Skeljungur
Skeljungur ehf. is an Icelandic B2B fuel and lubricant distributor serving commercial, marine, aviation, and agricultural customers nationwide via 70 Orkan stations, Shell/Unitor product lines, and a business-card discount program with partner services.
- Company typePrivate
- Founded1928
- HeadquartersReykjavík, Iceland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Skeljungur firmographics
Firmographics- Name
- Skeljungur
- Legal name
- Skeljungur ehf.
- Website
- https://skeljungur.is
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Skeljungur ehf. is an Icelandic B2B fuel and lubricant distributor serving commercial, marine, aviation, and agricultural customers nationwide via 70 Orkan stations, Shell/Unitor product lines, and a business-card discount program with partner services.
- Ownership category
- akta.pro rank
Skeljungur industry classification
Industry- Product category
- Fuel and Lubricant Distribution
- NAICS
- Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum and Petroleum Products Merchant Wholesalers (4247)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
- akta.pro secondary industries
- Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Marine & Offshore Lubricants (Cylinder Oils, System Oils, EALs) (EUALAJAI), Biofuel Distribution & Fuel Marketing (Wholesale/Retail) (EUAAAHAI)
Keywords
Where Skeljungur is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
Skeljungur business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Fuel sales: Sale of various fuel types including gasoline (95 and 98 octane), diesel, biodiesel, aviation gasoline, JET A-1, marine gas oil, MD oil, DMA oil, blended black oil, and methane. Fuel is sold at 70 Orkan stations and through the Skeljungur business card program (Viðskiptakort).
- Lubricant and product sales: Sale of lubricants, gear oils, transmission fluids, cleaning products, and batteries through the online store and at the retail location. Products include Shell, Helix, Spirax, Rimula, Unitor, KCx, and Maxshine brands.
- Business card / account services: Viðskiptakort Skeljungs provides commercial customers with discounts on fuel, products, and services at partner locations including Orkan stations, Klettur (tire services), Löður (car wash), and Dynjandi (workwear).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fuel retail prices listed publicly in ISK |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Skeljungur product offering
Product offeringCore offering
Skeljungur is an Icelandic fuel and lubricant distributor that operates a network of approximately 70 Orkan-branded retail fuel stations across Iceland. The company supplies gasoline, diesel, biodiesel, aviation fuel, marine fuel, and heating oil to commercial customers in the marine, aviation, and agriculture sectors, and distributes Shell-branded lubricants (Helix, Rimula, Spirax) and Unitor cleaning products (KCx) through its commercial channels.
Product overview
Skeljungur is an Icelandic energy and fuel company operating primarily as a B2B supplier of petroleum products, lubricants, and related services. The product portfolio centers on fuel products (gasoline, diesel, aviation fuels, marine fuels, natural gas), lubricating oils (Shell, Helix, Rimula, Spirax branded), and Unitor marine cleaning solutions. The company also distributes car care products (KCx line) and automotive batteries. Services include vehicle/machinery maintenance, aviation fuel, agricultural services, and ship fueling. A business card (Viðskiptakort) program provides corporate customers access to discounted fuel at Orkan stations and reduced prices at partner service providers (Klettur, Löður, Dynjandi). The company operates primarily as a traditional energy distributor with e-commerce capabilities rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Orkan Retail Fuel Stations
- Marine Fuel Supply
- Aviation Fuel Supply
- Agriculture Fuel Supply
- Shell Lubricants Distribution
- Unitor Cleaning Products
- Viðskiptakort Business Card
Companies that use Skeljungur
Customer profileSegments4 records
Ideal customer profiles2 records
Skeljungur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Skeljungur partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OrkancoreOrkan is the primary fuel station network partner, with 70 stations across Iceland where Skeljungur's business card (Viðskiptakort) is accepted for fuel payment. Additionally, Skeljungur offers electric vehicle charging at all Orkan multi-energy stations through this partnership.
- KletturminorBusiness card holders receive 15% discount on tire and wheel services at Klettur locations across Iceland.
- LöðurminorBusiness card holders receive 15% discount on car wash services at Löður.
- DynjandiminorBusiness card holders receive 10% discount on workwear purchased at Dynjandi stores.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Skeljungur competitors and assessment
Company assessmentBroad incumbents
- World Fuel Services: Global aviation, marine, and land fuel distributor with B2B focus comparable to Skeljungur's dedicated aviation (JET A-1) and marine fuel divisions. Overlaps in cross-segment commercial fuel supply to marine and aviation customers.
- Phillips 66: US integrated energy company with significant refining, marketing, and lubricants (Phillips 66 Lubricants, Kendall, Red Line) operations. Comparable as a broad incumbent in petroleum product manufacturing and distribution relevant to Skeljungur's wholesale lubricants and fuel supply chain.
- Castrol (BP lubricants): Global lubricants specialist with marine, automotive, and industrial product lines. Comparable as a brand competitor to the Shell/Unitor lubricants Skeljungur distributes and as a benchmark for lubricant product economics.
- Circle K (Alimentation Couche-Tard): Global fuel retail and convenience operator with a Nordic presence and broad lubricant offering. Comparable as an international fuel retail operator that competes indirectly with Skeljungur's branded fuel and convenience services across markets.
- Bunker Holding: One of the world's largest marine fuel distributors, supplying bunker fuel and marine lubricants to shipping operators. Directly comparable to Skeljungur's marine fuel and marine lubricant offering (including Unitor marine cleaning products).
- BP: Global energy major with significant fuel marketing, lubricants (Castrol), and aviation fuel operations. Comparable as a broad incumbent whose product range and customer segments overlap with Skeljungur's portfolio across retail, marine, and aviation.
- Shell (Shell plc): Global energy major whose lubricants (Helix, Rimula, Spirax) Skeljungur distributes in Iceland. Comparable as the upstream brand owner of the company's core lubricant SKUs and as a global benchmark for fuel marketing and lubricants economics.
- TotalEnergies: Global integrated energy company with major fuel retail and lubricants operations worldwide. Comparable as a broad incumbent spanning downstream fuels, marine lubricants, and aviation fuels that compete with Skeljungur's product categories.
Direct peers
- N1 (N1 hf): Iceland's largest fuel and lubricant distributor operating a competing nationwide station network and B2B card program. Directly comparable in product mix, customer segments (marine, aviation, fleet), and Icelandic market focus.
- Olís (Olís ehf): One of the major Icelandic fuel and convenience retailers with its own station network and lubricant offering. Directly competes with Skeljungur in retail fuel, lubricants, and B2B fleet services within Iceland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Skeljungur social profiles
Digital presenceSkeljungur compliance and trust
Trust signalCompliance3 records
Skeljungur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skeljungur leadership team
Management profileNumber of profiles
Skeljungur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skeljungur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skeljungur
What does Skeljungur do?
Skeljungur is an Icelandic fuel and lubricant distributor that operates a network of approximately 70 Orkan-branded retail fuel stations across Iceland. The company supplies gasoline, diesel, biodiesel, aviation fuel, marine fuel, and heating oil to commercial customers in the marine, aviation, and agriculture sectors, and distributes Shell-branded lubricants (Helix, Rimula, Spirax) and Unitor cleaning products (KCx) through its commercial channels.
Is Skeljungur a public or private company?
Skeljungur is a private company. It is classified as unknown and is currently operating.
When was Skeljungur founded?
Skeljungur was founded in 1928. It employs 51 to 100 people.
Where is Skeljungur based?
Skeljungur is headquartered in Reykjavík, Iceland, in the Europe region.
How does Skeljungur make money?
Three revenue lines are on record. Fuel sales are the primary driver. The others are lubricant and product sales and business card / account services.
Who are Skeljungur's main competitors?
Broad incumbents on record are World Fuel Services, Phillips 66, Castrol (BP lubricants), Circle K (Alimentation Couche-Tard), Bunker Holding, BP, Shell (Shell plc) and TotalEnergies. Direct peers are N1 (N1 hf) and Olís (Olís ehf).
Does Skeljungur have an API?
No public API is recorded for Skeljungur.
What industry is Skeljungur in?
Skeljungur's product category is Fuel and Lubricant Distribution. Its primary akta.pro industry code is TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners), with a secondary code of EUALAJAF, Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online). Its NAICS code is 424720 and its SIC code is 5172.