Renocar, a.s.
Renocar, a.s. is a Czech authorized BMW, MINI, and BMW Motorrad dealer group founded in 1990, operating 6-7 locations across Prague, Brno, and Zlín, selling 2,500+ vehicles annually, and serving individual consumers, fleet customers, and motorcycle enthusiasts with integrated sales, service, financing, and insurance.
- Company typePrivate
- Founded1990
- HeadquartersBrno-kralovo, Czechia
- Headcount—
- GTM typeB2C
- OfferingServices
What Renocar, a.s. does
Renocar, a.s. is a privately-held Czech authorized dealer of BMW, MINI, and BMW Motorrad vehicles, founded in 1990 and family-owned by Miloš and Pavel Vrůnek with Peter Bittó as General Director. Headquartered in Brno-Slatina, the group operates 6-7 locations across the Czech Republic — three in Prague (Čestlice, Kongresové centrum, Bubeneč), two in Brno (Slatina, Česká), and one in Zlín (Renocar Synot, acquired March 2025) — and sells more than 2,500 vehicles annually with a workforce of approximately 250.
The revenue model combines one-time vehicle sales (new BMW, MINI, BMW Motorrad, plus BMW Premium Selection and BMW Motorrad Premium Selection certified pre-owned), recurring service and parts revenue through authorized workshops, and financial/insurance commission income via exclusive partnerships with BMW Financial Services Česká republika and the insurers Generali, Allianz, and Kooperativa. Differentiated service offerings include BMW Mobile Care 24/7 roadside assistance, FAST Lane 1.5-hour quick service, the BMW FIT discount program (20% off cars / 40% off motorcycles over 5 years old), Key Box 24/7 contactless digital service reception, and Smart Video Communication for remote service authorization. The group also operates the Motopůjčovna seasonal motorcycle rental (April-September) and an accessories e-shop.
Technology and distribution are built on BMW-Group platform integrations — My BMW / My MINI apps, BMW TeleServices connected-vehicle data feeds, BMW Pay, and Amazon Alexa — overlaid with proprietary dealer-facing systems including a modern BMW Color System paint shop with REVO robotic drying. Go-to-market is hybrid enterprise field sales and direct-to-consumer, combining multi-location showrooms, an annual Renocar magazine, customer events (BMW M Roadshow, Winter xDrive, Golf Cup, Motorrad Roadshow), and online inventory listings. The most recent capital events are the March 2025 acquisition of Synot Auto Zlín and the June 2025 opening of a 6,500 m² service facility in Prague-Bubeneč, signaling continued offensive geographic and service-capacity expansion ahead of the Neue Klasse product wave.
Renocar, a.s. firmographics
Firmographics- Name
- Renocar, a.s.
- Legal name
- Renocar, a.s.
- Website
- https://renocar.cz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- Renocar, a.s. is a Czech authorized BMW, MINI, and BMW Motorrad dealer group founded in 1990, operating 6-7 locations across Prague, Brno, and Zlín, selling 2,500+ vehicles annually, and serving individual consumers, fleet customers, and motorcycle enthusiasts with integrated sales, service, financing, and insurance.
- Ownership category
- akta.pro rank
Renocar, a.s. industry classification
Industry- Product category
- Authorized Automotive Retail and Services
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Equipment Rental and Leasing (5321), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)
- akta.pro secondary industries
- Sportbike Motorcycle Rentals (THADAHAD), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Renocar, a.s. is headquartered
LocationHeadquarters
- HQ city
- Brno-kralovo
- HQ country
- Czechia
- HQ region
- Europe
Offices7 records
Markets served
Renocar, a.s. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Vehicle Sales (BMW, MINI, BMW Motorrad): New vehicle sales of BMW automobiles, MINI vehicles, and BMW Motorrad motorcycles. Sales through authorized dealer showrooms with test drives, configuration, and delivery services.
- Certified Pre-Owned Vehicle Sales: BMW Premium Selection and BMW Motorrad Premium Selection certified pre-owned vehicles with warranty and quality assurance.
- After-Sales Service and Maintenance: Authorized service for BMW and MINI vehicles including maintenance, repairs, parts replacement, bodywork, painting, tire services, and extended warranties.
- Financial Services: Partnership with BMW Financial Services for vehicle financing, operational leasing, credit, and GAP insurance products.
- Insurance Services: Partnership with major Czech insurers (Kooperativa, Allianz, Generali) for mandatory liability, comprehensive, glass, luggage, and replacement vehicle insurance.
- Motorcycle Rental: Motopůjčovna motorcycle rental service from April to September with daily, weekend, and weekly rates for BMW motorcycles.
