Supermercado Moderno

What Supermercado Moderno does

SM - SportsMedia.com is a Brazilian digital sports media portal operated at sm.com.br that aggregates and curates sports news and content across a broad set of disciplines, including Brazilian football (Brasileirão, Copa do Nordeste, Copa do Brasil), international football (La Liga, Premier League, Ligue 1, Champions League), eSports (League of Legends, CS:GO, VALORANT, Free Fire), combat sports (UFC, MMA, Boxing, Jiu-Jitsu), skateboarding, bodybuilding, NFL, NBA, Formula 1, tennis, cycling, volleyball, futsal, and surfing. The platform functions as a content aggregation and curation service rather than a SaaS or transactional product: it sources, references, and republishes sports news from established Brazilian outlets including Globo Esporte, ESPN Brasil, and Lance!, and operates dedicated category pages for clubs, tournaments, and leagues. The site is owned by parent company Brius Media Company and is privately held, with no public listing, no disclosed funding, and no management team identified in the source data.

The platform serves Brazilian sports enthusiasts and fans across multiple verticals, including football (the primary audience), eSports, and skateboarding communities. Distribution is centered on the website sm.com.br and is amplified across five social media channels (Facebook, Instagram, YouTube, Twitter, and TikTok under the sportsmediabr handle), positioning SM as a top-of-funnel, social-first content destination rather than a transactional or subscription business.

The underlying business model is free-to-consumer content aggregation with no pricing tiers, no app, and no public API or SDK. No revenue model, customer contracts, advertiser names, or monetization mechanics are disclosed in the source data. Operational scale signals are limited: the firmographics block lists 1,194 employees, which is inconsistent with the operational footprint of a content-aggregation portal and could not be reconciled with the substantive data; no headcount, revenue, or funding history was otherwise identified. Strategic posture is partnership-driven (Copa do Nordeste, Riot Games, CBSK, Globo Esporte, ESPN Brasil, Lance!) and horizontal across sports verticals rather than vertically integrated or technically differentiated.

Name

Supermercado Moderno

Legal name

SM - SportsMedia.com

Website

https://sm.com.br

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SM - SportsMedia.com is a Brazilian free digital sports media portal at sm.com.br that aggregates and curates news across football, eSports, combat sports, NBA, NFL, and other verticals for Brazilian sports fans, owned by Brius Media Company.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industry

Sports Highlights, Clips & VOD Libraries (MPAKAOAF)

Keywords

• Sports news aggregation
• Digital sports media
• Sports content portal
• Sports journalism
• Brazilian football coverage

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels5 records

Core offering

SM (SportsMedia.com) is a Brazilian digital sports news portal that aggregates and publishes sports coverage across Brazilian football (Brasileirão, Copa do Nordeste), international football leagues, UFC/MMA/Boxing/Jiu-Jitsu, eSports (League of Legends, CS:GO, Valorant, Free Fire), NFL, NBA, Formula 1, tennis, volleyball, futsal, cycling, skateboarding, and surfing. The portal curates content from outlets such as Globo Esporte, ESPN Brasil, and Lance! and distributes it through sm.com.br and multiple social channels to Brazilian sports fans.

Product overview

SM - SportsMedia (sm.com.br) is a sports media platform operated by Brius Media Company. The platform provides aggregated sports news content across multiple categories including Brazilian football (Brasileirão), international football leagues (La Liga, Premier League, Champions League), esports (League of Legends, CS:GO, Valorant, Free Fire), combat sports (UFC, MMA, Boxing, Jiu-Jitsu), skateboarding, bodybuilding, NFL, NBA, Formula 1, tennis, cycling, volleyball, and futsal. The offering is a content aggregation and curation service rather than a traditional product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SM - SportsMedia (sm.com.br) Digital sports news portal that aggregates and curates sports coverage across Brazilian football (Brasileirão, Copa do Nordeste), international football leagues, UFC/MMA/Boxing/Jiu-Jitsu, eSports (League of Legends, CS:GO, Valorant, Free Fire), NFL, NBA, Formula 1, tennis, volleyball, futsal, cycling, skateboarding, and surfing, intended for Brazilian sports fans.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Copa do NordestecoreOthersSM covers Copa do Nordeste extensively, featuring news about the tournament, teams, and matches. The platform includes dedicated category pages for Copa do Nordeste coverage including sub-20 competitions and the main tournament.
• Riot Games (League of Legends/eSports)coreOthersSM provides extensive coverage of League of Legends, VALORANT, and other Riot Games esports titles, including news about tournaments, team roster changes, and game updates.
• Globo EsporteminorOthersContent sourced and referenced from Globo Esporte for football news coverage.
• ESPN BrasilminorOthersSports news and articles referenced from ESPN Brasil.
• Lance!minorOthersFootball news content sourced from Lance! sports portal.
• Brius Media CompanycoreOthersParent company of SM - SportsMedia.com as stated in the website footer.
• CBF (Confederação Brasileira de Futebol)minorOthersCoverage of CBF events, Copa do Nordeste tournaments organized in coordination with CBF, and Brazilian football regulatory news.
• CBSK (Confederação Brasileira de Skate)minorOthersCoverage of CBSK-organized skateboarding events including STU Open, Brasileiro Loterias CAIXA, and national championships.

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• ESPN Brasil: Major Brazilian sports media brand and another key source for SM, providing comprehensive coverage of football, NBA, NFL, UFC, and Formula 1. Comparable as a multi-vertical digital sports news destination serving Brazilian fans.
• Globo Esporte: Brazil's dominant sports media portal operated by Grupo Globo, holding premier Brazilian football rights and serving as one of SM's primary content sources. Comparable as the leading digital sports media destination in Brazil.
• UOL Esporte: Sports vertical of UOL, one of Brazil's largest web portals, covering Brasileirão, international football, and Olympics. Comparable as a high-traffic digital sports news destination serving Brazilian audiences.
• Goal Brasil: Brazilian edition of global football media brand Goal, covering Brasileirão and major European leagues. Comparable to SM as a multi-vertical digital sports news destination covering Brazilian and international football.
• OneFootball: Global digital football media platform aggregating news, scores, and content across leagues worldwide. Comparable to SM as a multi-source sports content aggregator, though with global rather than Brazilian focus.

Direct peers

• Lance!: Long-running Brazilian sports portal focused primarily on football (Futebol). Directly comparable to SM as a digital sports news destination targeting Brazilian fans, and one of SM's syndicated content sources.
• Torcedores.com: Brazilian digital sports news portal with broad multi-sport coverage including football, basketball, MMA, and eSports. Comparable to SM as a directly competing aggregator targeting Brazilian sports fans across mainstream and niche verticals.

Emerging players

• Trivela: Brazilian digital football publication known for in-depth analysis and editorial-quality writing. Comparable to SM as a Brazilian digital sports media destination, though more focused on long-form analysis versus SM's broader aggregator model.
• GE Flamengo / UOL Flamengo verticals: Team-vertical sports news properties covering Flamengo and other Brazilian clubs with deep fan affinity. Comparable to SM's club-specific category pages as fan-targeted digital sports content destinations.

Regional players

• Sambafoot: Brazilian football-focused digital media covering Brasileirão and Brazilian national team, with international reach to diaspora audiences. Comparable to SM as a digital sports news destination serving Brazilian football fans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ_uBClbZ2zpK7tb8Teztzw
• Facebookfacebook.com/sportsmediabr
• Instagraminstagram.com/sportsmediabr
• Xx.com/home
• TikToktiktok.com/@sportsmediabr
• LinkedInlinkedin.com/company/supermercado-moderno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercado Moderno