Visibility 360
Visibility 360 is a Chicago-based B2B digital marketing agency that helps U.S. law firms build authority and visibility across AI-driven recommendation systems, including ChatGPT, Google AI Overview, Gemini, and Perplexity, through guaranteed media placements and geographic exclusivity.
- Company typePrivate
- Founded2019
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Visibility 360 does
Visibility 360 is a U.S.-based B2B digital marketing and authority positioning agency founded in 2019 and headquartered in Chicago. The firm serves professional services clients — with a specific focus on law firms — that need to be recommended by AI-driven discovery systems rather than ranked by traditional keyword-based search. Its core product is an 'AI Visibility & Authority Architecture' engagement built around a guaranteed network of 300+ media placements designed to produce the external validation signals (authoritative citations, press features, third-party references) that large language model-driven recommendation systems prioritize when answering buyer queries.
The underlying service combines media placement, content distribution, and authority signal engineering, with contractual geographic exclusivity to prevent competing firms in the same market from being simultaneously served. Visibility 360 has published original cross-platform research — most notably an April 2026 study covering 14 U.S. markets that found only 27% of 56 top law firms appeared in AI-generated recommendations across ChatGPT, Google AI Overview, Gemini, and Perplexity — which the firm uses as both a category-defining data asset and a top-of-funnel marketing channel. The agency is led by founder Barbara Drady, who serves as CEO and Visibility Strategist, and operates with a 1-10 employee footprint.
On the commercial side, Visibility 360 runs a direct enterprise sales motion targeting law firm leadership and marketing decision-makers with custom, quote-based retainers rather than self-serve or transactional packages. Pricing is not publicly disclosed, and the revenue model is described as subscription or recurring in nature, consistent with ongoing authority-building engagements. The firm's distribution is single-country/domestic (U.S.), with no disclosed funding, partnerships, subsidiaries, or M&A activity, indicating an early-stage, founder-led services business that has chosen specialization over scale.
Visibility 360 firmographics
Firmographics- Name
- Visibility 360
- Website
- https://visibility-360.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visibility 360 is a Chicago-based B2B digital marketing agency that helps U.S. law firms build authority and visibility across AI-driven recommendation systems, including ChatGPT, Google AI Overview, Gemini, and Perplexity, through guaranteed media placements and geographic exclusivity.
- Ownership category
- akta.pro rank
Visibility 360 industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD)
- akta.pro secondary industry
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)
Keywords
Where Visibility 360 is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Visibility 360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D
Revenue model
- Authority Positioning Services: Visibility 360 generates revenue through authority positioning services that include media placement and AI visibility optimization for professional services firms, particularly law firms. The model appears to be subscription or retainer-based given the ongoing nature of authority building and the B2B professional services context.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Visibility 360 product offering
Product offeringCore offering
Visibility 360 engineers authority architecture and AI visibility for clients (with a primary focus on U.S. law firms) by securing 300+ guaranteed media placements and providing geographic exclusivity, so that AI recommendation systems such as ChatGPT, Google AI Overview, Gemini, and Perplexity cite the client as a trusted authority. The firm also operates as a digital marketing agency offering SEO, PPC, social media marketing, and web development services.
Product overview
Visibility 360 offers a single unified platform focused on AI Visibility and Authority Architecture. The company engineers authority architecture and AI visibility for clients, guaranteeing over 300 media placements to build the credibility signals that AI recommendation systems prioritize. The service targets businesses (specifically mentioned law firms) seeking to be recommended by AI platforms like ChatGPT, Google AI Overview, Gemini, and Perplexity. The company emphasizes geographic exclusivity as part of its core value proposition. No separate named products, modules, or sub-brands are identified in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Visibility and Authority Architecture Service An ongoing authority positioning engagement that engineers a client's presence across 300+ guaranteed media placements and applies geographic exclusivity, so AI recommendation systems such as ChatGPT, Google AI Overview, Gemini, and Perplexity cite the client as a trusted authority. The service is designed for U.S. law firms and other professional services firms seeking to be discovered through AI-driven search and recommendation channels.
- Digital Marketing Services (SEO, PPC, Social Media, Web Development) Broader digital marketing agency offering covering search engine optimization, pay-per-click advertising, social media marketing, and web development for client businesses.
Quantifiable outcome
- 27% AI recommendation rate for top law firms currently, indicating significant opportunity for firms that invest in authority positioning
- +1 more outcomes
Companies that use Visibility 360
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Visibility 360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Visibility 360 partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Visibility 360 competitors and assessment
Company assessmentBroad incumbents
- FindLaw: FindLaw, a Thomson Reuters business, is a long-established legal marketing platform offering websites, SEO, and content services to law firms. It is a broad incumbent peer with overlapping capabilities and the same end customer base.
- Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering SEO, paid media, and content services. It is a broader agency peer that could readily expand into AI visibility offerings for law firms.
- WebFX: WebFX is a large, established digital marketing agency with proprietary technology (MarketingCloudFX) and a verticalized practice that includes legal. It is a broad-incumbent peer with the scale to bundle AI visibility into existing law-firm engagements.
- Coalition Technologies: Coalition Technologies is a full-service digital marketing and SEO agency with a strong e-commerce and brand-SEO book of business. It is a broader agency peer that competes for similar authority-building engagements.
- Brafton: Brafton is a content marketing agency producing editorial, video, and SEO content that drives authority signals — a similar mechanism to Visibility 360's media-placement-led authority approach. It is a broader-incumbent peer in the content-and-authority marketing space.
Direct peers
- Rankings.io: Rankings.io is a specialized SEO and digital marketing agency serving personal injury and other law firms. It targets the same buyer (law firm partners managing marketing) with a similar authority/visibility-led value proposition.
- LawRank: LawRank is a digital marketing agency focused exclusively on law firms (SEO, content, authority building). It is a direct vertical peer to Visibility 360 with comparable GTM and customer base.
- Profound: Profound is an answer-engine-optimization platform that helps brands track and improve how they appear in AI-generated answers (ChatGPT, Perplexity, etc.). It competes directly with Visibility 360 in the AI visibility category, though Profound sells a SaaS product rather than managed services.
- Goodie (formerly Peec AI): Goodie is an AI-native marketing platform that helps brands optimize presence across AI search and answer engines. It is a direct technology peer in the emerging AI visibility / AEO category.
- Otterly.AI: Otterly.AI provides AI search and brand-monitoring tooling focused on visibility inside generative-AI engines. It addresses the same buyer pain (being recommended by AI) and is a direct adjacent competitor in the AI visibility space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Visibility 360 social profiles
Digital presenceVisibility 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visibility 360 leadership team
Management profileNumber of profiles
Profiles1 record
Visibility 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visibility 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visibility 360
What does Visibility 360 do?
Visibility 360 engineers authority architecture and AI visibility for clients (with a primary focus on U.S. law firms) by securing 300+ guaranteed media placements and providing geographic exclusivity, so that AI recommendation systems such as ChatGPT, Google AI Overview, Gemini, and Perplexity cite the client as a trusted authority. The firm also operates as a digital marketing agency offering SEO, PPC, social media marketing, and web development services.
Is Visibility 360 a public or private company?
Visibility 360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visibility 360 founded?
Visibility 360 was founded in 2019. It employs 1 to 10 people.
Where is Visibility 360 based?
Visibility 360 is headquartered in Chicago, United States, in the North America region.
How does Visibility 360 make money?
One revenue line is on record: authority Positioning Services.
Who are Visibility 360's main competitors?
Broad incumbents on record are FindLaw, Ignite Visibility, WebFX, Coalition Technologies and Brafton. Direct peers are Rankings.io, LawRank, Profound, Goodie (formerly Peec AI) and Otterly.AI.
Does Visibility 360 have an API?
No public API is recorded for Visibility 360.
What industry is Visibility 360 in?
Visibility 360's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAAALAD, Digital Advertising & Brand Safety (Ad Review, Policy Enforcement), with a secondary code of BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse). Its NAICS code is 541810 and its SIC code is 7311.