Union Mosaic Industry
UMI is a Thailand-based, publicly listed manufacturer and distributor of ceramic, porcelain, SPC, and decorative tiles under the Duragres and Cergres brands, serving residential homeowners, architects, contractors, and retail partners across Thailand via three Saraburi factories and multi-channel distribution.
- Company typePublic
- Founded1974
- HeadquartersHuai Khwang, Thailand
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Union Mosaic Industry does
The Union Mosaic Industry Public Company Limited (UMI; SET: UMI) is a Thailand-based manufacturer and distributor of ceramic and porcelain tiles, founded in 1974 and headquartered in Bangkok. The company operates three manufacturing facilities in Saraburi Province, including a porcelain plant owned through its wholly-owned subsidiary T.T. Ceramic Public Company Limited, and produces under the Duragres and Cergres sub-brands across four core product lines: ceramics, porcelain, SPC click-lock vinyl flooring, and decorative materials.
UMI's product portfolio emphasises functional tile innovations — anti-slip coatings, air-purifying negative-ion technology, antibacterial surfaces, large-format 60x120 cm tiles, and a flexible MCM composite for curved surfaces — alongside recent premium collections such as the Translucent Design line and a Pantone 2026 Cloud Dancer series. Production technology combines traditional ceramic manufacturing with digital tile printing, including a Spanish digital printing machine installed in late 2025 to expand design variety.
UMI monetises primarily through one-time hardware sales of tiles and flooring, distributed via a multi-channel network spanning national home improvement retailers (notably HomePro), authorised dealers and distributors, its own e-commerce platform (umipro.com), a mobile app, brand showrooms, and direct B2B project sales to architects, designers, and construction companies. Customers are segmented across Thai residential homeowners, architects and construction firms, and retail/dealer partners. The group also operates related entities in property (UMI Property), technology (UMI Deep Tech), and additional ceramic subsidiaries, and holds a broad portfolio of ISO, Thai Industrial Standards, Green Industry, and carbon-footprint certifications supporting its institutional and ESG positioning.
Union Mosaic Industry firmographics
Firmographics- Name
- Union Mosaic Industry
- Legal name
- The Union Mosaic Industry Public Company Limited (บริษัท สหโมเสคอุตสาหกรรม จำกัด (มหาชน))
- Website
- https://umi-tiles.com
- Company type
- Public
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- UMI is a Thailand-based, publicly listed manufacturer and distributor of ceramic, porcelain, SPC, and decorative tiles under the Duragres and Cergres brands, serving residential homeowners, architects, contractors, and retail partners across Thailand via three Saraburi factories and multi-channel distribution.
- Ownership category
- akta.pro rank
Union Mosaic Industry industry classification
Industry- Product category
- Ceramic Tiles & Building Materials
- NAICS
- Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Pottery & Related Products (3260), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Union Mosaic Industry is headquartered
LocationHeadquarters
- HQ city
- Huai Khwang
- HQ country
- Thailand
- HQ region
- Asia
Offices4 records
Markets served
Union Mosaic Industry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Tile and Building Material Sales: UMI generates revenue primarily through the manufacturing and sale of ceramic tiles, porcelain tiles, SPC vinyl flooring, and decorative materials under the Duragres and Cergres brands. Products are sold through distributors, home improvement retail chains (such as HomePro), own-brand showrooms, and the online platform umipro.com. Revenue is one-time transactional from product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard tile product pricing by unit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Union Mosaic Industry product offering
Product offeringCore offering
The Union Mosaic Industry Public Company Limited manufactures and distributes ceramic and porcelain tiles, SPC (Stone Plastic Composite) vinyl flooring, and decorative surface materials under the Duragres and Cergres brands. The company operates three factories in Saraburi Province, Thailand, and sells products through home improvement retail chains, authorized dealers, its own umipro.com e-commerce store, a mobile app, and direct project sales to architects and construction firms.
Product overview
The Union Mosaic Industry Public Company Limited (UMI) operates as a comprehensive tile and building materials company with a diversified portfolio organized around four core product categories: Ceramics (ceramic tiles for floors and walls), Porcelain (heavy-duty water-resistant tiles), SPC (click-lock vinyl flooring), and Decorative Materials (including Flexi Tiles). The company markets products primarily under two sub-brands: Duragres for consumer-facing ceramic and porcelain tiles, and Cergres for premium porcelain offerings. These core products are enhanced with specialized features including ANTI SLIP (safety coating), AIR PURIFY (negative ion technology), and ANTI BACTERIA (antimicrobial surfaces). Recent innovations include the Translucent Design collection, large format 60x120 cm tiles, and Flexi Tiles (MCM) for curved surfaces. Products are sold through the UMI Pro Shop Online platform (umipro.com) and distributed via retail partners across Thailand.
Differentiator
Problem solved
Functional benefit
Brands
- Duragres (ดูราเกรส): Ceramic tile brand producing floor and wall tiles for residential and commercial applications, including specialty products like anti-slip tiles.
- Cergres (เซอเกรส)
Products and services
- Ceramics (Ceramic Tiles) High-quality ceramic tiles for floor and wall applications, designed to meet the decorative needs of every space. Manufactured by The Union Mosaic Industry Public Company Limited.
- Porcelain Tiles
Quantifiable outcome
- Three factories in Saraburi Province certified under Green Industry initiative (Level 2 to Level 4)
- +2 more outcomes
Companies that use Union Mosaic Industry
Customer profileSegments3 records
Ideal customer profiles3 records
Union Mosaic Industry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Union Mosaic Industry partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Union Mosaic Industry competitors and assessment
Company assessmentDirect peers
- RAK Ceramics: UAE-headquartered global tile and sanitaryware manufacturer with broad geographic reach and a comparable mix of ceramic, porcelain, and large-format products. Comparable as an emerging-market tile champion exporting globally.
- Lamosa (Grupo Lamosa): Mexican-headquartered ceramic tile and adhesives producer with multi-brand strategy across Latin America and select international markets. Comparable in product breadth (tiles + adhesives) and emerging-market focus.
- Dynasty Ceramic: Thailand-listed ceramic tile manufacturer (DCC) with a comparable product range of floor and wall tiles for residential and commercial use, competing head-to-head with UMI in the domestic Thai market.
- Kajaria Ceramics: India's largest ceramic and vitrified tile manufacturer with a comparable multi-brand, multi-category portfolio. Useful comparable for scale, distribution, and brand-led growth in an Asian tile market.
- Dorra / COTTO: Leading Thai ceramic tile brand under SCG, offering ceramic and porcelain tiles for residential and commercial applications. Competes directly with UMI's Duragres and Cergres brands in Thai retail and project channels.
- Royal Ceramic Industry: Thai ceramic tile producer where UMI's current Managing Director previously served as Managing Director. Directly comparable in product category and Thai market focus.
Broad incumbents
- Mohawk Industries: World's largest flooring manufacturer covering ceramic tile, porcelain, LVT/SPC, and decorative surfaces. Most relevant as a comparable for UMI's SPC and decorative materials expansion and global flooring scale benchmarks.
- Siam Cement Group (SCG) / Cotto: Thailand's largest industrial conglomerate with a major building materials and ceramic tile business (Cotto brand). Directly competes with UMI across ceramic tile categories and offers far broader product and geographic reach.
Regional players
- White Horse Ceramic: Malaysia-based ceramic tile manufacturer serving ASEAN markets. Comparable as a regional (non-Thai) tile producer competing for ASEAN distribution and project business.
Others
- Mapei: Global manufacturer of adhesives, sealants, and chemical products for the construction industry including tile installation systems. Comparable as a complementary supplier/ecosystem player serving the same installers and projects that specify UMI tiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Union Mosaic Industry social profiles
Digital presenceUnion Mosaic Industry compliance and trust
Trust signalCompliance13 records
Union Mosaic Industry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Union Mosaic Industry leadership team
Management profileNumber of profiles
Profiles12 records
Union Mosaic Industry subsidiaries and ownership
Company hierarchySubsidiaries6 records
Union Mosaic Industry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Union Mosaic Industry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Union Mosaic Industry
What does Union Mosaic Industry do?
The Union Mosaic Industry Public Company Limited manufactures and distributes ceramic and porcelain tiles, SPC (Stone Plastic Composite) vinyl flooring, and decorative surface materials under the Duragres and Cergres brands. The company operates three factories in Saraburi Province, Thailand, and sells products through home improvement retail chains, authorized dealers, its own umipro.com e-commerce store, a mobile app, and direct project sales to architects and construction firms.
Is Union Mosaic Industry a public or private company?
Union Mosaic Industry is a public company. It is classified as public and is currently operating.
When was Union Mosaic Industry founded?
Union Mosaic Industry was founded in 1974. It employs 501 to 1,000 people.
Where is Union Mosaic Industry based?
Union Mosaic Industry is headquartered in Huai Khwang, Thailand, in the Asia region.
How does Union Mosaic Industry make money?
One revenue line is on record: tile and Building Material Sales.
Who are Union Mosaic Industry's main competitors?
Direct peers on record are RAK Ceramics, Lamosa (Grupo Lamosa), Dynasty Ceramic, Kajaria Ceramics, Dorra / COTTO and Royal Ceramic Industry. Broad incumbents are Mohawk Industries and Siam Cement Group (SCG) / Cotto. White Horse Ceramic is listed as a regional player. Mapei is listed as an others.
Does Union Mosaic Industry have an API?
No public API is recorded for Union Mosaic Industry.
What industry is Union Mosaic Industry in?
Union Mosaic Industry's product category is Ceramic Tiles & Building Materials. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 327120 and its SIC code is 3260.