Train for Change

What Train for Change does

Train for Change Inc. is a private, Carson City, Nevada-based training, consultation, and program evaluation company founded in 2012 that delivers evidence-based practice instruction to behavioral health and addiction treatment professionals and the government agencies that oversee them. Its core offerings center on the ASAM Criteria training suite (including 3rd and 4th Edition skill building, adolescent-specific modules, and implementation coaching), Motivational Interviewing training from introductory through supervisor-level content, and adjacent curricula covering Medications in Treatment, Community Reinforcement Approach (CRA), CRAFT, Harm Reduction, Mental Health Awareness, and Co-Occurring Disorders. Supporting products include an Interactive Journaling facilitation skills and Fidelity Coaching Certification track delivered via The Change Companies' Fidelity Platform, a live and on-demand webinar library, and ASAM Level of Care Certification consulting.

The company's technology footprint is narrow: it does not own proprietary training software but relies on The Change Companies' Fidelity Platform for journaling-based content delivery, coaching certification workflows, and learner access, supplemented by standard webinar and website infrastructure. All courses are approved by NAADAC (Provider #193784), enabling continuing education credit issuance to addiction counselors and giving the firm regulatory credentialing within its niche. Training is led by senior practitioners such as Scott Boyles (30+ years in behavioral health, ASAM Criteria early adopter since 1991) and Glenn Duncan (25 years in the field), with the NIATx Foundation partnership extending the offering into evidence-based implementation science.

Revenue is generated fee-for-service through open enrollment events (individual registration at $30-$900 per seat depending on format), exclusive/organizational contracts booked through a request-for-proposal process with state health agencies and treatment providers, in-person on-site engagements, and a complementary consulting practice supporting ASAM Level of Care certification. The customer base is split between individual clinicians (long-tail SMB/consumer) and state behavioral health authorities and courts (enterprise), with cumulative reach of 75,423 learners across 42 U.S. states and 172 cities.

Name

Train for Change

Legal name

Train for Change Inc.

Website

https://trainforchange.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Train for Change Inc. delivers fee-for-service training and consulting in evidence-based practices (ASAM Criteria, Motivational Interviewing, Interactive Journaling) to behavioral health clinicians and state behavioral health agencies across 42 U.S. states, with all courses NAADAC-approved for continuing education.

Ownership category

akta.pro rank

Product category

Behavioral Health Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAHAF

Stakeholder, Communication & Change Management

Education/Corporate Training & Professional Development/Project, Program & Product Management Training

SECONDARYBPACAJAD

Change Management & Transformation (Org/HR)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYBPAEAGAN

Enterprise Application Training, Change Management & Adoption Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• Behavioral health training
• Addiction treatment education
• ASAM Criteria training
• Motivational interviewing
• Evidence-based practice training

Headquarters

HQ city

Carson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Training Services: Train for Change generates revenue through fee-for-service professional training programs. They offer open enrollment trainings (individual registration), exclusive/organizational trainings (group bookings), and customized curriculum development. Training formats include virtual two-day skill building sessions ($389-$650), one-day trainings ($199), webinars ($30-$40 for 1-2 hours), and certification programs ($900). All courses offer NAADAC continuing education credits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Train for Change is an international training, consultation, and program evaluation company that delivers evidence-based practice training for addiction treatment and behavioral health professionals. Its core offerings include ASAM Criteria training (3rd and 4th Edition), Motivational Interviewing, Community Reinforcement Approach (CRA), CRAFT, Harm Reduction, Medications in Treatment, Mental Health Awareness, and Interactive Journaling facilitation and fidelity coaching certification, delivered via open enrollment virtual trainings, on-demand webinars, and customized on-site programs for organizations and government agencies.

Product overview

Train for Change is a training, consultation, and program evaluation company offering a comprehensive suite of evidence-based practice training programs for behavioral health and addiction treatment professionals. The core offerings center on ASAM Criteria training (3rd and 4th Edition variants including skill building, treatment planning, and adolescent-specific programs), Motivational Interviewing training (from overview to advanced supervisor levels), and other evidence-based practices including Community Reinforcement Approach (CRA), CRAFT, Harm Reduction, Medications in Treatment, and Mental Health Awareness. Supporting products include Interactive Journaling® facilitation training with Fidelity Coaching Certification, live and on-demand webinar libraries, and ASAM Level of Care Certification consulting services. The company provides both open enrollment virtual trainings and customized on-site training for organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• The ASAM Criteria Training Suite

Quantifiable outcome

• 75,423 engaged learners trained
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• NIATx FoundationcoreStrategic or Co-development PartnerTrain for Change partners with the NIATx Foundation to provide ASAM Implementation Guide training that helps organizations utilize NIATx's evidence-based process improvement model. This partnership enables Train for Change to offer science-based training for evolving a culture of continuous improvement within organizations implementing the ASAM Criteria.
• The Change CompaniescoreTechnology or IntegrationTrain for Change is affiliated with The Change Companies and uses their Fidelity Platform for Interactive Journaling training delivery. Access to The Change Companies' Fidelity Platform is included with various training programs. The Change Companies also provides the Interactive Journaling curriculum materials used in training.
• The Change Companies' Fidelity PlatformcoreTechnology or IntegrationThe Fidelity Platform (operated by The Change Companies) provides online access for Interactive Journaling training prerequisites, coaching certification requirements, and ongoing fidelity coaching support. Train for Change training includes 3-week access to this platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• NAADAC (the Association for Addiction Professionals): The credentialing body whose continuing education approvals Train for Change's courses carry (Provider #193784). NAADAC also produces its own training content and conferences, overlapping with TFC's event-based delivery model.
• CARF International: Accreditor whose Level of Care Certification Train for Change's consulting practice supports. CARF-related consulting and training providers compete with TFC's ASAM Certification consultation service.
• Clinical Trials Network / NIDA: NIDA's Clinical Trials Network and the Southwest Node (where Christine Lizarraga previously worked) generate protocol-level training and dissemination for evidence-based addiction treatment, often feeding the same clinician audience.

Direct peers

• The Change Companies: Developer of the Interactive Journaling® curriculum and Fidelity Platform that Train for Change trains on. Closely intertwined partner that could either train end-customers directly or evolve the relationship, and is also the most direct analog to TFC's evidence-based facilitation offering.
• NIATx / University of Wisconsin: Evidenced-based process improvement training and implementation support for behavioral health treatment organizations. Train for Change lists NIATx as a strategic partner, and both serve similar state agencies and treatment providers seeking implementation science capability.
• ChangeMatrix / implementation science consultancies: Behavioral health and human services implementation consulting and training firms (e.g., ChangeMatrix, K|Works, TPC) that compete for the same state-level behavioral health implementation contracts, including ASAM adoption work.

Emerging players

• Relias: Large online healthcare and behavioral health training platform that increasingly serves state agencies and treatment organizations with on-demand CE content, including ASAM-adjacent courses—competing for the same open-enrollment and enterprise webinar budget.

Broad incumbents

• MINT (Motivational Interviewing Network of Trainers): The international MI training organization whose members (MINT trainers, including Scott Boyles) deliver most of the world's MI training. Both Train for Change and MINT-aligned trainers compete for the same clinician audience seeking MI continuing education.
• ASAM (American Society of Addiction Medicine): The owner of the ASAM Criteria and a primary producer of foundational training and resources around the framework. Train for Change is a downstream implementation partner, but ASAM's own educational offerings (including the recent 4th Edition rollout) directly overlap and could compete with TFC's flagship courses.
• ATTC Network (Addiction Technology Transfer Centers): Federally funded regional centers that provide no- and low-cost evidence-based addiction training to the same state and provider audience Train for Change serves, including ASAM and MI curricula—often TFC's most direct free substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Trainforchangeinc
• LinkedInlinkedin.com/company/train-for-change-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Train for Change