HeyNow

What HeyNow does

UU88 is an online gambling platform launched in 2020 and licensed by the Isle of Man Gambling Supervision Commission, headquartered in Ho Chi Minh City, Vietnam, and serving Vietnamese-speaking consumers across Vietnam and broader Southeast Asia. The platform operates as a multi-product gambling destination offering six core verticals — sports betting (football, basketball, tennis with European and Asian odds), live casino with HD streaming and professional dealers, slot games (200+ titles from major publishers), 3D fishing/shooting games, Vietnamese lottery betting (Northern, Central, Southern draws plus Vietlott), and card games (Tiến Lên, Phỏm, Poker).

The technology stack is a web-based platform augmented by lightweight native mobile applications for Android and iOS. Core technical components include multi-layer SSL 256-bit encryption for transaction security, HD livestream integration for live dealer casino, an aggregated content library of more than 200 slot games sourced from third-party publishers, and self-serve account registration with KYC verification supporting 2-minute activation. The platform also maintains mirror domains to handle access restrictions in regulated markets.

Revenue is generated transactionally: house edge on casino and slots, margin on sports betting, fees on lottery, plus a subscription VIP membership tier that offers 1.5% daily cashback, unlimited withdrawals, and zero transaction fees versus the free Standard tier at 1.2% cashback. Go-to-market is direct-to-consumer, driven by Vietnamese-language SEO, content marketing across dedicated information sites, and affiliate/referral distribution through partner websites and direct app-download links. A critical data caveat: firmographic records label the entity as "HeyNow," a Boston-based 2014 messenger service with 1-10 employees, which contradicts the substantive operational data on UU88; the analysis above is grounded in the source-cited operational record.

Name

HeyNow

Legal name

UU88

Website

https://heynow.today

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

UU88 is a Vietnamese-language online gambling platform, licensed by the Isle of Man and headquartered in Ho Chi Minh City, offering sports betting, live casino, slots, lottery, fishing, and card games to consumers across Vietnam and Southeast Asia.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Poker Operators (Real-Money) (MPAEAEAC), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online gambling platform
• Sports betting
• Live casino games
• Slot games
• Lottery betting

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Sports betting margins: Commission from sports betting on football, basketball, tennis with European and Asian odds
2. Casino rake and fees: House edge on live casino games with maximum bet limits of 50 million VND per hand
3. Slot game house edge: Revenue from slot game payouts with over 200 games available from major publishers
4. Lottery and lottery betting: Revenue from lottery betting including Northern, Central, and Southern Vietnam draws plus Vietlott
5. VIP membership fees: VIP membership program with benefits including unlimited withdrawals, higher cashback rates (1.5% vs 1.2%), and event-specific bonus codes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HeyNow operates UU88, an online gambling platform offering sports betting, live casino, slot games, fishing games, lottery, and card games to individual consumers via web and mobile apps. The platform takes bets directly and earns revenue from the house edge on each game, with over 200 slot titles and live dealer casino streamed in HD. Services are licensed by the Isle of Man Gambling Supervision Commission and primarily target Vietnamese and Asian consumers.

Product overview

UU88 is a multi-product online gambling platform offering six core product categories: sports betting, live casino, slot games, fishing games, lottery, and card games. The platform operates as a unified system where users can access all products through a single account. Additional services include a lightweight mobile app for Android and iOS. The platform features tiered membership (regular and VIP) with varying benefits including daily cashback rates (1.2% for regular, 1.5% for VIP), withdrawal limits, and promotional code access.

Differentiator

Problem solved

Functional benefit

Products and services

• UU88 Sports Betting (Thể thao UU88) Online sports betting service offering wagers on football, basketball, and tennis with European and Asian odds, live in-play betting, and minimum bets starting from 10k VND. Targeted at individual Vietnamese sports bettors.
• UU88 Live Casino (Casino UU88) Online live casino service with HD livestream, professional dealers, and real-time betting across multiple game tables with maximum bet limits of 50 million VND per hand for regular members. Targeted at individual Vietnamese casino players.
• UU88 Slot Games (Nổ hũ UU88) Online slot platform featuring over 200 games from major publishers with daily jackpot opportunities and bonus codes for special events, with payout ratios up to 500x. Targeted at individual Vietnamese slot players.
• UU88 Fishing Games (Bắn cá UU88) 3D fishing game where players hunt underwater targets to earn rewards, offering 2x bonuses for first-time players and combo missions. Targeted at individual Vietnamese casual gamers.
• UU88 Lottery (Xổ số UU88) Online lottery betting service covering Northern, Central, and Southern Vietnam draws plus Vietlott, with real-time result updates and automatic payment processing. Targeted at individual Vietnamese lottery players.
• UU88 Card Games (Game bài UU88) Card game collection including Tiến Lên, Phỏm, and Poker with various betting options and rule-based gameplay. Targeted at individual Vietnamese card game players.
• UU88 Mobile Application (App UU88) Lightweight mobile application available for Android and iOS that enables access to all UU88 gambling products on mobile devices. Targeted at individual Vietnamese mobile users.
• UU88 VIP Membership Premium subscription membership offering unlimited daily withdrawals, no transaction fees, exclusive weekly VIP bonus codes, and higher daily cashback rate of 1.5% (vs 1.2% for standard members). Targeted at high-engagement individual Vietnamese gambling users.

Quantifiable outcome

• Daily cashback up to 1.5% of total bets for VIP members
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• W88: Asia-focused online gambling platform offering sports betting, casino, slots, and lottery. Directly comparable multi-product operator targeting Vietnamese and Southeast Asian customers with similar game portfolios and offshore licensing.
• 1xBet: Global online gambling platform with strong presence in emerging markets including Asia. Comparable to UU88 in breadth of product offering (sports, casino, slots, lottery) and affiliate-heavy acquisition model.
• Dafabet: Established Asian-facing online gambling operator with sportsbook, casino, and slots. Comparable to UU88 in licensed offshore model, multi-product offering, and geographic emphasis on Southeast Asia.
• 188Bet: Asia-rooted online betting and casino brand with sportsbook, live casino, and slots. Comparable to UU88 in product scope, target customer base, and reliance on offshore licensing for Asia market access.
• M88 (Mansion88): Pan-Asian online gambling brand operating sportsbook, live casino, and slots. Closely comparable to UU88 in product mix, regional focus, and use of agent/affiliate distribution in Vietnam and Southeast Asia.
• VN88: Vietnamese-language online betting brand with sportsbook and casino focus. Highly comparable to UU88 in local-language UX, Vietnamese customer base, and offshore operating model.
• Fun88: Online betting and casino platform active across Asia with sports betting, live casino, and slots. Comparable to UU88 in targeting Vietnamese and Southeast Asian bettors with mobile-first product and offshore licensing.

Broad incumbents

• DraftKings: Large publicly-listed US-based sports betting and iGaming operator. Not a direct competitor in Vietnam but broadly comparable in online gambling platform model, product diversification, and tiered member program design.
• Bet365: Global incumbent in online sports betting and gaming. Comparable to UU88 in underlying product categories but operates at vastly larger scale with broader geographic footprint and regulated licenses in multiple jurisdictions.
• SBOBet: Larger, established Asian online bookmaker with wider market presence. Comparable to UU88 in core sportsbook and casino offering but operates at significantly greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/heynowus
• LinkedInlinkedin.com/company/5364544

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeyNow