Victoria Libertas

Name

Victoria Libertas

Legal name

U.S. Victoria Libertas Pallacanestro s.s.r.l. Pesaro

Website

https://victorialibertas.it

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

akta.pro secondary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional basketball team
• Live sports entertainment
• Youth basketball programs
• Team merchandise sales
• Arena ticketing services

Headquarters

HQ city

Pesaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets across various seating categories (Curva, Tribuna Laterale, Tribuna Centrale, Parterre, Poltroncine) and season subscriptions. Tickets sold through Vivaticket platform and box office.
2. Sponsorships: Main sponsor (Carpegna Prosciutto historically, with other sponsors including Scavolini, Consultinvest, and various local sponsors), technical partnerships (Erreà), official suppliers, and consortium membership (Consorzio Pesaro Basket).
3. Merchandise: VL Shop selling official merchandise including jerseys, apparel, and fan gear.
4. Broadcasting Rights: Revenue from streaming rights (LNP Pass) and broadcast partnerships for match coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Victoria Libertas operates a professional basketball club based in Pesaro, Italy, competing in Italy's Serie A2 championship. The club sells match tickets (per-game and season subscriptions), official team merchandise through VL Shop, corporate sponsorship packages, and operates youth development programs (Giovanili), with home games played at Vitrifrigo Arena.

Product overview

Victoria Libertas Pesaro is a professional Italian basketball club founded in 1946, offering a unified product centered on competitive basketball in Serie A2. The club operates as a multi-faceted sports organization comprising the professional team competing at Vitrifrigo Arena (ticketed via Vivaticket with streaming via LNP Pass), an extensive Youth Academy with Under19, Under17, and Under15 Eccellenza teams, the VL Medical Lab in partnership with Fisioclinics for sports medicine, and various community charity programs. Additional offerings include a Match Program publication, VL Shop merchandise, and photogallery/videogallery media content. The portfolio is structured around the core basketball product supplemented by youth development, medical services, and fan engagement initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Serie A2 Professional Basketball Matches
• Season Subscriptions (Campagna Abbonamenti)
• VL Shop Official Merchandise
• Youth Academy (Giovanili)
• VL Medical Lab Sports Medicine Services

Quantifiable outcome

• League leadership in Serie A2 2024/2025 with 32 points, multiple consecutive victories, and playoff advancement

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• ErreàcoreStrategic or Co-development Partner · 3 July 2025Technical apparel partner providing team uniforms and sportswear. Partnership renewed for 6 additional seasons in July 2025, demonstrating long-term commitment. Erreà supplies all team training gear, match uniforms, and official VL merchandise.
• Acqua DolomiacoreStrategic or Co-development Partner · 8 January 2025Official Water Supplier for 5th consecutive season. Dolomia provides premium mineral water sourced from Dolomiti Friulane Natural Park for players, staff, hospitality, and press events. Features high oxygen content (10.7 mg/L) and alkaline pH (8.0) beneficial for athletic recovery.
• VivaticketcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing platform for online ticket sales and physical point-of-sale network. Handles all match ticket distribution for VL home games.
• Consorzio Pesaro BasketcoreStrategic or Co-development PartnerBasketball consortium including multiple sponsors (Belli, Valentini Group, Marinelli, MAW, Moretti Ugo, Topstar, Würth, Formetal, Scavolini, Eden Viaggi, Centro Service, BRX Italia, Biesse, Edilt, Vitrifrigo) working collectively to support VL basketball operations.
• Fisioclinics / VL Medical LabcoreTechnology or IntegrationHealthcare partner for VL Medical Lab providing sports medicine, physiotherapy, rehabilitation, and performance services. Includes partnerships with Panichi Assicurazioni, Mulazzani, and Elion for comprehensive athlete healthcare coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fortitudo Bologna 103: Italian professional basketball club based in Bologna that VL defeated at Paladozza in October 2025. Directly comparable as a Serie A2 historic club with strong local following, comparable arena scale, and similar sponsorship/membership-driven business model.
• Cremona Basket: Italian basketball club based in Cremona that VL defeated 75-95 in November 2025. Directly comparable as a mid-sized Serie A2 club with regional sponsorship and arena-driven business model.
• U.S. Livorno 1948: Italian basketball club from Livorno that opened the 2025/2026 season against VL. Comparable as a Serie A2 club from a similar-sized Italian coastal city with historic heritage and a comparable sponsorship/sponsorship-driven model.
• Basket Scafati 1969: Italian basketball club from Scafati that VL defeated 71-69 in November 2025. Comparable as a southern Italian Serie A2 club with regional industrial sponsorship model.
• Basket Rimini Crabs: Italian basketball club based in Rimini that hosted VL in Serie A2 in October 2025. Comparable as a Serie A2 Adriatic-coast club of similar scale, competing in the same conference and drawing on regional sponsorship.
• Pallacanestro Verona: Italian basketball club from Verona that defeated VL in the 2024/2025 Coppa Italia semifinal. Comparable as a Serie A2 club with regional sponsorship model, similar arena size, and direct competitive history.
• Bergamo Basket 2014: Italian basketball club based in Bergamo that VL defeated 83-101 in October 2025. Comparable as a mid-tier Serie A2 club with similar community-ticketed, sponsor-funded business model.

Broad incumbents

• Reyer Venezia Mestre: Top-tier Italian basketball club from Venice/Mestre that VL played during 2025/2026 season. Comparable as a Venetian-coastal basketball operation with similar regional sponsorship structure and historic Serie A heritage.
• Olimpia Milano: Italy's flagship basketball club and EuroLeague participant. Comparable as the dominant Italian basketball brand, providing a reference point for Serie A revenue/sponsorship ceilings and the prize at the end of the promotion pathway.
• Pallacanestro Reggiana: Italian professional basketball club based in Reggio Emilia. Comparable as a historic Italian club with similar corporate-partnership structure (Unahotels Reggio Emilia) operating in Serie A2 with promotion ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/victorialibertaspesaro
• Xx.com/VLPesaro
• Facebookfacebook.com/VictoriaLibertas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria Libertas