Mackinaw Trail Pediatrics

What Mackinaw Trail Pediatrics does

Mackinaw Trail Pediatrics is an independent, for-profit pediatric medical practice headquartered at 7917 Mackinaw Trail in Cadillac, Michigan. The practice serves children from birth through adolescence and their families in the surrounding region, with a clinical staff of five board-certified pediatricians and three certified Family Nurse Practitioners, several of whom were trained at University of Michigan, Michigan State, Wayne State, Case Western, Cincinnati Children's Hospital, and Helen DeVos Children's Hospital. The practice holds Patient Centered Medical Home (PCMH) designation, reflecting a team-based, coordinated-care model with formal quality standards.

The service portfolio covers well-child exams, acute and chronic illness care, immunizations, newborn hospital care, sports physicals, ADHD/ADD evaluation and management, after-hours emergency telephone consultation, and a limited set of virtual visits. Operational technology consists of the eClinicalWorks (eCW Cloud) patient portal for online scheduling, records access, and messaging, an automated text message appointment reminder system, and the VaxCare platform for immunization billing and insurance verification. The practice accepts nearly all major commercial insurance plans plus Michigan Medicaid and cash pay, with co-pays and deductibles collected at time of service.

Revenue is generated primarily through fee-for-service patient visits and immunization administration, supplemented by insurance billing. The go-to-market motion is direct-to-consumer: families access care via phone, the patient portal, walk-in sick visits, or free prenatal 'get-acquainted' consultations. Distribution is concentrated at a single Cadillac office with selective virtual visit availability. Community engagement is supported through a website, a Facebook page, and links to AAP, CDC, and HealthyChildren.org resources, alongside partnerships with local health departments, the Intermediate School District, early childhood intervention programs, and Helen DeVos Children's Hospital for subspecialty referrals.

Name

Mackinaw Trail Pediatrics

Legal name

Mackinaw Trail Pediatrics

Website

https://mackinawtrailpediatrics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mackinaw Trail Pediatrics is an independent, Patient Centered Medical Home-designated pediatric practice in Cadillac, Michigan, staffed by five board-certified pediatricians and three nurse practitioners serving children from birth through adolescence with preventive, acute, chronic, immunization, and limited telehealth services.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAJAF

Pediatrics & Adolescent Medicine Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Pediatric healthcare services
• Well child exams
• Childhood immunizations
• Pediatric urgent care
• Sports physicals

Headquarters

HQ city

Cadillac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Visit Revenue: Revenue generated from patient appointments including well-child exams, sick visits, sports physicals, and consultations. Payment of co-pays and deductibles expected at time of service.
2. Insurance Billing: Revenue from billing insurance companies directly. The practice accepts nearly all major insurance plans including Blue Cross Blue Shield, Cigna, Priority Health, Meridian, and various Medicaid plans. Cash pay patients also accepted.
3. Immunization Services: Revenue from administering childhood immunizations as recommended by AAP, participating in Michigan Vaccine for Children Program, with billing managed through VaxCare.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mackinaw Trail Pediatrics provides comprehensive pediatric healthcare services for children from birth through adolescence, including well child exams, acute and chronic illness care, immunizations, newborn hospital care, sports physicals, ADHD/ADD evaluation and treatment, virtual visits, and after-hours emergency consultations. The practice is designated as a Patient Centered Medical Home and participates in the Michigan Vaccine for Children Program, billing through VaxCare and accepting nearly all major insurance plans.

Product overview

Mackinaw Trail Pediatrics is a pediatric healthcare practice providing comprehensive medical services for children from birth through adolescence. The practice offers a unified suite of healthcare services including Well Child Exams, acute and chronic illness care, immunizations, newborn hospital care, virtual visits, sports physicals, and ADHD/ADD evaluation and treatment. They participate in the Michigan Vaccine for Children Program and offer a free get-acquainted visit for expectant parents. The practice is designated as a Patient Centered Medical Home and utilizes an eClinicalWorks patient portal for digital access to medical records and appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Exams Routine preventive health examinations for children from birth through adolescence, emphasizing normal childhood growth, development, and immunizations.
• Acute and Chronic Illness Care Comprehensive medical care for children experiencing acute illnesses and ongoing chronic health conditions.
• Immunization Services Childhood immunizations provided as recommended by the American Academy of Pediatrics, with the practice participating in the Michigan Vaccine for Children Program and billing managed through VaxCare.
• Newborn Hospital Care Hospital care and consultation services for newborns delivered at local hospitals.
• Virtual Visits Telehealth appointments offered for specific types of appointments, allowing patients to connect with providers remotely.
• Sports Physicals Yearly physical examinations required for student athletes participating in school sports programs.
• ADHD/ADD Evaluation and Treatment Comprehensive evaluation process for ADHD/ADD including parent and teacher Vanderbilt assessments, with ongoing management and medication refills.
• Free Get Acquainted Visits Complimentary prenatal consultations offered to expectant parents before their baby's birth.
• Patient Portal Online patient portal (eClinicalWorks) enabling appointment scheduling, accessing medical records, and communication with the practice.
• After Hours Emergency Consultation After-hours telephone access for emergency consultations regarding urgent pediatric health matters.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VaxCarecoreTechnology or IntegrationVaxCare provides immunization billing management services for the practice, handling insurance verification and demographic information confirmation for all immunization-related billing.
• Michigan Vaccine for Children ProgramcoreOthersPractice participates in the Michigan Vaccine for Children Program, which provides vaccines to eligible children at reduced cost.
• Local Health DepartmentsminorStrategic or Co-development PartnerStaff works closely with local health departments to provide coordinated care and public health services for pediatric patients.
• Early Childhood Intervention ProgramsminorStrategic or Co-development PartnerCollaborative relationship with early childhood intervention programs for children with developmental delays or special healthcare needs.
• Intermediate School DistrictminorStrategic or Co-development PartnerPartnership with local Intermediate School District in providing team-based care for children with special health care needs.
• Helen DeVos Children's Hospital and Regional SubspecialistsminorStrategic or Co-development PartnerCollaboration with local and regional children's subspecialists including Helen DeVos Children's Hospital to provide continuity of care for children requiring subspecialty referral.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ascension Michigan: Michigan division of Ascension Health operating hospitals and outpatient pediatric primary-care services across the state. Broad incumbent with overlapping pediatric primary-care offerings targeting comparable patient populations.
• Corewell Health (formerly Spectrum Health): Large Michigan-based integrated health system operating hospitals and outpatient pediatric services across the state, including Helen DeVos Children's Hospital. Broad incumbent competing for the same regional pediatric patient pool from a much larger platform.
• Children's Hospital of Michigan: Detroit-based tertiary children's hospital providing comprehensive pediatric specialty and inpatient services. Broad incumbent that competes for the same Michigan pediatric patient pool and serves as a referral partner for complex pediatric cases.
• Henry Ford Health: Major Michigan health system with primary-care and specialty pediatric services across multiple locations. Broad incumbent overlapping with Mackinaw Trail Pediatrics' well-child, immunization, and sick-visit offerings within a larger portfolio.

Regional players

• Munson Healthcare: Northern Michigan regional health system headquartered in Traverse City with pediatric primary care and hospital services throughout the region. Regional peer because it serves adjacent — though not directly overlapping — Northern Michigan communities with comparable pediatric offerings.
• Helen DeVos Children's Hospital: Michigan-based children's hospital (now part of Corewell Health) providing pediatric specialty and inpatient care in Grand Rapids. Regional peer because Mackinaw Trail Pediatrics actively coordinates with Helen DeVos for subspecialty referrals.

Direct peers

• Cherry Health: Michigan-based Federally Qualified Health Center providing comprehensive pediatric primary care, immunizations, and care coordination across multiple sites. Direct peer due to comparable community-rooted pediatric primary-care offering and similar Medicaid-heavy patient mix.
• Pediatric Associates: One of the largest private pediatric practice groups in the US, operating dozens of office locations with comprehensive well-child, sick-visit, immunization, and specialty pediatric services. Direct peer because it shares Mackinaw Trail Pediatrics' independent multi-physician primary-care pediatrics model.
• PM Pediatrics: Specialized pediatric urgent-care provider operating multiple sites with evening/weekend hours for acute pediatric illness and injury. Direct peer on the urgent-care and acute-illness pediatric services that Mackinaw Trail Pediatrics also delivers.
• Blue Fish Pediatrics: Multi-location independent pediatric practice group offering well-child exams, sick visits, behavioral health, and immunization services. Direct peer given shared model of physician-led independent pediatric primary care with comparable service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mackniawtrailpediatrics
• LinkedInlinkedin.com/company/mackinaw-trail-pediatrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mackinaw Trail Pediatrics