Yataş Bedding

What Yataş Bedding does

Yataş Bedding (legal name Yataş Yatak ve Yorgan Sanayi) is a Turkish manufacturer of mattresses, bed bases, and bedding accessories, and is the largest domestic producer in its category. Founded in 1985 and headquartered in Istanbul (Kartal district), the company is publicly listed on Borsa Istanbul under the ticker YATAS.IS. It holds an estimated 20% share of Turkey's domestic bedding market and competes primarily with local rival Doğtaş.

The company operates a vertically integrated business spanning manufacturing and retail. Its core product is mattresses, supported by bed bases and bedding accessories, with premium mattress tiers specifically used to drive margins against entry-level and mid-market offerings. Yataş distributes domestically through a network of more than 200 company-owned Yataş-branded retail stores targeting Turkish consumers, while international revenue is generated through export channels into Europe (approximately 25% of group revenue) and the Middle East.

The revenue model is concentrated in hardware sales across three streams: mattress sales (the primary driver), bedding accessories and bed bases (complementary attach revenue from the existing customer base), and export revenue. Pricing is retail-store based and is not publicly disclosed. In 2025, gross margins contracted by an estimated 150-200 basis points due to elevated foam, freight, and Turkish labor costs; management has guided to a recovery toward 38-42% gross margin in 2026, contingent on input cost stabilization and demand normalization. The company has 1,001-5,000 employees, and no major shareholders, M&A activity, partnerships, or leadership changes are disclosed in the available data.

Name

Yataş Bedding

Legal name

Yataş Yatak ve Yorgan Sanayi

Website

https://yatasgrup.com.tr

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yataş Bedding is Turkey's largest mattress and bedding manufacturer, selling mattresses, bed bases, and accessories through 200+ company-owned retail stores domestically and via exports to Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

SIC

Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Mattress manufacturing
• Bedding products
• Home textiles
• Bed bases
• Sleep solutions

Headquarters

HQ city

Kartal

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mattress Sales: Primary revenue stream from manufacturing and selling mattresses. Premium product lines drive margins while core product lines serve mainstream consumers. Mattress sales constitute the largest portion of group revenue.
2. Bedding Accessories: Bed bases and bedding accessories complement the core mattress offering, providing additional revenue from the existing customer base through accessory and complementary product sales.
3. Export Revenue: Growing export operations targeting Europe and the Middle East. Europe accounts for approximately 25% of group revenue, representing a significant international revenue stream with expansion potential.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Yataş Bedding manufactures and retails mattresses, bed bases, and bedding accessories under the Yataş brand. Mattresses serve as the primary revenue driver, with premium product lines supporting margins while broader offerings span entry-level to premium price points. The company distributes through over 200 company-operated retail stores in Turkey and through export channels to Europe and the Middle East.

Product overview

Yataş Bedding is a single-brand retail offering of mattresses, bed bases, and bedding accessories. The company operates over 200 retail stores under the Yataş brand, with mattresses serving as the primary revenue driver. Premium product lines within the mattress category drive margins, while the bed bases and bedding accessories complement the core mattress offerings to provide a complete bedding solution. The company targets both domestic Turkish consumers and export markets in Europe and the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Yataş Mattresses
• Bed Bases
• Bedding Accessories

Quantifiable outcome

• 20% domestic market share in Turkey
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Doğtaş: Turkish home furniture and bedding manufacturer and retailer with overlapping mattress and bedroom furniture offerings. Directly comparable as a domestic peer competing for the same Turkish consumer base.
• Spring Air: Global mattress manufacturer operating through licensing and distribution partnerships. Comparable as a multi-region bedding manufacturer with similar product positioning.
• Sleep Number: US-based mattress and sleep technology retailer with proprietary products and direct-to-consumer retail stores. Comparable business model combining manufacturing with branded retail.
• King Koil: International mattress manufacturer with licensing across multiple countries. Comparable as a global bedding brand operating in similar mattress categories with multi-region distribution.
• Hästens: Premium Swedish bed and mattress manufacturer. Comparable as a high-end bedding brand with manufacturing expertise and global retail presence targeting premium consumers.

Regional players

• Silentnight Group: UK's largest bedding manufacturer with broad mattress and bed product portfolio. Comparable as a regionally dominant bedding manufacturer operating primarily outside Yataş's core markets.
• Rosen Group (ROLF): Russian mattress and bedding manufacturer with strong domestic market share. Comparable as a regionally dominant bedding manufacturer with similar product portfolio and retail strategy.

Broad incumbents

• Tempur Sealy International: Global mattress manufacturer with leading brands including Tempur-Pedic and Sealy. Comparable as a large-scale bedding producer and brand-led mattress retailer across multiple geographies.
• Serta Simmons Bedding: Major North American mattress manufacturer with the Serta and Beautyrest brands. Comparable as a multi-brand bedding manufacturer with broad retail distribution.
• IKEA (Inter IKEA): Global home furnishings retailer with significant mattress offerings. Comparable as a broad furniture and sleep products retailer competing for consumer bedding wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yatasbedding
• Facebookfacebook.com/YatasBedding

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yataş Bedding