Pacific House
Pacific House (太平洋房屋) is Taiwan's first legal real estate brokerage, founded in 1985, operating a nationwide franchise network offering residential and commercial property buy/sell/rental services through AI-enabled agent tools, serving retail homebuyers, sellers, and franchise partners with recent Japan Kyushu expansion.
- Company typePrivate
- Founded1985
- HeadquartersTaipei, Taiwan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Pacific House does
Pacific House (太平洋房屋) is a Taiwan-headquartered real estate brokerage founded in 1985 as Taiwan's first legal real estate brokerage, and operates as a subsidiary of Pacific Construction Group, a five-division conglomerate. The company runs a nationwide franchise network covering all Taiwan counties and cities, with a recent international expansion into Japan's Kyushu region targeting TSMC-related semiconductor talent and overseas Chinese buyers (launched August 2025). Its service portfolio spans residential and commercial property buy, sell, and rental brokerage, with a stated focus on green living properties and first-time homebuyers.
The company has invested in a digital platform stack including 720-degree VR property tours, a LINE BOT smart sales system, the Green Living Index (a property environmental-quality scoring tool), and Real-Price Registration 2.0 (transaction transparency data). In April 2026, Pacific House established an internal AI Research Institute and a three-tier AI Real Estate Agent Instructor Training Program (basic/intermediate/advanced) with 20 seed instructors, followed by the AI Dragon Training Camp in July 2026. The AI Digital Strategy and Cross-Brand Co-Selling Platform (Lianfangtong) were launched in 2025 to coordinate agents across Pacific Construction Group's broader business divisions.
Pacific House earns revenue through Taiwan-standard brokerage commissions (approximately 4% from sellers and 2% from buyers) on transaction volume, supplemented by franchise fees from network operators. Customers are primarily individual retail homebuyers, sellers, and tenants across Taiwan, with a growing commercial real estate segment. Leadership transitioned in 2023 to Chairman Sun Baoguo (孫寶國) and General Manager Xu Fulong (徐福龍), who have driven the 2025–2026 AI and digital transformation agenda.
Pacific House firmographics
Firmographics- Name
- Pacific House
- Legal name
- 太平洋房屋仲介股份有限公司
- Website
- https://pacific.com.tw
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pacific House (太平洋房屋) is Taiwan's first legal real estate brokerage, founded in 1985, operating a nationwide franchise network offering residential and commercial property buy/sell/rental services through AI-enabled agent tools, serving retail homebuyers, sellers, and franchise partners with recent Japan Kyushu expansion.
- Ownership category
- akta.pro rank
Where Pacific House is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices15 records
Markets served
Pacific House business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Residential Buy/Sell Brokerage Commission: Commission-based real estate brokerage services for residential property transactions. Buyer pays 2% of transaction price as service fee; seller pays 4% of transaction price as service fee, both capped per central government regulations. Service fees paid at signing (70% of total) and at property transfer completion (remaining 30%).
- Residential Rental Brokerage: Brokerage commission for rental property transactions.
- New Property Sales (代銷): Pre-sales and new development marketing services for developer projects, including Pacific Construction Group developments.
- Franchise Fees: Revenue from franchise fees charged to franchisee stores under the Pacific House brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Seller brokerage service fee |
| Transaction based/ take rate | Multi-year contract | Buyer brokerage service fee |
| Transaction based/ take rate | Multi-year contract | Transaction deposit escrow handling fee |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Pacific House product offering
Product offeringCore offering
Pacific House operates Taiwan's first legal real estate brokerage franchise network, providing residential and commercial property buy/sell/rental brokerage services, new property pre-sales, and franchise licensing supported by an in-house digital platform (pacific.com.tw), a mobile app, 720-degree VR tours, a proprietary Green Living Index, and an AI digital transformation program. Commission revenue is earned on completed transactions while franchise fees are collected from licensed franchisees operating under the Pacific House brand across Taiwan and Japan Kyushu.
Product overview
Pacific House (太平洋房屋) operates as a franchise-based real estate brokerage network in Taiwan, founded in 1985 as Taiwan's first legal real estate brokerage. Its product portfolio is built around a core brokerage platform (pacific.com.tw) that provides property buying, selling, and renting services, supported by a suite of technology products including LINE BOT智慧銷售系統 for AI-powered customer engagement, 太屋房管系統 for franchise property management, and EIP資源平台 for internal resource sharing. The platform differentiates through proprietary tools like 實價登錄2.0 (actual price transparency), 720度實境看屋 and 影音賞屋 (immersive viewing), 綠活+平台與綠活指數 (green living assessment), Foundi房地快搜, and 聯房通 (cross-brand co-selling). Additional offerings include 設計家 (interior design content), 空拍專區 (aerial photography), ESG initiatives, and 代銷專區 (pre-sale new construction sales). The company also operates 太屋數位學習e學院 for franchise training and has launched an AI transformation strategy with AI研究所 and AI龍騰訓練營 for agent upskilling.
Differentiator
Problem solved
Functional benefit
Brands
- 太屋ESG: Environmental, Social, and Governance initiative launched in 2022 focusing on environmental protection, social responsibility, and corporate governance
- 綠活+ (Green Life Plus)
- 安新建經
- foundi 房地快搜
- 設計家 Searchome
Quantifiable outcome
- 蝉联2024卓越房仲评量「最佳服务品质奖」
- +2 more outcomes
Companies that use Pacific House
Customer profileNamed customers1 record
Segments6 records
Pacific House technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Pacific House partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, moderate and minor.
- Japan Kyushu Franchise (九州加盟店)corePacific House opened its Japan Kyushu franchise in August 2025, bringing Taiwan's brand expertise, systematic management model, and digital innovation to the Japanese market. The store targets TSMC-related high-tech talent seeking rental and purchase services, and provides Chinese-speaking investors with overseas property options.
- Home Care Foundation / 家扶基金會Long-term partnership with Taiwan Home Care Foundation (家扶基金會). Pacific House has supported multiple '用愛包圍' (Love Surrounding) press conferences and '無窮世代' campaigns, with franchise stores nationwide displaying promotional materials and donating to support disadvantaged children.
- Anxin Construction Management / 安新建經coreAnxin Construction Management provides escrow guarantee services for transactions, issuing certificates to both buyer and seller to ensure transaction safety.
- Pacific Construction Group / 太平洋建設集團coreParent company Pacific Construction Group integrates five business divisions: real estate development, engineering construction, property management, retail, and leisure. Provides new property pre-sales pipeline and referral ecosystem for Pacific House franchise.
- Design Home / 設計家 (searchome.net)moderateInterior design content platform providing home living knowledge, design tips, designer profiles, and decoration content integrated into Pacific House's website. Drives consumer engagement and complements property search services.
- FounDI Real Estate Search / Foundi 房地快搜moderateReal estate search and information platform integrated into Pacific House's franchise tools, enabling rapid property development, sales, and information access for agents.
- TAIPEI 101/Xinyi Area MRT StationsminorHeadquarters located 7-minute walk from Xinyi Anhe Station (Exit 4) and Taipei 101/World Trade Center Station (Exit 2), providing convenient accessibility for customers.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Pacific House competitors and assessment
Company assessmentRegional players
- Aiful / Aifu Realty Services: Japanese real estate service firm offering residential brokerage in Kyushu and other prefectures, comparable to Pacific House's Japan franchise in serving Chinese-speaking investors and overseas property seekers in the Japanese market.
Direct peers
- ERA Taiwan (ERA Realty): ERA Taiwan is another major franchise-based real estate brokerage operating across Taiwan, directly comparable to Pacific House in target market, business model, and franchise store operations.
- Horang Realty (台灣房屋): Taiwan Horang is a domestic Taiwanese brokerage chain competing directly with Pacific House in residential brokerage, franchise operations, and integrated digital platforms for property search and transactions.
- Yung Ching Real Estate (永慶房屋): Yung Ching is one of Taiwan's largest brokerage chains and a primary competitor to Pacific House, with franchise stores, technology tools (including i+智慧+, an AI assistant), and similar buy/sell/rental brokerage services across Taiwan.
- Century 21 Taiwan: Century 21 Taiwan operates a competing franchise real estate brokerage network under a globally recognized brand, offering similar residential buy/sell services with comparable commission economics and franchise-fee revenue streams.
- Sinyi Real Estate: Sinyi Real Estate is Taiwan's largest publicly listed residential real estate brokerage and Pacific House's most direct competitor, operating a similar franchise-style network across Taiwan with comparable commission-based brokerage, technology platform, and brand-driven service model.
- RE/MAX Taiwan: RE/MAX Taiwan is an international franchise brokerage operating in Taiwan with comparable residential brokerage services, franchise network economics, and brand-driven positioning; competes with Pacific House for franchisees and end customers.
Broad incumbents
- Mitsui Fudosan (Japan): Mitsui Fudosan is one of Japan's largest real estate developers and brokerage operators; relevant as Pacific House's Japan Kyushu expansion enters a market where Mitsui's residential brokerage, leasing, and management services operate at scale.
- Zillow (US PropTech): Zillow is a leading US-based real estate platform with AI-powered search, virtual tours, and agent tools; comparable as a benchmark for Pacific House's AI/PropTech strategy (LINE BOT, 720 VR, Green Living Index, mobile app).
Emerging players
- Compass (US digital brokerage): Compass is a US technology-forward residential brokerage combining agent network with proprietary digital tools; comparable to Pacific House's franchise-plus-AI strategy of layering digital differentiation on a traditional brokerage model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacific House social profiles
Digital presencePacific House compliance and trust
Trust signalCompliance6 records
Pacific House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific House leadership team
Management profileNumber of profiles
Pacific House subsidiaries and ownership
Company hierarchySubsidiaries4 records
Pacific House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific House
What does Pacific House do?
Pacific House operates Taiwan's first legal real estate brokerage franchise network, providing residential and commercial property buy/sell/rental brokerage services, new property pre-sales, and franchise licensing supported by an in-house digital platform (pacific.com.tw), a mobile app, 720-degree VR tours, a proprietary Green Living Index, and an AI digital transformation program. Commission revenue is earned on completed transactions while franchise fees are collected from licensed franchisees operating under the Pacific House brand across Taiwan and Japan Kyushu.
Is Pacific House a public or private company?
Pacific House is a private company. It is currently operating.
When was Pacific House founded?
Pacific House was founded in 1985. It employs 1,001 to 5,000 people.
Where is Pacific House based?
Pacific House is headquartered in Taipei, Taiwan, in the Asia region.
How does Pacific House make money?
Four revenue lines are on record. Residential Buy/Sell Brokerage Commission is the primary driver. The others are residential Rental Brokerage, new Property Sales (代銷) and franchise Fees.
Who are Pacific House's main competitors?
Aiful / Aifu Realty Services is listed as a regional player. Direct peers are ERA Taiwan (ERA Realty), Horang Realty (台灣房屋), Yung Ching Real Estate (永慶房屋), Century 21 Taiwan, Sinyi Real Estate and RE/MAX Taiwan. Broad incumbents are Mitsui Fudosan (Japan) and Zillow (US PropTech). Compass (US digital brokerage) is listed as an emerging player.
Does Pacific House have an API?
No public API is recorded for Pacific House.