Deluxe Family

What Deluxe Family does

Deluxe Family (SSE: 600503) is a Shanghai-headquartered, publicly listed real estate development company founded in 1993 by Wang Weilin and listed on the Shanghai Stock Exchange in 2008 via asset injection. The company develops premium residential, commercial, and office properties across Shanghai and the broader Yangtze River Delta region, with signature projects including Gubei Garden, Pudong Garden, Tan Gong Villa, Haishang Center, Huijing Tiandi, and Taihu Huijing. Its core customer base comprises affluent residential buyers and foreign/expatriate residents seeking internationally-oriented housing in Shanghai's prime districts.

The company operates a multi-segment portfolio: (1) a core real estate development business generating one-time-sale revenue from project delivery, (2) a financial investment book anchored by a combined 3.82% equity stake in Xiamen International Bank held through the parent and its wholly-owned subsidiary Shanghai Jindie Real Estate, and (3) minority high-tech investments spanning smart robotics and graphene technology (notably Ningbo Moxi Technology's partnership with the National Graphene Innovation Center). Revenue is recognized on a project-completion basis via direct sales through property showrooms and on-site sales offices, with pricing project-specific and not publicly disclosed.

Operationally, the company is small (101-250 employees), maintaining its listing status with mandatory SSE disclosures and a dedicated investor relations portal. Recent strategic activity has shifted toward joint ventures (a Yangpu Pingliang project with Poly Property disclosed in August 2024) and continued diversification away from pure real estate, though financial results have turned sharply negative, with net losses in 2024 and 2025 following the broader Chinese property sector downturn, and the 2025 announcement that no profit distribution will be made—breaking a multi-year dividend track record that ran from 2011 to 2019.

Name

Deluxe Family

Legal name

华丽家族股份有限公司

Website

https://deluxe-family.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Deluxe Family (SSE: 600503) is a Shanghai-headquartered real estate developer of premium residential, commercial, and office properties in Shanghai and the Yangtze River Delta, serving affluent and expatriate buyers, with ancillary financial and high-tech investments.

Ownership category

akta.pro rank

Headquarters

HQ city

Changning

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Real Estate Development: Development and sale of premium residential, commercial and office properties in Shanghai and Yangtze River Delta region
2. Financial Investment Returns: Investment returns from equity stakes in financial institutions including Xiamen International Bank

Distribution channels1 record

Marketing channels2 records

Core offering

Deluxe Family is a Shanghai-headquartered real estate development company that develops and sells premium residential, commercial, and office properties in Shanghai and the broader Yangtze River Delta region. Its portfolio includes signature projects such as Gubei Garden, Pudong Garden, Tán Gōng (檀宫) Villa, Huijing Tiandi, and Taihu Huijing. Beyond core real estate, the company holds a 3.82% equity stake in Xiamen International Bank and has invested in high-tech areas including intelligent robotics and graphene technology.

Product overview

Deluxe Family (华丽家族股份有限公司, SH.600503) is a Shanghai Stock Exchange-listed real estate development company headquartered in Shanghai. The company operates a multi-segment portfolio consisting of: (1) Core real estate development business offering residential, commercial, and office properties across the Yangtze River Delta, with notable projects including Gubei Garden, Pudong Garden, Tan Gong Villa, Haishang Center, Huijing Tiandi, and Taihu Huijing; (2) Financial investments, primarily a 3.82% stake in Xiamen International Bank; and (3) High-tech investments including smart robotics and graphene technology through Ningbo Moxi Technology. The company was founded in 1993 by Mr. Wang Weilin and listed on the Shanghai Stock Exchange in 2008.

Differentiator

Problem solved

Functional benefit

Brands

• 华丽家族·古北花园: 上海成熟、规模最大、国际化程度最高的涉外高尚住宅区项目
• 华丽家族·浦东花园
• 华丽家族·檀宫别墅
• 华丽家族·太湖汇景
• 华丽家族·海上中心
• 华丽家族·汇景天地

Products and services

• Deluxe Family Gubei Garden (华丽家族·古北花园)

Quantifiable outcome

• Established market leadership in Shanghai premium residential sector through signature projects

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Poly Property (保利置业)minorStrategic or Co-development Partner · 7 August 2024Collaboration with Poly Property on the Yangpu Pingliang land development project. Design proposal publicly disclosed for the joint venture development.
• National Graphene Innovation Center (国家石墨烯创新中心)minorStrategic or Co-development Partner · 21 April 2023Ningbo Moxi Technology (宁波墨西科技有限公司), associated with Deluxe Family's high-tech investments, signed a strategic cooperation agreement with the National Graphene Innovation Center.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Greentown China (绿城中国): Premium Chinese residential developer renowned for high-quality design and craftsmanship—directly comparable to Deluxe Family's artisan-quality positioning in the Yangtze River Delta.
• Sunac China (融创中国): Large Chinese residential developer with significant presence in Tier-1 and Tier-2 cities. Comparable as a listed Chinese developer operating in the premium residential segment.
• China Resources Land (华润置地): Hong Kong-listed Chinese developer focused on premium residential and investment properties, with strong exposure to Tier-1 cities including Shanghai. Comparable as a quality-focused developer targeting affluent buyers.
• Longfor Group (龙湖集团): Leading Chinese developer with diversified portfolio spanning residential, commercial, and rental housing. Comparable for its premium positioning, focus on Tier-1 markets, and publicly listed status.
• Poly Real Estate (保利置业): Major Chinese state-owned real estate developer with a focus on residential and commercial properties. Directly comparable as a Chinese premium developer and existing strategic partner of Deluxe Family on the Yangpu Pingliang project.

Broad incumbents

• China Vanke (万科企业): One of China's largest publicly listed real estate developers with diversified residential, commercial, and property services. Comparable as a major listed Chinese developer operating across multiple segments and regions.
• Greenland Holdings (绿地控股): Large Shanghai-headquartered state-owned real estate developer with national and global footprint. Comparable for its Shanghai base, diversified property portfolio, and listed status on Shanghai Stock Exchange.
• China Overseas Land & Investment (中海地产): Major Chinese state-owned developer with strong presence in Tier-1 cities and premium residential segment. Comparable for its quality-focused approach and disciplined balance sheet management.

Regional players

• Shanghai Industrial Urban Development (上海实业城市开发): Shanghai-focused real estate developer with exposure across the Yangtze River Delta. Comparable for its regional concentration in Shanghai and similar property mix including residential and commercial.
• Shanghai Shimao (上海世茂): Shanghai-headquartered Chinese developer with diversified real estate operations. Comparable for its Shanghai base and premium residential focus within the Yangtze River Delta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deluxe Family