Suburban Marketing Corporation
Suburban Marketing Corporation is an independent insurance agency and employee benefits brokerage based in Huntington, New York, serving small to mid-size employers, individuals and families, and Medicare-eligible individuals with health, life, dental, vision, and ancillary coverage across 8 carrier partners.
- Company typePrivate
- Founded-
- HeadquartersHuntington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Suburban Marketing Corporation does
Suburban Marketing Corporation (DBA Suburban Marketing Corp) is an independent insurance agency and employee benefits brokerage headquartered at 790 New York Avenue in Huntington, New York. The firm serves three primary customer segments: small to mid-size employers seeking group benefits packages, individuals and families needing personal health and financial protection coverage, and Medicare-eligible individuals requiring guidance on plan selection and enrollment. Operating across multiple industries including manufacturing, banking and finance, technology, non-profits, healthcare, and retail/wholesale, the firm positions itself as a relationship-led, locally rooted advisor rather than a transactional broker.
The firm represents 8 insurance organizations offering 75 products, spanning health, life, dental, vision, Medicare (Parts A, B, D, Supplements, and Advantage), and ancillary lines such as accident, critical illness, telemedicine, travel medical, long-term care, short-term medical, and indemnity plans. For employers, the offering extends beyond pure insurance placement into self-funded and fully-insured health plans, group life, AD&D, 401(k), payroll services, cafeteria plans, voluntary benefits, short- and long-term disability, and HR consulting. The firm is not a technology company; core technology consists of standard quoting, CRM, and communication tools, with the public website (nysbn.com) hosted on a benefit-broker-specialist platform (BenefitStore.Net) and used as a content and lead-capture asset.
Suburban Marketing generates revenue through carrier commissions on placed business, with pricing quote-based and tailored to each client's group size, industry, and coverage requirements. The go-to-market motion is inside sales, driven by website quote requests, phone consultations (631-549-1300), and educational content marketing (Medicare videos, FAQs, Rx Drug Lookup, healthcare reform resources), with each client served by a dedicated single point of contact. The firm is privately held with no disclosed investors, parent company, or external capital structure.
Suburban Marketing Corporation firmographics
Firmographics- Name
- Suburban Marketing Corporation
- Legal name
- Suburban Marketing Corporation
- Website
- https://nysbn.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Suburban Marketing Corporation is an independent insurance agency and employee benefits brokerage based in Huntington, New York, serving small to mid-size employers, individuals and families, and Medicare-eligible individuals with health, life, dental, vision, and ancillary coverage across 8 carrier partners.
- Ownership category
- akta.pro rank
Where Suburban Marketing Corporation is headquartered
LocationHeadquarters
- HQ city
- Huntington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Suburban Marketing Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Agency Commissions: Suburban Marketing Corporation operates as an independent insurance agency earning commissions from insurance carriers for placing business. They represent 8 organizations offering 75 products in the health insurance and employee benefits space. Revenue is generated through commissions on health, life, dental, vision, Medicare, and voluntary benefit products for both group (employer-sponsored) and individual clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing tailored to individual client circumstances |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Suburban Marketing Corporation product offering
Product offeringCore offering
Suburban Marketing Corporation is an independent insurance agency and employee benefits broker that places health, life, dental, vision, Medicare, and voluntary benefit products from 8 carrier organizations on behalf of small-to-mid-size employers, individuals and families, and Medicare-eligible individuals. The firm provides personalized consulting, custom benefit plan design, ongoing account management, and HR consulting across self-funded and fully-insured arrangements.
Product overview
Suburban Marketing Corporation is an independent insurance agency and employee benefits broker offering a comprehensive portfolio of insurance products and consulting services. The company operates as a multi-product insurance brokerage representing 8 organizations with 75 products. Their core offerings include health, life, dental, and vision insurance for individuals and small businesses, along with employer-sponsored group benefits including self-funded and fully-insured health plans. Medicare planning services encompass Parts A, B, and D, Medicare Supplement Insurance Plans, and Medicare Advantage Plans. Additional ancillary products include accident plans, critical illness/cancer coverage, telemedicine, travel medical, long term care, short term medical, and indemnity plans. For employers, they provide employee benefits consulting including group life insurance, AD&D, 401(k) plans, payroll services, cafeteria plans, voluntary benefits, and disability plans. Professional services include HR consulting, strategic planning, and customer service with single-point contacts.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance
- Life Insurance
- Medicare Planning Medicare planning and enrollment assistance for Medicare-eligible individuals, covering Parts A, B, and D, Medicare Supplement plans, and Medicare Advantage plans.
- Employee Benefits
Companies that use Suburban Marketing Corporation
Customer profileSegments3 records
Ideal customer profiles3 records
Suburban Marketing Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Suburban Marketing Corporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Insurance Carriers (8 Organizations)coreSuburban Marketing Corporation represents 8 insurance organizations offering 75 products in the health, life, dental, vision, Medicare, and employee benefits space. As an independent agency, they serve as a distribution channel for these carriers, earning commissions on placed business. This multi-carrier representation allows them to provide objective recommendations tailored to client needs.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Suburban Marketing Corporation competitors and assessment
Company assessmentDirect peers
- OneDigital: OneDigital is an independent employee benefits and HR consulting firm focused on mid-market employers, offering benefits brokerage, retirement, and HR advisory services. Highly comparable to Suburban Marketing Corporation's employer benefits and consulting business model.
- BenefitMall: BenefitMall is a benefits broker and technology provider offering group benefits, payroll, and HR solutions to SMB employers. Comparable to Suburban Marketing Corporation's group benefits and HR consulting scope and target market.
- Brown & Brown Insurance: Brown & Brown is a large publicly traded insurance brokerage with a substantial employee benefits division. Comparable as a multi-carrier benefits broker serving SMB and mid-market employer clients with similar product breadth.
- USI Insurance Services: USI is a middle-market-focused insurance brokerage with significant employee benefits and personal lines. Comparable to Suburban Marketing Corporation in serving mid-market employers with group benefits and consultative service.
- Holmes Murphy: Holmes Murphy is a privately held insurance brokerage with strong employee benefits, risk management, and HR consulting practices. Comparable to Suburban Marketing Corporation in benefits brokerage orientation and consultative service model.
- Cottingham & Butler: Cottingham & Butler is a national insurance brokerage with a meaningful employee benefits practice serving mid-market clients. Comparable to Suburban Marketing Corporation in multi-product carrier representation and consultative benefits positioning.
- Hub International: Hub International is a North American insurance brokerage with strong employee benefits and personal lines practices. Comparable as a multi-carrier benefits broker serving SMB employers across multiple regions.
- NFP (an Aon company): NFP is a US-centric insurance brokerage and benefits consultancy with strong group benefits and property/casualty capabilities. Comparable to Suburban Marketing Corporation across SMB-employer benefits brokerage and multi-carrier representation.
Broad incumbents
- Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with deep US benefits brokerage operations. Comparable at the business model and offering level, though much larger and broader in geography and product portfolio.
Regional players
- Marshall & Sterling: Marshall & Sterling is a regional insurance brokerage with deep roots in the Northeast, including Long Island and upstate New York. Comparable to Suburban Marketing Corporation in product mix (group benefits, personal lines, Medicare) and regional SMB focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Suburban Marketing Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suburban Marketing Corporation leadership team
Management profileNumber of profiles
Suburban Marketing Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suburban Marketing Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suburban Marketing Corporation
What does Suburban Marketing Corporation do?
Suburban Marketing Corporation is an independent insurance agency and employee benefits broker that places health, life, dental, vision, Medicare, and voluntary benefit products from 8 carrier organizations on behalf of small-to-mid-size employers, individuals and families, and Medicare-eligible individuals. The firm provides personalized consulting, custom benefit plan design, ongoing account management, and HR consulting across self-funded and fully-insured arrangements.
Is Suburban Marketing Corporation a public or private company?
Suburban Marketing Corporation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suburban Marketing Corporation founded?
Suburban Marketing Corporation was founded in -1. It employs 11 to 50 people.
Where is Suburban Marketing Corporation based?
Suburban Marketing Corporation is headquartered in Huntington, United States, in the North America region.
How does Suburban Marketing Corporation make money?
One revenue line is on record: insurance Agency Commissions.
Who are Suburban Marketing Corporation's main competitors?
Direct peers on record are OneDigital, BenefitMall, Brown & Brown Insurance, USI Insurance Services, Holmes Murphy, Cottingham & Butler, Hub International and NFP (an Aon company). Arthur J. Gallagher & Co. is listed as a broad incumbent. Marshall & Sterling is listed as a regional player.
Does Suburban Marketing Corporation have an API?
No public API is recorded for Suburban Marketing Corporation.