RYP International

What RYP International does

RYP International is an Australian leadership development and team culture consulting firm headquartered in Brighton, Victoria, founded in 1999 by David Stewart. The firm operates primarily as a solo-practitioner consultancy delivering tailored leadership development programs, culture transformation engagements, and event facilitation services to enterprise and mid-market clients across government, industrial, professional services, and sports sectors. Notable named clients include Victoria Police, Siemens, San Francisco 49ers, Maurice Blackburn, and A-Gas, with the firm claiming impact across 130,000+ leaders, 500+ business cultures, 1,000+ events, and 15+ countries over its 25-year operating history.

The firm's service model centers on bespoke consultancy engagements built around founder David Stewart's 35+ years of experience and a set of proprietary frameworks, including a 70-20-10 leadership development model and a "32 Hour Challenge" methodology. RYP also operates a subsidiary called MY WORD, which applies the founder's storytelling capability to a family storytelling vertical, and sells ancillary productized content including eGuides, books, and branded merchandise. The intellectual property stack is the firm's primary scalable asset, distinct from founder-hours delivery.

RYP's revenue model is project-based consulting fees supplemented by product sales, event revenue, and the MY WORD subsidiary. The firm is preparing to launch RYP Vault in July 2026, a subscription platform intended to convert accumulated IP into recurring revenue, alongside a 2026 Regional NSW Tour with GOATD and the "Have You Got What It Takes Tour." These moves indicate a deliberate shift from pure consulting hours toward productized and channel-diversified revenue, though the firm remains founder-dependent with no disclosed headcount or external funding.

Name

RYP International

Legal name

RYP International

Website

https://rypinternational.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

RYP International is an Australian leadership development and team culture consultancy founded in 1999 by David Stewart, serving enterprise clients across government, industrial, professional services, and sports with bespoke programs and proprietary methodologies, now expanding into subscription IP delivery via RYP Vault in 2026.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Professional and Management Development Training (611430), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

akta.pro secondary industry

Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Leadership development consulting
• Team culture transformation
• Executive coaching services
• Organizational development consulting
• Team building programs

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Consulting & Advisory Services: Customized leadership support through expert consultancy, strategic facilitation, executive mentoring, and keynote speaking. Tailored engagements built around client-specific challenges. Delivered by David Stewart personally or through RYP team.
2. Leadership Development Programs: Immersive programs including Winning Team Advance, 32 Hour Challenge, Leadership Academy, and Navigator Coaching Excellence Forum. Sold as standalone programs or bundled with consulting engagements.
3. Event & Conference Facilitation: Conference hosting and masterclass facilitation on leadership, culture, and performance topics. Global reach across 15+ countries with 1000+ events facilitated.
4. Product Sales: Physical and digital products including eGuides, books, merchandise. Items include Lead Your Own Learning eGuide ($15), Leadership & Me Book ($30), No Labels Just Stories Book ($30), Art of Coaching Pocket Guide ($30), RYP Cap ($25).
5. The RYP Vault (Launching 2026): Subscription-based access to David Stewart's library of whitepapers, masterclasses, videos, webinars, podcasts, and thought leadership. Launching July 2026 as ongoing revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

RYP International is a leadership development and team culture consultancy that delivers customised advisory, facilitation, executive mentoring, and keynote speaking services to organizations. It packages its work into flagship experiential programs (Winning Team Advance, 32 Hour Challenge, Leadership Academy, Navigator Coaching Excellence Forum) and event facilitation, with a subscription content platform (RYP Vault) launching July 2026. The firm also sells publications and merchandise through an online shop.

Product overview

RYP International is a leadership and team development consultancy offering four interconnected service pillars: (1) Tailored Solutions & Services providing expert consultancy, facilitation, mentoring, keynotes, and roundtables; (2) Team & Leadership Development Programs encompassing the Winning Team Advance, RYP 32 Hour Challenge, Leadership Academy, and Navigator Coaching Excellence Forum; (3) Event & Conference Facilitation for conferences and masterclasses; and (4) The RYP Vault — a subscription platform launching July 2026 offering exclusive access to whitepapers, masterclasses, videos, webinars, and podcasts. The company also operates a Shop selling publications (eGuides, books, pocket guides) and merchandise, and maintains a free Resource Library of frameworks and templates.

Differentiator

Problem solved

Functional benefit

Brands

• RYP Vault: A subscription-based platform launching in 2026 offering exclusive access to whitepapers, masterclasses, videos, webinars, podcasts, and thought leadership content on leadership and culture.
• Winning Team Advance
• RYP 32 Hour Challenge
• Leadership Academy
• Navigator Coaching Excellence Forum

Products and services

• Tailored Solutions & Services Customised leadership support including expert consultancy, conference facilitation, executive mentoring, keynote speaking, and roundtable facilitation designed for specific organisational contexts and challenges. Sold as bespoke engagements to enterprise clients.
• Winning Team Advance

Quantifiable outcome

• 130,000+ leaders and managers impacted by RYP programs
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MY WORDminorOthersRYP International owns a separate business called MY WORD that empowers families to connect through stories. This is a subsidiary/sister company rather than a formal partnership. Learn more at https://mywordcts.com/

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• CoachHub: Digital coaching platform offering scalable executive and leadership coaching to enterprises globally. Emerging tech-enabled challenger to traditional consultancies like RYP, with a self-serve platform model launching into the same market segment.
• BetterUp: Tech-enabled leadership coaching platform combining AI with human coaching at scale. Emerging digital competitor targeting the same enterprise leadership development budget as RYP but with a platform-based, lower-cost delivery model.

Direct peers

• Gallup: Global analytics and advice firm known for CliftonStrengths leadership assessment and employee engagement research. Comparable as a leadership and strengths development provider targeting enterprise clients with research-backed frameworks.
• Ken Blanchard Companies: Leadership training and management education company known for The One Minute Manager and Situational Leadership. Offers training programs and consulting on leadership, team development, and organizational effectiveness—closely overlapping RYP's core offerings.
• Center for Creative Leadership (CCL): Premier leadership development research and education organization offering leadership programs, assessments, executive coaching, and culture transformation services. Highly comparable as a peer delivering leadership training to enterprise and government clients.
• FranklinCovey: Global leader in leadership development and effectiveness training, famous for The 7 Habits framework and extensive enterprise training programs. Directly competes with RYP in leadership development, culture transformation, and team performance improvement for enterprise clients.
• Development Dimensions International (DDI): Leadership development and assessment firm specializing in leadership training, selection, succession planning, and behavioral interviewing. Direct peer delivering leadership development services to global enterprise clients.

Broad incumbents

• McKinsey & Company (People & Organizational Performance): Global management consulting firm with People & Organizational Performance practice advising executives on culture, leadership, and organizational change. Larger incumbent offering adjacent services at the top of the enterprise market.
• Korn Ferry: Global organizational consulting firm offering talent management, leadership development, executive search, and culture consulting. Larger incumbent operating across the leadership/talent space with significantly broader service portfolio than RYP.
• Deloitte (Leadership & Human Capital practice): Major professional services firm offering organizational transformation, leadership development, and culture consulting within its Human Capital practice. Larger incumbent that overlaps with RYP's culture and leadership transformation engagements as part of broader transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RYPint
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ryp-international
• Instagraminstagram.com/ryp_international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RYP International