Ávoris

What Ávoris does

Ávoris Corporación Empresarial is a vertically integrated Iberian tourism conglomerate headquartered in Palma de Mallorca, Spain, and wholly owned by Grupo Barceló. The company operates a portfolio of 25+ specialized brands organized across five business areas: Vacation distribution (retail agency networks B travel and Halcón Viajes plus the Iberojet OTA), Corporate Travel and MICE (BCD Travel, BCD Meetings & Events, BCD Sports), Tour Operation (CATAI, Travelplan, Special Tours, Viva Tours, Mundosenior, Travel.land) and bed banks (Welcomebeds, Jotelclick, Rhodasol, Bedtoyou), Transportation (Iberojet airline and Iberobus coaches), and Receptive Services (Welcome Incoming Services) plus ticketing (Welcome Tickets) and content (Escapa TV, PlanB! gift boxes). Across 25 countries and 26 offices it reaches customers through 1,645 retail points of sale, 1,100+ independent DIT Gestión affiliate agencies, and direct online channels, serving 6.45 million passengers annually with €4.6 billion in annual billing.

The group's revenue model is overwhelmingly transaction-based — commissions on retail agency sales, fees on tour packages, ticket revenue on Iberojet, corporate travel management fees through BCD Travel, and wholesale accommodation margins from bed banks — supplemented by technology licensing to affiliated agencies and select professional services. Distribution runs through a hybrid GTM: owned physical storefronts and the Iberojet OTA serve B2C consumers; dedicated field sales target enterprise accounts through BCD Travel; and tour operator brands sell packaged holidays via affiliated agency networks and direct consumer campaigns. The 2021 merger of Grupo Barceló and Grupo Globalia travel businesses created the current entity, which has since acquired DIT Gestión, Atlantida Travel, Southern Cross, Escapa TV, Atrapalo, and an Egypt receptive stake (MS Golden/Excellent Tours), while extending into Latin America via a TAP Air Portugal strategic cooperation and into Morocco via Atlas Voyage.

The technology stack includes proprietary B2B booking and agency platforms (Special Tours' renewed platform with advanced cybersecurity), enterprise-wide cloud digitalization through the Gladtolink alliance, and Amadeus Cytric as the preferred corporate travel platform. AI capability is operational rather than foundational: deployed AI agents automatically resolve over 70% of customer service incidents and drive ancillary conversion, while the Ávoris Travel Insights series applies predictive analytics and NLP to publish business intelligence on Spanish tourism trends. The group employs approximately 6,500 people, with Vicente Fenollar serving as Presidente Ejecutivo. It is recognized as a top employer in Spain (Forbes 2026) and has won multiple Spain Travel Awards and Eventoplus Awards for corporate events and incentive travel in 2025.

Name

Ávoris

Legal name

ÁVORIS DIVISIÓN CENTRAL, S.L.U.

Website

https://avoristravel.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ávoris is an Iberian tourism conglomerate (wholly owned by Grupo Barceló) operating 25+ travel brands across retail agencies, tour operators, the Iberojet airline, BCD corporate travel, bed banks, and receptive services, serving 6.45 million passengers annually through 1,645 points of sale.

Ownership category

akta.pro rank

Product category

Integrated Travel and Tourism Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Air Transportation, Scheduled (4512)

akta.pro primary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

akta.pro secondary industries

Tours, Activities & Experiences Booking (HSACAKAF), Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ)

Keywords

• Integrated tourism services
• Corporate travel management
• Tour operator packages
• Retail travel agency network
• Airline and transportation services

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour Operations and Package Holidays: Revenue from creating and selling packaged tour products through brands like CATAI, Special Tours, Travelplan, Viva Tours, including flights, accommodation, and experiences
2. Airline Operations: Revenue from Iberojet airline operations including passenger tickets, cargo, and charter services
3. Retail Travel Agency Sales: Commission revenue from selling travel products through owned retail networks (B travel, Halcón Viajes) and affiliated agencies
4. Corporate Travel Management: Fees and commissions from managing business travel for enterprise clients through BCD Travel, including M&E and sports event logistics
5. Bed Bank Services: Wholesale accommodation inventory distribution through bed banks like Welcomebeds, Jotelclick, offering hotel rooms to travel agencies
6. Bus Transportation: Revenue from Iberobus intercity bus transport services
7. Technology Services: Internal technology development and licensing to affiliated agencies through proprietary booking and management systems

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Ávoris operates an integrated tourism ecosystem providing leisure and corporate travel services through owned retail travel agencies (B travel, Halcón Viajes), online channels (Iberojet OTA), independent agency networks (DIT Gestión, Geomoon, GEA), tour operators (CATAI, Travelplan, Special Tours, Viva Tours), airline transportation (Iberojet), corporate travel management (BCD Travel, BCD Meetings & Events, BCD Sports), bed bank wholesale distribution (Welcomebeds), and receptive destination services across 25 countries and 160+ destinations.

Product overview

Ávoris operates as a diversified tourism ecosystem organized around five business areas: Vacation (online and in-person distribution), Corporate Travel (business travel and events), Tour Operation (including bed banks), Transportation (air and road), and Receptive Services. The portfolio includes retail agency networks (B travel, Halcón Viajes), wholesale accommodation (Welcomebeds), airlines (Iberojet), tour operators (CATAI, Travelplan, Special Tours, Viva Tours, Mundosenior), corporate travel management (BCD Travel, BCD Meetings & Events, BCD Sports), travel agency groups (DIT Gestión, Geomoon), destination services (Welcome Incoming Services), ticketing (Welcome Tickets), transportation (Iberobus), and business intelligence/education (Ávoris Travel Insights, Ávoris Travel School). The company also offers gift experiences (PlanB!) and recently acquired luxury specialists (Atlantida Travel, Southern Cross), Iceland specialist (Travel.land), and audiovisual content producer (Escapa TV).

Differentiator

Problem solved

Functional benefit

Brands

• B travel: Retail travel agency network (formerly B the travel brand).
• Halcón Viajes
• CATAI
• Travelplan
• Special Tours
• Iberojet
• BCD Travel
• BCD Meetings & Events
• BCD Sports
• Mundosenior
• Viva Tours
• PlanB!
• Geomoon
• DIT Gestión
• OPTEAM
• Welcomebeds
• Welcome Incoming Services
• WÄY
• LePlan
• LeSki
• Marsol
• Iberobus
• Ávoris Travel School
• Ávoris Travel Insights
• Escapa TV
• Atlantida Travel
• Southern Cross
• Travel.land
• BCO Congress
• Welcome Tickets
• Welcome Sims
• Nortravel
• Latitudes
• BCO Sports
• Haiku Travel
• Muchoviaje

Products and services

• B travel
• Halcón Viajes

Quantifiable outcome

• 6.45 million passengers served annually
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• L'alianXa Travel NetworkminorStrategic or Co-development Partner · 23 January 2026Strategic alliance strengthening international presence of the global network
• TAP Air PortugalcoreStrategic or Co-development Partner · 21 January 2026Strategic cooperation to boost connectivity with Latin America through operational, commercial and network development collaboration between Ávoris, Iberojet and TAP
• Excellent Tours (Egypt)minorStrategic or Co-development Partner · 20 January 2026Acquisition of MS Golden cruise ship includes stake in one of Egypt's main receptive operators and reinforces Excellent Tours strategic alliance
• Enterprise Mobility (CarShare Program)minorStrategic or Co-development Partner · 22 December 2025BCD Travel corporate mobility program reducing grey fleet by 80% with 2.4 tons less CO2 annually through CarShare initiative
• MSC CrucerosminorStrategic or Co-development Partner · 17 December 2025Mundosenior first cruise programming partnership, expanding travel offerings for seniors 55+
• Amadeus CytriccoreTechnology or Integration · 17 December 2025BCD Travel Spain and Portugal joined Prime Partner program for Amadeus Cytric, consolidating it as preferred platform
• ONCE (Organización Nacional de Ciegos Españoles)minorStrategic or Co-development Partner · 17 November 2025Collaboration agreement to promote accessibility in the tourism sector, extending the Iberojet-ONCE agreement with focus on training and inclusion
• Go4Travel (Portugal)coreStrategic or Co-development Partner · 12 November 2025Consolidated strategic alliance for tourism sector growth in Portugal through technology integration, commercial cooperation and joint solutions development
• IberiacoreStrategic or Co-development Partner · 30 October 2025Interline agreement expanding Iberojet connectivity to 20+ Spanish and European cities through Iberia network, and expanding Travelplan package offerings
• Atlas Voyage (Morocco)coreChannel Partner/ Reseller/ Distributor · 9 October 2025Strategic alliance to promote outbound tourism to Morocco, introducing Travelplan and Welcomebeds brands with Atlas Voyage as exclusive distributor
• CEOEminorStrategic or Co-development Partner · 9 October 2025Innovation initiative in corporate travel with Microsoft, Amadeus and Ávoris, highlighting relevance of AI and technology for competitiveness
• GladtolinkcoreTechnology or Integration · 6 October 2025Strategic alliance to implement Gladtolink cloud suite across all Ávoris companies, accelerating digital transformation of the tourism ecosystem
• FEDMA (Federación Madrileña de Familias Numerosas)minorStrategic or Co-development Partner · 21 July 2025Pioneering agreement to facilitate vacation access for large families with preferential conditions at Halcón Viajes network
• Spanish Football Federation (RFEF)coreStrategic or Co-development Partner · 8 July 2025Halcón Viajes became official sponsor and BCD Sports extended as official travel agency until 2031

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hotelbeds (HBX Group): Global bed bank and B2B travel distribution platform. Direct competitor to Ávoris's Welcomebeds, Jotelclick, Rhodasol, and Bedtoyou wholesale accommodation businesses serving travel agencies and tour operators.
• CWT: Global corporate travel management company competing directly with BCD Travel for enterprise travel accounts, meetings & events, and managed travel programs across European and global markets.
• TUI Group: Europe's largest integrated tourism group combining tour operators, airlines, retail agencies, and hotels. Most directly comparable to Ávoris on integrated airline + retail + tour operator + bed bank model across multiple European source markets.
• eDreams ODIGEO: Leading online travel agency headquartered in Barcelona, operating eDreams, Opodo, and GO Voyages across Europe. Direct competitor to Ávoris in the Iberian OTA market and to Iberojet for flight distribution.
• Jet2 Holidays: UK integrated leisure travel group combining airline (Jet2.com), package holidays, and retail. Closely mirrors Ávoris's integrated airline + tour operator + retail model, with UK source market focus.
• American Express Global Business Travel: World's largest corporate travel management company. Direct competitor to Ávoris's BCD Travel Spain/Portugal division for enterprise travel management, meetings & events, and corporate accounts.

Broad incumbents

• Expedia Group: Global travel conglomerate including Expedia, Hotels.com, Vrbo, and B2B partner network. Broad incumbent in OTA, lodging, and alternative accommodation, competing with Ávoris retail and online channels.
• Booking Holdings: Global digital travel platform spanning Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Broad incumbent across OTAs, accommodations, and experiences competing with Ávoris across most consumer-facing categories.
• Trip.com Group: Asia-headquartered global online travel platform (Trip.com, Ctrip, Skyscanner, MakeMyTrip). Broad incumbent competing with Ávoris in flight, hotel, and package distribution across Asian and European markets.

Others

• Amadeus IT Group: Global GDS and travel technology provider based in Madrid. Strategic technology partner (Amadeus Cytric is the preferred platform for BCD Travel Spain/Portugal) and infrastructure enabler for Ávoris's distribution and corporate travel operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/avoristravel
• YouTubeyoutube.com/channel/UCVSJn9SrokS4rkAONErja9Q
• LinkedInlinkedin.com/company/avoristravel
• Instagraminstagram.com/avoristravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries74 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ávoris