Social Roots
Social Roots is presented in firmographic metadata as a small knowledge-sharing social network for the global Indian community, but all supporting source material documents only the SOCIALROOTS.COM premium domain being listed for one-time sale by Xela Domains at $22,090, with no active products, customers, or revenue disclosed.
- Company typePrivate
- Founded2008
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Social Roots does
Firmographic metadata describes Social Roots as a knowledge-sharing social network for the global Indian community, founded in 2008, with a headcount of 1–10 employees, and a for-profit, private structure. However, the detailed source material supporting this profile — specifically the Xela Domains listing for SOCIALROOTS.COM — describes the entity exclusively as a premium domain name being offered for one-time sale at a Buy Now price of $22,090, with a Make an Offer alternative and parallel listings on GoDaddy and Afternic. The listing page positions the domain across six prospective use cases: nonprofit/activism platforms, genealogy and cultural heritage networks, consumer brand loyalty communities, SaaS community tooling, local government civic engagement, and corporate DEI/employee resource groups. None of these use cases reflect an active product, and no operating revenue, customer base, management team, patents, integrations, or funding history is disclosed.
The data therefore reflects an asset in transition — a domain being divested — rather than a functioning social network. No go-to-market motion, pricing model, or recurring revenue mechanics are described beyond a one-time domain acquisition price. The firm's own material (the Xela Domains listing) takes precedence over third-party framing because the listing is the only first-party evidence available; the firmographic description of an active Indian-diaspora knowledge network cannot be substantiated from any operational source in the input.
Social Roots firmographics
Firmographics- Name
- Social Roots
- Website
- https://socialroots.com
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 1–10 employees
- Short description
- Social Roots is presented in firmographic metadata as a small knowledge-sharing social network for the global Indian community, but all supporting source material documents only the SOCIALROOTS.COM premium domain being listed for one-time sale by Xela Domains at $22,090, with no active products, customers, or revenue disclosed.
- Ownership category
- akta.pro rank
Social Roots industry classification
Industry- Product category
- Social Networking
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Interest-Based Communities & Forums (BPAMABAC)
- akta.pro secondary industries
- Social Q&A & Knowledge Communities (BPAMABAI), Interest-Based Communities (Forums & Topic Hubs) (MPACAJAC)
Keywords
Social Roots business model
Business model- GTM type
- B2C
- Offering type
- Software
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium domain purchase - one-time acquisition |
Distribution channels3 records
Marketing channels2 records
Social Roots product offering
Product offeringCore offering
Social Roots operates a knowledge-sharing social network built for the global Indian community. The platform enables individual members to connect, share information, and engage around cultural content across geographies. It functions as a niche community platform targeted at the global Indian diaspora rather than a general-purpose social network.
Product overview
The source data pertains to a premium domain name (SOCIALROOTS.COM) listed for sale by Xela Domains, rather than an operating company with an established product portfolio. The domain is described as suitable for building community platforms, grassroots organizing tools, genealogy-social networks, corporate employee resource groups, cultural heritage storytelling hubs, or nonprofit engagement tools—but these represent potential use cases for the domain, not actual products or services of an existing company. No specific product offerings, modules, or named services from an entity called Social Roots are present in the source material.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 46% higher customer lifetime value for brands with strong communities
- +4 more outcomes
Companies that use Social Roots
Customer profileSegments6 records
Ideal customer profiles1 record
Social Roots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Social Roots partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Social Roots competitors and assessment
Company assessmentBroad incumbents
- LinkedIn: Professional knowledge-sharing and networking platform with broad global reach. Comparable to Social Roots' knowledge-sharing model, particularly for professional/immigrant networking use cases within the Indian diaspora.
- Facebook Groups: Largest broad-purpose social network with extensive diaspora and interest-based group functionality. A broad incumbent competing for the same grassroots/community engagement time and content.
Emerging players
- Nextdoor: Local/neighborhood community platform with a focus on rooted, hyperlocal connections. Conceptually aligned with the 'community rooted in place' framing referenced in the Social Roots domain listing.
- Meetup: Community platform for organizing in-person and online interest-based groups. Comparable to the grassroots organizing and community-formation use cases described for the Social Roots domain.
- Circle: SaaS community platform enabling brands and creators to launch branded communities. Comparable to the SaaS community-tools use case referenced for the Social Roots domain.
Direct peers
- ShareChat: India-focused social network serving regional-language content and community engagement for the Indian market. Directly comparable to Social Roots' focus on the global Indian community, though at substantially greater scale.
- Koo: India-focused microblogging and social platform emphasizing vernacular languages and the Indian diaspora audience. Comparable niche targeting and product overlap with Social Roots' India-diaspora community thesis.
- Reddit: Interest-based community platform organized around topic-specific forums (subreddits). Comparable to Social Roots' community/thematic engagement model and to the 'grassroots community' framing in the domain listing.
- Quora: A global knowledge-sharing Q&A social network where users ask questions and share answers. Directly comparable to Social Roots' stated positioning as a 'knowledge-sharing social network,' with a much larger user base and established network effects.
Others
- Discourse: Open-source community forum software used to power topic-based discussion communities. Comparable as enabling infrastructure for any interest-based or knowledge-sharing community platform Social Roots might build.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights4 records
Customer concentration
Social Roots social profiles
Digital presenceSocial Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Roots leadership team
Management profileNumber of profiles
Social Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Roots
What does Social Roots do?
Social Roots operates a knowledge-sharing social network built for the global Indian community. The platform enables individual members to connect, share information, and engage around cultural content across geographies. It functions as a niche community platform targeted at the global Indian diaspora rather than a general-purpose social network.
When was Social Roots founded?
Social Roots was founded in 2008. It employs 1 to 10 people.
Who are Social Roots's main competitors?
Broad incumbents on record are LinkedIn and Facebook Groups. Emerging players are Nextdoor, Meetup and Circle. Direct peers are ShareChat, Koo, Reddit and Quora. Discourse is listed as an others.
Does Social Roots have an API?
No public API is recorded for Social Roots.
What industry is Social Roots in?
Social Roots's product category is Social Networking. Its primary akta.pro industry code is BPAMABAC, Interest-Based Communities & Forums, with a secondary code of BPAMABAI, Social Q&A & Knowledge Communities. Its NAICS code is 51929.