Sportspecialist Sunny Camp

What Sportspecialist Sunny Camp does

Sportspecialist Sunny Camp is a family-owned multi-category sports retailer headquartered at Slotlaan 177, Zeist, Netherlands. Founded in 1955 as a tent rental business by Geert and Tilly Greeven, the company transitioned into brick-and-mortar sports retail in 1965 and has since expanded its assortment to 11 sport categories including hockey, racket sports (tennis, padel, badminton, squash), football, running, indoor sports, outdoor/hiking, winter sports, fitness, swimming, darts, and pétanque (jeu de boules), plus a medical/support product line (braces, compression, insoles, tapes). The company operates a single physical store with an in-house clothing printing facility (kledingdrukkerij) on the upper floor, complemented by a WooCommerce webshop at sunnycamp.nl with iDEAL/Wero payments and PostNL fulfillment. Management of the business passed to Ben Greeven Jr. and Ineke van der Voort effective from 2020.

The business generates revenue through three channels: (1) in-store retail across footwear, clothing, equipment, and accessories, with heavy emphasis on personalized fitting for shoes, rackets, and braces; (2) e-commerce via the webshop with a €7.25 shipping fee and 14-day return policy; and (3) fee-based specialist services including running gait analysis (hardloopanalyse), hiking shoe fitting with Sidas Feetbox 2D foot scanning and podoscope pressure analysis, professional racket stringing (from €24), test racket loans (€50 deposit), ice skate sharpening (€12.50), ski and snowboard maintenance, and custom ski boot fitting with 3D scanning launching October 1, 2026. The customer base is concentrated in the Zeist and broader Utrecht region, with a network of 20+ local sports club partnerships (including Phoenix, Schaerweijde, and USHC) for recurring teamwear and printing orders. Pricing is uniformly unit-based with no subscription layer; online sales cannot be combined with in-store loyalty. The business does not have external funding, is privately held by the Greeven family, employs 1-10 people, and discloses no revenue figures.

Name

Sportspecialist Sunny Camp

Legal name

Sportspecialist Sunny Camp BV

Website

https://sunnycamp.nl

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportspecialist Sunny Camp is a family-owned multi-category sports retailer in Zeist, Netherlands, founded 1955, serving Zeist/u002F Utrecht-region consumers and 20+ local sports clubs with sporting goods, outdoor and camping gear, custom club printing, and specialist fitting services including foot scanning, gait analysis, and racket stringing.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Sports equipment retail
• Outdoor sporting goods
• Team sports clothing
• Racket stringing services
• Footwear fitting services

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Physical Store: Brick-and-mortar retail sales of sports equipment, shoes, clothing, and accessories across multiple sports categories including hockey, football, racket sports, outdoor, fitness, swimming, darts, and indoor sports. Personal advisory services included as part of the purchase experience.
2. E-commerce / Webshop Sales: Online retail sales via WooCommerce webshop (sunnycamp.nl). Orders placed before 16:00 on working days dispatched same day via PostNL. Online payment via iDEAL/Wero. Shipping costs €7.25 per order. Online orders can be returned within 14 days.
3. Clubkleding - Teamwear & Custom Printing: Custom printing and embroidery service for sports club clothing. In-house kledingdrukkerij (clothing printing facility) above the store. Services include shirt printing with names and numbers, club uniform customization for clubs such as Phoenix, Schaerweijde, USHC, and others.
4. Specialist Services: Fee-based specialist services: hardloopanalyse (running analysis), wandelschoenen analyse (hiking shoe fitting with foot scan), racket bespanservice (stringing from €24), ski/snowboard onderhoud, schaatsen slijpen (skate sharpening at €12.50), skischoenen op maat (custom-fit ski boots with 3D scan from 01-10-2026), and testrackets (racket trial with €50 deposit).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sportspecialist Sunny Camp is a multi-category sports specialty retailer based in Zeist, Netherlands, selling sporting goods, footwear, clothing and outdoor/camping equipment across 11 sport categories (hockey, tennis, padel, badminton, squash, football, running, indoor sports, winter sports, outdoor/hiking, fitness, swimming, darts, pétanque). The company complements its retail offering with value-added specialist services including professional racket stringing, skate sharpening, custom club clothing printing/embroidery, running gait analysis, hiking shoe fitting with foot scanning, and custom ski boot fitting with 3D scanning.

Product overview

Sportspecialist Sunny Camp is a multi-category sports retail store operating as both a physical shop in Zeist, Netherlands and an e-commerce webshop. The company offers a comprehensive range of sports equipment across 11 categories: hockey (with club clothing for Phoenix, Schaerweijde, USHC and other clubs), racket sports (tennis, padel, badminton, squash), football/soccer, running, indoor sports, winter sports, outdoor activities (hiking, camping, backpacks), and medical/support products. The business also provides specialized services including professional racket stringing, gait analysis for running and hiking footwear, custom ski boot fitting with 3D scanning, ice skate sharpening, club clothing printing, and test racket loans. The store has over 70 years of history, originating as a tent rental business in 1955 and evolving into a comprehensive sports specialty retailer.

Differentiator

Problem solved

Functional benefit

Products and services

• Hockey Equipment & Club Clothing Complete hockey gear including sticks, balls, protective equipment, and custom club clothing for teams including Phoenix, Schaerweijde, USHC and other Dutch hockey clubs. Products include shirts, shorts, skirts, socks, goalkeeper gear, and accessories such as ribbon sleeves, with custom printing available.
• Tennis Equipment Tennis rackets, balls, shoes and accessories offered for individual consumers and club players.
• Padel Equipment Padel rackets in round, teardrop and diamond shapes from various brands, plus balls and accessories. Rackets range from 350-375g with varied balance points.
• Badminton Equipment Badminton rackets, feather and nylon shuttles, shoes and accessories, including recreational outdoor sets.
• Squash Equipment Squash rackets (110-170g), color-coded balls by level, and accessories for squash players.
• Football / Soccer Equipment Football boots with FG, AG, MG, TF and IN sole types, goalkeeper equipment from brands such as Stanno, Puma and Adidas, and club clothing printing services.
• Hiking & Walking Shoes Professional hiking footwear from brands including Meindl, Lowa and Hanwag, sold together with a specialist 2D foot scanning (Sidas Feetbox 2D) and podoscope pressure distribution fitting service. Free maintenance service offered in May and October.
• Backpacks Daypacks and backpacks from Deuter, Lowe Alpine, Osprey and Gregory, with fitting service and packing advice.
• Camping Equipment Tents, sleeping bags, cooking sets and camping accessories. The category traces back to the company's original 1955 tent rental business.
• Running Shoes Running shoes matched to individual running style through in-store gait analysis (hardloopanalyse) service.
• Winter Sports Equipment Ice skate sharpening service at €12.50 per pair, ski and snowboard maintenance service, and ski/snowboard related retail. Custom ski boot fitting with 3D scanning available from 01-10-2026.
• Indoor Sports Equipment Indoor sports shoes for volleyball, handball, squash, badminton, table tennis and gym use, from Adidas, Mizuno and Asics, plus related equipment.
• Medical & Support Products Sport braces, compression clothing, insoles and tapes sold for injury prevention, support and rehabilitation.
• Professional Racket Stringing Service Professional stringing service for tennis, badminton and squash rackets from €24 per racket, including expert advice on string selection and tension for injury prevention (e.g., tennis arm).
• Ice Skate Sharpening Service Ice skate sharpening at €12.50 per pair with 1-3 working day turnaround.
• Running Gait Analysis (Hardloopanalyse) Appointment-based personalized running analysis to match customers with the ideal running shoe based on running style, comfort needs and foot type.
• Hiking Shoe Analysis (Wandelschoenen Analyse)

Named customers24 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Phoenix Hockey (SV Phoenix)coreGTM or Marketing PartnerOfficial teamwear supplier for Hockeyclub SV Phoenix in Zeist. Sunny Camp provides custom printing and embroidery services for all club clothing including shirts, shorts, skirts, socks, and keeper gear. The store hosts a dedicated Phoenix product category on its webshop.
• Schaerweijde HockeycoreGTM or Marketing PartnerOfficial teamwear supplier for Schaerweijde hockey club. Products include Indian Maharadja branded shirts, shorts, skirts, socks, and keeper shirts. Club-specific product pages on the Sunny Camp webshop for Schaerweijde members.
• USHC (Utrecht Student Hockey Club)coreGTM or Marketing PartnerOfficial teamwear supplier for USHC (Utrecht Student Hockey Club). 12 product types available including polo shirts, training jackets, shorts, skirts, training pants, keeper shirts, and socks in both senior and youth sizes.
• HC Kromme RijnminorGTM or Marketing PartnerLocal hockey club partner with logo displayed on Sunny Camp Partners page.
• MHC MaarnminorGTM or Marketing PartnerLocal hockey club partner with logo displayed on Sunny Camp Partners page.
• Saestum HockeyminorGTM or Marketing PartnerLocal hockey club partner with logo displayed on Sunny Camp Partners page.
• Shot ZTC ZeistminorGTM or Marketing PartnerLocal tennis club partner with logo displayed on Sunny Camp Partners page.
• TV Manger CatsminorGTM or Marketing PartnerLocal hockey club partner. Club clothing (Kadiri skirts, tees, shorts) available through Sunny Camp webshop.
• RunningZeistminorGTM or Marketing PartnerLocal running specialty store partner. Listed on the Partners page suggesting a mutual referral or collaborative relationship within the local sports retail ecosystem.
• Outdoorspecialist.nlminorGTM or Marketing PartnerOutdoor retail network partner. Listed on the Partners page suggesting a mutual referral or collaborative relationship within the Dutch outdoor retail community.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Bever: Leading Dutch outdoor and sports specialist retailer with deep focus on hiking, camping, walking shoes, and outdoor apparel. The closest direct peer to Sunny Camp's outdoor and walking-shoe specialization, with both physical stores and webshop.
• Intersport: International sporting goods chain with multi-store presence in the Netherlands across multi-sport equipment, footwear, and apparel. Closely comparable assortment and target market, but operates as a chain rather than as a specialist service store.
• Perry Sport: Dutch sporting goods chain (part of JD Sports Group) offering multi-sport equipment, footwear, and apparel through physical stores and webshop. Comparable assortment breadth and target consumer, with chain-store positioning rather than specialist service.
• DAKA Sport: Dutch sporting goods retailer with strong focus on team sports, hockey, football, and racket sports including custom teamwear services. Closely comparable in assortment categories (especially hockey club wear) and B2B club partnership model.
• Decathlon: World's largest sporting goods retailer with broad multi-sport assortment (outdoor, hockey, racket, running, team sports) and a strong Dutch store and webshop footprint. Directly comparable in product breadth and target customer, though much larger scale and price-led rather than specialist-service-led.
• Sport 2000: International sporting goods retailer with Dutch franchise stores offering multi-sport equipment and apparel. Comparable in product breadth and consumer target, with franchised rather than independent specialty positioning.
• Van Tilburg Sport: Dutch regional sporting goods retailer with strong focus on team sports including hockey, football, and racket sports. Comparable in product assortment and target market with multi-store regional presence rather than single-store specialist.
• Outdoorspecialist.nl: Dutch online outdoor specialist retailer focused on hiking, camping, and outdoor gear. Listed as a network partner of Sunny Camp and directly comparable in outdoor product focus and Dutch customer base.
• Runners' World: Running specialty retail concept featuring gait analysis and personalized shoe fitting services. Directly comparable to Sunny Camp's hardloopanalyse (running analysis) service and walking/running shoe fitting offering.

Broad incumbents

• ANWB: Large Dutch mobility, outdoor, and recreation organization (parent company of Bever). Operates ANWB Shops selling outdoor and sports gear. Overlaps with Sunny Camp's outdoor and camping offering but operates at much larger scale through membership-driven model and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sportspecialistsunnycamp
• Facebookfacebook.com/Sunnycamp
• LinkedInlinkedin.com/company/sporthuis-sunny-camp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportspecialist Sunny Camp