SuperHiper
SuperHiper is the 50-year-old official publication of ABRAS, the Brazilian Supermarket Association, delivering industry news and analysis to Brazilian supermarket operators and their suppliers via a multi-channel platform spanning print, web, newsletter, video, and social media.
- Company typePrivate
- Founded1976
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What SuperHiper does
SuperHiper is the official trade publication of the Associação Brasileira de Supermercados (ABRAS), the Brazilian Supermarket Association, and has been continuously published by the association for 50 years. The publication serves as ABRAS's primary communication and knowledge-sharing channel with member companies and the wider Brazilian self-service sector, covering industry news, retail operations, management, ESG, technology, innovation, events, and regulatory developments affecting supermarket operators.
The product surface is a unified multi-channel platform comprising the SuperHiper Magazine (print and digital), a website at superhiper.com.br with categorized editorial sections, an email newsletter, the Sala SuperHiper (SuperHiper TV) video platform, and a WhatsApp news channel. Distribution extends across LinkedIn, Instagram, Facebook, YouTube (Portal ABRAS), and TikTok, giving the publication broad reach within its vertical audience. Technically, the platform is a conventional content management and distribution stack — there is no evidence of proprietary software products, AI/ML capabilities, APIs, SDKs, or app presence.
As a publication owned by a non-profit trade association, SuperHiper operates as part of ABRAS's mission rather than as an independent commercial entity. Revenue is not publicly disclosed; available indicators suggest an advertising-driven model supplemented by association funding, with an active media kit (Anuncie) supporting paid placements from consumer goods brands seeking access to Brazilian supermarket decision-makers. The publication competes for advertising share against other Brazilian retail and food-industry trade media, but its structural ownership by ABRAS differentiates it from purely commercial trade publishers.
SuperHiper firmographics
Firmographics- Name
- SuperHiper
- Legal name
- SuperHiper
- Website
- https://superhiper.com.br
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SuperHiper is the 50-year-old official publication of ABRAS, the Brazilian Supermarket Association, delivering industry news and analysis to Brazilian supermarket operators and their suppliers via a multi-channel platform spanning print, web, newsletter, video, and social media.
- Ownership category
- akta.pro rank
Where SuperHiper is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
SuperHiper business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels3 records
Marketing channels8 records
SuperHiper product offering
Product offeringCore offering
SuperHiper is the official publication of the Brazilian Supermarket Association (ABRAS), producing a trade magazine, digital news website, email newsletter, and video content channel (Sala SuperHiper) covering retail, management, ESG, technology, innovation, and industry trends for the Brazilian supermarket sector. The publication has been produced by ABRAS for 50 years and serves as the association's primary communication and knowledge-sharing tool with member companies.
Product overview
SuperHiper is the official publication of the Brazilian Association of Supermercados (ABRAS), produced for 50 years. It operates as a unified platform consisting of the SuperHiper Magazine (print and digital publication), the SuperHiper Newsletter (email news service), and Sala SuperHiper (video content channel). The platform serves as the primary communication and knowledge-sharing tool for ABRAS, providing news, trends, and insights across the supermarket sector including retail management, technology, ESG, events, and industry developments.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperHiper Magazine Print and digital magazine serving as the official publication of the Brazilian Association of Supermercados (ABRAS). Published for 50 years, it provides news, trend analysis, regulatory updates, event coverage, and best practices for supermarket operators, with content spanning retail management, technology, ESG, innovation, and industry developments.
- SuperHiper Newsletter Email newsletter service that keeps subscribers informed about the latest news, developments, and trends in the Brazilian supermarket sector.
- Sala SuperHiper (SuperHiper TV) Video content platform featuring interviews, event coverage, and industry discussions for the Brazilian supermarket sector, also accessible via the Portal ABRAS YouTube channel.
Companies that use SuperHiper
Customer profileSegments2 records
Ideal customer profiles2 records
SuperHiper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SuperHiper partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Associação Brasileira de Supermercados (ABRAS)coreSuperHiper is produced by ABRAS as its official publication for 50 years. It serves as the primary communication tool for ABRAS to share information and knowledge with all companies in the national self-service sector, aligned with ABRAS's mission to represent and develop Brazilian supermarkets.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
SuperHiper competitors and assessment
Company assessmentEmerging players
- Revista Apólice: Brazilian B2B trade publication in a different vertical (insurance). Comparable as a long-running Brazilian trade media brand using print plus digital distribution, illustrating the local trade-media model SuperHiper competes within for advertising dollars.
Broad incumbents
- Retail TouchPoints: Retail industry media and events company covering digital transformation, operations, and shopper experience. Comparable as a B2B retail media brand monetizing via advertising and events, but spans broader retail rather than grocery-specific.
- Chain Store Age: Multi-format retail trade media brand covering grocery and broader retail categories. Operates in adjacent vertical with overlapping advertisers, but a broader retail focus than SuperHiper's supermarket-specific scope.
Direct peers
- The Shelby Report: US grocery industry trade publication covering supermarket operators, wholesalers, and suppliers. Comparable business model and audience composition to SuperHiper in a different geographic market.
- Progressive Grocer: Long-running US trade media brand serving the grocery industry with news, analysis, and supplier intelligence. Closely analogous business model — vertical B2B trade publication targeting grocery operators and CPG advertisers — though operating in a different geography.
- Supermercado Moderno: Brazilian trade publication covering the supermarket and self-service retail sector. Direct competitor in the same geography, serving the same ABRAS-aligned audience of supermarket operators and CPG suppliers.
- Supermarket News: Established US trade publication covering the supermarket and grocery retail industry. Mirrors SuperHiper's editorial mission (industry news, trends, supplier intelligence) and dual audience of retailers and consumer goods manufacturers.
Regional players
- Grocery Headquarters (GHE): US-based trade media brand for the grocery industry, covering supermarket operations, technology, and merchandising. Comparable vertical and business model to SuperHiper, but US-focused.
- Food Trade News: Regional US trade publication focused on the food retail industry for supermarket operators and suppliers. Similar dual-audience model but narrower geographic footprint and not a direct competitor to SuperHiper in Brazil.
Others
- ABRAS (Associação Brasileira de Supermercados): Parent organization and core strategic partner of SuperHiper; the Brazilian supermarket trade association that produces and owns the publication. Comparable as the institutional ecosystem in which SuperHiper operates rather than as a commercial competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SuperHiper social profiles
Digital presenceSuperHiper financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperHiper leadership team
Management profileNumber of profiles
Profiles1 record
SuperHiper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperHiper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperHiper
What does SuperHiper do?
SuperHiper is the official publication of the Brazilian Supermarket Association (ABRAS), producing a trade magazine, digital news website, email newsletter, and video content channel (Sala SuperHiper) covering retail, management, ESG, technology, innovation, and industry trends for the Brazilian supermarket sector. The publication has been produced by ABRAS for 50 years and serves as the association's primary communication and knowledge-sharing tool with member companies.
Is SuperHiper a public or private company?
SuperHiper is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SuperHiper founded?
SuperHiper was founded in 1976. It employs 101 to 250 people.
Where is SuperHiper based?
SuperHiper is headquartered in São Paulo, Brazil, in the Latin America region.
Who are SuperHiper's main competitors?
Revista Apólice is listed as an emerging player. Broad incumbents are Retail TouchPoints and Chain Store Age. Direct peers are The Shelby Report, Progressive Grocer, Supermercado Moderno and Supermarket News. Regional players are Grocery Headquarters (GHE) and Food Trade News. ABRAS (Associação Brasileira de Supermercados) is listed as an others.
Does SuperHiper have an API?
No public API is recorded for SuperHiper.