- Accessories and Lifestyle Products: E-shop sales of BMW and MINI accessories, lifestyle products, motorcycle gear, and parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | BMW FIT Servis - Cars over 5 years |
| Other | Pay-as-you-go | BMW FIT Servis - Motorcycles over 5 years |
| Unit Pricing | Pay-as-you-go | Motorcycle Rental - Large Models (R 1300 series, F 900 series, K 1600, M 1000 series) |
| Unit Pricing | Pay-as-you-go | Motorcycle Rental - Small Models (F 450 GS, C 400 GT) |
| Other | Monthly | BMW F 900 GS |
| Unit Pricing | Pay-as-you-go | Motorcycle Wash - Program Plus |
| Unit Pricing | Pay-as-you-go | Motorcycle Wash - Program Extra |
| Unit Pricing | Pay-as-you-go | Air Conditioning Check and Disinfection |
| Unit Pricing | Pay-as-you-go | Navigation Update |
| Unit Pricing | Pay-as-you-go | Extended Warranty - Motorcycle V1 (up to 950cc, +24 months) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Renocar, a.s. product offering
Product offeringCore offering
Renocar, a.s. is a Czech authorized dealer for BMW, MINI, and BMW Motorrad brands, selling new vehicles, certified pre-owned vehicles (Premium Selection), and motorcycles across seven locations in Prague, Brno, and Zlín. The company also operates authorized service centers providing maintenance, repairs, bodywork, painting, and parts replacement, complemented by financial services partnerships (BMW Financial Services) and insurance partnerships with Generali, Allianz, and Kooperativa. Additional offerings include motorcycle rental, an accessories e-shop, extended warranties, and digital service innovations such as 24/7 Key Box digital service reception and Smart Video Communication.
Product overview
Renocar, a.s. is a Czech BMW, MINI, and BMW Motorrad dealer offering a comprehensive automotive ecosystem. The core product portfolio includes new and pre-owned BMW vehicles, MINI automobiles, and BMW Motorrad motorcycles sold through multiple dealership locations. The service offering integrates financial services (BMW Financial Services operating lease, credit, and financial lease), vehicle insurance through partners (Generali, Allianz, Kooperativa), and authorized service programs. Digital service capabilities include My BMW/MINI app connectivity, Key Box contactless 24/7 service reception, Smart Video Communication for transparent service documentation, and BMW Mobile Care roadside assistance. Service programs include BMW FIT (discounted service for vehicles over 5 years), FAST Lane quick service, extended warranties, and certified pre-owned programs (BMW Premium Selection, BMW Motorrad Premium Selection). Motorcycle-specific services include rental, trade-in, 3asy Ride financing, GAP insurance, and seasonal service packages. The company operates seven locations in Prague, Brno, and Zlín.
Differentiator
Problem solved
Functional benefit
Brands
- Renocar Synot: BMW dealer in Zlín region, acquired by Renocar group in March 2025
- Renocar BMW Premium Selection
- BMW Motorrad Premium Selection
- BMW Urban Store
Products and services
- BMW Vehicles
- MINI Vehicles
- BMW Motorrad Motorcycles
- BMW Premium Selection (Certified Pre-Owned BMW)
- BMW Motorrad Premium Selection
- BMW Financial Services
- Vehicle Insurance
- BMW FIT Service
- BMW FIT Servis for Motorcycles
- FAST Lane Service
- Key Box Digital Service Reception
- Smart Video Communication
- BMW Mobile Care
- BMW Motorrad Service Inclusive
- Body and Paint Shop
- Extended Warranty
- BMW Classic Service
- Motopůjčovna (Motorcycle Rental)
- GAP Insurance
- Trade-In Motorcycle Purchase
- Vehicle Purchase (Výkup vozů)
- Accessories and Lifestyle E-shop
Quantifiable outcome
- 40% discount on labor for motorcycle service (over 5 years)
- +3 more outcomes
Companies that use Renocar, a.s.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Renocar, a.s. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Renocar, a.s. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Renocar SynotcoreExpansion through acquisition of BMW dealership in Zlín under Renocar Synot brand, extending geographic coverage to Zlín region and strengthening market position.
- Generali Česká pojišťovnacoreInsurance partnership offering vehicle insurance products including mandatory liability, comprehensive, glass, luggage, and replacement vehicle coverage with favorable terms for Renocar customers.
- AllianzcoreInsurance partnership offering vehicle and motorcycle insurance products with comprehensive coverage options and customer discounts.
- KooperativacoreInsurance partnership for vehicle and motorcycle insurance including seasonal motorcycle coverage and favorable bundled pricing with BMW Financial Services.
- EibachminorDistribution partnership for Eibach suspension components and automotive parts through Renocar service centers.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
Renocar, a.s. competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest US automotive retailer with premium franchise operations. Provides benchmark for scaled dealer economics, parts-and-service revenue mix, and digital retailing in the authorized dealer model.
- Lithia Motors: Largest US automotive retailer with extensive premium franchise operations including BMW. Comparable business model at much larger scale, illustrating the consolidation playbook available to dealer groups like Renocar.
- Penske Automotive Group: US-based premium automotive retailer with significant BMW franchise operations in the US and UK. Comparable as a premium-focused multi-location dealer group with strong F&I and service attach.
Direct peers
- Pendragon plc: UK automotive retailer with premium franchise operations including BMW via Sytner Group. Comparable as a multi-location authorized premium dealer group with full sales-service-financing ecosystem.
- Inchcape plc: London-headquartered global automotive distributor and retailer operating premium franchises including BMW in multiple markets. Closest comparable to Renocar as a multi-market premium auto retailer with similar franchise-based model.
- Marshall Motor Group: UK premium automotive retailer operating BMW and other premium franchises across multiple locations. Similar scale to Renocar with multi-brand authorized dealership model and after-sales service focus.
- Porsche Holding (Porsche Inter Auto): Salzburg-headquartered European automotive distributor and dealer group operating premium franchises across Central Europe including Czech Republic. Geographic and structural overlap with Renocar's Central European dealer model.
- Vertu Motors plc: UK automotive retailer operating premium franchises. Comparable in scale and structure to Renocar as a multi-location authorized dealer group with combined sales, service and F&I revenue streams.
- Sytner Group: UK's largest BMW and MINI authorized dealer group, operating under Pendragon. Direct comparable to Renocar as a BMW Group multi-brand dealer with premium positioning and full-service offerings.
Others
- Cox Automotive: Global automotive services company providing dealer software, auction, remarketing and digital retailing tools to franchised dealers. Ecosystem partner to Renocar rather than a direct competitor, but relevant for evaluating dealer digitization strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Renocar, a.s. social profiles
Digital presenceRenocar, a.s. compliance and trust
Trust signalCompliance2 records
Renocar, a.s. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renocar, a.s. leadership team
Management profileNumber of profiles
Profiles3 records
Renocar, a.s. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Renocar, a.s. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renocar, a.s. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renocar, a.s.
What does Renocar, a.s. do?
Renocar, a.s. is a Czech authorized dealer for BMW, MINI, and BMW Motorrad brands, selling new vehicles, certified pre-owned vehicles (Premium Selection), and motorcycles across seven locations in Prague, Brno, and Zlín. The company also operates authorized service centers providing maintenance, repairs, bodywork, painting, and parts replacement, complemented by financial services partnerships (BMW Financial Services) and insurance partnerships with Generali, Allianz, and Kooperativa. Additional offerings include motorcycle rental, an accessories e-shop, extended warranties, and digital service innovations such as 24/7 Key Box digital service reception and Smart Video Communication.
Is Renocar, a.s. a public or private company?
Renocar, a.s. is a private company. It is classified as family owned and is currently operating.
When was Renocar, a.s. founded?
Renocar, a.s. was founded in 1990.
Where is Renocar, a.s. based?
Renocar, a.s. is headquartered in Brno-kralovo, Czechia, in the Europe region.
How does Renocar, a.s. make money?
Seven revenue lines are on record. Vehicle Sales (BMW, MINI, BMW Motorrad) is the primary driver. The others are certified Pre-Owned Vehicle Sales, after-Sales Service and Maintenance, financial Services, insurance Services, motorcycle Rental and accessories and Lifestyle Products.
Who are Renocar, a.s.'s main competitors?
Broad incumbents on record are AutoNation, Lithia Motors and Penske Automotive Group. Direct peers are Pendragon plc, Inchcape plc, Marshall Motor Group, Porsche Holding (Porsche Inter Auto), Vertu Motors plc and Sytner Group. Cox Automotive is listed as an others.
Does Renocar, a.s. have an API?
No public API is recorded for Renocar, a.s..
What industry is Renocar, a.s. in?
Renocar, a.s.'s product category is Authorized Automotive Retail and Services. Its primary akta.pro industry code is THADAAAK, Replacement / Service Loaner & Dealer Rental Programs, with a secondary code of THADAHAD, Sportbike Motorcycle Rentals. Its NAICS code is 441227 and its SIC code is 5500.