Uniroyal

What Uniroyal does

Uniroyal Kimya A.Ş. is a Turkish chemical manufacturer of cleaning products, established in 2013 and operating under its formal Anonim Şirketi structure since the end of 2015, headquartered in Arnavutköy, Istanbul. The company runs two parallel product lines. Its professional line targets corporate carpet-washing, sofa-cleaning, laundry, and broader commercial cleaning operators with shampoo concentrates (e.g., 5001 XS), heavy-duty stain removers (XS TURBO), and oil-based perfumes for long-lasting fragrance. Its consumer line, marketed through the Feat® and Right® sub-brands, offers household stain remover sprays and wipes and an ECOCERT-certified multi-purpose kitchen cleaner formulated from vegan, cruelty-free ingredients.

The company's underlying technology is chemical rather than digital: proprietary surfactant systems claim 90–95% natural raw materials sourced from corn, sugar cane, sunflower, coconut, and palm seed oil, with formulas that are bleach-, solvent-, alcohol-, and acid-free and claim 90% biodegradability. ECOCERT Natural Detergent certification applies to the Right kitchen cleaner, and the company operates under ISO-aligned integrated management systems for quality, environment, and occupational health and safety.

Commercially, Uniroyal operates a B2B-led motion targeting Turkish professional cleaning service companies with quote-based, pay-as-you-go direct sales ('Request a quote' pricing for enterprise accounts), while also serving household consumers and institutional facilities (hotels, hospitals, offices) through the corporate website and contact-form inquiries. Distribution is described as direct domestic sales partnerships across all provinces of Turkey rather than third-party retail, and an English-language website signals intent for international awareness without disclosed export revenue.

Name

Uniroyal

Legal name

Uniroyal Kimya A.Ş.

Website

https://uniroyalkimya.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Uniroyal Kimya A.Ş. is a Turkish chemical manufacturer that produces natural-ingredient professional and household cleaning products — including carpet shampoos, stain removers, and the Feat® and Right® consumer sub-brands — selling primarily to professional cleaning service companies and institutional facilities across Turkey via quote-based direct sales.

Ownership category

akta.pro rank

Product category

Cleaning Products Manufacturing

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Natural/Eco All-Purpose Cleaners (CRAJAMAM)

akta.pro secondary industries

Carpet & Upholstery Foam/Shampoo Cleaners (CRAJALAB), Wipes (Baby, Flushable, Household, Personal) (CRADALAH)

Keywords

• Professional cleaning products
• Carpet shampoo manufacturing
• Household cleaning chemicals
• Biodegradable stain removers
• Industrial cleaning supplies

Headquarters

HQ city

Arnavutköy

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Cleaning Products: Revenue from selling professional-grade cleaning products including carpet shampoos, stain removers, and perfumes to businesses in the cleaning industry. B2B sales model with quote-based pricing.
2. Household Consumer Products: Revenue from consumer cleaning products including Feat stain remover spray/wipes and Right kitchen cleaner sold to individual consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Uniroyal Kimya manufactures and sells chemical cleaning products in two lines: professional cleaning products (carpet shampoos, stain removers, and oil-based perfumes) sold B2B to corporate cleaning service companies, and consumer household cleaning products (Feat® stain remover spray and wipes, Right multi-purpose kitchen cleaner) sold via direct inquiry. The company formulates products using 90-95% natural raw materials, free from bleach, solvents, alcohol, and acid, with biodegradable properties and ECOCERT certification for select products.

Product overview

Uniroyal Kimya A.Ş. is a Turkish cleaning products manufacturer offering two product lines: Consumer House Cleaning products (Feat® stain removal spray and wipes, Right kitchen cleaner) and Professional Cleaning products (carpet shampoos, stain removers, and perfumes). The Feat® brand provides portable stain solutions for consumers, while Right offers ECOCERT-certified kitchen cleaning. Professional products include the 5001 XS carpet shampoo for deep cleaning, XS TURBO professional stain remover, and 7001 E oil-based perfume for long-lasting fragrance.

