Pro-Active
- Company typePrivate
- Founded1996
- HeadquartersPalatine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Pro-Active firmographics
Firmographics- Name
- Pro-Active
- Legal name
- Cutting-Edge Solutions
- Website
- https://pro-active.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pro-Active industry classification
Industry- Product category
- Commerce Platform Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Pro-Active is headquartered
LocationHeadquarters
- HQ city
- Palatine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pro-Active business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Three-tier subscription model (Starter $299/mo, Growth $499/mo, Enterprise starting at $1,699/mo). Revenue is recurring monthly/annual subscription fees. No transaction fees beyond payment gateway processing. No GMV-based platform fee. No app-store subscription layer. Implementation/setup fees are customized based on business requirements and use case. Enterprise tier includes dedicated customer success manager, custom theme, full POS deployment, multi-location support, and SLA-backed uptime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter at $299/mo for growing single-location retailers and emerging D2C brands |
| Subscription | Monthly | Growth at $499/mo for multi-channel sellers and retailers with 2+ physical locations |
| Subscription | Monthly | Enterprise starting at $1,699/mo for established consumer brands and large multi-channel operators |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pro-Active product offering
Product offeringCore offering
Pro-Active is a hosted SaaS eCommerce platform that bundles 200+ features — storefront, integrated mobile POS, marketing automation, SEO/AEO tools, native multi-channel selling (eBay, Reverb, Google Shopping), loyalty, gift cards, rentals, and lessons management — into a single unified database. It is sold to mid-market retailers and consumer brands doing $1M–$100M+ GMV via direct sales with quote-based subscription pricing (Starter $299/mo, Growth $499/mo, Enterprise from $1,699/mo). The platform replaces the 15–20 app subscription stack that competing platforms require, with implementation timelines of 2–8 weeks.
Product overview
Pro-Active is an all-in-one B2C and D2C eCommerce platform developed by Cutting-Edge Solutions since 1996. The core platform bundles 200+ features into a single hosted system, including the B2C Commerce Module for multi-brand retailers, D2C Commerce Module for direct-to-consumer brands, integrated Point of Sale (POS), Marketing Tools Suite (loyalty, email, gift cards, affiliate tracking, abandoned cart recovery), SEO & AEO Platform (structured data, semantic markup, AI-answer-engine ready content), and native channel integrations for eBay, Reverb, and Google Shopping. The platform is positioned as a unified alternative to assembling multiple apps, combining storefront, retail, POS, marketing, SEO, security, and channel selling in one database with no app-store tax.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro-Active Core Platform An all-in-one hosted SaaS eCommerce platform that bundles 200+ features — storefront, integrated POS, marketing automation, native multi-channel selling, SEO/AEO, loyalty, gift cards, rentals, and lessons management — into a single unified database. Sold to mid-market retailers and consumer brands doing $1M–$100M+ GMV via direct sales with quote-based subscription pricing.
- Pro-Active B2C Commerce
Quantifiable outcome
- 40–60% lower monthly cost vs. assembling comparable feature sets on app-store platforms
- +4 more outcomes
Companies that use Pro-Active
Customer profileSegments5 records
Ideal customer profiles5 records
Pro-Active technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature9 records
Pro-Active partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- eBaycoreNative eBay integration — product uploads, listing updates, inventory sync, order retrieval, shipping push-back, and customer notifications managed directly from the Pro-Active admin. One catalog auto-syndicated to eBay alongside the storefront and other channels. No third-party feed manager required.
- ReverbcoreNative Reverb integration built specifically for music-products merchants. Product uploads, condition ratings, inventory sync, order retrieval, and shipping push-back — all from the same Pro-Active admin. Originally built for Pro-Active's heritage music-industry retailers.
- Google ShoppingcoreNative Google Shopping integration with feed generation, inventory and price sync, structured data for rich Shopping results, and Google Merchant Center integration. Product data from the unified catalog automatically syndicated to Google Shopping.
- QuickBookscoreQuickBooks accounting integration keeps sales, taxes, and customers reconciled with the merchant's books. Available on the Growth tier with QuickBooks export; full ERP integration scoping on Enterprise tier.
- PayPalcorePayPal accepted at checkout. Included at no extra cost. Serves as a primary digital wallet and trust signal for first-time and high-AOV buyers.
