Shinko

Name

Shinko

Legal name

Western Power Sports LLC

Website

https://shinkotireusa.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Shinko Tire USA imports and distributes Japanese-engineered, South-Korea-manufactured motorcycle tires across five segments (V-Twin, Street, Offroad, Adventure, Scooter) to US riders via hundreds of authorized dealers and a direct e-commerce storefront operated from Boise, Idaho.

Ownership category

akta.pro rank

Product category

Motorcycle Tires

NAICS

Tire Manufacturing (32621), Tire Dealers (441340)

SIC

Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle & Scooter Tires Manufacturing (IMANAKAF)

akta.pro secondary industry

Tires Manufacturing (IMACAIAK)

Keywords

• Motorcycle tire manufacturing
• Powersports tire distribution
• Dual sport tires
• Offroad motorcycle tires
• Cruiser scooter tires

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tire Sales: Primary revenue stream from the sale of motorcycle tires across multiple categories including V-Twin, Street, Offroad, Adventure, and Scooter segments. Products sold directly through e-commerce and through dealer network.
2. Shipping Services: Shipping revenue from orders under $150 ($14.95 flat rate) with free shipping for orders $150+. Expedited shipping available for additional fees.
3. Return Processing: Prepaid FedEx return label service for $19.95 per tire deducted from refunds.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Shinko designs, manufactures, and sells motorcycle tires across five categories—V-Twin (cruiser/classic/touring), Street (sport, race, sport touring), Offroad (motocross, enduro, trials, mud), Adventure (dual-sport/touring), and Scooter/Moped. The product range uses proprietary technologies such as Aramid belting, Zero Degree JLSB (Joint-Less Steel Belted) radial construction, dual compound rubber, and 3-Layer Tread Compound Technology, with most street tires DOT approved and available in numerous sizes and compounds.

Product overview

Shinko is a motorcycle tire manufacturer offering five product lines: V-Twin (cruiser/classic/touring), Street (sport/cruiser/sport touring/super sport/race), Offroad (extreme enduro/mud/terrain/mini/trials), Adventure (touring/trail dual-sport), and Scooter (street/dual sport/moped). The portfolio includes approximately 50+ distinct tire models ranging from classic whitewall cruiser tires to high-performance radial sport tires and aggressive off-road knobby designs. Key technologies include Aramid belting for strength, Zero Degree JLSB steel belting for stability, dual-compound rubber for traction and mileage balance, and 3-Layer Tread Compound Technology. Products serve diverse segments including drag racing, touring, adventure riding, and daily commuting. Most street tires are DOT approved while some off-road models are NHS (Not for Highway Service).

Differentiator

Problem solved

Functional benefit

Products and services

• V-Twin Tires (Cruiser, Classic, Touring) Tires designed for V-twin motorcycles including cruiser, classic, and touring applications, featuring products such as the 777 Cruiser, 270 Super Classic, Stealth-D Drag, 250 Series, and SR999 Long Haul.
• Street Tires (Sport, Sport Touring, Race) High-performance street tires for sport, cruiser, sport touring, and super sport motorcycles, including radial tires, drag slicks, and sport touring options with JLSB steel belting and dual-compound rubber technology.
• Offroad Tires (Motocross, Enduro, Trials) Aggressive tread tires for extreme enduro, mud, intermediate/hard terrain, trials, trails, and mini motorcycles, featuring knobby designs with reinforced knobs and high-carbon compounds.
• Adventure Tires (Dual-Sport, Touring) Dual-sport and adventure touring tires for mixed on-road and off-road use, including big-block technology tires providing on-road handling and mileage with stable sidewalls for soft surfaces.
• Scooter Tires (Moped, Small Displacement) Tires for scooters, mopeds, and small displacement motorcycles, including street, dual sport, and moped-specific designs with DOT approval on most models.
• 017 Peak Tires Sport tire featuring 3-Layer Tread Compound Technology (3LTC) with cap and shoulder compound separation, spiral belt (jointless steel belt) carcass, and angled center groove design for dry stability and confident cornering.
• 777 Cruiser Tire Cruiser tire with rubber compound for maximum grip and comfort, functional siping and grooves for wet/dry traction, available in Heavy Duty (HD) and Reflective variants.
• 270 Super Classic Tire Classic-styled tire with nylon carcass for extended wear and classic appearance, featuring full aspect ratio sawtooth tread design, available in black wall and white wall options.
• Stealth-D Tire V-twin drag racing tire with ultra-soft compound for maximum traction, DOT approved, designed to fit stock 16-inch wheels.
• Dirt Track SR267/268 Tire Flat track racing tire available in Soft, Medium, and Hard compound options, tube type construction, designed for highest level competition performance.
• 250 Tire Modern directional tread tire offering wet weather traction and long stable mileage, with single radius front profile, dual radius rear profile, and aramid belted construction.
• 003 Stealth Radial Tire Slick/dimple design drag and serious sport riding tire with soft compound for rapid warmup, W speed rated (168 mph), Aramid belted, DOT approved, available in Ultra Soft variant.
• 010 APEX Radial Tire High-performance sport motorcycle tire with Zero Degree JLSB rear construction for stability and carcass strength and Aramid belted front for high speed performance.
• Hook-Up Drag Pro Radial Tire DOT-approved drag tire with soft compound (not suitable for dynamometer use), marketed as the ultimate drag tire for street-legal drag use.
• 016 Verge 2X Dual Compound Radial Tire Sport/touring tire featuring zero degree steel-belted JLSB technology with dual compound design, providing superior traction and mileage, marketed as the ultimate sport/touring tire.
• E804/E805 Adventure Trail Tire Adventure tire using latest big-block technology for on-road handling and mileage with stable sidewalls for soft surfaces.
• SR 999 Long Haul Tire Touring/cruiser tire with silica-rich compound for exceptional wet/cold traction with minimal wear, elevated tread depth for extended wear, available in black wall and white wall variants.
• SR714 Tire Moped tire with 4-ply rating, DOT approval, and tough nylon carcass construction.
• 006 Podium Radial Tire High performance wet and dry weather tire with streamlined tread pattern reducing rotating resistance and improving water drainage, smooth shoulder profile for grip at all lean angles.
• 009 Raven Radial Tire Long-life high-performance radial tire providing superior riding comfort with high grip compound for wet and dry roads, W speed rated (168 mph), Aramid belted, DOT approved.

