Smaak

Name

Smaak

Legal name

Smaak bv

Website

https://smaaknederland.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Group Culinary Events & Cooking Workshops

NAICS

Caterers (72232), Food Service Contractors (722310), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Group cooking workshops
• Private dining experiences
• Catering services
• Corporate team building
• Virtual cooking events

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cooking Workshop Services: Revenue generated from hosting group cooking workshops at their Amsterdam studio or online/virtual format. Pricing is per person with minimum group sizes required. Workshops cover various cuisines including Italian, Thai, Tapas, Vegetarian, Vegan, Vital, World, Brainstorm, and Masterchef themes.
2. Private Dining: Exclusive venue rental and dining services for private groups (25-45 persons) with customizable menus created in consultation with the chef. Includes option for post-dinner drinks and dancing.
3. Catering Services: Off-site catering for parties, dinners, and events starting from 30 persons in and around Amsterdam. Includes food preparation in their professional kitchen and on-site service.
4. Custom/Bespoke Corporate Packages: Tailored team building events combining cooking workshops with meetings, training sessions, or coaching objectives. Includes specialized concepts like Cook+Greet (onboarding) and Cooking Good (socially responsible cooking for charity).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Smaak operates a cooking studio and event services business in Amsterdam, hosting group cooking workshops for 15-50+ participants across multiple cuisine themes (Italian, Thai, World, Tapas, Vegetarian, Vegan, Vital, Brainstorm, Masterchef). The company also provides private dining for 25-45 guests, off-site catering from 30 persons, and bespoke corporate packages (including Cook+Greet for onboarding and Cooking Good for CSR events), supplemented by online virtual workshops delivered via Zoom with foodbox delivery.

Product overview

Smaak operates as a cooking workshop and event services company offering a diverse portfolio of culinary experiences centered around their cooking studio in Amsterdam East. The core offering consists of cooking workshops in multiple international cuisine themes (Italian, Thai, World, Spanish/Tapas, Vegetarian, Vegan, Vital, Brainstorm, Masterchef), supplemented by private dining services for 25-45 guests, catering for events starting at 30 persons, and venue rental of their cooking studio. Specialty offerings include Cook + Greet for employee onboarding, Cooking Good for corporate social responsibility events, and online/virtual cooking workshops delivered via Zoom with foodbox delivery. The company also offers combination packages pairing meetings with cooking workshops. Capacity ranges from 15-50 persons for workshops and up to 60 persons for dinners, with pricing from €59-69 per person depending on workshop type.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooking Workshops (Kookworkshops) Cooking workshops for groups of 15-50+ people in Amsterdam, featuring various international cuisines including Italian, Thai, Spanish/Tapas, World, Vegetarian, Vegan, Vital, Brainstorm, and Masterchef themes. Workshops are held at the company's cooking studio or online.
• Private Dining Private dining service for exclusive groups of 25-45 people in a cozy space where guests can enjoy custom menus created in consultation with the chef, with options for dining and dancing.
• Catering Catering service for celebrations, drinks, and dinners starting at 30 persons in and around Amsterdam, featuring locally sourced sustainable products and responsibly caught fish.
• Cook + Greet Onboarding-focused cooking workshop designed to welcome new employees to organizations. Around 10 newcomers cook with a chef, prepare meals for 30 people, eat together, and deliver food to 20 colleagues at home with personal messages.
• Cooking Good Socially responsible cooking workshop where companies cook for charitable organizations. Partners include Regenbooggroep Amsterdam, Resto VanHarte, and social restaurants. Combines team building with community impact.
• Online Virtual Cooking Workshop Virtual cooking workshop using 360-degree camera live stream from the cooking studio, delivered via Zoom. Foodboxes with ingredients and recipes are delivered directly. Features a chef and culinary host. For 20-100 people, 2 hours, from €65 per person.
• Cooking Studio Venue Rental (Kookstudio Amsterdam) Cooking studio venue rental in Amsterdam East, suitable for groups of 20-50 people. Located near Tropenmuseum, Brouwerij 't IJ, and Javastraat. Features meeting facilities and healthy catering options. Prices from €63 per person.
• Italian Cooking Workshop Italian cooking workshop featuring classic dishes such as saltimbocca, risotto with Parmesan, homemade tagliatelle, pesto, carbonara, and panna cotta. Prices from €65 per person.
• Thai Cooking Workshop Thai cooking workshop focusing on authentic Thai flavors with ingredients like coriander, lemongrass, coconut, and red chili. Dishes include coconut and galangal soup, fish cakes with green curry, spring rolls, and chicken in red curry sauce.
• World Cooking Workshop International cooking workshop featuring dishes from Turkey, South Africa, Brazil, Greece, and India. Participants prepare tzatziki, curries, and various world flavors. €69 per person for 20-50 people, 4 hours.
• Tapas Workshop Spanish tapas workshop featuring albóndigas, tortilla, paella, and tostada. Dishes include roasted tomato soup, Manchego skewers, Patatas Bravas, chicken with sherry sauce, and chocolate mousse.
• Vegetarian Cooking Workshop Vegetarian cooking workshop featuring Pakistani dahl soup, shakshuka, coban salad, rice paper spring rolls, roasted aubergine with saffron, pumpkin hummus, and apple crumble. €67 per person.
• Vegan Cooking Workshop Fully plant-based cooking workshop with Mediterranean and Eastern flavors. Menu includes Pakistani dahl soup, pumpkin hummus, hummus classic, coban salad, melanzane, olive bread, roasted cauliflower, and apple crumble. €65 per person ex VAT.
• Vital Cooking Workshop Healthy cooking workshop focusing on nutrition principles including good fats, carbohydrates, reducing sugar, attention to salt, and sufficient protein. Recipes include QR codes linking to instructional videos. €69 per person, 4 hours.
• Brainstorm Cooking Workshop Creative cooking workshop using available ingredients without fixed recipes, designed for team building and brainstorming. Participants collaborate to create menus. Includes role-play and competition elements for training techniques. €69 per person, 4.5 hours.
• Masterchef Cooking Workshop Competitive cooking workshop styled as a culinary team challenge where small teams compete in a cooking battle judged on taste, presentation, and teamwork. The winning team receives a gift. Guided by professional chefs.
• Create Your Own Appetizers (Maak je eigen borrelhap) Appetizer creation workshop focused on planning and organization skills. For 35-70 people, 2 hours, including drinks at €62 per person. Menu includes cannelloni, beef tartare, goat cheese lollies, shrimp, and lamb kofta.
• Online Teamcooking Online team building cooking workshop for 20-50 people, priced from €59 per person. Teams cook together virtually from their own kitchens using delivered foodboxes.
• Custom/Maatwerk Cooking Workshop Tailored cooking workshop concepts designed for specific company objectives. Includes Cooking Good and Brainstorm Workshop 2.0 options with customizable goals such as collaboration, project management, or time management.

Quantifiable outcome

• Customer satisfaction ratings averaging 8.3-9.4 out of 10 across workshop types
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• GoodFood SuppliersminorOthersGoodFood suppliers provide fresh, quality ingredients used in tapas and other cooking workshops. The quality of these ingredients is emphasized as essential to achieving authentic flavors in Spanish cuisine workshops.
• CookingGoodminorOthersCookingGood is a registered concept by Smaak for socially responsible team building - companies cook meals for charitable organizations like Resto VanHarte and elderly care homes. Smaak has a network of social organizations in Amsterdam East to deliver cooked meals.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Cozymeal: Online marketplace for cooking classes and culinary experiences. Comparable in enabling chef-led group cooking experiences, but operates as a marketplace/scale platform rather than a single venue.
• EatWith: Platform connecting hosts with guests for private dining and culinary experiences. Conceptually adjacent to Smaak's private dining service, though operating at greater geographic scale.
• Bounce Events Amsterdam: Amsterdam team-building and corporate event provider. Competes for the same corporate HR/team-building budget that Smaak targets, though with non-cooking activity formats.

Direct peers

• Kookfabriek: Amsterdam-based cooking studio offering group cooking workshops and team-building events for corporates and private groups. Directly competes with Smaak on cuisine-themed workshops and corporate event positioning.
• The Cooking Studio: Amsterdam cooking studio offering themed workshops and private dining for groups. Operates a similar in-studio workshop-plus-event model to Smaak.
• Kookatelier Amsterdam: Dutch cooking studio specializing in workshops for groups and corporate clients. Competes head-to-head with Smaak on team-building and themed culinary experiences in the Amsterdam market.
• Cook & Co (Dutch cooking workshops): Netherlands-based cooking experience provider offering group workshops and team-building events. Overlaps with Smaak on corporate culinary experiences and group formats.

Regional players

• Kookstudio Bommel: Dutch cooking school focused on group workshops and private dining events. Comparable workshop format but operates in different Dutch region, limiting direct overlap with Smaak.

Broad incumbents

• Airbnb Online Experiences: Global marketplace for hosted online experiences including cooking workshops. Represents a broader incumbent competing for the same virtual cooking-workshop demand Smaak targets with foodbox delivery.

Others

• GoodFood Suppliers: Dutch food/ingredient supplier already partnered with Smaak (We-to-Them). Adjacent ecosystem player providing inputs to workshop execution rather than directly competing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smaaknederland
• YouTubeyoutube.com/channel/UCUf110cRIyt4677yE2iHB1A
• Facebookfacebook.com/smaaknederland
• LinkedInlinkedin.com/company/smaak
• Instagraminstagram.com/kookles.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smaak