Differentiator

Problem solved

Functional benefit

Brands

• Feat®: Stain remover product line including spray and wipes for household stain removal on various surfaces
• Right

Products and services

• Feat® Stain Remover Spray Multi-purpose stain removal spray for household consumers, effective on grease, tea, coffee, pomegranate, fruit juice, wine, ketchup, chocolate, tomato paste, and blood stains. Does not contain bleach, solvent, alcohol, or acid. Available in 750 ml format.
• Feat® Stain Remover Wipes Portable stain removal wipes for on-the-go household use, providing fast and effective solutions for unexpected stains during travel or daily activities. Box contains 8 wipes.
• Right Multi-Purpose Kitchen Cleaner All-in-one kitchen cleaner effective against all types of oil and dirt. ECOCERT Natural Detergent certified with 99% natural origin ingredients. Vegan and cruelty-free formula, 90% biodegradable. Used on hobs, sinks, ovens, dining tables, countertops, and stovetops. Available in 600 ml spray.
• 5001 XS Carpet Shampoo Professional-grade carpet cleaning shampoo for commercial cleaning businesses. Provides superior cleaning and stain removal. Suitable for carpets, sofas, and beds; safe for hand-woven wool, silk, and bamboo carpets. Provides color saturation, shine, and silky softness. Concentrated formula used by mixing 1-1.5 kg in 100 liters of water. Available in 30 kg and 60 kg packaging.
• XS TURBO Stain Remover Professional strength stain remover for stubborn stains on carpets, fabrics, textiles, clothes, uniforms, and sheets. Effective against grease, tea, coffee, food stains, tomato paste, and blood. Safe for all carpet types including hand-woven wool, silk, and bamboo. Does not contain bleach, solvent, acid, or alcohol. Available in 750 ml and 10 liter formats.
• 7001 E Oil Based Perfume Carpet perfume created with high-quality natural essences mixture for professional cleaning services. Provides permanent fragrance lasting for weeks when diluted at 1/3 ratio. Can be used directly on carpet or diluted at 1/4 ratio. Available in 10 lt and 20 lt containers.

Quantifiable outcome

• 99% natural origin ingredients in Right kitchen cleaner
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hayat Kimya: Largest Turkish hygiene, cleaning, and personal care CPG manufacturer (brands including Bingo, Molfix, Molped). Directly comparable on Turkish cleaning product manufacturing footprint, though it operates at much larger scale across multiple categories and is more diversified than Uniroyal's specialty focus.
• Dalan Kimya: Turkish manufacturer of soap, detergent, and personal care products with a long-established domestic and export footprint. Comparable as a Turkish cleaning-product manufacturer, though Dalan operates at larger scale and is more diversified into bar soap and personal care versus Uniroyal's specialty cleaning focus.
• Evyap: Turkish manufacturer of soap, detergents, and personal care products (brands including Duru, Fax). Directly comparable on Turkish cleaning product manufacturing, though significantly larger and more diversified across personal care, with broader international distribution.
• Seventh Generation (Unilever): Established North American eco-cleaning brand owned by Unilever, offering plant-based household cleaners. Comparable to Uniroyal on the natural/eco-cleaning value proposition and household consumer positioning (Feat®, Right), though operating at vastly greater scale and international reach.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving hospitality, healthcare, and industrial customers. Comparable to Uniroyal on institutional cleaning chemistry and the hotel/hospital/office customer segment, though operating at vastly larger scale with global service infrastructure.
• Method Products (Ecover/SC Johnson): Design-forward, naturally-derived household cleaning brand now under S.C. Johnson. Comparable to Uniroyal on the natural, design-conscious household cleaning positioning, particularly relevant to Right kitchen cleaner and Feat stain remover as consumer-facing eco-cleaning alternatives.
• Ecover (S.C. Johnson): European eco-cleaning brand specializing in plant-based and mineral-based detergents and cleaners. Comparable to Uniroyal on the natural, biodegradable, ECOCERT-adjacent positioning, though Ecover operates across full household categories with established European retail distribution.

Direct peers

• Prochem: UK-based manufacturer of professional carpet and upholstery cleaning chemicals, including shampoos, stain removers, and deodorizers. Directly comparable on the professional carpet-cleaning product category that anchors Uniroyal's 5001 XS, XS TURBO, and 7001 E perfume lines, though serving primarily the UK/European market.
• Chemspec (Legend Brands): Manufacturer of specialty cleaning chemicals for carpet, upholstery, and restoration professionals. Directly comparable to Uniroyal's professional carpet cleaning product line; both target professional service companies with concentrated chemistry and specialty stain-removal solutions.

Others

• WoolSafe®-approved carpet cleaning formulators: WoolSafe is an independent certification body for carpet cleaning products approved for use on wool and delicate fibers. Comparable to Uniroyal because Uniroyal's 5001 XS shampoo is positioned as safe for hand-woven wool, silk, and bamboo — the same standard WoolSafe certifies, making certified formulators direct product competitors in the delicate-fiber specialty segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uniroyal.tr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniroyal