WOW

Name

WOW

Legal name

北京基业长青管理咨询股份有限公司

Website

https://wowproject.org

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Beijing Jiye Changqing Management Consulting Co., Ltd. (北京基业长青, stock code 838597) is a Beijing-headquartered, NEEQ-listed firm that delivers customized corporate training, IPMP/PRINCE2 certification, consulting, and online learning for Chinese central state-owned enterprises executing international engineering and Belt and Road projects.

Ownership category

akta.pro rank

Product category

Professional Training and Management Consulting

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

akta.pro secondary industry

Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• International engineering training
• Corporate management consulting
• Project management certification
• Belt and Road talent development
• Executive education programs

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Training (企业内训): Customized enterprise training solutions delivered on-site or at training centers, targeting specific organizational needs for international engineering talent development.
2. Public Training Courses (公开课): Open enrollment courses offered in cities like Beijing, Shanghai, and Chengdu, covering topics such as PPP financing, international project management, and leadership development.
3. International Certifications (国际认证): IPMP and PRINCE2 certification training programs with examination and qualification services.
4. Online Learning Platform (带路学堂): Subscription-based access to online courses, micro-courses, live broadcasts, and the intelligent learning card membership.
5. Consulting Services (咨询服务): Management consulting services including company strategy, organizational management, process systems, human capital, corporate culture, and project management solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WOW (Beijing Jiye Changqing Management Consulting Co., Ltd.) is a Beijing-based knowledge enterprise that delivers customized corporate training, public training courses, international project management certifications (IPMP and PRINCE2®), online learning via its Dailuxuetang (Belt and Road School) platform, and management consulting services. The company specializes in 'Going Global' (走出去) talent development for Chinese enterprises, particularly central state-owned enterprises engaged in international engineering and Belt and Road Initiative projects, combining proprietary copyrighted curricula with an O2O (online-to-offline) hybrid learning model.

Product overview

北京基业长青管理咨询股份有限公司 (Jiye Changqing) operates as a unified training and consulting platform offering integrated talent development solutions for Chinese enterprises 'Going Global.' The portfolio combines corporate training, international certifications (IPMP, PRINCE2®), public courses, an online learning platform (带路学堂), copyrighted courses, a think tank (长青智库), and consulting services. Key flagship products include the '国际工程商务人才实战型特训营' intensive training program and the '带路薪火计划' instructor certification program. The offerings are delivered through classroom training, O2O hybrid learning, and the '智能学习卡' membership platform, serving over 300 enterprises annually with approximately 15,000 person-times of international manager training.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Training (企业内训) Customized enterprise training solutions covering leadership development, project management, HR training, and international engineering topics for 'Going Global' talent development, delivered on-site for organizational needs.
• International Certifications (国际认证) — IPMP and PRINCE2® Authorized certification training programs for IPMP (International Project Management Professional) and PRINCE2® project management credentials, including examination services. WOW is the only five-time IPMP champion in China and a leading PRINCE2® provider domestically.
• Public Training Courses (公开课) Open enrollment training courses focused on policy trends, practical skills, and expert instruction for professional development in PPP financing, international project management, leadership, and other topics.
• Online Learning Platform — Dailuxuetang / 带路学堂 Digital learning platform branded as 'Dailuxuetang' (Belt and Road School) offering micro-courses, live streaming, expert Q&A, and certification programs for Belt and Road talent development, accessed via the 智能学习卡 (Smart Learning Card) membership.
• Copyrighted Courses (版权课程) Proprietary training programs including leadership series (e.g., New Manager Launchpad) and international engineering specializations with national intellectual property protection and copyright registration.
• Longqing Think Tank (长青智库) Knowledge intelligence platform providing industry insights, expert perspectives, publications, and newsletters on international engineering and Belt and Road topics, including the 'Belt and Road Best Practices' (一带一路大实践) book series.
• Consulting Services (咨询服务) Professional consulting services for project-oriented organizations delivered through subsidiary Bozhi Xingye Consulting (博知兴业), covering company strategy, organizational management, process systems, human capital, corporate culture, and project management solutions.
• International Engineering Business Talent Practical Training Camp (国际工程商务人才实战型特训营) Intensive practical training program for international engineering business talents, covering five key competencies: market development, contract and business management, cost management, investment planning, and risk management. Developed by 20 industry experts with self-owned intellectual property.
• Belt and Road Torch Plan (带路薪火计划) Train-the-trainer program to develop certified instructors and internal coaches for the international engineering industry, supporting the broader Belt and Road human resources service alliance.

Quantifiable outcome

• Trained over 150,000 international managers for Fortune 500 companies
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• 祺翔资本有限公司 (Qixiang Capital Co., Ltd.)coreStrategic or Co-development Partner · 24 August 2017Strategic partnership signed August 24, 2017 to jointly promote overseas industrial investment.祺翔资本 serves as a pioneer in cross-border investment between Greater China and UK/Europe/Middle East regions. The partnership aims to share resources, promote Belt and Road Chinese entrepreneur education, and help Chinese enterprises establish influence in Western traditional markets.
• UCL (University College London)majorStrategic or Co-development Partner · 1 January 2017Strategic alliance partner for international education and talent development under Belt and Road Initiative.
• Hong Kong BK Group (香港BK集团)majorStrategic or Co-development Partner · 1 January 2017Strategic alliance partner for international business development and training cooperation.
• State-owned Assets Supervision and Administration Commission (SASAC) Training CentercoreStrategic or Co-development Partner · 1 January 2017Government partnership with SASAC to deliver international engineering project management training programs for central state-owned enterprises. The partnership organizes high-level training sessions on international project management for enterprise leadership.
• Belt and Road Human Resources Service Alliance (一带一路人力资源服务联盟)coreStrategic or Co-development Partner · 1 January 2017Alliance of 20+ strategic partners including UK UCL, Hong Kong BK Group, and祺翔资本 to share resources and provide comprehensive human resources services for Belt and Road enterprises.
• Bozhi Xingye Consulting (博知兴业)coreImplementation/ SI/ Consulting Partner · 1 January 2016Professional management consulting subsidiary providing project-oriented organizational consulting services including company strategy, organizational management, process systems, human capital, corporate culture, and project management solutions.
• Dailuxuetang (带路学堂)coreTechnology or Integration · 1 January 2016Belt and Road online learning platform developed by the company to provide professional training services including course management, live streaming, micro-courses, and expert Q&A for international talent development.

Scale indicators6 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Hejun Consulting Group (和君咨询): One of China's largest domestic management consulting firms, providing strategy, organizational, HR, and operations consulting alongside training programs. Comparable to WOW in the consulting-plus-training combination, though at a much larger scale and broader industry coverage.
• Huaxia Lanshan (华夏基石): Established Chinese HR and organizational consulting firm providing management consulting, HR services, and executive training to large enterprises. Comparable to WOW's management consulting and human capital training offerings, though broader in industry coverage.
• Beijing Peking University Management Consulting (北大纵横): Large Chinese management consulting firm with associated training academy, serving state-owned enterprises, private firms, and government clients across many industries. Comparable to WOW in its combined consulting/training offering and SOE customer segment, but at significantly larger scale.

Emerging players

• China Europe International Business School (CEIBS): Major China-based international business school providing executive education and management development to Chinese state-owned and private enterprises. Comparable to WOW in the executive education layer and SOE customer base, with a stronger international academic positioning.
• Cheung Kong Graduate School of Business (长江商学院): Leading Chinese executive education institution offering MBA, EMBA, and executive programs with strong ties to Chinese SOEs and Belt and Road corporate leadership development. Comparable to WOW's executive training niche for senior SOE managers, though at a higher price point and degree-track orientation.

Direct peers

• Action Learning (众行行动学习): Chinese corporate training provider specializing in action learning, leadership development, and project-based training for enterprises. Comparable to WOW in delivery model and enterprise customer segment.
• Action Education (行动教育, 605168.SH): Publicly listed Chinese corporate training and executive education company (Shanghai mainboard) offering management training, online courses, and consulting to SMEs and large enterprises. Directly comparable to WOW in business model and target customer base, though broader in industry focus.
• Logyc (凯洛格): Chinese corporate training and consulting firm providing management development, leadership programs, and organizational consulting. Closely comparable to WOW's blended training-plus-consulting model and mid-market enterprise focus.

Others

• Korn Ferry (KFY): Global organizational consulting firm offering talent management, leadership development, and executive search. Adjacent to WOW through its leadership development and professional training practice serving multinational and large enterprise clients, though not a direct training competitor in China.
• FranklinCovey (FC): Global leadership and effectiveness training company with localized content for enterprises. Adjacent to WOW in the corporate training and leadership development category, with growing presence in Asia but currently a much smaller footprint in the Chinese SOE market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW