Maasland Vleeswaren

What Maasland Vleeswaren does

Maasland Vleeswaren B.V. is a Netherlands-based artisanal meat processor founded in 1961 by Piet Groot Senior as a family butcher shop and now operating as a subsidiary of Compaxo Groep B.V. since 28 October 2022. The company produces sliced and packaged meat products across five core categories: hams (e.g., Gekookte Ham, Boere Achterham, Limburgse Natuurham, Aspergeham, Honingham), liver sausages (Slagersleverworst, Saksbol variants, Hausmacher, Van Slager Piet specialties), cooked sausages, grilled products (gegrilde kipfilet, rollades), and regional/Limburg specialties (Balkenbrij, Bloedworst). Production is carried out at two IFS-, BLK-, and (for Belfeld) Skal-certified facilities in Almere and Belfeld, applying traditional methods such as wet curing, dry salting, and beechwood smoking alongside modern production technology and biodegradable packaging.

The company sells exclusively on a B2B wholesale basis to Dutch retail chains (Albert Heijn, Hoogvliet, Vomar, Spar, COOP, Jan Linders), foodservice distributors (Bidfood, Hanos, ZEGRO), traditional butchers, and wholesale distributors (VersCentrum Ede, Volfood, ZVVH). Products are delivered in bulk or pre-sliced and packaged via the company's own fleet of refrigerated trucks, enabling flexible order fulfillment. Sub-brands including Van Slager Piet and Maasland-Van Dongen support premium and regional specialty positioning, while recent healthier formulations (50% less fat, 30% less salt, 40% fewer calories) address retailer-driven reformulation and consumer health trends. Revenue is generated through wholesale hardware sales; pricing is not publicly disclosed. The company employs 11-50 staff across its two production sites, with Ad Groot and Piet Groot (jr.) continuing as directors post-Compaxo acquisition.

Name

Maasland Vleeswaren

Legal name

Maasland Vleeswaren B.V.

Website

https://maaslandvleeswaren.nl

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisanal Processed Meat Products

NAICS

Meat Processed from Carcasses (311612), Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industries

Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

Keywords

• Artisanal meat products
• Sliced packaged hams
• Liver sausage production
• Private label meats
• Horeca meat supplier

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Others

Revenue model

1. Wholesale Meat Products: B2B wholesale of artisanal meat products including hams, liver sausages, cooked sausages, grill products, and regional specialties. Products sold in bulk (whole/unsliced) or pre-sliced and packaged.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Maasland Vleeswaren B.V. produces and supplies artisanal sliced and packaged meat products — including hams, liver sausages, cooked sausages, grill products and regional specialties — under its own Maasland brand, the Van Slager Piet specialty line, and Maasland - Van Dongen sub-brand. Products are manufactured at IFS, BLK and Skal-certified facilities in Belfeld and Almere, and sold B2B in bulk or pre-sliced/packaged form to retail chains, foodservice distributors, traditional butchers, and wholesale customers in the Netherlands.

Product overview

Maasland Vleeswaren is een familiebedrijf sinds 1961, gespecialiseerd in ambachtelijk bereide vleeswaren. Het productassortiment bestaat uit vijf hoofdcategorieën: Hammen (gekookte ham, gebakken ham en speciale hammen zoals aspergeham en honingham), Leverworsten (slagersleverworst, smeerleverworsten zoals Saksbol-varianten, Hausmacher, en specialiteiten van Slager Piet), Kookworst Producten (gekookte worsten voor brood, BBQ en maaltijden), Grill Producten (gegrilde kipfilets, rollades in diverse smaken zoals Italiaanse, Pink Lady en Café de Paris), en Streekproducten (regionale specialiteiten zoals Balkenbrij en Bloedworst). De producten worden vervaardigd volgens authentieke recepten met moderne productiemethoden, en worden geleverd in bulk of gesneden en verpakt aan retail, horeca en traditionele slagers.

Differentiator

Problem solved

Functional benefit

Brands

• Van Slager Piet: Specialty product line featuring regional/Limburg-style meat products including Berliner, Hausmacher, and regional sausages
• Maasland - Van Dongen

Products and services

• Hammen (Hams) Artisanal ham assortment including gekookte ham (Achterham), boere achterham, slagers achterham, schouderham rond, grillham, boere braadham, Limburgse natuurham, aspergeham, and honingham. Produced using traditional methods of wet curing (pekelen), dry salting and smoking with beukenhout, available in Beter Leven and regular variants. Sold bulk or pre-sliced and packaged to retail, horeca, traditional butchers and wholesale customers.
• Leverworsten (Liver Sausages) Cooked liver sausage assortment including slagersleverworst, ambachtelijke leverworst, Saksbol variants (Goud, Naturel, Peperkorrel, Tuinkruiden), Likkepot, Hausmacher, Hausmacher Parafine, Kalfssmeerworst, and Van Slager Piet specialties (cranberry, kaneel/pompoen/gember, rodewijn/port). Also Berliner and Hausmacher products under the Maasland - Van Dongen sub-brand. Available in calorie- and fat-reduced variants.
• Kookworst Producten (Cooked Sausages) Cooked sausages produced from the finest lean beef or pork combined with bacon, following classical to modern recipes. Generally low-fat, suitable for consumption on bread, as a meal, on the BBQ or as a snack.
• Grill Producten (Grill Products) Grilled meat products including gegrilde kipfilet, kipfilet tuinkruiden, boeren rollade, Italiaanse rollade, Pink Lady rollade, Café de Paris rollade, and spekrollade. Made from the finest raw materials and slowly cooked over fire; popular as a sandwich topping or warm meal.
• Streekproducten (Regional Specialties) Regional products meeting Maasland's strict definition: an original butcher's recipe from the region, more than 25 years old, produced by a butcher from that region. Examples include ouderwetse balkenbrij (Limburg recipe) and bloedworst (50+ year Tegelen tradition). Traditionally prepared with distinctive, recognizable taste.

Quantifiable outcome

• 50% less fat, 30% less salt, 40% fewer calories in healthier product variants
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zwanenberg Food Group: Dutch processed-meat manufacturer producing sliced/canned meats, deli products, and private-label items for European retail and foodservice. Directly comparable to Maasland in further-processed pork products, retail private-label orientation, and B2B wholesale distribution in the Netherlands.
• Hattem Vleeswaren: Dutch family-owned meat processor producing cooked hams, sliced meats, and specialty charcuterie for retail private-label and foodservice. Closely comparable artisanal positioning, regional recipe heritage, and enterprise retail customer base to Maasland.
• Ter Beke: Belgian processed-meat and ready-meals group selling sliced meats, sausages, and chilled convenience products across European retail and foodservice. Closely comparable on product mix (cooked/sliced meats), private-label orientation, and multi-country European retail customer base.
• Heuver Vleeswaren: Dutch processed-meat specialist producing hams and deli meats for retail and foodservice. Comparable artisanal positioning, sliced/cooked meat portfolio, and Dutch regional wholesale and retail channels to Maasland.
• Offerman Vleeswaren: Dutch artisanal meat processor producing hams, sausages, and sliced cooked meats for retail and foodservice. Highly comparable to Maasland in further-processing craft, pork-based portfolio, and Dutch supermarket customer base.
• Ad van Geloven: Dutch manufacturer best known for the Mora brand, producing frozen and chilled meat snacks, sausages, and processed meat products. Comparable on B2B supply to Dutch retail and foodservice in cooked/processed meat categories.
• Westfort Vleesproducten: Dutch pork processor focused on fresh and further-processed pork products for retail and foodservice. Comparable on pork-based product range, B2B wholesale and retail distribution, and Dutch geographic footprint.

Others

• Jumbo Supermarkten (in-house brand supply): Dutch supermarket chain that sources private-label processed meats from suppliers like Maasland. Included as a comparable customer/channel comparable rather than a product competitor; illustrates the competitive supplier landscape Maasland competes in for retail listings.

Broad incumbents

• Compaxo Groep B.V. Parent company of Maasland Vleeswaren since October 2022. Compaxo is a 126-year-old Dutch family business producing fresh pork, meat products, and meat substitutes; it directly overlaps with Maasland's processed-meat range and is the closest benchmark for revenue and operational scale within the same corporate group.
• Vion Food Group: Major European meat producer and further-processor with strong Dutch roots across beef, pork, and processed meats. While far larger and broader in scope, it competes with Maasland in retail deli-meat, cooked sausage, and ham categories across the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maasland-vleeswaren-b.v.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maasland Vleeswaren