What Klettur does

Klettur — sala og þjónusta ehf. is an Icelandic private limited company (ehf.) operating since 1995 as a multi-brand authorized dealer and full-service provider for commercial vehicles and heavy industrial equipment. The company distributes Scania trucks and buses (holding 49-54% market share in Iceland's 16+ tonne category for over 24 consecutive years), Caterpillar construction and material-handling equipment (CAT presence in Iceland since 1947), Merlo telehandlers (added July 1, 2025), MultiOne compact loaders, Champion air compressors, Finlay crushers, Larue snow blowers, and Goodyear tires, alongside used equipment (Scania, Volvo, MAN, CAT, JCB, Komatsu, Merlo). Klettur is a subsidiary of the Styrkás hf. diversified conglomerate and also retains the Sólning ehf. brand.\n\nThe company operates a six-location Icelandic service network spanning Reykjavík (Klettagarðar 8-10 headquarters, Hátafi 2a, Lynghálsi 2), Akureyri (Goðanesi 2, 1,340 sqm — relocated in 2024), Garðabær (Vesturhrauni 3, Álheimar — equipment-assembly facility), and Hafnarfjörður (Einhellu 1a), supplemented by 20+ mobile service vehicles including a specialized on-site lubrication truck. Technical platform offerings are predominantly OEM-sourced — CAT VisionLink for real-time fleet telemetry and the new Scania Super driveline (8-10% better fuel economy, BEV/PHEV/HEV/CNG variants) — rather than in-house developed technology.\n\nRevenue is generated through four streams: (1) one-time new and used equipment sales (heavy trucks ISK 5M-25M+ per unit, articulated CAT trucks up to ISK 25.5M); (2) workshop services for trucks, buses, construction equipment, marine engines, and gearboxes, with extended hours (Mon-Thu 08:00-23:30) and 24/7 emergency roadside response; (3) parts, accessories, and consumables retail; and (4) tire services including tire-hotel seasonal storage subscriptions (ISK 13,990-40,990). The go-to-market is a direct enterprise field-sales model with named product-line managers (Bjarni Arnarson, Sales Director; Andri Þór Ólafsson, CAT equipment; Snorri Árnason, agricultural equipment), supported by email newsletter, website content, and industry event participation (Bauma 2025). Customer base is horizontally segmented across commercial fleet operators, construction, agriculture, warehouse/logistics, sustainable-transport operators, and individual consumers.

Name

Klettur

Legal name

Klettur - sala og þjónusta ehf.

Website

https://klettur.is

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Klettur is an Icelandic authorized multi-brand dealer and full-service provider for commercial vehicles and heavy equipment, distributing Scania trucks, Caterpillar construction equipment, Merlo telehandlers, and Goodyear tires from six service locations across Iceland.

Ownership category

akta.pro rank

Product category

Commercial Vehicle and Heavy Equipment Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Hydraulic & Pneumatic Systems Service (Liftgates, Air Systems) (TLAKABAJ)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Commercial vehicle dealership
• Heavy equipment sales
• Workshop maintenance services
• Tire fitting services
• Forklift and telehandler sales

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used commercial vehicles including Scania trucks, Caterpillar construction equipment, forklifts, and other industrial machinery. Both authorized dealer sales and used equipment sales.
2. Service and Maintenance: Workshop services for trucks, buses, construction equipment, cranes, boat engines, compressors, agricultural equipment. Includes tire service, oil changes, and emergency road service.
3. Tire Services: Tire replacement, balancing, repair services for passenger cars, SUVs, trucks, and motorcycles. Also includes tire hotel storage services.
4. Parts and Accessories: Sale of spare parts, accessories, batteries, windshield wipers, washer fluid, light bulbs, and other automotive supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Klettur is an Icelandic authorized dealer and service provider for commercial trucks (primarily Scania), construction equipment (primarily Caterpillar), telehandlers (Merlo), forklifts, air compressors, marine engines, generators, and Finlay crushing equipment. The company sells both new and used equipment, and operates six service centers offering tire fitting, lubrication, workshop repair, tachograph calibration, and 24/7 emergency roadside assistance across Iceland. It also distributes Goodyear tires and operates seasonal tire-hotel storage.

Product overview

Klettur is an Icelandic commercial vehicle and industrial equipment dealer offering a comprehensive portfolio of products and services. The company operates as a multi-brand dealer and service provider for commercial transportation and construction equipment, organized around two core pillars: (1) Product Sales — new and used trucks (Scania as the dominant brand with ~54% market share, also Volvo, MAN), construction equipment (Caterpillar as the primary brand, also Komatsu, JCB), material handling (CAT forklifts, Merlo telehandlers, MultiOne compact loaders), air compressors (Champion and screw compressors), marine engines, and Finlay crushers/Larue snow blowers; and (2) Workshop & Tire Services — tire fitting/repair/hotel, lubrication, emergency roadside assistance, digital tachograph services, and full-service workshops. The company holds exclusive distribution rights for Scania vehicles and Caterpillar construction equipment in Iceland, and became the official Merlo distributor on July 1, 2025. Services include the CAT VisionLink fleet management platform. Products are sold both new and used, with an extensive pre-owned inventory of commercial trucks and heavy equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Sólning ehf. Brand owned by Klettur, mentioned in privacy policy as being in ownership of Klettur.

Products and services

• Scania Trucks (Scania vörubílar) New Scania commercial trucks for haulage and logistics operators, including the Super line (420-560 hp diesel), BEV, PHEV, HEV, and CNG variants for sustainable transport. Sold as authorized Scania dealer in Iceland.
• Scania Buses and Coaches (Scania strætisvagnar og rútur) Scania city buses and coaches for public transportation operators in Iceland.
• Caterpillar Construction Equipment (Cat vinnuvélar) Caterpillar construction machinery including excavators (crawler and wheeled), dozers, wheel loaders (11-195 tons), mini excavators, motor graders, articulated trucks (24-400 ton capacity), and related attachments. Sold to construction companies and contractors as authorized CAT dealer.
• Merlo Telehandlers (Merlo skotbómulyftarar) Italian Merlo telehandlers and multi-purpose work machines suitable for construction, agriculture, and marine industries. Klettur is the official Merlo distributor in Iceland.
• CAT Forklifts (Cat lyftarar)

Quantifiable outcome

• 8-10% better fuel economy with Scania Super compared to previous generation
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MerlocoreChannel Partner/ Reseller/ Distributor · 1 July 2025Klettur became the official Merlo dealer in Iceland starting July 1, 2025. Merlo is a well-known Italian manufacturer of telehandlers and multi-purpose work vehicles suitable for construction, agriculture, and maritime industries. This adds another strong brand to Klettur's portfolio.
• ScaniacoreChannel Partner/ Reseller/ Distributor · 10 February 199530-year partnership (since February 1995) as authorized Scania dealer in Iceland. Scania has been the best-selling truck brand in Iceland for 24-25 consecutive years with 49-54% market share. Klettur sells new Scania trucks and provides full service support. Partnership includes customizations with body builders like SKAB, Närko, HIAB, Joab, Multilift, Sörling, Zetterbergs, and Langendorf.
• CaterpillarcoreChannel Partner/ Reseller/ Distributor · 1 January 1947Klettur is the authorized Caterpillar dealer in Iceland. CAT equipment has been involved in the largest construction projects in Iceland since 1947. CAT celebrated its 100th anniversary in 2025. Products include excavators, dozers, wheel loaders, motor graders, articulated trucks, and forklifts.
• MultiOneminorChannel Partner/ Reseller/ DistributorKlettur is the authorized MultiOne dealer in Iceland. MultiOne offers compact articulated loaders with 10 different machine categories, 19 models, and over 170 original accessories.
• GoodyearminorChannel Partner/ Reseller/ DistributorGoodyear tires sold through Klettur. Goodyear is positioned in the highest quality tier with quiet operation, lower resistance, and reduced energy consumption. Features SoundComfort technology for noise reduction.
• G. HjálmarssonminorOthersLandlord for new service center location at Goðanesi 2, Akureyri. Klettur signed a lease agreement for new 1,340 sqm premises to expand operations in Northern Iceland.
• G. HjálmarssonminorOthersLeasing new service center facility in Akureyri (Northern Iceland). 1,340 square meter premises that marks a significant step in the company's expansion in Northern Iceland.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Pon Equipment: Authorized Caterpillar dealer in Norway, distributing and servicing CAT construction equipment. Closely comparable business model to Klettur's CAT operations — exclusive OEM dealership with sales, service, parts, and digital fleet management across a Nordic geography.
• Maskin Väst: Long-established Caterpillar dealer in western Sweden providing construction equipment sales, service, and parts. Directly comparable to Klettur as a regional CAT dealer with full-service workshop and field service operations.
• SMT (Volvo CE dealer): Authorized Volvo Construction Equipment dealer network across Northern Europe (France, Benelux, UK). Closely comparable to Klettur's CAT business model — exclusive construction equipment OEM dealer providing sales, service, parts, and digital fleet management.
• Hægeland Auto / Scania Norge: Scania's authorized commercial truck dealer and service network in Norway. Closely comparable to Klettur's Scania business — exclusive distributor for Scania trucks/buses with associated workshop and parts operations in a Nordic market.

Broad incumbents

• Bilia AB: Largest Nordic car and truck dealer group, operating authorized sales and service for multiple premium brands across Sweden, Norway, and Germany. Comparable as a multi-brand authorized vehicle dealer with substantial service operations, though focused more on passenger cars than heavy commercial equipment.
• Scania AB: OEM of heavy commercial trucks and the dominant brand in Klettur's portfolio. Comparable as the principal whose exclusive Icelandic dealer arrangement underwrites Klettur's core business; relevant for understanding OEM strategy, transition timelines, and dealer economics.
• Hedin Mobility Group: Large European automotive dealer group with sales, service, and parts operations across multiple OEMs and geographies. Comparable as a multi-brand authorized dealer with full aftermarket service and parts distribution capabilities.
• Caterpillar Inc. OEM of construction equipment and a major source of Klettur's product portfolio. Comparable as the principal whose dealer program underwrites Klettur's CAT business; relevant as both counterparty and competitive benchmark for dealer economics.
• Storskogen Group: Swedish-listed diversified industrial group owning and developing profitable B2B businesses across machinery, industrial services, and distribution. Comparable as a publicly listed Nordic group that holds industrial service/dealer businesses at a portfolio level.

Regional players

• Däckteam: Nordic tire service and retail chain operating across Sweden, Norway, and Denmark. Comparable to Klettur's tire service business (mounting, balancing, alignment, tire hotel) at a multi-outlet scale, though not active in Iceland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/klettur-sala-og-thjonusta-ehf

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klettur