streetcar, and cable car services across the city. Used by city residents, workers, and visitors for daily transportation needs.
• MuniMobile Fare Payment App Mobile application for fare payment, trip planning, and real-time transit information, partnered with Hacon and Bytemark. Available to Muni riders to purchase fares and plan trips.
• Taxi Services (Upfront Fare Pilot) Taxi upfront fare program generating fare revenue; allows passengers to see fare estimates before the trip. 969 drivers completed over 500,000 trips generating more than $9.6 million in fare revenue during the pilot period, after which the program was made permanent in 2024.
• Parking and Curb Management Parking and curb management services setting regulations and managing public curb assets to support transit and transportation goals throughout San Francisco. Includes SF*park demand-responsive pricing technology.
• Parking and Citation Services

Quantifiable outcome

• 158 million passenger trips in 2024, up 13.5 million from 2023, recovering to 75% of pre-pandemic 2019 ridership levels
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Standard Deviant BrewingminorStrategic or Co-development Partner · 21 February 2026SFMTA partnered with Standard Deviant brewery for the Hop on Muni Pub Crawl during San Francisco Beer Week, encouraging attendees to use public transit while visiting participating breweries.
• SF City Football ClubcoreStrategic or Co-development PartnerSFMTA continues its partnership with SF City Football Club to provide Muni Goal Rush service starting June 11 for soccer fans attending matches.
• Hacon and BytemarkcoreTechnology or IntegrationSFMTA partnered with Hacon and Bytemark to provide the Fare Payment App for mobile fare payment, trip planning, and transit information.
• California Unified Certification Program (CUCP)minorOthersSFMTA is a certifying agency for CUCP, providing Disadvantaged Business Enterprise (DBE) certifications to qualified businesses in San Francisco and Marin counties.
• AC TransitminorStrategic or Co-development PartnerSFMTA participates in fuel cell bus pilot programs in cooperation with AC Transit and other Bay Area transit agencies.
• Golden Gate TransitminorStrategic or Co-development PartnerGolden Gate Transit partnered with AC Transit on fuel cell bus testing; SFMTA participates in regional fuel cell programs.
• California Air Resources Board (CARB)minorOthersCARB executes California's air quality laws and established Transit Bus Fleet Rules that SFMTA must comply with.
• San Francisco County Transportation Authority (SFCTA)coreStrategic or Co-development PartnerSFCTA provides oversight and funding authorization for SFMTA projects; the 11-Point Agreement between SFCTA and SFMTA governs clean air initiatives and bus procurement.
• UC Davis Institute of Transportation StudiesminorStrategic or Co-development PartnerUC Davis-ITS was contracted by SFMTA to compare emissions and energy efficiency of different alternative fuel bus technologies through chassis dynamometer testing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• King County Metro Transit: Seattle-area public bus and rail operator. Directly comparable as a US municipal bus/transit provider integrating fixed-route service with paratransit, VanShare and demand-responsive programs.
• Southeastern Pennsylvania Transportation Authority (SEPTA): Philadelphia-area multi-modal transit authority. Comparable in service scope (city bus + rail) and the same revenue model of fares supplemented by state and federal operating assistance.
• Chicago Transit Authority (CTA): City-mandated operator of Chicago bus and 'L' rail. Directly comparable as a large US municipal transit operator running bus and rail under city governance with fare revenue plus public subsidy.
• Massachusetts Bay Transportation Authority (MBTA): Massachusetts state-mandated operator of Boston-area buses, subway, commuter rail and ferries. Comparable as a multi-modal US transit authority with similar fare-plus-subsidy revenue mix.
• Washington Metropolitan Area Transit Authority (WMATA): Multi-modal transit authority (Metrorail, Metrobus) serving the DC metro. Directly comparable in mandate (rail + bus), funding model (fares + jurisdictional subsidies), and city-scale service profile.
• Los Angeles County Metropolitan Transportation Authority (LA Metro): Operates LA Metro Rail, Metro Bus and parking/curb assets across a major US metro. Directly comparable in service mix (bus + light rail), parking stewardship and multi-modal fare integration.
• Metropolitan Transportation Authority (MTA) - New York: The largest US public transit authority, operating NYC-area buses, subways and commuter rail under a city/metro government mandate. Most directly comparable as a public transit authority running multi-modal urban services funded by fares plus government subsidy.

Regional players

• Caltrain: Peninsula commuter-rail operator connecting SF to San Jose. Comparable as a Bay-Area rail peer and as a regional agency whose riders connect to SFMTA for first-mile/last-mile travel.
• San Francisco Bay Area Rapid Transit District (BART): Operates commuter rail across the Bay Area including connections through San Francisco. Comparable as a Bay-Area peer transit operator with overlapping geography but distinct mandate (regional rail rather than city bus/streetcar).
• Alameda-Contra Costa Transit District (AC Transit): Bay-Area bus operator that explicitly partners with SFMTA on regional fuel-cell bus pilots. Comparable as a peer public bus operator; smaller scope and limited to bus-only service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sfmta_muni
• YouTubeyoutube.com/user/SFMTAMuniTaxiStreets
• Facebookfacebook.com/SFMTA.Muni
• LinkedInlinkedin.com/company/san-francisco-municipal-transportation-agency/mycompany
• Instagraminstagram.com/sfmta_muni

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFMTA