Tokihana

Name

Tokihana

Legal name

株式会社トキハナ

Website

https://tokihana.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wedding Services Platform

NAICS

Caterers (722320)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding venue matching
• Bridal industry consulting
• Newlywed lifestyle services
• Wedding BPO services
• Bridal career placement

Headquarters

HQ city

Shinbashi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Wedding venue matching (トキハナ): Revenue from partnerships with wedding venues (matching fees or transaction-based). Venues pay for access to the platform's couple referrals. The platform is free for couples. Strong network of 750+ partner venues nationwide generates referral/transaction income.
2. トキハナキャリア (bridal-focused recruitment): Fee-based job placement service for the bridal industry and cross-industry positions. Licensed employment agency (有料職業紹介) with permit 13-ユ-307973. Revenue from successful placement fees charged to employer clients.
3. リクシィブライダルコンサルティング (B2B consulting): Consulting services for wedding venues including marketing, sales, HR, call center setup, and bridal BPO. BPO billed on hourly basis (3,000 yen/hour standard, 2,400 yen/hour for partner venues, minimum 10 hours/month). Monthly chat consulting at 50,000 yen/month.
4. LINE Sales DX (toC営業DX): LINE utilization consulting and support services for non-bridal companies (cross-industry B2B), applying wedding industry LINE expertise to help other sectors improve customer engagement and sales performance.
5. Marriage-related service commissions (stage pass): Commissions from partner service providers in rings, beauty, photography, moving, insurance, and career for newlyweds through the Stage Pass program

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tokihana operates a multi-sided bridal platform that matches couples with 750+ partner wedding venues free of charge, while monetizing through venue commissions, B2B consulting, and BPO services. The platform spans consumer venue matching, newlywed lifestyle services (Stage Pass), bridal-focused job placement (Tokihana Career), and B2B bridal industry consulting — supported by dedicated wedding advisors with 10+ years of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• トキハナ（メインプラットフォーム）: 新婚層向けワンストップ支援プラットフォーム、結婚式場マッチング事業
• トキハナステージパス
• トキハナキャリア
• トキハナ One
• gensen wedding
• Choole（チュール）
• リクシィブライダルコンサルティング
• Bride BPO
• toC営業DX支援
• Wedding Open Innovation

Products and services

• Tokihana (Wedding Venue Matching Platform) Free consumer-facing wedding venue matching platform connecting couples with 750+ partner venues, supported by veteran wedding advisors with 10+ years industry experience. Includes LGBTQ+ wedding venue support.
• Tokihana Stage Pass Point service for newlywed couples providing offers across rings, beauty, photo, moving, insurance, career, and other post-wedding lifestyle categories.
• Tokihana Career Vocational placement service specialized in bridal industry careers, supporting job seekers transitioning life stages (after wedding, maternity, career change) and connecting them with bridal industry employers.
• Tokihana Bridal Consulting (Rexit Bridal Consulting) B2B consulting service for wedding venues and bridal industry operators, covering sales process reform, customer follow-up, and digital transformation. Supported 40+ companies and 250+ venues.
• toC Sales DX Support LINE Official Account-driven direct-to-consumer sales transformation consulting for cross-industry B2C brands, with subscription-based chat consulting (¥50,000/month) and 1-hour minimum ad-hoc consulting.
• Tokihana One Personal concierge support for marriage procedures and administrative paperwork for newly engaged couples.
• gensen wedding Wedding venue search service specifically targeted at adult couples.
• Tokihana Mate Service supporting couples with wedding preparation by connecting them with planning partners.
• Bride BPO (Staffing Service) Hourly-based BPO staffing service for bridal venues, with 4-hour minimum engagement (¥5,000/hour) and 4-hour billing increments.
• Tokihana Movie (AI Avatar Video) Wedding video and projection service using AI avatar technology, available for wedding receptions in partnership with FLATBOYS.
• Tokihana Web Invitation Digital web-based wedding invitation service for couples, providing an alternative to physical paper invitations.
• Memorial Book Memorial photo book service for couples to capture wedding memories.

Quantifiable outcome

• 750+ partner wedding venues nationwide as of April 2026 (grew from 500 in January 2024)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

16 partnerships are on record, tiered core and minor.