Quantifiable outcome

• 4-year limited manufacturer warranty against defects in materials and workmanship
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Western Power Sports, Inc. (WPS)coreChannel Partner/ Reseller/ DistributorWestern Power Sports, Inc. (WPS) is the exclusive US importer of Shinko Tires, headquartered in Boise, Idaho. WPS has a strong presence in the powersports industry with multiple distribution centers nationwide, and together with Shinko delivers a full range of sportbike, cruiser, scooter, off-road, and dual-sport tires to riders across the country. Ongoing testing in the United States is paired with continuous R&D at Shinko facilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Metzeler: Metzeler is a German premium motorcycle tire brand owned by Pirelli, with a strong focus on sport, touring, and adventure segments. Overlaps with Shinko's 017 Peak, Verge 2X, and E804/E805 product positioning but competes at a significantly higher price tier with deeper motorsports credentials.
• Michelin Motorcycle Tires: Michelin is a global tire leader with a comprehensive motorcycle tire portfolio (Power, Commander, Anakee, Pilot lines) spanning sport, cruiser, adventure, and scooter. Competes with Shinko across virtually all product lines but at premium pricing with strong dealer co-op and motorsports investment.
• Bridgestone Motorcycle Tires: Bridgestone is a global tire leader with a substantial motorcycle tire portfolio (Battleax, Exedra, Battlax lines) covering sport, cruiser, and offroad. Competes broadly with Shinko in the same categories but operates at a premium price point with strong OEM relationships.
• Dunlop Motorcycle Tires: Dunlop is a major global motorcycle tire brand (owned by Goodyear/Sumitomo Rubber) with broad coverage across sport, cruiser, offroad, and adventure segments. Competes with Shinko across all five of its product categories but at a premium price tier with stronger motorsports branding.
• Pirelli Motorcycle Tires: Pirelli is a premium global motorcycle tire brand (Diablo, Angel, Scorpion lines) competing with Shinko in sport, sport touring, and adventure categories. Significantly larger scale and pricing power, but overlapping target customers in the performance street segment.

Direct peers

• Maxxis Tires: Maxxis (Cheng Shin) is a Taiwanese global tire manufacturer with a substantial motorcycle and powersports tire line, competing with Shinko in motocross, offroad, and street segments through similar dealer channels. Comparable on Asian value-brand positioning, broad product range, and US distribution via independent motorcycle dealers.
• Mitas Tires: Mitas is a Czech motorcycle tire specialist (now part of Trelleborg) focused on offroad, adventure, and scooter tires, competing with Shinko in dual-sport and motocross segments. Comparable product mix and dealer-driven distribution model, with a more European geographic skew.
• Kenda Tires: Kenda is a Taiwanese tire manufacturer with a strong motorcycle and scooter tire line, positioned similarly to Shinko as a value-oriented Asian brand offering comprehensive two-wheel coverage across street, offroad, and scooter segments. Direct overlap in product portfolio and target customer (price-sensitive powersports riders and dealers).
• IRC Tire: IRC (Inoue Rubber) is a Japanese motorcycle and scooter tire manufacturer with a heritage similar to Shinko, competing head-to-head in offroad, motocross, and scooter tire segments with overlapping dealer networks in the US. Highly comparable on product technology (dual compound, tube/tubeless) and target OEM/aftermarket customers.

Emerging players

• Heidenau Tires: Heidenau is a German specialty tire manufacturer focused on scooter, moped, and small motorcycle tires with strong European dealer presence. Comparable to Shinko's scooter segment product strategy (e.g., SR567/568, SR714 lines) with similar value-to-performance positioning in the small-displacement category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shinkotiresusa
• YouTubeyoutube.com/user/ShinkoTireUSA
• Facebookfacebook.com/ShinkoTires
• LinkedInlinkedin.com/company/shinko-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinko