Laomaailm

What Laomaailm does

Laomaailm AS is an Estonian warehouse infrastructure distributor and solutions provider, founded in 1994 and headquartered in Tänassilma küla, Saku vald (Harjumaa). The company supplies shelving systems, pallet racking, cantilever racking, mezzanine floors, hydraulic scissor lift tables (Käärtõstelava, up to 10 tonnes), lifting and transfer equipment, Garantell partition walls, PVC cold curtains, and modular automated warehouse systems. A signature offering is the Storeganizer high-density fabric pocket storage system, distributed exclusively in the Baltic region. Laomaailm operates as an exclusive Estonian distributor for 12+ international warehouse equipment brands — including Crown, BLS/Brannehylte, Malow, Edmolift, Treston, Garantell, Metalsistem, Profielnorm, EP Equipment, Logitrans, Pramac, Onologistics, and Storeganizer — and complements hardware supply with project design (including a 3D warehouse configurator), installation, equipment rental (with optional operator), and dedicated technical maintenance services.

The business model combines four revenue streams: one-time equipment sales (warehouse shelving, pallet racking, lifting equipment, industrial storage), recurring equipment rental, project-based sales and installation (custom mezzanine floors, automated storage systems, full warehouse fit-outs), and professional technical maintenance services. Pricing is quote-based and not publicly disclosed, with a stated 2-business-day inquiry response time. The go-to-market is field-sales-led for enterprise projects, supported by a direct e-commerce storefront (storitgroup.com / storit.ee) for standard products and SMB buyers, plus content marketing (Storit blog), social media (Facebook, Instagram, YouTube, LinkedIn), and a newsletter.

The company targets Estonian and Baltic customers across industrial/manufacturing, retail/wholesale, and logistics/distribution verticals. Documented customers include Tallinna Linnatranspordi AS (public transportation, mezzanine fit-out), Kurna Kaubanduspargis NIKE OUTLET (smart shelving), OÜ JOOST-LEVEL / Loverte.ee (retail mezzanine), Smart Energy Solutions OÜ (full shelving and racking fit-out), Lepiku Kaubandus (cosmetics distribution logistics building), and Palivere Priitahtlikud Pritsumehed (firefighting services, furniture storage). Geographic reach is concentrated in Estonia with exclusive Baltic rights supporting selective regional expansion; the company is privately held with no disclosed investors, funding history, parent company, or acquisition activity, and the legal entity operates under the Storit Group brand architecture.

Name

Laomaailm

Legal name

Laomaailm

Website

https://laomaailm.ee

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Laomaailm AS is an Estonian warehouse infrastructure distributor founded in 1994, supplying shelving, pallet racking, mezzanines, lifting equipment, modular automated warehouses, and the Storeganizer high-density storage system. It serves Estonian industrial, retail, logistics, and public-sector customers via project sales, rental, installation, and maintenance.

Ownership category

akta.pro rank

Product category

Industrial Warehouse Storage Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Commercial and Service Industry Machinery Manufacturing (333310), Industrial Machinery Manufacturing (3332)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Warehouse & Inventory Relocation (Racking, Pallets, Stock) (HSAKAKAJ)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Warehouse storage systems
• Industrial shelving solutions
• Pallet racking equipment
• Material handling equipment
• Warehouse automation systems

Headquarters

HQ city

Saku

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Warehouse Equipment Sales: Direct sales of warehouse shelving systems, pallet racking, lifting equipment, and industrial storage solutions to businesses.
2. Equipment Rental: Rental services for warehouse equipment including machinery with operators and warehouse equipment, providing flexibility for temporary needs.
3. Project Sales & Installation: Custom warehouse infrastructure projects including mezzanine floors, automated storage systems, and complete warehouse fit-outs.
4. Technical Maintenance Services: Repair and maintenance services for warehouse equipment, including service agreements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Laomaailm supplies warehouse shelving, pallet racking, lifting and transfer equipment, mezzanine floors, and modular automated warehouses. The company also offers equipment rental, custom project installation, 3D warehouse planning, and technical maintenance services for warehouse operations, acting as the exclusive Estonian distributor for multiple international warehouse equipment brands.

Product overview

Laomaailm is an Estonian warehouse and industrial storage solutions provider operating as part of the Storit Group. Their offering is a comprehensive portfolio of warehouse equipment and storage systems rather than a unified software platform. The core product lines include warehouse shelving systems (Laoriiulid, korruslaod), pallet racking (Kaubaaluste riiulid), lifting and transfer equipment (Tõste- ja siirdeseadmed, Käärtõstelava), and automation systems. Specialized products include the Storeganizer high-density fabric storage system, cantilever racking for long goods, PVC cold curtains, mezzanine floors, Garantelli partition walls, and modular automated warehouses. These are complemented by services including 3D warehouse planning tools, equipment rental (with optional operators), repair and maintenance, and custom project sales. The company serves customers throughout Estonia and the Baltic region.

Differentiator

Problem solved

Functional benefit

Brands

• Storeganizer: High-density storage system for warehouses, featuring flexible fabric pocket columns that optimize rack space utilization and increase picking efficiency.

Products and services

• Warehouse Shelving Systems (Laoriiulid, korruslaod) Warehouse shelving systems and floor-level storage solutions designed for organized inventory management, for businesses requiring systematic warehouse storage.
• Lifting and Transfer Equipment (Tõste- ja siirdeseadmed) Lifting and transfer equipment used to move goods within warehouse and production environments. Includes scissor lift tables and other handling equipment.
• Pallet Racking Systems (Kaubaaluste riiulid) Pallet racking systems for efficient storage of palletized goods, available with various accessories and safety features, for warehouse and distribution operations.
• Storeganizer High-Density Storage System Innovative high-density storage system using flexible fabric pocket columns to optimize rack space utilization and increase picking efficiency, for warehouses seeking cost-effective space optimization.
• Hydraulic Scissor Lift Tables (Käärtõstelava) Hydraulic scissor lift tables for production lines, workstations, and goods transfer, with lifting capacities up to 10 tons, for industrial and warehouse operations.
• Mezzanine Floors (Vahepõrand) Mezzanine floors for warehouses and production facilities to maximize vertical space utilization, for businesses seeking to expand usable storage area without expanding footprint.
• Cantilever Racking Systems (Pika kauba konsoolriiulid) Cantilever racking systems designed for storing long goods and oversized items, for warehouses handling timber, pipes, or other lengthy materials.
• PVC Cold Curtains (PVC külmakardinad) PVC cold curtains for temperature separation in cold storage and industrial areas, for facilities requiring climate zone control.
• Garantelli Partition Walls Garantelli partition walls for warehouse and industrial space division, for businesses needing to subdivide warehouse or production floor areas.
• Modular Automated Warehouses Customizable modular automated warehouse solutions for high-efficiency storage and retrieval operations, for businesses implementing warehouse automation.
• Warehouse Automation Systems Automation systems for warehouse operations to improve efficiency and reduce manual handling, for businesses modernizing their warehouse processes.
• Project Sales and Installation (Projektimüük) Custom warehouse infrastructure project services including mezzanine floors, automated storage systems, and complete warehouse fit-outs with consultation and installation, for businesses undertaking warehouse construction or expansion.
• Warehouse Equipment Rental Services (Renditeenus) Rental services including equipment rental, equipment with operator, and warehouse equipment rental, for businesses needing temporary or flexible equipment access.
• Equipment Repair and Maintenance Services Repair and maintenance services for warehouse machinery and storage systems, including service agreements, for businesses needing ongoing equipment support.
• 3D Warehouse Planning Configurator 3D warehouse planning and configuration tool allowing customers to design their own warehouse layout, for businesses planning storage installations.

Quantifiable outcome

• Storeganizer enables warehouses to store more items per square meter efficiently
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core.

• CrowncoreChannel Partner/ Reseller/ DistributorExclusive distributor of Crown warehouse equipment products in Estonia. Crown is a leading manufacturer of electric pallet trucks and forklifts.
• BLS / BrannehyltecoreChannel Partner/ Reseller/ DistributorExclusive distributor of BLS pallet racking products in the market.
• MalowcoreChannel Partner/ Reseller/ DistributorRepresenting Malow industrial storage and workspace solutions.
• ProfielnormcoreChannel Partner/ Reseller/ DistributorDistributor of Profielnorm industrial storage and racking solutions.
• MetalsistemcoreChannel Partner/ Reseller/ DistributorDistributor of Metalsistem warehouse shelving and storage systems.
• GarantellcoreChannel Partner/ Reseller/ DistributorExclusive distributor of Garantell industrial partition walls and storage solutions.
• EdmoliftcoreChannel Partner/ Reseller/ DistributorDistributor of Edmolift lifting tables and handling equipment.
• TrestoncoreChannel Partner/ Reseller/ DistributorRepresenting Treston workbenches and industrial furniture solutions.
• EP EquipmentcoreChannel Partner/ Reseller/ DistributorDistributor of EP Equipment electric forklifts and warehouse vehicles.
• LogitranscoreChannel Partner/ Reseller/ DistributorDistributor of Logitrans material handling equipment.
• PramaccoreChannel Partner/ Reseller/ DistributorDistributor of Pramac industrial equipment and generators.
• StoreganizercoreChannel Partner/ Reseller/ DistributorExclusive distributor of Storeganizer high-density fabric storage systems in the Baltic region.
• OnologisticscoreChannel Partner/ Reseller/ DistributorRepresenting Onologistics warehouse automation solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kardex: Provider of automated storage and retrieval solutions and intralogistics, including modular automated warehouses similar to Laomaailm's modular automated warehouse offering. Compares on the high-end automation/ASRS segment rather than commodity racking.
• SSI Schaefer: Major international provider of intralogistics, including pallet racking, shelving, mezzanines, and warehouse automation. Overlaps directly with Laomaailm's racking, shelving, mezzanine, and automation offerings but operates globally and from manufacturing rather than distribution.
• Jungheinrich: Global manufacturer and integrator of material handling equipment, racking, and warehouse automation. Directly comparable product portfolio to Laomaailm (forklifts, pallet racking, automated warehouses) but at vastly larger scale and with in-house manufacturing versus Laomaailm's distribution model.

Direct peers

• BITO Lagertechnik:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCVaAyCy9IF-TlEtcsrScbg
• Facebookfacebook.com/laomaailm
• LinkedInlinkedin.com/company/laomaailm-as
• Instagraminstagram.com/laomaailm_
• Xx.com/LaomaailmAS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laomaailm