Garden World

What Garden World does

Garden World (legal name Интернет-магазин Садовый Мир) is a Russian online retailer of gardening supplies founded in 2004 and headquartered in Ramenskoye, Moscow Oblast. The company sells seeds, seedlings, perennials, bulbs, conifers, fruit plants, indoor flowers, aromatic herbs, garden tools, and fertilizers to individual home gardeners and hobbyist growers, with both retail and wholesale activity referenced. Its core product offering is a broad mail-order catalog sourced from brands including Dom Semyan, Agroleita, Gavrish, Poisk, SeDeK, and Sibirskiy Sad, structured around unit-priced SKUs (typically 240–600 rubles for popular items) with a 400-ruble minimum order and recurring 20% promotional discounts.

The business runs on a direct-to-consumer e-commerce model through sadovod.net, where orders are placed 24/7 via website, email, WhatsApp, Viber, and an on-site chat. Distribution is hybrid: products are shipped via Russian Post and courier services to all 85 regions of Russia, and the catalog is also listed on the major Russian marketplaces OZON and Wildberries. Operationally the firm is a micro-organization with 1–10 employees; there is no disclosed technology platform beyond a standard storefront CMS, no public API, no mobile app, and no AI capabilities referenced. Revenue is not publicly disclosed and no funding rounds, investors, or acquisitions are recorded in the available data.

Name

Garden World

Legal name

Интернет-магазин Садовый Мир

Website

https://sadovod.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Garden World (Садoвый Мир) is a Russian online mail-order retailer, founded in 2004, selling seeds, seedlings, plants, and garden supplies to hobbyist gardeners across all 85 regions of Russia via its website and the OZON and Wildberries marketplaces.

Ownership category

akta.pro rank

Product category

Online Garden Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

Keywords

• Garden seeds retail
• Plant seedlings mail order
• Online nursery store
• Garden supplies ecommerce
• Flower bulbs nursery

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce product sales: Direct online sales of seeds, seedlings, plants, fertilizers, and garden accessories through company-owned website sadovod.net. Customers place orders online and pay online or on delivery. Revenue generated from unit product sales at published retail prices.
2. Marketplace sales: Sales through third-party Russian marketplace platforms OZON and Wildberries, reaching additional customer bases beyond the company's own e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Garden World (Садовый Мир / Sadovy Mir) operates an online garden retail store selling vegetable and flower seeds, seedlings, ornamental and fruit plants, bulbs, perennials, garden supplies, and fertilizers via mail-order delivery across all 85 regions of Russia. The company curates and resells third-party plant brands (Dom Semyan, Agroleita, Gavrish, Poisk, SeDeK, Sibirskiy Sad) through its own e-commerce website and presence on OZON and Wildberries marketplaces.

Product overview

Garden World (Садовый Мир) is an online garden retail store operating since 2004, offering a comprehensive mail-order catalog of seeds and seedlings across Russia. The product portfolio centers on two core offerings: seeds (vegetable and flower seeds from multiple Russian brands) and seedlings (deciduous/coniferous ornamental plants, fruit trees, berry bushes). These are supplemented by related product lines including perennials, bulbs, roses, coniferous plants, indoor flowers, aromatic herbs, garden tools and supplies, and fertilizers. Additional services include gift certificates and discounted items. The company sells through its own e-commerce website as well as marketplace presence on OZON and Wildberries.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetable and Flower Seeds (Семена) Mail-order catalog of vegetable and flower seeds from multiple Russian seed brands, shipped year-round throughout Russia.
• Fruit and Berry Seedlings (Плодовые саженцы) Deciduous fruit tree seedlings and berry bushes including apple, pear, actinidia, blueberry, blackberry, honeysuckle, raspberry, and currant varieties.
• Decorative / Ornamental Shrubs (Декоративные растения) Ornamental deciduous and flowering shrubs for garden landscaping and ornamental planting.
• Perennials (Многолетние растения) Herbaceous perennial plants suited to borders, flower beds, mixborders, water features, and rockeries.
• Roses (Розы) Multiflora and groundcover rose seedlings for garden cultivation.
• Coniferous Plants (Хвойные растения) Conifer seedlings including larch, juniper (Virginian, horizontal, Cossack, common, rocky, medium varieties), fir, pine, and thuja cultivars.
• Bulbous Plants (Луковичные) Spring-flowering bulbs including begonia, dahlia, gladiolus, gloxinia, iris, calla, canna, lily (Asian, oriental, OT-hybrid, tiger, trumpet, double, pot, and species varieties), and ranunculus.
• Garden Supplies and Tools (Сопутствующие товары) Garden accessories including irrigation equipment, gardener protection gear, tools, supports and fasteners, substrates, and shelters.
• Fertilizers and Plant Protection (Удобрения) Plant nutrition and protection products including fertilizers, disease control, pest control, weed control, growth regulators, and immune stimulants.
• Peonies (Пионы) Herbaceous peony seedlings sold for garden planting and ornamental use.
• Indoor Flowers (Комнатные цветы) Flowering and foliage houseplants for indoor cultivation and home decoration.
• Aromatic Herbs (Пряные травы) Culinary and aromatic herb seeds and plants for kitchen gardens and home use.
• Gift Certificates (Сертификаты) Gift certificates redeemable on the company's online garden store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• OZONminorChannel Partner/ Reseller/ DistributorGarden World sells its seeds and seedlings products through the OZON marketplace, one of Russia's largest e-commerce platforms, using the marketplace as an additional distribution channel beyond its own website.
• WildberriesminorChannel Partner/ Reseller/ DistributorGarden World sells its seeds and seedlings products through the Wildberries marketplace, a major Russian e-commerce platform, reaching additional customers beyond its own online store.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Park Seed: Long-running US mail-order seed and plant catalog retailer. Comparable breadth across seeds, live plants, bulbs, and garden supplies with direct-to-consumer shipping model.
• Thompson & Morgan: UK-based mail-order seed and plant retailer with broad catalog and international shipping. Comparable mail-order garden supply model and product mix including seeds, bulbs, perennials, and garden accessories.
• Eden Brothers: Online retailer specializing in flower bulbs, seeds, and perennials with broad assortment and nationwide shipping. Highly comparable online-only model, breadth-led positioning, and recurring seasonal catalog.
• Burpee: Long-established US mail-order seed and plant catalog retailer with similar product mix of vegetable/flower seeds, seedlings, bulbs, and garden supplies. Directly comparable mail-order retail model and customer base of home gardeners.
• Baker Creek Heirloom Seeds: Mail-order heirloom seed retailer shipping across a wide geography. Comparable e-commerce-led seed catalog with deep variety breadth and direct-to-consumer ordering model similar to Garden World.
• Johnny's Selected Seeds: Mail-order seed and garden supply company with broad assortment and year-round direct shipping. Comparable catalog breadth, mail-order fulfillment model, and home-gardener customer segment.

Broad incumbents

• Wildberries: Major Russian marketplace and a sales channel for Garden World. Competes for the same consumer spending on home, garden, and lifestyle products even though its core is general merchandise.
• OZON: One of Russia's largest e-commerce marketplaces where Garden World sells. While primarily a general marketplace, OZON carries a substantial garden and outdoor category and competes for the same home-gardener consumer wallet.
• Лемана ПРО (formerly Leroy Merlin Russia): Russia's largest home improvement and garden retail chain with broad assortment including plants, seeds, tools, and garden supplies. A scale incumbent in the same downstream categories Garden World serves, but as a multi-category retailer rather than a specialist.
• OBI Russia: DIY and home/garden hypermarket chain operating in Russia with a strong garden center offering. Overlaps with Garden World's assortment of plants, seeds, tools, and garden consumables.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ogorod100
• LinkedInlinkedin.com/company/sadovod

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden World