Samohyl Motor
Samohýl Motor a.s. is a Czech authorized multi-brand automotive dealer (Škoda, Volkswagen, Audi, MG) operating nine showrooms across Zlín, Olomouc, and Vsetín, serving individual consumers, SMEs, and select government fleets with new and used vehicle sales, servicing, parts, and financing through Volkswagen Financial Services.
- Company typePrivate
- Founded1970
- HeadquartersZlin, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Samohyl Motor does
Samohýl Motor a.s. is a private, family-owned Czech automotive retail group headquartered in Zlín, founded by Alois Samohýl in the 1970s as one of the first Škoda dealerships in Czechoslovakia. The company operates as an authorized multi-brand dealer for Škoda, Volkswagen, Audi, and MG (added in 2025), plus Volkswagen Commercial Vehicles, running nine retail showrooms and service facilities across Zlín, Olomouc, and Vsetín. Core offerings cover the full vehicle lifecycle: new vehicle sales, certified pre-owned vehicles (Škoda Plus, Das Welt Auto), authorized servicing (maintenance, accident repair, bodywork, painting, glass replacement, parts), and financing through Volkswagen Financial Services in the form of credit, operative leasing (Golf from ~5,281 CZK/month), and smart financing with balloon structures. New vehicle pricing ranges from approximately 350,000 CZK for entry-level VW Polo to over 2,000,000 CZK for premium Audi models.
The company's core technology stack is operational rather than proprietary: an integrated online inventory platform (vozynasklade.cz) listing 150+ vehicles with photos and pricing, brand-specific microsites for Škoda (samohyl.skoda-auto.cz), Volkswagen, and Audi, and conventional dealer management systems for sales, service, and financing operations. Samohýl Motor sits within the Samohýl Holding group, which extends the offering through wholly-owned subsidiaries: Best Assistance (24/7 roadside assistance), Best Car for You (individual vehicle imports), Samohýl Veterán (classic car rental), Samohýl Park (non-residential property leasing), and Unimas (insurance brokerage).
The primary customer base is individual consumers purchasing or leasing passenger and light commercial vehicles, supplemented by SME fleet buyers (operative leasing with full-service packages) and selected government accounts including emergency medical services and fire rescue authorities in the Zlín and Olomouc regions. Distribution is direct-to-retail through the owned showroom network; GTM combines field sales, brand-specific events, community sponsorship (Zlín hockey, motorsport), and online lead generation via the inventory platform. Headcount stands at 51-100 employees supporting multi-site operations.
Samohyl Motor firmographics
Firmographics- Name
- Samohyl Motor
- Legal name
- SAMOHÝL MOTOR a.s.
- Website
- https://samohylmotor.cz
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Samohýl Motor a.s. is a Czech authorized multi-brand automotive dealer (Škoda, Volkswagen, Audi, MG) operating nine showrooms across Zlín, Olomouc, and Vsetín, serving individual consumers, SMEs, and select government fleets with new and used vehicle sales, servicing, parts, and financing through Volkswagen Financial Services.
- Ownership category
- akta.pro rank
Where Samohyl Motor is headquartered
LocationHeadquarters
- HQ city
- Zlin
- HQ country
- Czechia
- HQ region
- Europe
Offices7 records
Markets served
Samohyl Motor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Sales of new Škoda, Volkswagen, Audi, and MG vehicles through authorized dealership network in Zlín, Olomouc, and Vsetín.
- Used Vehicle Sales: Sales of certified pre-owned vehicles including Škoda Plus and Das Welt Auto programs.
- Automotive Servicing: Authorized service operations including regular maintenance, accident repairs, bodywork, painting, glass replacement, and car wash services for Škoda, Volkswagen, Audi, and MG vehicles.
- Spare Parts and Accessories: Sale of genuine spare parts and accessories for serviced brands.
- Financing Services: Vehicle financing through Volkswagen Financial Services including credit and operative leasing, offered in partnership with the financial institution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle prices vary by brand and model |
| Subscription | Monthly | Operative leasing with full-service package |
| Unit Pricing | Pay-as-you-go | Volkswagen Love models with trade-in bonus |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Samohyl Motor product offering
Product offeringCore offering
Samohýl Motor a.s. operates as an authorized multi-brand automotive dealership and service partner for Škoda, Volkswagen, Audi, MG, and Volkswagen Commercial Vehicles, selling new and certified pre-owned vehicles, providing manufacturer-authorized servicing, repairs, bodywork, painting, and spare parts, and arranging vehicle financing, credit, and operative leasing through Volkswagen Financial Services. The company runs nine showrooms across the Zlín, Olomouc, and Vsetín regions of the Czech Republic, supported by an integrated online inventory platform and brand-specific microsites.
Product overview
Samohýl Motor is an authorized dealership and service center for Škoda, Volkswagen, Audi, MG, and Volkswagen Commercial Vehicles brands. The company operates as a multi-brand automotive retailer offering new and certified pre-owned vehicle sales, comprehensive vehicle servicing, and multiple financing options (credit, operational leasing, and smart financing) through Volkswagen Financial Services. The portfolio includes core new vehicle brands (Škoda, Volkswagen, Audi, MG, VW Commercial Vehicles), sub-brands for certified pre-owned vehicles (Škoda Plus, Das Welt Auto) and special trim lines (Volkswagen Love Models), service offerings (vehicle servicing, roadside assistance via Best Assistance, individual vehicle imports via Best Car for You, vintage car rental via Samohýl Veterán, and insurance brokerage via Unimas), and financial services. The company has 9 locations across Zlín, Olomouc, and Vsetín in the Czech Republic.
Differentiator
Problem solved
Functional benefit
Brands
- Best Assistance: 24/7 roadside assistance service including towing and technical help on the road.
- Best Car for You
- Samohýl Veterán
- Samohýl Park
- Unimas
Products and services
- Škoda new vehicle sales Authorized retail of new Škoda vehicles including Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, and the electric Elroq, sold through the Škoda Zlín, Olomouc, and Vsetín showrooms.
- Volkswagen new vehicle sales Authorized retail of new Volkswagen passenger vehicles including Golf, Passat, Tiguan, Touran, Tayron, Polo, Taigo, T-Cross, T-Roc, and the ID. electric family, sold through the Volkswagen Zlín and Olomouc showrooms.
- Audi new vehicle sales Authorized retail of new Audi vehicles including A3, A4/A5, A6, A7, A8, Q3, Q5, Q7, Q8, and e-tron electric models, sold through the Audi Olomouc showroom.
- MG new vehicle sales Authorized retail of new MG vehicles including MG3, MG ZS, MG ZS Hybrid+, MG HS, MG4 Electric, and the MG Cyberster electric supercar, sold through the MG Vsetín showroom.
- Volkswagen Commercial Vehicles sales Authorized retail of Volkswagen commercial vehicles including Transporter, Caddy, Crafter, and Multivan, available in various configurations including electric and hybrid powertrains for fleet and business customers.
- Škoda Plus certified pre-owned vehicles Certified pre-owned Škoda vehicles with verified quality, history, and origin sold through the official Škoda Plus program.
- Das Welt Auto certified pre-owned vehicles Volkswagen Group certified pre-owned vehicle program offering comprehensive vehicle inspection, warranty, and quality assurance for used cars across VW, Audi, and Škoda brands.
- Authorized vehicle servicing and repairs Full-service automotive workshop providing regular maintenance, mechanical repairs, bodywork, painting, glass replacement, and accident repairs for Škoda, Volkswagen, Audi, and MG vehicles.
- Genuine spare parts and accessories Retail of genuine spare parts and accessories for Škoda, Volkswagen, Audi, and MG vehicles, supporting in-house servicing and customer self-repair purchases.
- Vehicle credit financing Vehicle financing up to 100% of car value with repayment periods of 1–6 years and monthly installments including insurance, arranged through Volkswagen Financial Services.
- Operative leasing (full-service) Full-service vehicle leasing product including maintenance, insurance, and replacement-vehicle coverage, available for Škoda, Volkswagen, MG, and Audi brands on a monthly subscription basis (e.g., VW Golf from 5,281 Kč/month excl. VAT).
- Smart financing (balloon payment) Flexible financing product with low monthly installments using a final balloon payment; at end of term the customer can pay off, spread payments further, or trade in the vehicle.
- Best Assistance (24/7 roadside assistance) 24/7 roadside assistance service including towing and technical help on the road, provided through the Samohýl Holding subsidiary Best Assistance.
- Best Car for You (individual vehicle import) Individual car import service for demanding customers seeking unique vehicles not in the standard dealer lineup, provided through the Samohýl Holding subsidiary Best Car for You.
- Samohýl Veterán (vintage car rental) Care and rental of historic vehicle collection for special occasions, provided through the Samohýl Holding subsidiary Samohýl Veterán.
- Unimas insurance brokerage Insurance brokerage providing comprehensive advisory services and arranging vehicle, property, and liability insurance, provided through the Samohýl Holding subsidiary Unimas.
Companies that use Samohyl Motor
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Samohyl Motor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Samohyl Motor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ŠKODA AUTO a.s.coreVehicle manufacturer and brand owner for Škoda vehicles. Samohýl Motor operates as an authorized dealer and service partner within the Škoda distribution network.
- Porsche Česká republika s.r.o.coreOfficial importer of Volkswagen and Audi brands to the Czech Republic. Samohýl Motor operates as an authorized dealer for both brands under this partnership.
- MG (Morris Garages)coreNewly established MG dealership at Vsetín location. MG is a British automotive brand now owned by SAIC Motor, offering electric and hybrid vehicles alongside traditional combustion engines.
- Best AssistancecoreSubsidiary company within Samohýl Holding providing 24/7 roadside assistance including towing services and technical road help.
- UnimasminorInsurance brokerage company within Samohýl Holding providing comprehensive insurance advisory and placement services, particularly vehicle, property, and liability insurance.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Samohyl Motor competitors and assessment
Company assessmentBroad incumbents
- AAA Auto: Largest used car retailer in Central Europe, operating a multi-country network of showrooms. Comparable as a Czech automotive retailer with broad inventory and customer financing, though specializes in used vehicles rather than authorized new-car franchising.
- AutoNation: Largest automotive retailer in the United States operating multi-brand franchised dealerships with integrated parts, service, and finance operations. Comparable as a multi-brand authorized retailer with similar revenue mix of new sales, used, F&I, and aftersales service.
- Inchcape plc: Global automotive distributor and retailer with significant European footprint, distributing and retailing multiple premium and volume brands. Comparable as a multi-brand automotive retailer that relies on OEM authorization economics similar to Samohýl's model.
- Porsche Česká republika: Official importer of Volkswagen, Audi, SEAT, Škoda, and Porsche brands to the Czech Republic, and Samohýl's direct wholesale partner. Provides the OEM-side parallel for comparing authorized dealer relationships, brand allocations, and pricing structures.
Direct peers
- Auto Jarov: Long-established Czech authorized dealer for Škoda and Volkswagen brands, offering new and used vehicles, servicing, parts, and financing. Comparable multi-brand VW Group dealer with similar service-line breadth and Czech regional focus.
- Auto Palace: Czech authorized dealer for Volkswagen Group brands operating showrooms and service centers. Comparable business model to Samohýl as a regional multi-brand Czech automotive retailer with integrated service operations.
- Renocar: Czech authorized dealer group selling BMW, MINI, and other premium/mainstream brands across multiple Prague-area showrooms. Comparable multi-brand authorized dealership model with full-service sales, financing, and aftersales in the Czech market.
- Louda Auto: One of the largest authorized multi-brand automotive dealer groups in the Czech Republic, representing Škoda, Volkswagen, and other brands across multiple locations. Directly comparable as a Czech multi-brand VW Group authorized dealer with comparable new/used sales, service, and parts operations.
- ADPartner (formerly Auto Dunka): Authorized Volkswagen Group dealer group operating across the Czech Republic, offering Škoda, VW, and Audi vehicles with full sales and aftersales support. Closely comparable as a multi-brand Czech dealer group under VW Group authorization.
Regional players
- AGROTEC Group: Czech automotive group with vehicle retail and aftersales operations alongside other commercial activities. Comparable as a diversified Czech automotive group with multi-brand representation and integrated service capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Samohyl Motor social profiles
Digital presenceSamohyl Motor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samohyl Motor leadership team
Management profileNumber of profiles
Profiles17 records
Samohyl Motor subsidiaries and ownership
Company hierarchySubsidiaries5 records
Samohyl Motor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samohyl Motor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samohyl Motor
What does Samohyl Motor do?
Samohýl Motor a.s. operates as an authorized multi-brand automotive dealership and service partner for Škoda, Volkswagen, Audi, MG, and Volkswagen Commercial Vehicles, selling new and certified pre-owned vehicles, providing manufacturer-authorized servicing, repairs, bodywork, painting, and spare parts, and arranging vehicle financing, credit, and operative leasing through Volkswagen Financial Services. The company runs nine showrooms across the Zlín, Olomouc, and Vsetín regions of the Czech Republic, supported by an integrated online inventory platform and brand-specific microsites.
Is Samohyl Motor a public or private company?
Samohyl Motor is a private company. It is classified as family owned and is currently operating.
When was Samohyl Motor founded?
Samohyl Motor was founded in 1970. It employs 51 to 100 people.
Where is Samohyl Motor based?
Samohyl Motor is headquartered in Zlin, Czechia, in the Europe region.
How does Samohyl Motor make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, automotive Servicing, spare Parts and Accessories and financing Services.
Who are Samohyl Motor's main competitors?
Broad incumbents on record are AAA Auto, AutoNation, Inchcape plc and Porsche Česká republika. Direct peers are Auto Jarov, Auto Palace, Renocar, Louda Auto and ADPartner (formerly Auto Dunka). AGROTEC Group is listed as a regional player.
Does Samohyl Motor have an API?
No public API is recorded for Samohyl Motor.