Standard Deviant Brewing
Standard Deviant Brewing is a privately held San Francisco craft brewery operating two taprooms (Mission and Pier 70/Dogpatch), selling diverse on-site beers and hosting private events for local consumers.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Standard Deviant Brewing does
Standard Deviant Brewing is a privately held craft brewery founded in 2016 and headquartered in San Francisco, California, operating two taproom locations: the original 280 14th Street site in the Mission district and a newer waterfront site at 1070 Maryland Street in Pier 70/Dogpatch. The company produces and serves a diverse range of beer styles brewed to traditional specifications, positioning itself around the trademarked tagline "The Coldest Tasting Beer in SF™" and inclusive, community-oriented messaging.
The business runs a direct-to-consumer model: revenue is generated primarily through on-premise beer sales at the two taprooms, supplemented by private event hosting (weddings, birthday parties, and non-profit gatherings) and recurring food pop-ups Thursday through Sunday. Marketing is concentrated on the company website (standarddeviantbrewing.com) and Instagram, with no evidence of wholesale distribution, e-commerce beer delivery, or third-party retail partnerships. The company reports 1-10 employees and provides no public revenue, funding, or ownership data.
Standard Deviant Brewing's strategy centers on physical experience differentiation — distinct venue atmospheres (classic Mission neighborhood taproom versus modern Dogpatch waterfront), community engagement via events and inclusive positioning, and a tightly localized San Francisco footprint rather than scaled distribution. The model is asset-heavy in real estate and labor-light in operations scale, with no disclosed technology platform, AI/ML capabilities, or digital product surface beyond standard website and social channels.
Standard Deviant Brewing firmographics
Firmographics- Name
- Standard Deviant Brewing
- Website
- https://standarddeviantbrewing.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Standard Deviant Brewing is a privately held San Francisco craft brewery operating two taprooms (Mission and Pier 70/Dogpatch), selling diverse on-site beers and hosting private events for local consumers.
- Ownership category
- akta.pro rank
Standard Deviant Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Bars & Pubs (Non-Music) (MPAGAIAC)
Keywords
Where Standard Deviant Brewing is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Standard Deviant Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Tap Room Beer Sales: Direct sales of craft beer to consumers at two tap room locations in San Francisco. Customers purchase beer for on-site consumption at 280 14th St (Mission) and Pier 70 (Dogpatch) locations.
- Event Hosting: Hosting private events including weddings, birthday parties, and non-profit gatherings. The brewery generates revenue from event bookings and associated beverage/service sales.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Standard Deviant Brewing product offering
Product offeringCore offering
Standard Deviant Brewing is a craft brewery that produces a diverse lineup of beers brewed true to style and sells them on-premises at two taproom locations in San Francisco — the original 280 14th St taproom in the Mission district and the Pier 70 waterfront taproom in Dogpatch. In addition to beer sales, the company rents its venues for private events including weddings, birthday parties, and non-profit gatherings.
Product overview
Standard Deviant Brewing is a craft brewery operating two taproom locations in San Francisco—280 14th St in the Mission district and Pier 70 in the Dogpatch waterfront area. The company focuses on brewing diverse types of beer true to style, serving what they market as 'The Coldest Tasting Beer in SF.' Beyond taproom operations, they offer event hosting services for weddings, parties, and non-profit gatherings. They also feature food pop-ups at their 14th St location on Thursday through Sunday.
Differentiator
Problem solved
Functional benefit
Products and services
- 280 14th St Taproom The original on-premises taproom at 280 14th Street in San Francisco's Mission district, where customers purchase craft beer for on-site consumption. The venue features shuffleboard, four TVs, a parklet with afternoon sunshine, and seating for all guests. Open Tuesday through Sunday with varying hours.
- Pier 70 Taproom The waterfront on-premises taproom at 1070 Maryland Street in the Pier 70 / Dogpatch neighborhood of San Francisco, where customers purchase craft beer for on-site consumption. The venue features modern stylings, reclaimed steel from the shipyard, accordion doors creating indoor/outdoor seating, high ceilings, and natural light. Open Monday through Sunday with extended weekend hours.