• 株式会社アスカネットcoreStrategic or Co-development Partner · 7 October 2025Joint development of 'メモリアルブック' (memorial book) — a wedding photo book that can be ordered even after the wedding. Builds on Asukanet's printing/production capabilities combined with Tokihana's wedding matching customer base.
• 株式会社FLATBOYSminorStrategic or Co-development Partner · 2 October 2025AI-powered wedding video collaboration: 'トキハナムディズ（AIアバター）' allows couples to convey their feelings using AI avatar technology, developed jointly with Flatboys.
• アート引越センター株式会社minorStrategic or Co-development Partner · 29 July 2025Partner partnership for the Stage Pass newlywed support program, offering moving services to Tokihana's newlywed customers.
• リノベる株式会社coreStrategic or Co-development Partner · 3 June 2025Partnership for renovation services integrated into the newlywed lifestyle support ecosystem. Tokihana's LINE sales DX consulting also applies Renoveru's renovation expertise to wedding industry contexts. Renoveru is Japan's leading one-stop renovation provider with 3,700+ cumulative renovation projects.
• 株式会社サムシングフォーminorStrategic or Co-development Partner · 23 May 2025Business partnership for '夫婦の理念' (couple philosophy) services, integrated into Tokihana's wedding support offerings.
• GeNiE株式会社minorStrategic or Co-development Partner · 17 April 2025Business partnership for embedded finance service 'マネーのランプ' (Money Lamp) offering installment payment for wedding and new life expenses.
• AnyReach株式会社minorStrategic or Co-development Partner · 19 June 2024Business partnership for selectable card-style wedding favors 'AnyGift Wedding', integrated into Tokihana's service offerings for couples.
• 花嫁準備プログラム - アーティスト / 専門家阵容minorStrategic or Co-development Partner · 3 April 2024Collaboration with top wedding professionals including ARCH DAYS editor Inoue Ayaka, image consultant Rina Saiki (Colorcle), physical beauty specialist Maomi Yuki, art director Wakirie, and others for bride preparation programs.
• スタジオルミナス (Studio Luminus)minorStrategic or Co-development Partner · 20 February 2024Partnership with popular photography studio for pre-wedding photo shoot promotions — complimentary shoot offers for customers who booked venues through Tokihana.
• 株式会社アスカネットcoreStrategic or Co-development Partner · 16 December 2022Capital and business partnership for photo-related wedding services, leveraging Asukanet's ASK LOGBOOK and photo book technology for Tokihana's wedding platform customers.
• シナジーマーケティング株式会社minorStrategic or Co-development Partner · 14 October 2021Joint webinar co-hosting on customer experience topics (LINE/CRM/web consulting). Synergy Marketing and Tokihana collaborated multiple times on digital marketing topics.
• 株式会社グローアップ (シエル・ホールディングスグループ)minorStrategic or Co-development Partner · 26 February 2021Rental secondment service partnership offering bridal industry-specific limited-term dispatch support for companies needing temporary staffing solutions.
• CHET Production (Vウェディング)coreStrategic or Co-development Partner · 25 May 2020Co-development of 'Vウェディング' (virtual wedding) service — CG-powered virtual studio online wedding ceremonies launched during COVID-19. Both companies jointly operated online wedding introduction services.
• Combi × Choole (ファミリー婚)minorStrategic or Co-development Partner · 17 October 2019Wedding Open Innovation Case 2: Combi-supported family wedding service 'ファミリー婚' — combining baby/child products with wedding services for parents, targeting the growing family wedding segment.
• 東京カレンダー (東カレウェディング)coreStrategic or Co-development Partner · 11 July 2019Wedding Open Innovation Case 1: Tokyo Calendar powered by gensen wedding — wedding venue content collaboration using Tokyo Calendar's media brand and Tokihana's platform infrastructure.
• アイスタイルキャリア (@tcosme career)minorStrategic or Co-development Partner · 28 July 2017Bridal human resources collaboration leveraging @cosme's database of 15 million monthly users to expand the recruitment talent pool for the bridal industry.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Minkon (みん婚) / Best-Wedding: Specialized wedding consulting agency offering venue search support with dedicated consultants. Directly comparable to Tokihana's ex-planner matching service; competes for the same couples who want personalized guidance rather than self-serve search.
• Hanayume (ハナユメ): Kakaku.com's wedding venue matching platform offering reservation coupons and personalized matching. Closest direct competitor in venue-matching business model, with strong SEO traffic and a coupon-based monetization layer Tokihana does not match.
• Zexy (ゼクシィ): Recruit Holdings' flagship wedding information and venue matching platform, the dominant consumer-facing brand in Japan's wedding market. Directly competes with Tokihana for couple-side traffic and venue partnerships, with substantially larger marketing reach.
• Wedding Park (ウエディングパーク): Listed (TSE Growth) wedding venue search and review platform with deep venue coverage and user-generated reviews. Overlaps with Tokihana on venue matching but differentiates via review-driven discovery rather than ex-planner consultation.

Others

• WeddingWire / The Knot: US-headquartered global wedding marketplace platform, illustrative peer for category business model and competitive dynamics, though geographically non-overlapping.
• Houzz Japan / LIFULL HOME'S: LIFULL operates a leading real estate platform that has extended into renovation/housing services. Comparable as a Renoveru-adjacent cross-industry partner for Tokihana's newlywed ecosystem, though not a wedding platform.
• ESCRI (エスクリ): TSE-listed wedding venue operator where Tokihana CEO Ando was previously Director and COO Omata was Director; not a direct platform competitor but represents the legacy wedding industry incumbents Tokihana is disrupting through BPO and consulting.

Broad incumbents

• Recruit Holdings: Parent of Zexy and broader wedding/lifestyle information giant with massive marketing budget and diversified wedding-media portfolio. Indirect competitor and incumbent against which Tokihana's digital-first, LINE-native approach is positioned.
• Take and Give Needs (テイクアンドギヴ・ニーズ): Major Japanese wedding venue operator (guesthouse format) running 10,000+ weddings annually; both a Tokihana Career customer (hiring planners) and a competitor for consumer mindshare. Operates at the supply side rather than as a matching platform.
• Aigan (アイガン): National bridal jewelry retailer with strong couple-side brand in engagement and wedding rings. Competes for newlywed wallet share alongside Tokihana Stage Pass, particularly for ring commissions where Tokihana's affiliate model intersects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/antimo
• YouTubeyoutube.com/channel/UCuCgG_Rp-Gj4rWOs2l4YQBg
• LinkedInnote.com/tokihanainc
• Instagraminstagram.com/tokihana_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokihana