Channel 31

What Channel 31 does

Channel 31 (legal name 31 арна) is a privately held Kazakh-language television broadcaster operating primarily within Kazakhstan. Its flagship property is the daily news program Информбюро (Informbyuro), which has broadcast since 1996 and celebrates its 30-year anniversary in 2026, anchoring an evening prime-time slot at 20:00 weekdays. The channel complements its news anchor with an extensive in-house original content library spanning approximately 16 Kazakh-language drama serials (e.g., Ұшқын, ТОР, ӘКЕ, 12:00, Қайсар, Нархоз, Qaryz, Sana, ДЕРТ) and entertainment formats including the reality show Мен лайықпын, the cooking program Готовим с Адель, the competition show Келіндер бәйгесі, and the social-issues talk show Әділдік алаңы.

The channel distributes content through a multi-platform footprint: traditional linear broadcast via cable, satellite, and digital terrestrial television networks across Kazakhstan, plus a website (31.kz) offering live streaming and an on-demand episode archive, and a YouTube channel (@31kanal) hosting full episode archives. In 2026, Channel 31 extended distribution through a content partnership with the KinoPoisk streaming platform for the STREETKHAN series. The channel has also experimented with AI-assisted content production, using generative AI to create visual imagery for the Наурыз келді music video produced jointly with Kazakhconcert.

Channel 31's revenue model is advertising-driven. Monetization is executed through two primary streams — standard television advertising (commercial spots, including prime-time news adjacency) and sponsored programming / branded content / cross-media packages — sold directly through Vi Kazakhstan, which acts as the channel's exclusive advertising sales representative. Audience reach is the primary asset sold: a broad Kazakh-speaking and Russian-speaking household audience consuming news, drama, reality, and entertainment programming. No public ownership, parent company, headcount, or revenue figures are disclosed.

Name

Channel 31

Legal name

31 арна

Website

https://31.kz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Channel 31 (31 арна) is a privately held Kazakh television broadcaster serving Kazakh- and Russian-speaking audiences in Kazakhstan with daily news (Информбюро), original drama serials, and entertainment shows distributed via cable, satellite, terrestrial, YouTube, and 31.kz, monetized primarily through advertising sold by Vi Kazakhstan.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Television broadcasting
• News programming
• Drama series production
• Reality entertainment shows
• Broadcast advertising sales

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: The channel generates primary revenue through advertising sales. Offers various advertising formats including sponsorship packages, branded content integrations, and standard commercial spots. Advertisers can reach audiences during prime-time news programming and throughout the broadcast day.
2. Sponsorship and Branded Content: The channel implements sponsored programming options and branded content opportunities. Annual sponsorship packages are updated with new formats aligned to current market trends and consumer interaction patterns. Cross-media projects combine on-air and online audience reach.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Channel 31 (31 арна) is a private Kazakh television broadcaster that produces and airs bilingual (Kazakh/Russian) programming including a flagship nightly news program (Информбюро), original local drama series, reality shows, cooking programs, and social-issue talk shows. Content is distributed via linear television broadcast across Kazakhstan, the 31.kz website with live streaming, and a YouTube channel hosting full episode archives.

Product overview

Channel 31 (31.kz) is a Kazakh television channel operating as a multi-platform broadcaster. The channel offers a unified content portfolio centered around its flagship news program Информбюро (30-year legacy brand airing weekdays at 20:00), original Kazakh drama serials (Qaryz, Сана, ӘКЕ, ДЕРТ, Арман қала, БІРГЕ БОЛ, Қайсар, Нархоз, 12:00, ТОР, Ұшқын, Менің Фаризам), reality and entertainment programming (Мен лайықпын, Готовим с Адель, Келіндер бәйгесі, Әділдік алаңы), and animated/children's content. The channel distributes content through its website with live streaming, on-demand videos, YouTube integration, and partnerships with KinoPoisk for select series. The Информбюро news program serves as the anchor content while drama serials and entertainment shows form the entertainment programming block.

Differentiator

Problem solved

Functional benefit

Brands

• Информбюро: Flagship news program of Channel 31, operating since 1996 and celebrating 30 years in 2026

Products and services

• Информбюро (Informbyuro) News Program The flagship nightly news program of Channel 31, broadcasting daily news in Russian and Kazakh languages at 20:00 on weekdays, with a 30-year history of objective reporting as one of Kazakhstan's most recognized news brands.
• Мен лайықпын (Men Layıkpın) Reality Show Kazakhstan's first reality show about complete transformation of women's soul and body, featuring 12 women seeking personal development, healing, and body transformation.
• Готовим с Адель (Cooking with Adel) Cooking show hosted by Adel, featuring healthy and unusual dishes with simple recipes suitable for beginners and children. Airs Sundays at 9:30 on Channel 31.
• Келіндер бәйгесі (Daughters-in-law Competition)
• Әділдік алаңы (Justice Arena)
• ӘКЕ... СІЗ... (Father... You...) Drama Series
• Qaryz Drama Series Drama series about a former boxing champion who becomes a debt collector and discovers his true calling helping debtors. Features 10 episodes airing Monday to Friday at 22:00.
• Сана (Sana) Drama Series Drama series about a young father struggling with gambling addiction who tries to win money for an apartment but falls into debt and crime. Features 11 episodes.
• Төтенше жағдай (Emergency) Drama Series Drama series about government officials involved in corrupt activities who later recognize and attempt to correct their mistakes.
• Нархоз (Narhoz) Drama Series Drama series featuring multiple episodes across 2 seasons with 36 total episodes.
• Арман қала (Dream City) Drama Series Drama series with 15 episodes.
• БІРГЕ БОЛ (Be Together) Adventure Series Adventure series about orphan Erjan from a children's home who dreams of finding parents and a loving family, aiming to prove that miracles are possible.
• Қайсар (Kaisar) Drama Series Drama series with 20 episodes.
• ДЕРТ (Disease) Drama Series Drama series about government official Alibek who embezzles money from hospitals, kindergartens, and schools, then realizes his mistakes and tries to correct them. Premiered November 16.
• 12:00 Drama Series Drama series with 10 episodes.
• ТОР Drama Series Drama series with 12 episodes.
• Ұшқын (Spark) Drama Series Drama series with 12 episodes.
• Менің Фаризам (My Farizam) Drama Series Drama series with 10 episodes.
• Тікелей эфир (Live Streaming Service) Online live streaming service for watching Channel 31 programming in real-time through the website at 31.kz.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• KinoPoiskminorStrategic or Co-development Partner · 27 March 2026Content partnership for cooking show 'Готовим с Адель' featuring stars from KinoPoisk series 'STREETKHAN'. Series available on KinoPoisk platform from April 2.
• Kazakhconcert (Қазақконцерт)minorStrategic or Co-development Partner · 17 March 2026Joint production of music video 'Наурыз келді' featuring Kazakh music legends including Rosa Rymbayeva, Altynbek Korazbayev, Dilnaz Akhmadiyeva, and modern artists. Music by Nurlan Batyrkulov (Azia group), lyrics by Asan Tileumurat.
• Vi KazakhstancoreChannel Partner/ Reseller/ DistributorOfficial advertising sales representative for Channel 31. Handles direct advertising sales including spot advertising and sponsorship packages. Contact: +7 (727) 334-06-20, [email protected] and +7 (727) 245-89-29, [email protected].

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Astana TV: Astana TV is a Kazakhstan state-owned national broadcaster offering news and entertainment programming across Kazakhstan. Comparable to Channel 31 as a major national broadcaster serving the same Kazakh-speaking audience with mixed news and entertainment content.
• KTK (Коммерческий телеканал): KTK is one of Kazakhstan's largest commercial TV channels, broadcasting news, entertainment, and original content nationally in Russian and Kazakh. Directly competes with Channel 31 for audience share and advertising spend in the Kazakh market.
• Channel One Eurasia (Первый канал Евразия): Channel One Eurasia is the Kazakh adaptation of Russia's Channel One, broadcasting national and Russian content within Kazakhstan. Comparable to Channel 31 as a major national broadcaster competing for the same Kazakh audiences and advertiser budgets.
• Khabar Agency (Хабар): Khabar is Kazakhstan's primary state-owned national television broadcaster, offering news, entertainment, and original programming in Kazakh and Russian. Directly comparable to Channel 31 in serving the same national Kazakh audience with a similar bilingual news-plus-entertainment content mix.
• Telekanal 7 (Жетісу): Telekanal 7 (Jetysu) is a Kazakh national television channel offering news and entertainment programming. Directly comparable to Channel 31 in scope, target audience, and content mix within the Kazakh broadcasting market.

Broad incumbents

• Mir (МИР): Mir is an intergovernmental TV network of the CIS countries broadcasting in Russian and local languages including Kazakh. Comparable to Channel 31 in regional scope, bilingual Russian-Kazakh programming approach, and multi-country CIS audience targeting.
• Russia-1 (Россия-1): Russia-1 is Russia's largest state broadcaster, widely available across CIS including Kazakhstan. Comparable to Channel 31 as a major broadcaster competing for Russian-speaking audience share and advertising revenue within Kazakhstan.
• NTV (НТВ): NTV is a major Russian federal TV channel broadcasting news, entertainment, and original programming distributed across CIS including Kazakhstan. Comparable as a broad incumbent operating in the Kazakh market and competing for the same Russian-speaking audiences and ad spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@31kanal
• Xx.com/31kanal
• Facebookfacebook.com/31arna
• LinkedInlinkedin.com/company/31channel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Channel 31