- Event Hosting Services Event hosting service offered at the brewery's taproom locations in San Francisco. The brewery rents its venues for private celebrations including weddings, birthday parties, and non-profit gatherings, generating revenue from event bookings and associated beverage service. Inquiries are accepted via the contact page.
Companies that use Standard Deviant Brewing
Customer profileSegments2 records
Ideal customer profiles2 records
Standard Deviant Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Standard Deviant Brewing partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Standard Deviant Brewing competitors and assessment
Company assessmentDirect peers
- Cellarmaker Brewing Co. SF-based craft brewery operating a taproom focused on diverse, style-true beer. Comparable in scale, brewpub/taproom model, and style philosophy to Standard Deviant.
- Fort Point Beer Co. San Francisco craft brewery with multiple taproom locations in the city. Direct competitor with a similar multi-venue direct-to-consumer model in the SF market.
- Barebottle Brewing Company: San Francisco craft brewery with a taproom focused on diverse styles and a strong community/event-driven identity. Closely matches Standard Deviant's positioning around diverse, high-quality beer.
- Local Brewing Co. SF-based craft brewery with taproom operations. Comparable neighborhood taproom model competing for the same Bay Area craft beer consumer.
- Magnolia Brewing Company: Historic SF craft brewery and pub with multiple on-premise locations. Comparable brewpub-style operations and direct competition for local craft beer consumers.
- 21st Amendment Brewery: San Francisco craft brewery with an on-site taproom and brewpub operations. Closely matches Standard Deviant's combination of brewing and taproom-style direct-to-consumer sales in the same city.
Broad incumbents
- Lagunitas Brewing Company: Major California craft brewery (now part of Heineken) with taproom operations and broad distribution. Comparable broad craft-brewing category incumbent headquartered in the Bay Area.
- Sierra Nevada Brewing Co. Large, established U.S. craft brewery with broad packaged and on-premise distribution. Provides scale benchmark for what Standard Deviant's brewing brand could grow into if it expanded distribution.
Regional players
- Russian River Brewing Company: Northern California craft brewery with destination brewpub locations. Comparable brewpub-plus-brewing model at slightly larger scale and outside the immediate SF city footprint.
- Headlands Brewing Company: Bay Area craft brewery with taproom experiences. Comparable neighborhood-style taproom brewing model serving the broader Northern California craft market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Standard Deviant Brewing social profiles
Digital presenceStandard Deviant Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard Deviant Brewing leadership team
Management profileNumber of profiles
Standard Deviant Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard Deviant Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard Deviant Brewing
What does Standard Deviant Brewing do?
Standard Deviant Brewing is a craft brewery that produces a diverse lineup of beers brewed true to style and sells them on-premises at two taproom locations in San Francisco — the original 280 14th St taproom in the Mission district and the Pier 70 waterfront taproom in Dogpatch. In addition to beer sales, the company rents its venues for private events including weddings, birthday parties, and non-profit gatherings.
Is Standard Deviant Brewing a public or private company?
Standard Deviant Brewing is a private company. It is classified as unknown and is currently operating.
When was Standard Deviant Brewing founded?
Standard Deviant Brewing was founded in 2016. It employs 1 to 10 people.
Where is Standard Deviant Brewing based?
Standard Deviant Brewing is headquartered in San Francisco, United States, in the North America region.
How does Standard Deviant Brewing make money?
Two revenue lines are on record. Tap Room Beer Sales are the primary driver. The others are event Hosting.
Who are Standard Deviant Brewing's main competitors?
Direct peers on record are Cellarmaker Brewing Co., Fort Point Beer Co., Barebottle Brewing Company, Local Brewing Co., Magnolia Brewing Company and 21st Amendment Brewery. Broad incumbents are Lagunitas Brewing Company and Sierra Nevada Brewing Co.. Regional players are Russian River Brewing Company and Headlands Brewing Company.
Does Standard Deviant Brewing have an API?
No public API is recorded for Standard Deviant Brewing.
What industry is Standard Deviant Brewing in?
Standard Deviant Brewing's product category is Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 2082.