- Authorize.netcoreMajor payment gateway support for credit-card processing. Included at no extra cost. Works alongside PayPal as a universal fallback payment option. Tokenized payments through certified gateway partners; raw card numbers never touch Pro-Active servers.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Pro-Active competitors and assessment
Company assessmentDirect peers
- Lightspeed Commerce: Lightspeed is an omnichannel commerce platform combining POS, eCommerce, and payments for retail and restaurant. Strongly comparable to Pro-Active's integrated POS + eCommerce value proposition, particularly for specialty retail and multi-location merchants.
- BigCommerce: BigCommerce is a direct eCommerce SaaS platform competing in the mid-market and enterprise segment. Pro-Active compares against BigCommerce's per-feature add-on costs and longer implementation timelines, positioning its bundled all-in-one platform as a cost-effective alternative.
- Shopify: Shopify is the dominant direct-to-peer eCommerce SaaS platform for SMB and mid-market merchants. Pro-Active explicitly positions against Shopify Plus by bundling features Shopify charges for as separate app subscriptions, offering integrated POS (vs. Shopify POS Pro at $89/location/month), and eliminating GMV-based fees.
- Volusion: Volusion is a hosted eCommerce SaaS platform for SMB and mid-market merchants. Comparable as a bundled all-in-one eCommerce platform, though Pro-Active differentiates with its deeply integrated POS and native multi-channel marketplace (eBay, Reverb) selling.
- WooCommerce: WooCommerce is the open-source eCommerce plugin for WordPress, popular with SMB and mid-market merchants. Comparable in target customer (small-to-mid retailers) but Pro-Active differentiates as a fully-hosted SaaS with bundled features versus WooCommerce's open-source + paid extensions model.
- Squarespace Commerce: Squarespace offers design-forward eCommerce capabilities primarily for lifestyle and creative brands. Comparable as a hosted SaaS platform for D2C and specialty retail, though Pro-Active differentiates on integrated POS and heavy multi-channel marketplace selling.
- Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is the enterprise eCommerce platform Pro-Active explicitly targets as a replacement, citing 3-12 month implementation timelines on Adobe Commerce versus 2-8 weeks on Pro-Active, plus significantly lower TCO for mid-market merchants.
- Wix eCommerce: Wix provides an all-in-one website builder with eCommerce capabilities for small and mid-market merchants. Comparable to Pro-Active's hosted SaaS model and bundled feature approach, though Wix emphasizes SMB website building versus Pro-Active's strong omnichannel POS + marketplace integration.
Broad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise eCommerce platform within the broader Salesforce CRM ecosystem. Comparable in serving large multi-channel retailers, but Pro-Active targets the mid-market gap below Salesforce's enterprise price point with simpler bundled functionality.
- Shopify Plus: Shopify Plus is the enterprise tier of Shopify, targeting high-volume merchants and large D2C brands. Pro-Active directly competes with Shopify Plus in the mid-market enterprise segment, citing the cost-and-complexity advantage of bundled features and faster implementation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pro-Active social profiles
Digital presencePro-Active compliance and trust
Trust signalCompliance6 records
Pro-Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro-Active leadership team
Management profileNumber of profiles
Pro-Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro-Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro-Active
What does Pro-Active do?
Pro-Active is a hosted SaaS eCommerce platform that bundles 200+ features — storefront, integrated mobile POS, marketing automation, SEO/AEO tools, native multi-channel selling (eBay, Reverb, Google Shopping), loyalty, gift cards, rentals, and lessons management — into a single unified database. It is sold to mid-market retailers and consumer brands doing $1M–$100M+ GMV via direct sales with quote-based subscription pricing (Starter $299/mo, Growth $499/mo, Enterprise from $1,699/mo). The platform replaces the 15–20 app subscription stack that competing platforms require, with implementation timelines of 2–8 weeks.
Is Pro-Active a public or private company?
Pro-Active is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro-Active founded?
Pro-Active was founded in 1996. It employs 11 to 50 people.
Where is Pro-Active based?
Pro-Active is headquartered in Palatine, United States, in the North America region.
How does Pro-Active make money?
One revenue line is on record: saaS Platform Subscription.
Who are Pro-Active's main competitors?
Direct peers on record are Lightspeed Commerce, BigCommerce, Shopify, Volusion, WooCommerce, Squarespace Commerce, Adobe Commerce (Magento) and Wix eCommerce. Broad incumbents are Salesforce Commerce Cloud and Shopify Plus.
Does Pro-Active have an API?
Yes. Pro-Active offers API access for custom integrations, allowing developers to build custom workflows and connect with ERP, subscription, or marketplace integrations beyond the native list.
What industry is Pro-Active in?
Pro-Active's product category is Commerce Platform Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.