Hoang Realty

What Hoang Realty does

Hoang Realty is a privately held real estate brokerage headquartered at 31 Western Ave, Augusta, Maine, founded in 2013 by Owner and Broker Hoa Hoang. The firm serves central Maine with residential, commercial, and multi-family property sales and operates two adjacent service lines: the Got Rentals? long-term rental division, which handles tenant placement, screening, lease administration, and inspections within approximately 45 minutes of Augusta under Rental Specialist Loretta Burk, and an FSBO Program offering a $550 White Package and a $1,000 Green Package that places self-representing sellers on the MLS. The company employs approximately 18 agents and staff, including Owner/Broker Hoa Hoang, multiple Associate Brokers and Sales Agents, Brokers, a Transaction Coordinator, and a Licensed Assistant/Receptionist/Notary.

The brokerage's technology stack is built on a Luxury Presence website that serves as both a self-service property search portal (2,000+ active listings including 625+ residential, 100+ commercial, and 56+ multi-family) and a lead-capture surface, with MLS syndication to Zillow and Realtor.com. Showing logistics run on Supra One (formerly BrokerBay) electronic lockboxes, listings are marketed with complimentary Hommati® 3D virtual tours with floorplans, and AI-assisted tooling drafts listing descriptions, blog content, social media, email newsletters, and inquiry responses, all subject to human review. Marketing channels span organic social (Facebook, Instagram, LinkedIn, X, Snapchat), an email newsletter, a neighborhood-focused blog, and paid advertising through Meta and Google.

Revenue is primarily transaction-based: traditional commission on residential, commercial, and multi-family closings; one-time tenant placement fees (equal to first month's rent), pre/post walk-through inspection fees ($150–$200 per year), and $250 lease renewal fees for the rental division; and flat-fee payments under the FSBO Program. The customer base is dispersed across individual home buyers and sellers, commercial and multi-family investors, renters, landlords, and FSBO sellers throughout central Maine communities including Augusta, Hallowell, Gardiner, Winthrop, Waterville, Belgrade, Vassalboro, Oakland, China, Rome, Mercer, and Waldoboro. There are no disclosed revenue figures, funding rounds, or institutional investors, and ownership remains with founder Hoa Hoang.

Name

Hoang Realty

Legal name

Hoang Realty

Website

https://hoangrealty.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoang Realty is a privately held real estate brokerage headquartered in Augusta, Maine, serving central Maine through residential, commercial, and multi-family property sales, a rental division, and an FSBO program, supported by approximately 18 agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Sales Commission: Traditional real estate commission on the sale of residential properties. Agents represent buyers and sellers through the full transaction lifecycle, earning commission upon closing. This is the primary revenue stream.
2. Commercial and Multi-Family Property Sales: Commission-based representation for commercial and multi-family property transactions. The company lists and sells commercial properties across central Maine, with 100 commercial and 56 multi-family active listings visible on the platform.
3. Rental Division (Got Rentals?): Full-service rental division managed by Rental Specialist Loretta Burk. Handles long-term residential rentals including single-family homes, apartments, and condominiums within 45 minutes of Augusta. Services include advertising, inquiry management, lease agreements, background/credit checks, and property showings. Tenant placement fee, pre/post walk-through inspection fees, and lease renewal fees are charged.
4. FSBO (For Sale By Owner) Program: Two-tiered flat-fee FSBO program: White Package at $550 (MLS listing, step-by-step guide, digital paperwork, Supra One access, unlimited price changes) and Green Package at $1,000 (White Package plus professional photography, social media exposure, one-time omission paperwork review, and 50% reimbursement if the seller signs a traditional contract with an agent).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hoang Realty is a central Maine real estate brokerage that represents buyers and sellers in residential, commercial, and multi-family property transactions across communities such as Augusta, Hallowell, Gardiner, Waterville, and surrounding areas. The firm operates a dedicated rental division (Got Rentals?) for long-term residential rentals within 45 minutes of Augusta, and offers a flat-fee FSBO program that places self-represented sellers on the MLS. All listing clients receive complimentary Hommati 3D virtual tours.

Product overview

Hoang Realty is a Maine-based real estate brokerage operating as a single integrated platform offering buying, selling, and rental services. The core offering centers on the Hoang Associates Team providing residential and commercial property transactions across central Maine. Supporting services include the Got Rentals? rental division, a FSBO Program with two pricing tiers (White Package $550 and Green Package $1,000), complimentary Hommati 3D Virtual Tours for listings, a Home Valuation Tool, Mortgage Calculator, and Moving Guide resources. All services are unified under the Hoang Realty brand headquartered in Augusta, Maine.

Differentiator

Problem solved

Functional benefit

Brands

• Got Rentals?: Long-term rental division of Hoang Realty specializing in residential rentals including single-family homes, apartments, and condominiums. Handles advertising, tenant screening, lease agreements, and property management services.

Products and services

• Hoang Associates Team (Residential & Commercial Brokerage)
• Got Rentals? (Long-Term Rental Division)

Quantifiable outcome

• Listings with virtual tours attract 87% more views than listings without tours (industry statistic)
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Masiello Group: Long-established New England/Maine-based residential and commercial brokerage with deep local presence across multiple towns. Directly comparable as an independent regional brokerage serving similar small-town/rural Maine markets with a full-service agent-led model.
• Realty of Maine: Maine-focused independent brokerage operating across multiple offices throughout the state. Comparable to Hoang Realty as a regional independent brokerage serving residential buyers and sellers in Maine's secondary markets.

Regional players

• Coldwell Banker Plourde Real Estate: Long-standing Maine-based Coldwell Banker affiliate serving the Bangor, Augusta, and central/eastern Maine markets. Comparable as a regional brokerage serving the same central Maine geography with a national franchise brand.

Broad incumbents

• Berkshire Hathaway HomeServices New England: National franchise brokerage with significant New England/Maine presence. Comparable as a large incumbent competing in the same Maine residential and commercial market with greater brand recognition and agent count.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with offices across Maine. Comparable as a broad incumbent offering similar residential brokerage services with a national technology and training platform.
• RE/MAX: Global real estate franchise with significant Maine presence (RE/MAX Capital, RE/MAX Riverside, etc.). Comparable as a broad incumbent offering residential sales services in the same central Maine geography.
• Century 21: Global real estate franchise with affiliate offices throughout Maine. Comparable as a broad incumbent serving similar residential markets with a recognized national brand.

Emerging players

• eXp Realty: Cloud-based brokerage with no physical offices, attracting agents away from traditional independent brokerages. Comparable as an emerging competitor targeting the same agent talent pool in Maine with a low-overhead, technology-forward model.
• Compass: Tech-forward national brokerage with increasing New England presence. Comparable as a tech-first competitor demonstrating the same agent productivity and marketing technology investment (3D tours, AI content) that Hoang Realty is pursuing.
• Redfin: Discount brokerage model offering lower commission rates and a tech-first buyer experience. Comparable as an emerging competitor that pressures the same residential commission structure Hoang Realty relies upon.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GotRentalsLLC
• Xx.com/RealtyHoang

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoang Realty