Sunorek

What Sunorek does

Sunorek AS is an Estonian manufacturer of custom-made window coverings, founded in 1993 and headquartered in Tallinn with production facilities in Tallinn and Harju County. The company produces textile curtains (roman, panel, tulle, Austrian, French), roller blinds (standard, screen, zebra, cassette, skylight), pleated blinds, venetian blinds (aluminium, wood, bamboo), vertical blinds, awnings, external roller and venetian blinds, insect nets, and curtain rod/track systems — all tailored to individual customer measurements using a library of more than 3,000 fabrics sourced from European manufacturers (ADWIN, SARLAS, SAUM & VIEBAHN, EUSTERGERLINGER, KOBE, DELIUS, CREATION BAUMANN, SVENSSON, VILLA NOVA, CASAMANCE). Technical differentiators include child-safe cord systems, battery-powered wireless motors for roller blinds and curtain tracks (6–12 month battery life), and the Sunoline ZIP external roller blind — the first external roller blind manufactured domestically in Estonia (launched autumn 2024) with smart-home compatibility via Targa Kodu and tested reliability over 10,000 operating cycles.

The business is operated primarily through a sales-led, showroom-based model. Sunorek runs 9 owned retail showrooms across Estonia (3 in Tallinn, plus Tartu, Pärnu, Viljandi, Rakvere, Jõhvi, Kuressaare) staffed with professional designers and consultants who deliver in-person consultations, measurements, and installations. Distribution is supplemented by an authorized reseller network of 8 regional partners covering smaller Estonian towns (Flomis, Satiin Disain, Must-Walge Sisustus, Isabella Mööbel, Helka Kodumasinad, Nirgi Servis, Ronaal, Narva Sisustus). A dedicated project sales team handles large-scale commercial and institutional work, with specialized managers for textile curtains, motorised systems, awnings, and wardrobe sub-brands (TANK, ARINA). The customer base is split across individual residential buyers (primary), commercial/institutional clients, and project customers; exports extend to Finland, Norway, Denmark, Sweden, Latvia, and Lithuania.

Revenue is generated predominantly through one-off product sales (custom manufacturing priced by material, size, and complexity) plus professional services revenue from installation, transport, and after-sales warranty/maintenance. Pricing is not publicly disclosed; customers can access hire-purchase financing through a partnership with LHV Finance (fixed interest 11.9%, contract fee from €9.90, monthly service fee €0.99, credit amounts €50–€15,000). Complementary revenue comes from home textiles (pillows, bed covers, chair covers). The company is 100% Estonian-capital owned, privately held, and has disclosed no external institutional investors, funding rounds, or M&A activity. It holds the "Edukas Eesti Ettevõte 2023" (Successful Estonian Enterprise) certification from CreditInfo.

Name

Sunorek

Legal name

AS Sunorek

Website

https://sunorek.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunorek AS is an Estonian custom manufacturer of curtains, blinds, and window coverings, selling through 9 owned showrooms across Estonia with installation services and exports to six Nordic and Baltic markets. It serves residential, commercial, and project customers with bespoke products assembled from over 3,000 European fabrics.

Ownership category

akta.pro rank

Product category

Window Coverings and Curtains

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792), Curtain and Linen Mills (31412), Window Treatment Retailers (449122), Furniture and Related Product Manufacturing (337)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Custom window coverings
• Curtains and blinds
• Interior window treatments
• Window covering manufacturing
• Home textile installation

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Window Covering Sales: Bespoke window coverings manufactured to customer-specific measurements. Products include textile curtains, roller blinds, venetian blinds, pleated blinds, vertical blinds, wooden/bamboo blinds, awnings, insect nets, and external blinds. Revenue is generated from product sales with pricing based on material selection, size, and complexity.
2. Installation Services: Professional installation team provides measurement, installation, and on-site consultation services. Transport and installation service provided after full payment of products.
3. After-Sales Services: Quality transport service and post-installation maintenance services. Warranty and maintenance support including a dedicated quality email and phone line.
4. Home Textiles and Accessories: Pillows, pillowcases, bed covers, chair covers sold alongside window coverings as complementary products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Sunorek AS manufactures custom-made curtains, blinds, and window coverings tailored to individual customer measurements, offering over 3,000 fabric and material options. The company operates 9 retail showrooms across Estonia staffed with professional designers and consultants, provides professional installation services, and exports products to Nordic and Baltic markets.

Product overview

Sunorek AS is a manufacturer of custom-made window coverings and curtains operating since 1993. The product portfolio includes textile curtains (roman, panel, tulle, Austrian, French), roller blinds (standard, screen, zebra, cassette, skylight, wood-based), pleated blinds (standard, honeycomb, dual-fabric), venetian blinds (aluminium, wood, bamboo), vertical blinds, awnings (terrace, balcony, vertical, side), external blinds (roller and venetian), insect nets, and curtain rod/track systems. Core products are manufactured to custom measurements. The portfolio includes economy lines (ECO pleated blinds, mini roller blinds), premium options (Sunoline ZIP external blinds), and smart-enabled motorised versions compatible with Targa Kodu home automation systems. The company operates 9 showrooms across Estonia and exports to Finland, Norway, Denmark, Sweden, Latvia, and Lithuania.

Differentiator

Problem solved

Functional benefit

Brands

• Sunoline ZIP: ZIP profile external roller blinds manufactured in Tallinn factory since 2024, featuring ergonomic design and electric motor operation.
• TANK
• ARINA

Products and services

• Textile Curtains (Tekstiilkardinad) Tailor-made textile curtains including side curtains, tulle curtains, roman blinds, panel blinds, Austrian blinds, French blinds, and GECKO self-adhesive textile for residential privacy and light control.
• Roller Blinds (Rulookardinad) Roller blinds in screen fabric, zebra, cassette, wood-based, and skylight models, including motorised, battery-powered, track-mounted, and cassette designs for residential light control and privacy.
• Pleated Blinds (Voldikkardinad) Decorative pleated blinds for round, triangular, and trapezoidal windows featuring honeycomb fabric for thermal insulation, dual-fabric options, and top-down bottom-up functionality.
• Venetian Blinds (Ribakardinad) Horizontal slat blinds in aluminium (25mm-50mm) with options for blackout (Privaat), motorised, and PVC window-specific (STYLE) models.
• Vertical Blinds (Püstlamellkardinad) Vertical fabric lamella blinds rotating 360 degrees, available in fabric, aluminium, wood, plastic, and motorized versions for residential light and view control.
• Awnings (Markiisid) Exterior awnings for Nordic climates including terrace, balcony, vertical (Vertica), and side (Amaretto) models with wind resistance class 2, automatic wind/rain/sun sensors, and 7-year warranty on terrace models.
• Wooden and Bamboo Blinds (Puit- ja bambuskardinad) Natural material venetian blinds (25mm/50mm slats), roller blinds, and roman blinds in wood, bamboo, and jute, including Harmony model for PVC windows and high-humidity room options.
• Sunoline ZIP External Roller Blinds Estonian-made external roller blinds with ZIP side profiles for fabric locking, electric motor, smart home compatibility, up to 3000mm height, 3500mm width, and wind resistance class 2.
• External Venetian Blinds (Välisribakardinad) External venetian blinds for facade protection with adjustable slat angles in C, S, and Z-profile types (65-90mm widths) for controlling light and heat.
• Insect Nets (Putukavõrgud) PVC-coated glass fibre mesh insect protection including window nets, roller blind doors, hinged doors with magnetic closure, and fine-mesh options for allergy sufferers.
• Curtain Rods and Tracks (Kardinapuud ja siinid) Curtain hanging systems including extendable rods (up to 3.8m), aluminium tracks, plastic tracks, motorised tracks, wooden rods, and heading tape with glider-cord technology.
• Installation Services Professional installation team provides measurement, installation, and on-site consultation services for all window coverings after full payment of products.
• Home Textiles and Accessories Pillows, pillowcases, bed covers, and chair covers sold alongside window coverings as complementary products.

Quantifiable outcome

• 10,000 work cycle reliability tested for Sunoline ZIP external roller blinds
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Flomis OÜminorChannel Partner/ Reseller/ DistributorAuthorized distributor in Tallinn (Pärnu mnt 139F). Phone: +372 509 7958
• Satiin Disain OÜminorChannel Partner/ Reseller/ DistributorAuthorized distributor in Tartu (Riia mnt 128). Phone: +372 5801 3189
• Must-Walge Sisustus OÜminorChannel Partner/ Reseller/ DistributorAuthorized distributor in Viljandi (Piiri 7). Phone: +372 434 9329
• Isabella Mööbel OÜminorChannel Partner/ Reseller/ DistributorAuthorized distributor in Kärdla (Heltermaa mnt 6). Phone: +372 462 2144
• Helka Kodumasinad OÜminorChannel Partner/ Reseller/ DistributorAuthorized distributor in Paide (Põllu 2/2) and Haapsalu (Tallinna mnt 1)
• Nirgi Servis OÜminorChannel Partner/ Reseller/ DistributorAuthorized distributor in Kohtla-Järve (Järveküla tee 58). Phone: +372 5340 8072
• Ronaal OÜminorChannel Partner/ Reseller/ DistributorAuthorized distributor in Narva (Vestervalli 8). Phone: +372 513 7807
• Narva Sisustus OÜminorChannel Partner/ Reseller/ DistributorAuthorized distributor in Narva (Tallinna mnt 52). Phone: +372 565 5051
• European Fabric ManufacturerscoreStrategic or Co-development PartnerPartnership with European fabric manufacturers including ADWIN (Czech), SARLAS (Greece), SAUM & VIEBAHN (Germany), EUSTERGERLINGER (Germany), KOBE (Netherlands), DELIUS (Germany), CREATION BAUMANN (Germany), SVENSSON (Sweden), VILLA NOVA (UK), CASAMANCE (France) for curtain fabrics and upholstery materials

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Marimekko: Finnish design house producing textile curtains and home furnishings with strong Nordic/Baltic brand affinity. Competes with Sunorek's textile curtain category in the same regional markets (Finland, Estonia).

Broad incumbents

• IKEA: Global home furnishings retailer offering ready-made curtains, blinds, and motorized solutions at value price points. Competes with Sunorek for consumer window-treatment wallet share but at the mass-market, self-install end.
• Leroy Merlin: European home improvement and DIY retail chain carrying made-to-measure blinds, curtains, and external shading. Comparable to Sunorek for project/installation services in the renovation channel.
• Hunter Douglas: Global market leader in custom window coverings (blinds, shades, shutters) sold through dealer networks. Comparable to Sunorek for product overlap (made-to-measure blinds/shades with motorization), but operates at vastly greater scale across many geographies.
• JYSK: Nordic-headquartered home goods retailer with deep presence in Estonia, Finland, Latvia, and Lithuania — the same geographies Sunorek serves. Sells curtains, roller blinds, and venetian blinds at value prices, competing on accessibility.
• VELUX: Danish roof window and skylight manufacturer that also offers external/internal blinds and motorized shading. Comparable to Sunorek's Sunoline ZIP external roller blind category for skylight and roof-window applications.

Direct peers

• Gardinia: German-made window decoration brand (blinds, pleated shades, venetians, curtain poles) distributed through retail and e-commerce. Comparable to Sunorek for product breadth and price-positioned offerings across the same categories.
• Silent Gliss: Swiss manufacturer of high-end curtain tracks, motorized systems, and custom window treatments sold through project dealers. Comparable to Sunorek's motorized textile curtain tracks and project sales division.
• Luxaflex: Premium custom window treatments brand (Hunter Douglas group) sold through trained local dealers with in-home consultation and installation. Closest comparable to Sunorek's showroom-plus-designer, made-to-measure model.

Others

• Kirsch Drapery Hardware: Long-established drapery hardware and curtain rod/track manufacturer. Adjacent to Sunorek's 'Curtain Rods and Tracks' product line as a component/ecosystem participant rather than a direct finished-goods competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sunorek
• LinkedInlinkedin.com/company/sunorek-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunorek