UrBox
UrBox is a Vietnam-based B2B digital gifting and loyalty platform that connects 1,000+ brands and 20,000+ acceptance points to enterprise clients for employee rewards, customer loyalty, and premium privilege programs.
- Company typePrivate
- Founded2015
- HeadquartersHanoi, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What UrBox does
UrBox is a Vietnam-based B2B digital gifting and loyalty platform operating under the legal name Công ty Cổ phần Tiếp thị số Tô Quà. Founded in 2015 and headquartered in Ho Chi Minh City with a secondary office in Hanoi, the company runs an ecosystem of 1,000+ brand partners and 20,000+ acceptance points, enabling enterprises to distribute multi-brand vouchers, e-vouchers, physical gift sets, and premium lifestyle privileges to employees, customers, and partners across Vietnam. The platform is accessed via iOS and Android mobile apps, a web portal, and an enterprise API, and is reinforced by ISO 27001 certification and a decade of operating history.
The core product is a flexible multi-brand voucher that functions as a cash-equivalent gift, redeemable across the partner network, alongside physical gifts, premium privilege experiences, and white-label programs such as the JCB Premium Service operated on Zalo Mini App. On top of this catalog, UrBox sells modular SaaS solutions: UrStaff for employee benefits management, Trade Marketing 4.0 for channel incentive automation, and a configurable loyalty program engine (including the Visa-linked Tích Điểm UP points program). UrBox Plus extends the same infrastructure into pharmacy retail partnerships.
UrBox monetizes through a combination of voucher margin (one-time sales to enterprise buyers), subscription and per-user fees for UrStaff and loyalty modules, sales of curated physical gift sets, and managed-service fees from co-branded privilege platforms such as JCB Premium Service. Its go-to-market is enterprise field sales, consultative selling aligned to the Vietnamese business calendar (Tet, year-end, Women's Day), supported by co-marketing partnerships with Visa, Saigon Co.op, Vietcombank, and JCB. The company is privately held, venture-backed (Touchstone Partners led a $2.2M Pre-Series A in December 2021, with Pavilion Capital and VinaCapital Ventures participating), and employs 51–100 people.
UrBox firmographics
Firmographics- Name
- UrBox
- Legal name
- Công ty Cổ phần Tiếp thị số Tô Quà
- Website
- https://urbox.vn
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UrBox is a Vietnam-based B2B digital gifting and loyalty platform that connects 1,000+ brands and 20,000+ acceptance points to enterprise clients for employee rewards, customer loyalty, and premium privilege programs.
- Ownership category
- akta.pro rank
UrBox industry classification
Industry- Product category
- Corporate Gifting & Loyalty Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Management Services (8741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
- akta.pro secondary industries
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where UrBox is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
UrBox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Voucher and Gift Card Sales: UrBox sells digital vouchers, e-vouchers, and gift cards to enterprise clients for distribution to employees, customers, and partners. Revenue generated from margin between wholesale purchase price and retail sale price to businesses.
- Platform Service Fees: Enterprise clients pay for access to UrStaff Portal, Trade Marketing 4.0, and Loyalty program management platforms. Typically subscription or per-user based pricing for enterprise deployments.
- Physical Gift Products: Sale of physical gift baskets and premium gift sets for corporate events, holidays, and employee rewards, particularly during Tet and year-end seasons.
- Premium Privilege Services: Co-branded premium privilege programs (e.g., JCB Premium Service) where UrBox operates the platform and earns service fees from partner card networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Enterprise voucher packages with volume-based pricing |
| Subscription | Annual | Premium privilege platform services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
UrBox product offering
Product offeringCore offering
UrBox operates a B2B digital gifting and loyalty platform that supplies Vietnamese enterprises with multi-brand vouchers, e-vouchers, physical gift products, and premium privilege experiences redeemable across an ecosystem of 1,000+ brand partners and 20,000+ acceptance points. The platform enables corporations to run employee reward, customer loyalty, and trade marketing campaigns through dedicated solutions including UrStaff (HR benefits), Trade Marketing 4.0, and a Loyalty program management module. UrBox also operates the JCB Premium Service platform as a white-label privilege solution for premium cardholders via Zalo Mini App.
Product overview
UrBox operates as a B2B digital gifting and loyalty platform consisting of a core multi-brand gift catalog (Voucher, E-Voucher, Gift Certificate, Physical Gifts, Premium Privileges) supported by a mobile app, paired with modular SaaS solutions for employee benefits (UrStaff Portal), trade marketing (Trade Marketing 4.0), and customer loyalty (Chương trình Loyalty). The ecosystem also includes Tích Điểm UP — a Visa-linked points accumulation program — and UrBox Plus for pharmacy partnerships. A distinct white-label product, JCB Premium Service, is built and operated by UrBox as a Zalo Mini App to deliver premium cardholder privileges (airport lounges, hotels, golf, dining, healthcare) for JCB Ultimate and Platinum card issuers.
Differentiator
Problem solved
Functional benefit
Brands
- UrStaff: Digital employee benefits and welfare platform enabling businesses to manage and distribute employee rewards, benefits, and recognition programs.
- Trade Marketing 4.0
- Tích Điểm UP
- UrBox Plus
- JCB Premium Service
Products and services
- Voucher
Quantifiable outcome
- Customer satisfaction rate exceeding 95% reported in BenThanh Tourist case study
- +2 more outcomes
Companies that use UrBox
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
UrBox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
UrBox partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- JCBflagshipCo-developed JCB Premium Service platform on Zalo Mini App, providing exclusive lifestyle privileges (airport lounges, hotels, golf, dining, healthcare) to JCB Ultimate and Platinum cardholders. UrBox serves as platform operator and service coordinator.
- VisacoreCo-marketing partnership offering exclusive discounts (up to 5% or 10 million VND) for businesses purchasing UrBox vouchers using Visa Business cards. Joint promotions leveraging Visa's corporate cardholder network.
- Saigon Co.opminorPartnership with Saigon Co.op (Saigon Cooperative) to provide digital gifting solutions enhancing customer service through UrBox platform.
- VietcombankminorVietcombank VCB Rewards program featuring UrBox gift solutions for banking customers, demonstrating UrBox's integration with major Vietnamese financial institutions.
- 1,000+ Brand PartnerscoreExtensive network of 1,000+ brand partners across retail, food & beverage, entertainment, travel, and other sectors whose vouchers and rewards are distributed through the UrBox platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
UrBox competitors and assessment
Company assessmentDirect peers
- Blackhawk Network: Global leader in gift card marketplace, branded payments, and corporate rewards distribution. Directly comparable to UrBox as both aggregate multi-brand catalogs and distribute digital/physical incentives through enterprise channels.
- Snappy: US-based B2B digital gifting platform offering curated gift collections to enterprises for employee and customer rewards. Closely matches UrBox's corporate gifting catalog model and enterprise sales motion.
- Tremendous: Global rewards and incentives platform enabling businesses to send digital gift cards and payouts worldwide. Directly comparable to UrBox in serving enterprise HR and marketing teams with multi-brand digital reward catalogs.
- Giftogram: Corporate gifting platform focused on digital gift cards for marketing campaigns and employee recognition. Mirrors UrBox's Trade Marketing 4.0 and UrStaff use cases with a similar B2B sales-led model.
- Reward Gateway: Employee engagement and rewards platform serving HR departments globally. Comparable to UrBox's UrStaff portal in addressing enterprise employee benefits and recognition with digital infrastructure.
- Rybbon: Digital gifting platform specializing in incentives for market research and customer feedback. Comparable to UrBox in offering multi-brand digital rewards via enterprise integrations.
Regional players
- Kudo: Indonesia-based corporate gifting and rewards platform serving enterprise clients across Southeast Asia. Directly comparable as a regional competitor in the SEA B2B digital gifting market with similar product breadth.
- LINE Gift: Japan-based digital gifting service operated within the LINE super-app ecosystem. Comparable to UrBox's JCB Premium Service Zalo Mini App deployment in leveraging super-app distribution for digital gift delivery.
Broad incumbents
- Edenred: Global leader in employee benefits, vouchers, and corporate payment solutions with significant emerging-market presence. Overlaps with UrBox in employee benefit vouchers and corporate incentive programs at scale.
- Sodexo Benefits & Rewards: Global benefits and rewards services provider offering meal vouchers, gift cards, and employee incentive solutions. Comparable to UrBox in the enterprise voucher and reward distribution business, with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
UrBox social profiles
Digital presenceUrBox compliance and trust
Trust signalCompliance1 record
UrBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrBox leadership team
Management profileNumber of profiles
Profiles3 records
UrBox funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrBox
What does UrBox do?
UrBox operates a B2B digital gifting and loyalty platform that supplies Vietnamese enterprises with multi-brand vouchers, e-vouchers, physical gift products, and premium privilege experiences redeemable across an ecosystem of 1,000+ brand partners and 20,000+ acceptance points. The platform enables corporations to run employee reward, customer loyalty, and trade marketing campaigns through dedicated solutions including UrStaff (HR benefits), Trade Marketing 4.0, and a Loyalty program management module. UrBox also operates the JCB Premium Service platform as a white-label privilege solution for premium cardholders via Zalo Mini App.
Is UrBox a public or private company?
UrBox is a private company. It is classified as venture growth investor backed and is currently operating.
When was UrBox founded?
UrBox was founded in 2015. It employs 51 to 100 people.
Where is UrBox based?
UrBox is headquartered in Hanoi, Vietnam, in the Asia region.
How does UrBox make money?
Four revenue lines are on record. Voucher and Gift Card Sales are the primary driver. The others are platform Service Fees, physical Gift Products and premium Privilege Services.
Who are UrBox's main competitors?
Direct peers on record are Blackhawk Network, Snappy, Tremendous, Giftogram, Reward Gateway and Rybbon. Regional players are Kudo and LINE Gift. Broad incumbents are Edenred and Sodexo Benefits & Rewards.
Does UrBox have an API?
No public API is recorded for UrBox.
What industry is UrBox in?
UrBox's product category is Corporate Gifting & Loyalty Platform. Its primary akta.pro industry code is BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces, with a secondary code of THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences). Its NAICS code is 518 and its SIC code is 8741.