Wild West Mercantile

Name

Wild West Mercantile

Legal name

Wild West Mercantile

Website

https://wwmerc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Western Apparel & Accessories

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), All Other Miscellaneous Retailers (459999), Retail Trade (44-45)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Catalog & Mail-Order Houses (5961), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

akta.pro secondary industries

Heritage Variety-Format Traditional Department Stores (CRAGAAAJ), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Western apparel retail
• Old west costumes
• Western-themed merchandise
• Cowboy clothing store
• Western accessories e-commerce

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time retail sales of Old West and Western-themed merchandise including clothing, accessories, leather goods, boots, hats, replica firearms, badges, and spurs. Revenue generated through individual product transactions at listed retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wild West Mercantile is a direct-to-consumer e-commerce retailer selling Old West and Western-themed clothing, accessories, leather goods, boots, hats, replica firearms, badges, spurs, and memorabilia. The catalog spans historical 1800s period clothing for reenactors as well as contemporary Western lifestyle fashion including Wrangler jeans, western shirts, and cowboy boots. The store also offers complete themed costume packages and discounted items through its Bargain Corral section.

Product overview

Wild West Mercantile is an e-commerce retailer specializing in Old West and Western-themed clothing and accessories. The company operates a single unified online store offering two main product lines: Authentic Old West Clothing (historical 1800s-style clothing including frock coats, Victorian dresses, dusters, and period accessories) and Western Wear (contemporary cowboy clothing with Wrangler jeans and western shirts). The store features numerous sub-categories including leather goods (Scully Leatherwear brand), Old West replicas (badges, replica pistols, pocket watches), gun leather, boots, hats, spurs, jewelry, and home goods. Additional offerings include a Bargain Corral clearance section, Costume Shop for complete 1880s outfits, and specialized categories for Big & Tall sizes, Kids' clothing, and Concealed Carry accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Old West Clothing Authentic 1800s period clothing for men and women, including frock coats, dusters, western suits, shirts, vests, trousers, Victorian blouses, riding skirts, bustle skirts, dresses, 19th century corsets, stovepipe boots, hats, undergarments, suspenders, ties, and sleeve garters. Designed for reenactors, theatrical performers, and historical education participants needing period-accurate attire.
• Western Wear Modern Western fashion for everyday wear, including western shirts, jackets, Wrangler jeans, vintage retro cowboy clothing, embroidered blouses, tailored jackets, and kids' sizes. Targeted at consumers seeking authentic Western style for daily use.
• Costume Shop Complete themed 1880s costume packages featuring period-accurate outfits inspired by Tombstone, Deadwood, and other Old West historical settings. Designed for customers who want a coordinated full costume rather than individual pieces.
• Old West Replicas Authentic Old West replica items including law enforcement and commemorative badges, non-firing collector replica pistols (M1873 Peacemaker, M1873 Cavalry Pistol, M1869 Schofield Single Action models with antique finished zinc cast metal and polished hardwood grips), and vintage-style pocket watches. Targeted at collectors, reenactors, and Old West enthusiasts.
• Gun Leather Leather gun holsters and accessories in Cordovan, black, and tan colors, including fast draw holsters and ammunition bags. Available for reenactors, collectors, and concealed carry users.
• Leather Accessories Leather bags, totes, backpacks, wallets, galluses (suspenders), and shaving bags from brands including Scully Western Lifestyle and Nocona Belt Co. Targeted at Western lifestyle consumers and gift buyers.
• Bargain Corral Discounted and discontinued merchandise across various product categories, offered at reduced prices. Functions as the store's clearance outlet for both Old West Clothing and Western Wear lines.
• Scully Leatherwear Scully Western Lifestyle branded leather goods including bags, accessories, and apparel, offered as a distinct branded sub-line within both Old West Clothing and Western Wear categories.
• Gift Certificates Store gift certificates available for purchase and redemption on merchandise, providing a gifting option for customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Country Outfitter: Online-first western lifestyle retailer carrying apparel, boots, hats, and home goods targeting country/western consumers. Comparable in go-to-market motion and product mix to Wild West Mercantile's Western Wear side.
• Western Warehouse: Online and store-based western apparel retailer offering boots, jeans, hats, and accessories. Directly competes with Wild West Mercantile on the contemporary western wear side, with a similar e-commerce focus.
• Sheplers Western Wear: One of the largest western apparel and footwear retailers in the US, operating both online and physical stores. Directly comparable to Wild West Mercantile on western apparel, boots, hats, and accessories, though at a much larger scale and with less historical reenactment depth.
• Cavenders Western Outfitter: Multi-store western wear chain carrying boots, jeans, shirts, and accessories. Comparable in product mix to Wild West Mercantile's Western Wear line, though it focuses almost exclusively on contemporary western rather than historical 1800s clothing.

Broad incumbents

• Boot Barn: Public, large-scale western and work footwear and apparel retailer with a national store footprint. Overlaps heavily with Wild West Mercantile on boots, jeans, and western accessories, and serves as the dominant broad incumbent in the category.
• Pendleton Woolen Mills: Heritage American wool and western-inspired apparel brand with both retail and wholesale. Comparable on the heritage western apparel positioning, though Pendleton is a manufacturer/brand whereas Wild West Mercantile is a multi-brand retailer.
• Stetson: Iconic western hat and apparel brand with its own retail and wholesale channels. Comparable through its product overlap (hats, boots, western apparel) and category authority, even though its primary business is brand-led rather than multi-brand retail.

Emerging players

• Hollywood Costumes & Western Wear: Specialty retailer focused on western, cowboy, and theatrical costumes, including Old West and cowboy outfits. Comparable to Wild West Mercantile's Costume Shop and historical reenactment segment, though with a heavier theatrical/event costuming angle.

Regional players

• Sheplers Pro / Pinto Ranch: Specialty western retailer focused on premium and heritage western apparel, boots, and accessories. Comparable to Wild West Mercantile's heritage/quality western assortment, though oriented toward higher price points and based in specific US regions.

Others

• Scully Western Lifestyle: Leather apparel and accessories brand whose products are sold by Wild West Mercantile. Functions as a supplier relationship; comparable because their leather goods (vests, jackets, bags) overlap directly with Wild West Mercantile's leatherwear assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WWMERC
• Facebookfacebook.com/WildWestMercantile
• Instagraminstagram.com/wildwestmercantile
• Pinterestpinterest.com/wwmerc
• LinkedInlinkedin.com/company/wild-west-mercantile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild West Mercantile