Safepoint
Safepoint is a Turkey-based electronic security systems distributor and service provider, offering integrated alarm, CCTV, access control, perimeter detection, and smart-home automation to banks, enterprises, retail chains, and residential/SME subscribers on subscription and project contracts.
- Company typePrivate
- Founded2000
- HeadquartersSisli
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Safepoint does
Safepoint (SafePoint Güvenlik Sistemleri A.Ş.) is a Turkey-based electronic security systems distributor and service provider operating primarily in Istanbul, with the SafePoint brand launched in 2012 on top of a predecessor operation (Kekova Security Systems) that has been active in the sector since 2000. The company delivers an integrated security platform combining alarm panels, IP/network-based CCTV, intercom systems, card access control, perimeter detection, and smart-home/building automation, all routed through a 24/7 alarm monitoring center and exposed to end users via web portals and native iOS/Android apps (SafePoint and SafeGuard). Its AI capabilities are limited to two specific product features: AI-based people counting with image processing and perimeter detection that discriminates humans from animals.
The business serves four distinct segments: banks and financial institutions (including ATM networks — DenizBank, Abank, BankPozitif, TEB), large corporate enterprises and high-security sites (workplaces, factories, military bases, prisons), retail/fashion chains (Burberry, Lacoste, Swatch, G-Star, Karaca, DeFacto and others), and the residential/SME market under a "Evime" home-security proposition. The revenue mix combines project-based hardware sales and installation for enterprise customers (intercom, access control, perimeter detection) with recurring monthly subscription revenue from alarm and CCTV monitoring tied to 24-month contracts for residential and SME subscribers; pricing is not publicly disclosed and is set via free on-site inspection followed by quote or campaign-driven discounts (e.g., the DenizBank Afili Bonus affiliate channel).
The company is privately held and operates as a subsidiary of Kekova Elektrik Elektronik İletişim Sistemleri Dış Ticaret Limited Şirketi, with no external investors, no funding rounds, no M&A, and no disclosed leadership team. Distribution is direct via company-owned website, an inside sales call center (0850 numbers plus WhatsApp Business), native mobile apps, and a bank-affiliate referral channel, all confined to a single country (Turkey). The company is a member of the Turkish industry associations Gesider and Tagider and maintains a documented KVKK personal-data protection compliance posture.
Safepoint firmographics
Firmographics- Name
- Safepoint
- Legal name
- SafePoint Güvenlik Sistemleri A.Ş.
- Website
- https://safepoint.com.tr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Safepoint is a Turkey-based electronic security systems distributor and service provider, offering integrated alarm, CCTV, access control, perimeter detection, and smart-home automation to banks, enterprises, retail chains, and residential/SME subscribers on subscription and project contracts.
- Ownership category
- akta.pro rank
Safepoint industry classification
Industry- Product category
- Electronic Security Systems Integration and Alarm Monitoring
- akta.pro primary industry
- Commercial & Industrial Alarm Monitoring (BPAKAFAB)
- akta.pro secondary industry
- Environmental & Technical Alarm Monitoring (Temperature, Water Leak, Gas, Power) (BPAKAFAG)
Keywords
Where Safepoint is headquartered
LocationHeadquarters
- HQ city
- Sisli
Offices4 records
Markets served
Safepoint business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Alarm and Camera Monitoring Subscription: Recurring monthly subscription to alarm and CCTV monitoring services tied to 24-month contracts for residential and commercial subscribers; pricing is subscription-based and billed by month with the option to bundle installation and equipment.
- Integrated Corporate Security System Sales & Installation: One-time sale and professional installation of intercom, card access, people counting, and perimeter security systems for enterprises; supported by ongoing maintenance and monitoring services.
- Smart Home / Building Automation Installation: Project-based sale of integrated smart-home and automation systems (curtain, lighting, climate, AV, sensor control) for residential and corporate premises, with installation included.
- Managed Alarm Monitoring Services: Ongoing managed alarm monitoring services delivered via an online operations center and online payment portal for active subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Alarm + Camera monitoring subscription (24-month commitment) |
| Other | Pay-as-you-go | Refer-a-friend campaign benefit |
| Other | Monthly | Afili Bonus (DenizBank) bank-affiliate discount |
| Other | Multi-year contract | Integrated corporate security (intercom / card access / people counting / perimeter) |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels12 records
Safepoint product offering
Product offeringCore offering
Safepoint distributes and installs integrated electronic security systems—including alarm panels, IP/network-based CCTV, intercom, card access control, perimeter detection, and smart home/building automation—for residences, workplaces, banks, ATMs, and industrial sites in Turkey. The company delivers 24/7 professional alarm monitoring from a centralized operations center and offers subscription-based alarm and camera monitoring tied to 24-month contracts, alongside project-based sales of intercom, access control, people counting, and perimeter security systems for corporate clients.
Differentiator
Problem solved
Functional benefit
Brands
- SafeGuard: Companion mobile application offering one-touch emergency assistance for Police, Ambulance and Fire Service, available on Google Play and the Apple App Store.
Products and services
- Alarm and Camera Monitoring Subscription (Evime / Home) Recurring monthly monitored alarm and CCTV service for residential subscribers under 24-month contracts, including free professional site survey, installation, 24/7 alarm monitoring center dispatch, mobile app access (SafePoint and SafeGuard), and panic-button emergency dispatch.
- Smart Home / Building Automation Installation Project-based sale and installation of integrated smart-home and building automation systems for residential and corporate premises, with geolocation-triggered scenarios, unified single-pane control, and remote access from any device.
- Integrated Corporate Security Systems (Intercom, Card Access, People Counting, Perimeter) Quote-based project sale and installation of integrated intercom, card access control, AI-based people counting, and perimeter detection systems for corporate and high-security sites, with optional ongoing maintenance and managed monitoring.
- AI-Based People Counting with Image Processing Image-processing-based people counting system with web-based reporting software for traffic analysis, supporting authenticated on-demand reports for retail, venue, and facility operators.
- Perimeter Security with Auto-Trigger Cameras Network-based perimeter intrusion detection system with virtual-map sensitivity zones, automatic camera triggering and zoom-to-alarm, simultaneous recording, and human/animal discrimination for villas, factories, warehouses, military bases, border posts, and prisons.
- Managed Alarm Monitoring Services (Online Operations Center) 24/7 managed alarm monitoring service delivered through SafePoint's online operations center, with subscriber self-service access and online payment of subscription fees.
- SafePoint and SafeGuard Mobile Apps (iOS and Android) Native iOS and Android applications providing real-time alarm status, latest signal history, and an independent panic-button dispatch to Police, Ambulance, and Fire services for SafePoint subscribers.
Quantifiable outcome
- 1 month free usage per referred subscriber (referral program)
- +2 more outcomes
Companies that use Safepoint
Customer profileNamed customers35 records
Segments6 records
Ideal customer profiles3 records
Safepoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Safepoint partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- DenizBankcoreDenizBank SME customers text "SAFEPOINT" to short-code 3280 to receive a campaign code, then book a free SafePoint inspection via the call center. Campaign valid through 31.12.2017 with first month charged and the next 3 months free on 24-month commitments. DenizBank also appears in the references list as a long-term enterprise customer.
- Afili Bonus (DenizBank affiliate program)minorAfili Bonus Ayrıcalığı İle SafePoint'ten İndirimli Alarm ve Kamera Hizmetleri Kampanyası: Afili Bonus members receive discounted alarm and camera services from SafePoint; interested customers call 0850 200 80 80.
- Google (DoubleClick, Analytics)coreSafePoint integrates Google Analytics (_ga, _gid, _gat) for traffic analytics, Google reCAPTCHA (rc::a, rc::c) for bot detection, and Google DoubleClick (test_cookie, IDE, pagead/1p-user-list) for advertising and remarketing.
- Facebook (Meta)coreFacebook marketing cookies (_fbp, fr, tr) enable real-time-bidding advertising and retargeting to SafePoint website visitors via Facebook Ads. SafePoint also maintains a corporate Facebook page (facebook.com/safepointguvenlik).
- Gesider (Güvenlik Sistemleri Derneği / Security Systems Association)minorSafePoint is publicly listed as a member of Gesider, the Turkish Security Systems Association. Membership indicated in website footer.
- Tagider (Türkiye Alarm Güvenlik İşadamları Derneği)minorSafePoint is publicly listed as a member of Tagider, the Turkish Alarm and Security Businessmen's Association. Membership indicated in website footer.
- Apple App StorecoreSafePoint and SafeGuard iOS apps (safe.point id689973944, safe.guard id689983690) are distributed through the Apple App Store, providing mobile access to alarm status, signals, and panic-button dispatch.
- Google Play StorecoreSafePoint and SafeGuard Android apps (com.mycenter.safepoint, com.gsm.safeguard) are distributed through the Google Play Store, providing mobile access to alarm status, signals, and one-touch emergency assistance.
- Kekova Elektrik Elektronik İletişim Sistemleri Dış Ticaret Ltd. Şti.flagshipSafePoint is a trademark of Kekova Elektrik Elektronik İletişim Sistemleri Dış Ticaret Ltd. Şti. The Kekova parent company is the legal seller (SATICI) on all service contracts, owns the SafePoint trademark, and is the official addressee for KVKK personal-data applications. SafePoint brand carries the experience of Kekova Security Systems.
Scale indicators5 records
Recent moves3 records
Expansion highlights6 records
Safepoint competitors and assessment
Company assessmentBroad incumbents
- Verisure: European leader in professionally monitored residential alarm subscriptions; demonstrates the scale benchmark for subscription alarm monitoring and represents the competitive ceiling SafePoint would face if it expanded beyond Turkey.
- Securitas: Global security services giant with manned guarding, electronic security, and monitoring; competes with SafePoint in the Turkish enterprise and high-security perimeter segment, and operates local Turkish monitoring operations.
- ADT Inc. Largest professionally monitored security provider in North America with global commercial reach; provides the reference business model for alarm subscription and 24/7 monitoring at scale, though geography differs from SafePoint's Turkey focus.
- Bosch Security and Safety Systems: Global manufacturer of intrusion, video, access control, and communication systems; SafePoint has historically distributed similar international security brands, and Bosch is a likely upstream competitor for the same Turkish enterprise projects.
- Honeywell Commercial Security: Global provider of commercial alarm, video surveillance, and access control systems; competes with SafePoint on large enterprise integrated security deployments and supplies the type of hardware SafePoint integrates and distributes.
Direct peers
- Pronet: Largest residential and SME alarm monitoring provider in Turkey, offering subscription-based intrusion detection, CCTV, and emergency dispatch — directly comparable to SafePoint's subscription monitoring business and primary domestic competitor.
- Kale Alarm: Turkish alarm and security systems provider with a broad residential and commercial installed base, leveraging the Kale brand umbrella — competes head-to-head with SafePoint for residential monitoring contracts in Turkey.
- Despec: Turkish electronic security systems distributor and integrator serving enterprise and SME customers; closely comparable in product portfolio (alarm, CCTV, access control) and customer base to SafePoint's Turkish operations.
Emerging players
- Alarm.com: Cloud-based platform powering smart-home and business security with mobile apps, video analytics, and panic-button functionality; overlaps directly with SafePoint's mobile app, monitoring, and automation feature set, and represents the SaaS-style threat to traditional integrators.
Regional players
- Sector Alarm: Northern European residential and SME alarm monitoring provider with a subscription-led model similar to SafePoint's 24-month contracts; relevant for benchmarking European subscription economics, though not directly competing in Turkey.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Safepoint social profiles
Digital presenceSafepoint compliance and trust
Trust signalCompliance1 record
Safepoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safepoint leadership team
Management profileNumber of profiles
Safepoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safepoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safepoint
What does Safepoint do?
Safepoint distributes and installs integrated electronic security systems—including alarm panels, IP/network-based CCTV, intercom, card access control, perimeter detection, and smart home/building automation—for residences, workplaces, banks, ATMs, and industrial sites in Turkey. The company delivers 24/7 professional alarm monitoring from a centralized operations center and offers subscription-based alarm and camera monitoring tied to 24-month contracts, alongside project-based sales of intercom, access control, people counting, and perimeter security systems for corporate clients.
Is Safepoint a public or private company?
Safepoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safepoint founded?
Safepoint was founded in 2000. It employs 51 to 100 people.
Where is Safepoint based?
Safepoint is headquartered in Sisli.
How does Safepoint make money?
Four revenue lines are on record. Alarm and Camera Monitoring Subscription is the primary driver. The others are integrated Corporate Security System Sales & Installation, smart Home / Building Automation Installation and managed Alarm Monitoring Services.
Who are Safepoint's main competitors?
Broad incumbents on record are Verisure, Securitas, ADT Inc., Bosch Security and Safety Systems and Honeywell Commercial Security. Direct peers are Pronet, Kale Alarm and Despec. Alarm.com is listed as an emerging player. Sector Alarm is listed as a regional player.
Does Safepoint have an API?
No public API is recorded for Safepoint.
What industry is Safepoint in?
Safepoint's product category is Electronic Security Systems Integration and Alarm Monitoring. Its primary akta.pro industry code is BPAKAFAB, Commercial & Industrial Alarm Monitoring, with a secondary code of BPAKAFAG, Environmental & Technical Alarm Monitoring (Temperature, Water Leak, Gas, Power).