KeyPerson
KeyPerson is a Hanoi-based HR consulting and training firm serving the Vietnamese banking sector with executive training, financial and digital transformation consulting, recruitment services, and the NeuFast AI-powered virtual recruiter deployed via a Neufast partnership.
- Company typePrivate
- Founded2015
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingServices
What KeyPerson does
KeyPerson (legal name: Công ty Cổ phần Tư vấn và Đào tạo Nhân sự Chủ chốt, operating as KeyPerson Academy) is a Hanoi-based, privately held Vietnamese firm founded in 2015 with 11–50 employees that provides HR consulting, professional training, executive recruitment, and AI-powered recruitment tooling primarily to the Vietnamese banking sector. Its product portfolio spans six branded training programs (KeyBanker, KeyHR, KeyPerson core, Leadership, Key Branch Manager, Design Thinking for Banking), four enterprise consulting lines (financial management, banking operations optimization via a Build-Operate-Transfer model with AI/ML/RPA, digital transformation and ESG, and M&A advisory), recruitment services with a unique recruitment-plus-training hybrid, a portfolio of published books and eBooks, and the NeuFast AI-powered 24/7 virtual recruiter (Vietnamese NLP, automated video interviews, anti-bias and anti-fraud screening) deployed via a partnership with Neufast.
The company monetizes through quote-based multi-month enterprise training and consulting contracts (e.g., ~910M VND Agribank High-Performance Branch Manager engagement), individual course sales on a WooCommerce storefront at VND 1.2M–7M per participant, government contracts won via public procurement (e.g., Phu Tho province), a university program partnership with Dai Nam University, and freemium reports as lead generation. Named enterprise customers include Agribank, BIDV, VPBank, OCB, SeaBank, Sacombank, BAC A BANK, and MSB, alongside international technology partners AIHR (Netherlands), Synesgy, Aurionpro, CRIF, and PUM Netherlands. Distribution is primarily founder/leadership-led direct enterprise sales into banking C-suites, supplemented by digital channels (blog, social, newsletter, e-commerce) and event-driven demand generation through workshops, KeyPerson Talk seminars, and university events.
KeyPerson firmographics
Firmographics- Name
- KeyPerson
- Legal name
- Công ty Cổ phần Tư vấn và Đào tạo Nhân sự Chủ chốt
- Website
- https://keyperson.vn
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KeyPerson is a Hanoi-based HR consulting and training firm serving the Vietnamese banking sector with executive training, financial and digital transformation consulting, recruitment services, and the NeuFast AI-powered virtual recruiter deployed via a Neufast partnership.
- Ownership category
- akta.pro rank
KeyPerson industry classification
Industry- Product category
- HR Consulting & Banking Training Services
- NAICS
- Human Resources Consulting Services (541612), Executive Search Services (561312), Management, Scientific, and Technical Consulting Services (5416), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742), Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
- akta.pro secondary industries
- Data, Analytics & AI Consulting (BPAHAEAF), Sell-Side M&A Advisory (FSAEAGAA)
Keywords
Where KeyPerson is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
KeyPerson business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Corporate Training Programs: Bespoke training programs for banks and enterprises in areas including leadership, risk management, design thinking, service quality, and digital banking. Delivered both in-person and online.
- Public Course Enrollment: Individual and group enrollment in online and offline courses sold through the e-commerce shop platform. Courses range from VND 1,200,000 to VND 7,000,000 per participant.
- HR Consulting & Advisory: Strategic consulting engagements covering organizational restructuring, financial management, digital transformation, AI integration, and M&A advisory for banking and enterprise clients.
- Career Advisory & Recruitment Services: Career counseling, CV/profile advisory, interview coaching, job matching, and recruitment process support for banking and finance professionals.
- University Program Partnership: Collaboration with Dai Nam University's Faculty of Finance-Banking for program design, teaching, and student placement support in exchange for tuition revenue sharing or service fees.
- E-books and Reports: Sale and free distribution of industry reports (HR Trends 2025/2026, Banking Internal Training Survey 2025) as lead generation and thought leadership tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Online course: Kỹ năng làm việc nhóm (Teamwork Skills) |
| One time/ perpetual license | Pay-as-you-go | HRBP hiệu quả (Effective HRBP) course |
| One time/ perpetual license | Pay-as-you-go | Tuyển sinh Đại học ngành Tài chính – Ngân hàng (University admission) |
| One time/ perpetual license | Pay-as-you-go | HR Management Thinking book |
| Subscription | Multi-year contract | Design Thinking for Banking course |
| Other | Multi-year contract | Enterprise training (custom programs) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
KeyPerson product offering
Product offeringCore offering
KeyPerson sells specialized HR consulting, corporate training, and recruitment services to the Vietnamese banking sector and other enterprises. Its deliverables include branded training programs (Leadership, Key Branch Manager, Design Thinking for Banking, AI/Big Data, KeyBanker, KeyHR), enterprise consulting engagements (financial management, banking operations optimization via BOT model, digital transformation/AI/ESG, M&A advisory), recruitment and career counseling services, and an AI-powered 24/7 recruitment assistant (NeuFast) with Vietnamese NLP for automated video screening and bias elimination.
Product overview
KeyPerson is a Vietnamese HR and banking training, consulting, and recruitment services company operating under the KeyPerson Academy brand. Its product portfolio consists of: (1) a structured course catalog organized into branded programs — KeyBanker (banking careers), KeyHR (HR careers), KeyPerson (key talent development), Leadership, Design Thinking for banking, Key Branch Manager, and AI/Big Data courses; (2) enterprise consulting services covering financial management, banking operations optimization (BOT/AI/ML model), digital transformation & ESG, and M&A advisory; (3) recruitment services including mass hiring, executive search, and a unique recruitment-plus-training hybrid model; (4) publications including books (Design Thinking for banking, 'Nhân Sự Là Chuyện Nhỏ!?'), eBooks on HR trends (2025, 2026), and specialized banking training survey reports; (5) university admission consulting for the Finance-Banking program at Dai Nam University; and (6) an AI-powered 24/7 recruitment assistant (NeuFast) for automated video screening and candidate analysis.
Differentiator
Problem solved
Functional benefit
Brands
- KeyBanker: Banking and finance profession training programs and career development services
- KeyHR
- NeuFast
- Key Branch Manager
- KeyPerson Talk
Products and services
- Khóa Leadership – Phát triển năng lực lãnh đạo ngân hàng (Leadership Development for Banking) Leadership training program for banking professionals focused on developing next-generation leadership mindsets, personal influence, self-awareness, and team coaching capabilities. Includes 1-on-1 ICF coaching and a peer network of banking leaders.
- Khóa Design Thinking – Tư duy thiết kế ngành Ngân hàng Design Thinking training program for banks covering creative tools (Double Diamond, SCAMPER, Brainstorming, Six Thinking Hats) with 30 days of post-course consulting support. Taught by Sandeep Deobhakta (former VPBank senior executive).
- Key Branch Manager – Đào tạo Giám đốc Chi nhánh Ngân hàng Intensive branch manager training program for bank executives covering leadership, branch management, HR development, and AI adoption. Based on interviews with 100+ senior banking leaders. Includes ACCA certification pathway and ICF coaching.
- Khóa Cải thiện Hiệu suất & Chất lượng Dịch vụ ngành Ngân hàng Service quality and performance improvement course for bank branches focused on performance measurement, service process standardization, and internal service culture using OKR and NPS models.
- Khóa AI, Big Data Comprehensive AI and Big Data training covering machine learning, computer vision, NLP, deep learning, Python programming, AI for CTO/CEO, statistics, and digital transformation.
- KeyBanker – Nghề Ngân hàng, Tài chính Online internship program for university students to start a banking or finance career, covering customer service, sales, and professional workplace skills.
- KeyHR – Nghề Nhân sự HR professional development program covering HRBP effectiveness, talent management, and HR competency frameworks for banking and enterprise environments.
- KeyPerson – Nhân sự chủ chốt Core HR leadership program focused on developing key talent, succession planning, and strategic HR management for senior positions.
- Đào tạo Doanh nghiệp (Enterprise Training) Enterprise training solutions tailored for organizational needs, covering soft skills, management capabilities, and sector-specific professional development.
- Tư vấn Quản trị Tài chính (Financial Management Consulting) Financial management consulting covering cash flow management, strategic financial planning, financial performance evaluation, financial restructuring, and investment advisory for enterprises.
- Tư vấn Tối ưu hóa Hoạt động Ngân hàng (BOT Model) Bank operations optimization consulting using a Build-Operate-Transfer model combined with AI, Machine Learning, Big Data, and RPA to automate credit processing, fraud detection, and customer analytics.
- Tư vấn Chuyển đổi số, AI và ESG Digital transformation, AI, and ESG advisory integrating strategic consulting with global technology partners (AurionPro, CRIF, Synesgy) to deliver end-to-end digital and sustainability solutions for enterprises.
- Tư vấn Mua bán & Sáp nhập (M&A Advisory) M&A advisory covering strategic deal planning, due diligence and valuation, transaction management, post-merger integration, and capital raising support.
- Tư vấn Nghề nghiệp (Career Counseling) Career counseling service providing 1-on-1 consultation, CV/profile editing, job matching, pre-interview coaching, offer negotiation, and onboarding support.
- Dịch vụ Tuyển dụng (Mass, Executive, Recruitment + Training) Recruitment services including mass hiring, executive search, and an exclusive recruitment-plus-training model that optimizes hiring outcomes by combining placement with development.
- Sách 'Đột phá Ngân hàng bằng Tư duy Thiết kế' – Sandeep Deobhakta In-depth book on Design Thinking specifically for the banking sector, authored by Sandeep Deobhakta, covering core mindsets, creative tools (Double Diamond, SCAMPER), and practical case studies.
- Sách 'Nhân Sự Là Chuyện Nhỏ!?' – Vũ Việt Dũng HR management book by KeyPerson chairman Vũ Việt Dũng addressing common misconceptions about HR and providing practical guidance for managers and business owners on workforce administration.
- eBook 'Xu Hướng Nhân Sự 2025' Free eBook analyzing 11 key HR trends for 2025 with practical solutions, integrating global research with KeyPerson's consulting experience from 100+ Vietnam-based projects.
- eBook '11 Xu hướng Nhân sự 2026' Exclusive eBook in partnership with AIHR (Netherlands) analyzing 11 major HR trends for 2026, with Vietnam-specific insights and action frameworks for local HR leaders.
- E-book Báo cáo Khảo sát Đào tạo Nội bộ Ngành Ngân hàng 2025 First comprehensive survey report on internal training in Vietnam's banking sector, covering training effectiveness, needs, and demand across 20+ major banks.
- Báo cáo Đào tạo Nội bộ Ngành Ngân hàng 2026 Comprehensive internal training report for the banking sector covering 2026 training needs, effectiveness metrics, and demand analysis across the Vietnamese banking industry.
- Tuyển sinh Đại học ngành Tài chính – Ngân hàng (Đại học Đại Nam) University admission consulting and partnership program for the Finance-Banking program at Dai Nam University, developed under the guidance of former VPBank CEO; includes 100% internship and job placement guarantee. Tuition VND 2,500,000.
- Trợ lý Tuyển dụng AI 24/7 (NeuFast) AI-powered 24/7 recruitment assistant that automates video interviews, CV screening, candidate scoring, and generates structured candidate reports. Includes anti-fraud detection and Vietnamese NLP for the local market. Claimed to reduce recruitment costs by 70% and save 480 working hours.
Quantifiable outcome
- ROI of 11x–22x on branch manager training investment (Agribank engagement: ~910M VND investment yielding 10B–20B VND profit increase)
- +2 more outcomes
Companies that use KeyPerson
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
KeyPerson technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
KeyPerson partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- UrBoxcoreStrategic partnership signed July 15, 2026 at UrBox's Hanoi office. Focuses on four pillars: (1) B2B knowledge sharing and webinar collaboration reaching 2,500+ enterprise customers; (2) Interactive experiences with vouchers and prizes via social media minigames; (3) Gamification campaigns on Facebook, TikTok, and Threads; (4) Joint promotions across UrBox Channels and multi-platform media. Both companies aim to expand customer touchpoints and evaluate long-term commercial cooperation.
- NeufastcoreStrategic technology partnership for AI-powered recruitment solutions. Neufast provides Vietnamese NLP-powered virtual interviewer, automated video screening, CV scoring, and AI conversation analytics. KeyPerson serves as official deployment partner of Neufast in Vietnam. The partnership includes bias elimination technology (patent pending) and anti-fraud detection capabilities for hiring processes.
- AIHR (Academy to Innovate HR, Netherlands)coreOfficial AIHR partner in Vietnam. KeyPerson translates and localizes AIHR's HR trends reports (2025, 2026) for the Vietnamese market. AIHR provides international HR content, certification programs (AI for HR, AI Governance & Ethics, Generative AI in HR), and the Full Academy License platform for KeyPerson to distribute in Vietnam.
- Agribank (Ngân hàng Nông nghiệp Việt Nam)coreKeyPerson partnered with Agribank and Agribank Training School on July 15, 2026 to deliver AI applications in HR analytics and training. Engagement includes a 6-month High-Performance Branch Manager Model project and AI ecosystem adoption for the bank's HR lifecycle.
- Dai Nam University (Đại học Đại Nam)coreLong-standing partnership with Dai Nam University's Faculty of Finance-Banking. KeyPerson co-designs the finance-banking curriculum, delivers practical training, provides software tools for hands-on learning, and supports student internship and job placement. Founder Vũ Việt Dũng serves as Senior Advisor to the Faculty.
- PUM (PUM Netherlands, Advisory Experts)minorTS Hessel Abbink Spaink from PUM Netherlands serves as an advisor to KeyPerson. PUM provides international advisory expertise and connects KeyPerson with global best practices in organizational development and consulting.
- Erik van Vulpen (Founder of AIHR)minorErik van Vulpen, founder of AIHR, is listed as a KeyPerson partner, facilitating the official AIHR partnership and international HR expertise exchange for the Vietnamese market.
- USAIDminorKeyPerson founder Vũ Việt Dũng serves as an advisor on the USAID-funded IPSC.vn project, connecting the company with international development initiatives in Vietnam.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
KeyPerson competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with deep executive search, talent management, and HR advisory practices serving financial services. Comparable as a much larger incumbent offering overlapping HR strategy, leadership development, and recruitment services to banking-sector clients.
- Mercer: Global consulting firm specializing in health, wealth, and career advisory, with strong financial-services HR consulting. Comparable for HR strategy, talent, and rewards consulting sold into banks and large enterprises, though at significantly larger scale.
Emerging players
- SHL: Global talent-assessment and HR-analytics provider offering psychometric, video assessment, and skills-mapping tools. Comparable for the AI-driven skills-mapping and candidate-assessment layer of KeyPerson's NeuFast stack, with stronger global assessment IP but weaker Vietnam-specific distribution.
Direct peers
- AIHR (Academy to Innovate HR): Global HR training and certification platform that is KeyPerson's official content partner in Vietnam. Directly comparable because both monetize HR upskilling content and certifications, and AIHR's localized curriculum is the basis for KeyPerson's HR Trends and certification offerings.
- Dale Carnegie Training Vietnam: Global corporate training provider (leadership, sales, communication) with a long-standing Vietnam licensee. Comparable for enterprise corporate-training delivery, though with a broader (non-banking-specific) curriculum.
- Talentnet: Vietnamese HR consulting and outsourcing firm serving large enterprises across Vietnam. Comparable because it operates in HR advisory, talent acquisition, and learning services in the same domestic market with similar banking/enterprise client profiles.
- ManpowerGroup Vietnam: Global staffing and recruitment firm with Vietnamese operations providing permanent placement, RPO, and workforce solutions. Comparable for recruitment and workforce services targeting enterprise clients in Vietnam, including financial institutions.
- Navigos Group (VietnamWorks): Vietnam's largest recruitment and HR services group, operating VietnamWorks and a recruiter/headhunting network. Comparable as a Vietnam-based competitor offering recruitment and HR services to enterprise clients, including in the banking and finance sector.
- HR2B Group: HR outsourcing, payroll, and recruitment firm in Vietnam and Southeast Asia. Comparable as a regional HR services and recruitment peer competing for similar mid- to large-enterprise HR engagements in Vietnam.
- Hays Vietnam: Specialist recruitment firm with deep banking & financial services practice across Asia. Comparable as a recruitment-services peer with overlapping banking-sector client base and specialisation in mid-to-senior permanent placements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KeyPerson social profiles
Digital presenceKeyPerson financial estimates
Financial estimateRevenue estimate
Valuation estimate
KeyPerson leadership team
Management profileNumber of profiles
Profiles14 records
KeyPerson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KeyPerson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KeyPerson
What does KeyPerson do?
KeyPerson sells specialized HR consulting, corporate training, and recruitment services to the Vietnamese banking sector and other enterprises. Its deliverables include branded training programs (Leadership, Key Branch Manager, Design Thinking for Banking, AI/Big Data, KeyBanker, KeyHR), enterprise consulting engagements (financial management, banking operations optimization via BOT model, digital transformation/AI/ESG, M&A advisory), recruitment and career counseling services, and an AI-powered 24/7 recruitment assistant (NeuFast) with Vietnamese NLP for automated video screening and bias elimination.
Is KeyPerson a public or private company?
KeyPerson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KeyPerson founded?
KeyPerson was founded in 2015. It employs 11 to 50 people.
Where is KeyPerson based?
KeyPerson is headquartered in Hanoi, Vietnam, in the Asia region.
How does KeyPerson make money?
Six revenue lines are on record. Corporate Training Programs are the primary driver. The others are public Course Enrollment, HR Consulting & Advisory, career Advisory & Recruitment Services, university Program Partnership and E-books and Reports.
Who are KeyPerson's main competitors?
Broad incumbents on record are Korn Ferry and Mercer. SHL is listed as an emerging player. Direct peers are AIHR (Academy to Innovate HR), Dale Carnegie Training Vietnam, Talentnet, ManpowerGroup Vietnam, Navigos Group (VietnamWorks), HR2B Group and Hays Vietnam.
Does KeyPerson have an API?
No public API is recorded for KeyPerson.
What industry is KeyPerson in?
KeyPerson's product category is HR Consulting & Banking Training Services. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry), with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 541612 and its SIC code is 8742.