Vrutak

What Vrutak does

Vrutak is a Zagreb-based alcoholic beverage retailer that sells wines, spirits, beer, and wine accessories to Croatian consumers through both physical retail stores and an e-commerce website (vrutak.hr). The company offers home delivery within Croatia and EU shipping for international orders, and supplements its transactional retail business with in-person wine tasting events at its Samoborska cesta location, featuring both domestic and international winemakers such as Champagne Devaux, Schloss Gobelsburg, Sanctum, Klet Brda, and Gérard Bertrand. The company is privately held, headquartered in Zagreb, Croatia, and operates within the 51–100 employee range.

The product portfolio spans five core categories: wines — split into domestic Croatian selections from regions including Dalmatia, Istria, and Slavonia, and foreign wines from France, Italy, Spain, Chile, Argentina, and Australia; sparkling wines including champagne, prosecco, cava, and crémant; spirits covering gin, whisky, vodka, rum, tequila, brandy, cognac, and traditional Croatian rakija; beer encompassing both domestic Croatian brands (Karlovačka, Medvedgrad, Zagrebačka) and international offerings; and wine accessories, where Vacu Vin is featured as the exclusive brand. Pricing follows a standard per-unit retail model with VAT included, ranging from approximately 1–2 EUR for budget beers to over 80 EUR for premium spirits, with per-liter comparison prices displayed on the site.

Vrutak operates a direct-to-consumer go-to-market motion with no subscription or recurring revenue component evident; all transactions are one-time purchases either in-store or through the nopCommerce-powered e-commerce site. Marketing channels include the website catalog, social sharing buttons (Twitter, Facebook, Pinterest), email newsletter sign-ups, and the tasting events program. No funding rounds, ownership structure, management team details, revenue figures, or M&A activity are disclosed, and the company is actively hiring across warehouse, sales, and delivery roles, suggesting ongoing operational build-out.

Name

Vrutak

Legal name

Vrutak

Website

https://vrutak.hr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Vrutak is a Croatian wine, spirits, beer, and wine-accessories retailer operating physical stores in Zagreb and an e-commerce storefront (vrutak.hr), serving Croatian consumers with domestic and international beverage selections and hosting in-store wine tasting events.

Ownership category

akta.pro rank

Product category

Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine retail
• Spirits retail
• Beer retail
• Wine accessories
• Alcoholic beverage store

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Wine: Direct retail sales of wines (domestic and foreign) through physical stores and online e-commerce platform. Products range from everyday wines to premium selections with prices from approximately 3-15 EUR for regular wines to over 80 EUR for premium spirits.
2. Retail Sales - Spirits: Direct retail sales of spirits including whisky, gin, vodka, brandy, rum, tequila, and traditional Croatian spirits like rakija and travarica.
3. Retail Sales - Beer: Direct retail sales of domestic and international beers including craft beers, with offerings from Croatian breweries (Karlovačka, Medvedgrad, Zagrebačka) and international brands.
4. Wine Accessories: Sales of wine accessories including Vacu Vin products (wine vacuum pumps, stoppers, cooling accessories, corkscrews, wine aerators, and other wine accessories).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vrutak is a Croatian specialty alcoholic beverage retailer that sells wines (domestic Croatian and foreign international), sparkling wines, spirits, beer, and wine accessories through physical retail stores in Zagreb and an e-commerce storefront (vrutak.hr). The company offers home delivery across Croatia and EU shipping, complemented by in-store wine tasting events featuring domestic and international winemakers.

Product overview

Vrutak is a Croatian online wine and spirits e-commerce platform operating as a specialized alcoholic beverage retailer. The offering consists of the core Vrutak Online Store platform combined with five main product categories: Wines (split into domestic and foreign subcategories), Sparkling Wines, Spirits, Beer, and Wine Accessories. Additional services include wine tasting events (Degustacije) held at their physical location. The platform offers an extensive catalog with filtering options by region, grape variety, vintage, quality designation, and price range, with delivery available across Croatia and the EU.

Differentiator

Problem solved

Functional benefit

Products and services

• Wines (Vina) Wine category including domestic Croatian wines (from Dalmatia, Istria, Slavonia, and coastal regions) and foreign international wines (from France, Italy, Spain, Chile, Argentina, Australia), with filtering by region, grape variety, vintage, and quality designation. Targeted at wine enthusiasts and casual consumers.
• Sparkling Wines (Pjenušci)
• Spirits (Žestoka pića)
• Beer (Pivo)
• Wine Accessories (Vinski pribor)
• Wine Tastings (Degustacije)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vacu VincoreTechnology or IntegrationVacu Vin is a manufacturer and distributor of wine accessories. Vrutak serves as a retailer of Vacu Vin products including vacuum wine stoppers, pumps, cooling accessories, corkscrews, wine aerators, and other wine-related accessories. The company highlights Vacu Vin as the exclusive brand in their wine accessories category. Vacu Vin is headquartered in Delfgauw, Netherlands.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wine.com: Large US online wine retailer with broad assortment and home delivery, comparable as a scaled, multi-category specialty alcohol e-commerce operator.
• Total Wine & More: Large US specialty retailer offering wine, spirits, and beer through physical superstores plus e-commerce, comparable to Vrutak's combined physical-plus-online multi-category strategy.
• Laithwaites: Established UK-based online wine retailer with international delivery and tasting-style events, comparable in assortment depth and consumer education focus.

Emerging players

• Vivino: Global wine marketplace and app with e-commerce integrations, comparable as an online channel competing for Croatian and EU wine discovery and purchase behavior.

Direct peers

• Naked Wines: Online wine retailer with curated producer relationships and direct-to-consumer delivery, comparable to Vrutak in e-commerce-led wine retail and producer engagement.
• Bodeboca: French online wine and spirits retailer offering curated selections with home delivery, closely mirroring Vrutak's e-commerce-first specialty alcohol retail model.
• Vinatis: European online wine and spirits retailer with multi-country delivery, comparable to Vrutak in assortment breadth (wine, spirits, beer) and direct-to-consumer focus.

Others

• Vacu Vin: Manufacturer and brand owner of wine accessories that Vrutak retails exclusively; comparable as a strategic supplier and ecosystem partner within Vrutak's accessory category.

Regional players

• Vinoteka Bornstein: A Croatian specialty wine and spirits retailer with physical stores and online sales, directly comparable as a domestic competitor serving the same Croatian consumer base.
• Vinoteka Bodren: Croatian wine producer and retailer with online and physical channels, comparable to Vrutak in product mix (wines, spirits) and Croatian market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vrutak
• Facebookfacebook.com/vrutakzg
• LinkedInlinkedin.com/company/vrutak

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vrutak