UPTM

What UPTM does

UPTM (pronounced "uptime") is a global aftermarket parts brand operating as a wholly-owned business unit of Terex Corporation, headquartered in Redmond, United States, and established in 1966. The company supplies replacement parts for heavy equipment used in construction, aerial work platforms, telehandlers, and related machinery, serving as a cross-OEM alternative to original equipment manufacturer (OEM) parts. Its "all-makes" product portfolio covers ten categories — joysticks, all-makes chargers, tires, augers, equipment tarps and tire covers, filter kits, seal kits, starters and alternators, tilt sensors, and surface protection — each described as tested and certified to industry quality and safety standards. The brand services equipment from ten major OEMs, including Haulotte, Genie, JLG, Skyjack, MEC, Snorkel, CAT, Gehl, JCB, and Manitou, positioning UPTM as a single-source aftermarket supplier for operators running mixed-brand fleets.

UPTM's revenue model is hardware sales of aftermarket parts, sourced globally from industry-leading suppliers, with a standard one-year warranty on most parts and pay-as-you-go transaction pricing (no public pricing disclosure). The go-to-market is channel-led: parts are distributed through preferred partners, with Genie — a Terex subsidiary — serving as the principal distribution channel via its parts.genielift.com ecommerce platform, alongside other trusted distribution partners. UPTM has publicly stated plans to launch a direct-to-consumer ecommerce site to complement its channel-based distribution. Marketing is primarily digital and content-led, centered on the uptm.com corporate website and downloadable product literature PDFs. The company employs 501-1,000 people and describes itself as having global sourcing reach, though specific regional operating geographies are not publicly disclosed.

As a Terex Corporation division, UPTM benefits from the parent company's diversified equipment-manufacturing scale, supplier relationships, and capital base. The strategic positioning targets the pain points of equipment downtime and high OEM parts costs, with the core value proposition being affordable, in-stock, tested aftermarket parts that reduce machine downtime. There is no disclosed software, AI, data, or platform component to the offering; UPTM is a physical-goods aftermarket parts brand operating in a traditional industrial distribution model, with a planned digital-channel extension via ecommerce.

Name

UPTM

Legal name

Terex Corporation

Website

https://uptm.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

UPTM is a global aftermarket parts brand owned by Terex Corporation that supplies "all-makes" replacement parts — including joysticks, seal kits, filters, starters, chargers, and tires — for heavy equipment fleets across ten major OEMs, distributing through Genie and other channel partners with a planned direct ecommerce launch.

Ownership category

akta.pro rank

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Aftermarket Parts Sales: UPTM generates revenue through the sale of aftermarket parts for heavy equipment. Parts are sourced globally from industry-leading suppliers and sold through distribution partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

UPTM is a global aftermarket parts supplier that sources quality replacement parts from industry-leading suppliers and sells them under the UPTM brand for heavy equipment across multiple OEMs (Haulotte, Genie, JLG, Skyjack, MEC, Snorkel, CAT, Gehl, JCB, Manitou). Its catalog covers joysticks, chargers, tires, augers, tarps, filter kits, seal kits, starters, alternators, tilt sensors, and surface protection products, with all parts tested and certified for safety and reliability. The company provides technical support and a customer service team to help customers identify the right part, and parts are distributed through partners such as Genie.

Product overview

UPTM (pronounced "uptime") is a global aftermarket parts supplier offering quality replacement parts for heavy equipment across multiple brands including Haulotte, Genie, JLG, Skyjack, MEC, Snorkel, CAT, Gehl, JCB, and Manitou. The company provides an "All Makes" parts portfolio designed to fit equipment from various manufacturers, offering joysticks, seal kits, starters, alternators, tilt sensors, filter kits, chargers, tires, augers, tarps, and surface protection products. All parts undergo rigorous testing and meet industry quality and safety standards. Products are distributed through retail partners like Genie with plans for direct-to-consumer ecommerce.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduction in downtime through available inventory

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• GeniecoreChannel Partner/ Reseller/ DistributorGenie is a preferred distribution partner for UPTM parts. UPTM parts are distributed through Genie's ecommerce platform (parts.genielift.com). Genie is a major manufacturer of aerial work platforms and UPTM provides aftermarket parts compatible with their equipment.
• Other Distribution PartnerscoreChannel Partner/ Reseller/ DistributorUPTM has partnered with various trusted vendors and distribution partners beyond Genie to sell UPTM parts. These partners handle sales, customer questions, and installation support for UPTM parts.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Genuine Parts Company: Genuine Parts Company is the parent of NAPA, one of the largest multi-brand aftermarket parts distributors in North America. Comparable as a broad incumbent in distribution-led aftermarket parts, but operates across much wider end markets than UPTM's heavy-equipment focus.
• Caterpillar: Caterpillar operates a massive global OEM parts business (Cat Parts) across construction and mining equipment, with deeper pockets and dealer scale than UPTM. It is comparable as a broad incumbent competing for the same parts wallet, but across a much larger and more diversified portfolio.
• Komatsu: Komatsu operates a global OEM parts program for construction and mining equipment with extensive dealer networks. Comparable as a broad incumbent in heavy-equipment aftermarket, though far larger in scale and product scope than UPTM.

Direct peers

• Haulotte: Haulotte is a European-based aerial work platform manufacturer that sells parts for its installed base and is one of the brands explicitly serviced by UPTM, making it a directly comparable OEM-parts peer.
• Snorkel: Snorkel is an aerial work platform manufacturer that operates an OEM parts business and is one of the brands explicitly serviced by UPTM, making it a directly comparable competitor for parts spend on its installed base.
• Genie (Terex): Genie is a Terex-owned manufacturer of aerial work platforms and is simultaneously UPTM's primary distribution partner. They sell OEM-branded parts through parts.genielift.com and represent the closest comparable business model in the aerial aftermarket parts channel.
• Manitou: Manitou manufactures telehandlers and aerial work platforms and runs an aftermarket parts program serving its own equipment population. Manitou-branded machines are part of UPTM's all-makes coverage, so the two directly compete for parts wallet on the same installed base.
• Skyjack: Skyjack manufactures scissor lifts and boom lifts and operates a parts and service business serving its own installed base, a model directly comparable to UPTM's coverage of Skyjack units in its all-makes catalog.
• JLG Industries: JLG is a major aerial work platform manufacturer (Oshkosh subsidiary) that operates a substantial OEM parts business across the same equipment categories UPTM services. Direct overlap in supported brands and customer base makes JLG one of the most directly comparable aftermarket parts businesses.
• FleetPride: FleetPride is a North American aftermarket distributor of heavy-duty truck and equipment parts, directly comparable to UPTM in distribution-led, multi-brand aftermarket parts for industrial fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UPTM-100063545410313
• LinkedInlinkedin.com/company/uptm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPTM