What Mida Leasing does

Mida Leasing Public Company Limited (บริษัท ไมด้าลิสซิ่ง จำกัด (มหาชน)) is a Thai non-bank financial services company headquartered at 48/1-5 Soi Chaeng Watthana 14, Bangkok. Founded in 2003 and listed on the Stock Exchange of Thailand in 2013, the company has operated in vehicle credit for 20+ years and originates three core lending products: (i) hire-purchase financing for used sedans, pickup trucks, and commercial vehicles, (ii) title loans secured against the vehicle registration book while the borrower retains vehicle use, and (iii) unsecured personal loans for working-capital and liquidity needs. Revenue is generated primarily from interest income on the amortizing loan book, with ancillary commission income from compulsory and voluntary motor insurance distributed via partner carriers, and fee income from used-vehicle auctions and discounted property listings (houses, condos, land).

The company serves individual vehicle owners and small business owners in Thailand — including employed borrowers, entrepreneurs, farmers, and used-vehicle dealers — who typically need faster access to liquidity than commercial banks provide and whose primary collateral is an existing used vehicle. Distribution combines a nationwide branch network for document verification, disbursement, and in-person service with a digital front end comprising the mida-leasing.com website, a LINE Official Account (@midaleasing), telephone support (02-574-6901), and a 3-step online application (select product, staff contact-back, submit documents). The registered capital base is 532,398,589.50 THB, with Mida Asset Public Company Limited the largest shareholder at 46.98% and other individual Thai shareholders holding material stakes. Underlying technology is described as a standard lending platform for loan processing, approval workflow, and customer management, with no disclosed AI/ML, data-science, or API integration capabilities; distribution is domestic-only (Thailand).

Name

Mida Leasing

Legal name

บริษัท ไมด้าลิสซิ่ง จำกัด (มหาชน)

Website

https://mida-leasing.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Mida Leasing Public Company Limited is a Thai, SET-listed non-bank lender providing hire-purchase, title loans, and personal loans against used vehicles, serving individual vehicle owners and small businesses across Thailand through a nationwide branch network and digital channels.

Ownership category

akta.pro rank

Product category

Consumer Vehicle Financing (Hire Purchase)

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Finance Lessors (6172), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Leasing & Lease Buyout Financing (FSAKADAC)

Keywords

• Vehicle hire purchase
• Title loans
• Personal loans
• Used car financing
• Consumer lending

Headquarters

HQ city

Thung Song

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hire Purchase (สินเชื่อเช่าซื้อ): Installment-based vehicle financing for used cars including sedans, pickup trucks, and commercial vehicles. Revenue generated through interest income on installment payments.
2. Title Loan (สินเชื่อจำนำทะเบียน): Registration collateral loans allowing customers to use their vehicle registration book to access liquidity while still driving the vehicle. Revenue from interest on loans.
3. Personal Loan (สินเชื่อส่วนบุคคล): Unsecured personal loans for liquidity purposes. Revenue generated through interest income.
4. Insurance and Tax Services: One-stop service for vehicle tax renewal, compulsory insurance (พ.ร.บ.), and voluntary vehicle insurance. Commission-based revenue from insurance partnerships.
5. Auction and Property Services: Car auction services and property listings (houses, condos, land) at special prices. Revenue may include auction fees or property transaction facilitation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mida Leasing provides hire-purchase financing for used vehicles (sedans, pickup trucks, commercial trucks), title loans using vehicle registration books as collateral, and unsecured personal loans to individual consumers and small businesses in Thailand. The company also offers one-stop ancillary services including annual vehicle tax renewal, compulsory motor insurance (พ.ร.บ.), voluntary vehicle insurance at multiple coverage classes, used vehicle auctions, and discounted property listings. Revenue is generated primarily through interest income on loan products, with commissions from insurance partnerships and fees from auctions and property services.

Product overview

Mida Leasing operates as a vehicle leasing and financial services company offering a unified portfolio of financing and related services. The core offerings include three main loan products: hire purchase financing for used vehicles (sedans, pickup trucks, trucks), title loans using vehicle registration as collateral, and personal loans. The company complements these with ancillary services including vehicle tax renewal, compulsory insurance (พ.ร.บ.), and voluntary car insurance coverage at multiple levels. Additional services include used vehicle auctions and discounted property listings (houses, condos, land). The company is registered as a public company limited (มหาชน) on the Thai stock exchange.

Differentiator

Problem solved

Functional benefit

Products and services

• Hire Purchase Financing (สินเชื่อเช่าซื้อ) Vehicle hire-purchase financing for used cars (sedans, pickup trucks, and commercial trucks) offered to individual vehicle buyers, with staff support throughout the loan term. Customers pay through installments and Mida earns interest income on the financing.
• Title Loan (สินเชื่อจำนำทะเบียน) Registration-book collateral loan product allowing vehicle owners to access liquidity using their vehicle's registration book as collateral while continuing to drive the vehicle normally. Revenue is earned via interest on the loan.
• Personal Loan (สินเชื่อส่วนบุคคล) Unsecured personal loan product providing immediate cash lump sums for daily liquidity needs to individuals who may not have a vehicle to pledge. Mida earns interest income on these loans.
• Tax Renewal and Insurance Service (บริการต่อภาษีและประกันภัย) One-stop service for annual vehicle tax renewal, compulsory motor insurance (พ.ร.บ.), and voluntary motor insurance across multiple coverage levels (Class 1, Class 2+, Class 3+) sourced from multiple leading insurance partners. Mida earns commission on insurance placements.
• Used Vehicle Auction (บริการประมูลรถยนต์) Used-vehicle auction service offering quality pre-owned vehicles from standard auction centers with transparent pricing, available to retail buyers.
• Special Price Properties (ทรัพย์ราคาพิเศษ) Listing of discounted properties including houses, condominiums, and land offered at special prices through the Mida platform; revenue may include transaction facilitation or listing fees.

Quantifiable outcome

• Same-day loan approval possible based on customer testimonials

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance Companies (Multiple Partners)coreOthersMida Leasing offers voluntary vehicle insurance from multiple leading insurance companies, providing customers with choice of coverage levels (Class 1, Class 2+, Class 3+) and competitive pricing through their one-stop service.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• NgerntungLor (SRT Group): Thailand's leading non-bank title-loan and consumer credit brand, offering vehicle registration-book loans and personal loans to underbanked consumers. Most direct comparable to Mida's title loan and personal loan products in customer profile and distribution model.
• AEON Hire-Purchase (Thailand): Thai listed hire-purchase specialist offering installment financing for vehicles and consumer durables to salaried and SMB borrowers. Comparable in product mix (hire purchase + personal loans) and customer segment to Mida.
• Singer Thailand: Thai listed hire-purchase company extending installment credit for vehicles and consumer goods. Comparable installment-financing model and SMB/individual customer base, though with broader consumer-goods exposure than Mida.
• Ratchathani Leasing (RMA): Thai hire-purchase and leasing company offering vehicle financing and related services. Similar product mix to Mida, with overlapping focus on used vehicles and SMB/individual customers.
• A-Money (Pi Loan): Thai non-bank lender focused on vehicle registration-book title loans and personal loans to underbanked borrowers. Direct competitor to Mida in the same customer segment and product category.
• Srisawad Finance (BFIT): SET-listed Thai finance company specializing in vehicle title loans and hire purchase financing. Closely matches Mida's title loan and hire-purchase core, with overlapping nationwide branch footprint.

Broad incumbents

• Honda Leasing Thailand: OEM-affiliated auto finance provider for Honda vehicles in Thailand. Comparable in product category (vehicle hire purchase) but limited to Honda vehicles and supported by a global captive finance parent.
• Toyota Leasing Thailand: Captive finance arm of Toyota in Thailand providing hire purchase and leasing for new Toyota vehicles. Comparable auto financing activity but focused on new vehicles and a single OEM, with much larger scale than Mida.
• Krungsri Auto (Bank of Ayudhya): Auto finance arm of one of Thailand's largest banks, offering hire purchase, leasing, and floor plan financing nationwide. Overlaps with Mida's hire purchase business but as part of a full bank, with different cost of funds and underwriting standards.
• Thanachart Capital: SET-listed Thai financial holding with significant auto hire-purchase and consumer lending operations. Overlaps with Mida in hire purchase but operates as part of a larger diversified financial group with bank and insurance affiliates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mida.leasing00
• LinkedInlinkedin.com/company/mida-leasing-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mida Leasing